INNOVATOR ETFS TRUST NNOV
GROWTH 100 PWR B · ETP · CUSIP 45784N874
24
institutional holders
+2 vs Q1 2025
435.9k
shares reported held*
$11.9mreported value*
7 new
1 added
7 reduced
6 sold out
net sold ≈ $954.8k (-34.9k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $27.37.
Trends to Q2 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q4 2024 | 20 |
| Q1 2025 | 22 |
| Q2 2025 | 24 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2025 | 10 | 7 |
| Q2 2025 | 8 | 13 |
Biggest buyers
| MGO ONE SEVEN LLC | New | +25.7k |
| OSAIC HOLDINGS, INC. | New | +14.0k |
| Kestra Advisory Services, LLC | New | +8.1k |
| RAYMOND JAMES FINANCIAL INC | New | +7.1k |
| CITADEL ADVISORS LLC | Added | +1.8k |
| PRINCIPAL SECURITIES, INC. | New | +550 |
| UBS Group AG | New | +267 |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC | New | +100 |
Biggest sellers
| B. Riley Wealth Advisors, Inc. | Sold out | -25.7k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -15.9k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Sold out | -10.8k |
| OLD MISSION CAPITAL LLC | Sold out | -9.4k |
| Tradition Wealth Management, LLC | Sold out | -9.2k |
| Luminist Capital LLC | Reduced | -7.5k |
| Cambridge Investment Research Advisors, Inc. | Reduced | -6.3k |
| Stonebridge Financial Group, LLC | Sold out | -2.3k |
| JPMORGAN CHASE & CO | Sold out | -1.9k |
| Cetera Investment Advisers | Reduced | -1.5k |
Holders, Q2 2025
| Manager | Shares | Change |
|---|---|---|
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 136.9k $3.7m | Reduced -6.3k |
| Luminist Capital LLC 2.32% of their portfolio | 85.7k $2.3m | Reduced -7.5k |
| Element Squared LLC 0.53% of their portfolio | 31.2k $853.4k | First filing |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 30.6k $837.0k | Reduced -15.9k |
| MGO ONE SEVEN LLC 0.02% of their portfolio | 25.7k $702.3k | New |
| Cetera Investment Advisers 0.00% of their portfolio | 15.6k $426.6k | Reduced -1.5k |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 14.0k $382.8k | New |
| Cypress Wealth Services, LLC 0.06% of their portfolio | 12.8k $350.8k | Unchanged |
| HighTower Advisors, LLC 0.00% of their portfolio | 12.7k $348.5k | Unchanged |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 10.8k $296.5k | Added +1.8k |
| GILL CAPITAL PARTNERS, LLC 0.09% of their portfolio | 10.0k $272.3k | Unchanged |
| Trek Financial, LLC 0.02% of their portfolio | 9.5k $261.2k | Unchanged |
| CALTON & ASSOCIATES, INC. 0.04% of their portfolio | 8.4k $230.9k | Reduced -600 |
| Kestra Advisory Services, LLC 0.00% of their portfolio | 8.1k $220.9k | New |
| AE Wealth Management LLC 0.00% of their portfolio | 7.3k $199.5k | Reduced -68 |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 7.1k $194.7k | New |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.01% of their portfolio | 4.0k $109.5k | Unchanged |
| IFP Advisors, Inc 0.00% of their portfolio | 2.1k $57.5k | Reduced -1.4k |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 1.7k $45.8k | Unchanged |
| DHJJ Financial Advisors, Ltd. 0.01% of their portfolio | 813 $22.2k | Unchanged |
| PRINCIPAL SECURITIES, INC. 0.00% of their portfolio | 550 $15.1k | New |
| UBS Group AG 0.00% of their portfolio | 267 $7.3k | New |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.00% of their portfolio | 100 $2.7k | New |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. — of their portfolio | 0 $0 | Unchanged |