INNOVATOR ETFS TRUST ZDEK
EQUITY DEFINED P · ETP · CUSIP 45784N858
85
institutional holders
-4 vs Q1 2026
2.6m
shares reported held*
$67.8mreported value*
4 new
17 added
27 reduced
7 sold out
net sold ≈ $3.7m (-139.3k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $26.42.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q4 2024 | 40 |
| Q1 2025 | 65 |
| Q2 2025 | 67 |
| Q3 2025 | 67 |
| Q4 2025 | 89 |
| Q1 2026 | 89 |
| Q2 2026 | 85 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2025 | 47 | 6 |
| Q2 2025 | 28 | 25 |
| Q3 2025 | 15 | 41 |
| Q4 2025 | 57 | 23 |
| Q1 2026 | 20 | 36 |
| Q2 2026 | 21 | 34 |
Biggest buyers
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | +53.9k |
| Archer Investment Corp | Added | +36.4k |
| LPL Financial LLC | Added | +28.9k |
| Cambridge Investment Research Advisors, Inc. | Added | +19.9k |
| HRT FINANCIAL LP | New | +17.3k |
| OLD MISSION CAPITAL LLC | Added | +16.8k |
| Brookstone Capital Management | Added | +13.9k |
| OSAIC HOLDINGS, INC. | Added | +8.6k |
| AXXCESS WEALTH MANAGEMENT, LLC | New | +7.8k |
| Vivid Wealth Management, LLC | New | +7.6k |
Biggest sellers
| CARY STREET PARTNERS FINANCIAL LLC | Reduced | -140.3k |
| HARBOUR INVESTMENTS, INC. | Reduced | -37.8k |
| Orion Porfolio Solutions, LLC | Sold out | -35.1k |
| Kestra Advisory Services, LLC | Reduced | -31.1k |
| CENTAURUS FINANCIAL, INC. | Reduced | -25.2k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -25.1k |
| Independent Wealth Network Inc. | Sold out | -22.4k |
| RAYMOND JAMES FINANCIAL INC | Reduced | -10.9k |
| AE Wealth Management LLC | Reduced | -4.4k |
| Alaska Permanent Capital Management, LLC | Sold out | -3.8k |
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 184.2k $4.9m | Reduced -25.1k |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 134.4k $3.6m | Added +8.6k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 133.9k $3.5m | Reduced -10.9k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 117.4k $3.1m | Added +53.9k |
| Alpine Bank Wealth Management 0.39% of their portfolio | 116.0k $3.1m | Unchanged |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 103.3k $2.7m | Reduced -31.1k |
| KFG WEALTH MANAGEMENT, LLC 0.29% of their portfolio | 95.6k $2.5m | Reduced -952 |
| Cetera Investment Advisers 0.00% of their portfolio | 83.6k $2.2m | Reduced -390 |
| HARBOUR INVESTMENTS, INC. 0.03% of their portfolio | 81.0k $2.1m | Reduced -37.8k |
| Lineweaver Wealth Advisors, LLC 0.25% of their portfolio | 79.6k $2.1m | Unchanged |
| BROWN WEALTH MANAGEMENT, LLC 0.46% of their portfolio | 78.2k $2.1m | Added +5.6k |
| Archer Investment Corp 0.20% of their portfolio | 76.8k $2.0m | Added +36.4k |
| Brookstone Capital Management 0.02% of their portfolio | 63.9k $1.7m | Added +13.9k |
| Owen LaRue, LLC 0.56% of their portfolio | 60.6k $1.6m | Reduced -1.3k |
| OLD MISSION CAPITAL LLC 0.03% of their portfolio | 51.0k $1.3m | Added +16.8k |
| Prasad Wealth Partners, LLC 0.29% of their portfolio | 46.3k $1.2m | Unchanged |
| AssuredPartners Investment Advisors, LLC 0.11% of their portfolio | 44.7k $1.2m | Added +380 |
| Waverly Advisors, LLC 0.01% of their portfolio | 40.4k $1.1m | Reduced -1 |
| LPL Financial LLC 0.00% of their portfolio | 40.3k $1.1m | Added +28.9k |
| Diligent Investors, LLC 0.24% of their portfolio | 40.0k $1.1m | Unchanged |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 38.0k $1.0m | Added +19.9k |
| Trek Financial, LLC 0.05% of their portfolio | 37.3k $984.9k | Unchanged |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 33.7k $889.4k | Reduced -445 |
| GWN SECURITIES INC. 0.14% of their portfolio | 31.9k $843.0k | Reduced -6 |
| FC Advisory LLC 0.21% of their portfolio | 30.0k $793.9k | Unchanged |
| Marshall Financial Group, LLC 0.11% of their portfolio | 29.8k $787.4k | Reduced -3.8k |
| Sovran Advisors, LLC 0.05% of their portfolio | 24.2k $642.5k | Unchanged |
| AE Wealth Management LLC 0.00% of their portfolio | 23.7k $627.0k | Reduced -4.4k |
| Capital Analysts, LLC 0.01% of their portfolio | 23.5k $620.0k | Unchanged |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 22.8k $602.4k | Reduced -980 |
| Continuum Advisory, LLC 0.05% of their portfolio | 22.4k $591.0k | Unchanged |
| CENTRAL VALLEY ADVISORS, LLC 0.15% of their portfolio | 22.1k $584.4k | Reduced -701 |
| WEDBUSH SECURITIES INC 0.01% of their portfolio | 21.7k $573.0k | Unchanged |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 21.4k $564.6k | Reduced -3.2k |
| Kovack Advisors, Inc. 0.03% of their portfolio | 21.0k $555.2k | Unchanged |
| Integrity Wealth Solutions LLC 0.20% of their portfolio | 20.9k $553.2k | Unchanged |
| Kingsview Wealth Management, LLC 0.01% of their portfolio | 20.9k $552.4k | Unchanged |
| INDEPENDENT FINANCIAL GROUP, LLC 0.01% of their portfolio | 20.4k $539.0k | Reduced -3.5k |
| Clear Creek Financial Management, LLC 0.03% of their portfolio | 20.2k $534.2k | Reduced -830 |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 19.4k $513.1k | Added +2.7k |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 18.5k $489.7k | Added +75 |
| Concurrent Investment Advisors, LLC 0.00% of their portfolio | 18.3k $484.2k | Unchanged |
| HRT FINANCIAL LP 0.00% of their portfolio | 17.3k $457.0k | New |
| FSA Advisors, Inc. 0.20% of their portfolio | 16.7k $442.2k | Reduced -418 |
| Tradition Wealth Management, LLC 0.03% of their portfolio | 15.5k $409.9k | Reduced -865 |
| ROTHSCHILD INVESTMENT LLC 0.01% of their portfolio | 14.2k $375.2k | Unchanged |
| CARY STREET PARTNERS FINANCIAL LLC 0.01% of their portfolio | 13.5k $356.7k | Reduced -140.3k |
| Integrity Advisory Solutions, LLC 0.04% of their portfolio | 13.5k $356.4k | Unchanged |
| Sonoma Allocations LLC 0.11% of their portfolio | 13.2k $348.5k | Added +822 |
| RPS ADVISORY SOLUTIONS LLC 0.23% of their portfolio | 13.0k $342.8k | Unchanged |
| Chris Bulman Inc 0.12% of their portfolio | 12.2k $321.1k | Added +3.9k |
| Virtue Capital Management, LLC 0.04% of their portfolio | 12.0k $316.2k | Added +253 |
| World Investment Advisors 0.00% of their portfolio | 11.5k $295.0k | Unchanged |
| Advisory Services Network, LLC 0.00% of their portfolio | 11.1k $293.2k | Unchanged |
| First Commonwealth Financial Corp /PA/ 0.04% of their portfolio | 10.4k $274.6k | Unchanged |
| IMG Wealth Management, Inc. 0.15% of their portfolio | 10.3k $271.3k | Unchanged |
| SAGESPRING WEALTH PARTNERS, LLC 0.00% of their portfolio | 10.1k $266.4k | Unchanged |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 10.0k $264.9k | Reduced -434 |
| Focus Partners Wealth 0.00% of their portfolio | 9.9k $261.6k | Unchanged |
| Plan Group Financial, LLC 0.05% of their portfolio | 9.7k $257.3k | Unchanged |
| JT Stratford LLC 0.03% of their portfolio | 9.2k $243.7k | Reduced -2.2k |
| CANANDAIGUA NATIONAL BANK & TRUST CO 0.02% of their portfolio | 8.7k $230.5k | First filing |
| Beacon Pointe Advisors, LLC 0.00% of their portfolio | 8.7k $230.1k | Unchanged |
| CreativeOne Wealth, LLC 0.00% of their portfolio | 8.5k $223.8k | Unchanged |
| Peak Wealth Management LLC 0.15% of their portfolio | 8.3k $219.8k | Unchanged |
| SYKON CAPITAL LLC 0.07% of their portfolio | 8.1k $215.1k | Reduced -2.2k |
| Grantvest Financial Group LLC 0.12% of their portfolio | 8.1k $215.0k | Unchanged |
| AXXCESS WEALTH MANAGEMENT, LLC 0.00% of their portfolio | 7.8k $206.2k | New |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 7.6k $200.0k | Reduced -1.4k |
| Vivid Wealth Management, LLC 0.07% of their portfolio | 7.6k $200.1k | New |
| AdvisorNet Financial, Inc 0.01% of their portfolio | 7.4k $194.9k | Reduced -375 |
| CENTAURUS FINANCIAL, INC. 0.01% of their portfolio | 6.7k $176.0k | Reduced -25.2k |
| EVOLUTION WEALTH MANAGEMENT INC. 0.09% of their portfolio | 6.1k $160.8k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 5.0k $132.5k | Reduced -3.4k |
| Allworth Financial LP 0.00% of their portfolio | 4.7k $123.6k | Unchanged |
| IFP Advisors, Inc 0.00% of their portfolio | 4.4k $115.4k | Added +59 |
| CoreCap Advisors, LLC 0.00% of their portfolio | 3.3k $86.7k | Added +923 |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio | 2.6k $67.5k | Added +2.0k |
| RED REEF ADVISORS LLC 0.05% of their portfolio | 2.0k $52.8k | Unchanged |
| HARBOR INVESTMENT ADVISORY, LLC 0.00% of their portfolio | 1.0k $27.6k | Unchanged |
| Aptus Capital Advisors, LLC 0.00% of their portfolio | 700 $18.5k | Unchanged |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 400 $10.6k | New |
| MORGAN STANLEY 0.00% of their portfolio | 185 $4.9k | Unchanged |
| Keating Financial Advisory Services, Inc. 0.00% of their portfolio | 169 $4.5k | Unchanged |
| Capital Investment Advisory Services, LLC 0.00% of their portfolio | 97 $2.6k | Unchanged |