INNOVATOR ETFS TRUST ZDEK
EQUITY DEFINED P · ETP · CUSIP 45784N858
89
institutional holders
+22 vs Q3 2025
3.1m
shares reported held*
$78.7mreported value*
28 new
29 added
15 reduced
8 sold out
net bought ≈ $17.8m (+692.3k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $25.74.
Trends to Q4 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q4 2024 | 40 |
| Q1 2025 | 65 |
| Q2 2025 | 67 |
| Q3 2025 | 67 |
| Q4 2025 | 89 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2025 | 47 | 6 |
| Q2 2025 | 28 | 25 |
| Q3 2025 | 15 | 41 |
| Q4 2025 | 57 | 23 |
Biggest buyers
| JANE STREET GROUP, LLC | New | +135.7k |
| RAYMOND JAMES FINANCIAL INC | Added | +129.0k |
| BROWN WEALTH MANAGEMENT, LLC | New | +78.4k |
| Lineweaver Wealth Advisors, LLC | Added | +62.6k |
| OSAIC HOLDINGS, INC. | Added | +53.1k |
| Waverly Advisors, LLC | New | +40.3k |
| Diligent Investors, LLC | New | +40.0k |
| COMMONWEALTH EQUITY SERVICES, LLC | Added | +37.2k |
| AssuredPartners Investment Advisors, LLC | Added | +25.1k |
| Sovran Advisors, LLC | New | +24.2k |
Biggest sellers
| AE Wealth Management LLC | Reduced | -87.4k |
| HOWARD BAILEY SECURITIES, LLC | Sold out | -51.6k |
| Csenge Advisory Group | Sold out | -47.0k |
| Focus Partners Advisor Solutions, LLC | Sold out | -37.0k |
| CENTAURUS FINANCIAL, INC. | Reduced | -23.6k |
| PFG Private Wealth Management, LLC | Sold out | -20.9k |
| Alpine Bank Wealth Management | Sold out | -18.8k |
| FC Advisory LLC | Reduced | -16.7k |
| CARY STREET PARTNERS FINANCIAL LLC | Reduced | -13.2k |
| HRT FINANCIAL LP | Sold out | -11.7k |
Holders, Q4 2025
| Manager | Shares | Change |
|---|---|---|
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 284.8k $7.3m | Added +129.0k |
| CARY STREET PARTNERS FINANCIAL LLC 0.13% of their portfolio | 204.1k $5.3m | Reduced -13.2k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 202.2k $5.2m | Added +37.2k |
| HARBOUR INVESTMENTS, INC. 0.10% of their portfolio | 196.7k $5.1m | Added +3.2k |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 135.7k $3.5m | New |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 134.2k $3.5m | Added +24.1k |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 119.3k $3.1m | Added +53.1k |
| KFG WEALTH MANAGEMENT, LLC 0.33% of their portfolio | 96.6k $2.5m | Added +16.3k |
| Cetera Investment Advisers 0.00% of their portfolio | 89.5k $2.3m | Added +19.7k |
| Lineweaver Wealth Advisors, LLC 0.28% of their portfolio | 79.7k $2.1m | Added +62.6k |
| BROWN WEALTH MANAGEMENT, LLC 0.53% of their portfolio | 78.4k $2.0m | New |
| Prasad Wealth Partners, LLC 0.52% of their portfolio | 76.1k $2.0m | Unchanged |
| Independent Wealth Network Inc. 0.50% of their portfolio | 63.7k $1.6m | Reduced -242 |
| Owen LaRue, LLC 0.61% of their portfolio | 62.7k $1.6m | Reduced -5.0k |
| Brookstone Capital Management 0.01% of their portfolio | 50.2k $1.3m | Added +12.5k |
| Archer Investment Corp 0.27% of their portfolio | 46.6k $1.2m | Reduced -5.4k |
| AssuredPartners Investment Advisors, LLC 0.17% of their portfolio | 44.3k $1.1m | Added +25.1k |
| Waverly Advisors, LLC 0.01% of their portfolio | 40.3k $1.0m | New |
| Diligent Investors, LLC 0.25% of their portfolio | 40.0k $1.0m | New |
| Trek Financial, LLC 0.06% of their portfolio | 38.4k $987.2k | Added +4.1k |
| Orion Porfolio Solutions, LLC 0.01% of their portfolio | 35.1k $902.4k | Unchanged |
| CENTAURUS FINANCIAL, INC. 0.04% of their portfolio | 34.1k $878.0k | Reduced -23.6k |
| Marshall Financial Group, LLC 0.17% of their portfolio | 33.6k $864.8k | Added +4.1k |
| OLD MISSION CAPITAL LLC 0.03% of their portfolio | 32.0k $824.4k | Added +16.0k |
| Vantage Financial Partners, LLC 0.16% of their portfolio | 31.0k $798.6k | Added +13.5k |
| GWN SECURITIES INC. 0.16% of their portfolio | 31.0k $798.2k | Added +16.2k |
| FC Advisory LLC 0.23% of their portfolio | 30.8k $793.4k | Reduced -16.7k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 30.1k $775.2k | Added +14.7k |
| AE Wealth Management LLC 0.00% of their portfolio | 28.7k $738.0k | Reduced -87.4k |
| Kingsview Wealth Management, LLC 0.01% of their portfolio | 25.6k $658.3k | Reduced -6.5k |
| Sovran Advisors, LLC 0.05% of their portfolio | 24.2k $625.5k | New |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 23.9k $615.4k | New |
| INDEPENDENT FINANCIAL GROUP, LLC 0.01% of their portfolio | 23.9k $615.1k | Added +2.5k |
| Capital Analysts, LLC 0.02% of their portfolio | 23.5k $604.0k | Reduced -7.1k |
| CENTRAL VALLEY ADVISORS, LLC 0.18% of their portfolio | 22.8k $587.3k | New |
| Continuum Advisory, LLC 0.06% of their portfolio | 22.6k $582.8k | New |
| Kovack Advisors, Inc. 0.03% of their portfolio | 21.8k $562.1k | New |
| WEDBUSH SECURITIES INC 0.02% of their portfolio | 21.7k $558.0k | Added +9.7k |
| Clear Creek Financial Management, LLC 0.05% of their portfolio | 21.5k $553.8k | Added +6.7k |
| Integrity Wealth Solutions LLC 0.21% of their portfolio | 20.9k $538.9k | Unchanged |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 19.2k $494.6k | New |
| Allegiance Financial Group Advisory Services LLC 0.10% of their portfolio | 18.5k $475.6k | Reduced -4.2k |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 18.2k $469.4k | New |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 18.1k $466.0k | Added +1.6k |
| FSA Advisors, Inc. 0.31% of their portfolio | 17.2k $441.5k | Reduced -10.5k |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 16.4k $422.8k | Added +9.8k |
| Tradition Wealth Management, LLC 0.03% of their portfolio | 16.4k $421.4k | Added +2.1k |
| Concurrent Investment Advisors, LLC 0.00% of their portfolio | 15.0k $386.7k | New |
| Sonoma Allocations LLC 0.13% of their portfolio | 14.7k $379.4k | Added +3.9k |
| Integrity Advisory Solutions, LLC 0.05% of their portfolio | 14.5k $373.4k | New |
| LPL Financial LLC 0.00% of their portfolio | 14.4k $371.2k | Added +2.7k |
| ROTHSCHILD INVESTMENT LLC 0.02% of their portfolio | 14.2k $365.5k | Reduced -1.0k |
| RPS ADVISORY SOLUTIONS LLC 0.17% of their portfolio | 13.6k $350.7k | Added +2.2k |
| Advisory Services Network, LLC 0.00% of their portfolio | 13.1k $337.1k | Added +11.1k |
| Virtue Capital Management, LLC 0.05% of their portfolio | 11.8k $304.4k | New |
| World Investment Advisors 0.00% of their portfolio | 11.5k $296.3k | Unchanged |
| CreativeOne Wealth, LLC 0.01% of their portfolio | 10.5k $269.5k | New |
| First Commonwealth Financial Corp /PA/ 0.04% of their portfolio | 10.4k $267.5k | Unchanged |
| SYKON CAPITAL LLC 0.09% of their portfolio | 10.4k $267.4k | New |
| IMG Wealth Management, Inc. 0.17% of their portfolio | 10.3k $264.2k | Added +2.1k |
| SAGESPRING WEALTH PARTNERS, LLC 0.00% of their portfolio | 10.1k $259.5k | Unchanged |
| Focus Partners Wealth 0.00% of their portfolio | 9.9k $254.8k | New |
| Plan Group Financial, LLC 0.07% of their portfolio | 9.7k $250.6k | New |
| Lifestyle Asset Management, Inc. 0.08% of their portfolio | 9.1k $235.4k | New |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 9.0k $231.0k | Unchanged |
| CANANDAIGUA NATIONAL BANK & TRUST CO 0.02% of their portfolio | 8.7k $224.5k | New |
| Beacon Pointe Advisors, LLC 0.00% of their portfolio | 8.7k $224.2k | Reduced -7.8k |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 8.4k $216.1k | Reduced -790 |
| Peak Wealth Management LLC 0.18% of their portfolio | 8.3k $214.1k | First filing |
| Chris Bulman Inc 0.09% of their portfolio | 8.3k $213.2k | Unchanged |
| AXXCESS WEALTH MANAGEMENT, LLC 0.00% of their portfolio | 7.8k $200.8k | New |
| AdvisorNet Financial, Inc 0.01% of their portfolio | 7.8k $199.5k | Unchanged |
| OPTIMA CAPITAL LLC 0.08% of their portfolio | 7.5k $191.9k | New |
| EVOLUTION WEALTH MANAGEMENT INC. 0.13% of their portfolio | 6.1k $156.6k | Unchanged |
| SageView Advisory Group, LLC 0.00% of their portfolio | 5.6k $144.1k | New |
| Allworth Financial LP 0.00% of their portfolio | 4.7k $120.4k | New |
| IFP Advisors, Inc 0.00% of their portfolio | 4.2k $108.3k | Added +600 |
| Alaska Permanent Capital Management, LLC 0.01% of their portfolio | 3.8k $98.6k | New |
| CoreCap Advisors, LLC 0.00% of their portfolio | 2.4k $60.7k | New |
| RED REEF ADVISORS LLC 0.05% of their portfolio | 2.0k $51.5k | First filing |
| UBS Group AG 0.00% of their portfolio | 1.4k $36.9k | Added +879 |
| Noble Wealth Management PBC 0.02% of their portfolio | 1.3k $33.1k | Reduced -1.9k |
| HARBOR INVESTMENT ADVISORY, LLC 0.00% of their portfolio | 1.0k $26.9k | Unchanged |
| Aptus Capital Advisors, LLC 0.00% of their portfolio | 700 $18.0k | Unchanged |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio | 540 $13.9k | New |
| MORGAN STANLEY 0.00% of their portfolio | 185 $4.8k | Unchanged |
| Keating Financial Advisory Services, Inc. 0.00% of their portfolio | 169 $4.3k | First filing |
| Sunbelt Securities, Inc. 0.00% of their portfolio | 100 $2.6k | Unchanged |
| Capital Investment Advisory Services, LLC 0.00% of their portfolio | 97 $2.5k | New |