INNOVATOR ETFS TRUST KDEC
US SMALL CAP PWR · ETP · CUSIP 45784N833
71
institutional holders
+4 vs Q4 2025
2.6m
shares reported held*
$66.3mreported value*
11 new
12 added
22 reduced
8 sold out
net bought ≈ $9.5m (+369.4k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $25.70.
Trends to Q1 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q4 2024 | 37 |
| Q1 2025 | 46 |
| Q2 2025 | 47 |
| Q3 2025 | 52 |
| Q4 2025 | 67 |
| Q1 2026 | 71 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2025 | 30 | 8 |
| Q2 2025 | 18 | 23 |
| Q3 2025 | 22 | 20 |
| Q4 2025 | 41 | 22 |
| Q1 2026 | 23 | 30 |
Biggest buyers
| Maltin Wealth Management, Inc. | New | +304.9k |
| Creative Planning | New | +224.6k |
| Cresset Asset Management, LLC | Added | +33.9k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | New | +29.8k |
| GOLDMAN SACHS GROUP INC | New | +25.2k |
| Outlook Wealth Advisors, LLC | Added | +16.7k |
| Cerity Partners LLC | New | +16.3k |
| OLD MISSION CAPITAL LLC | Added | +16.1k |
| Brookstone Capital Management | New | +14.5k |
| Kestra Advisory Services, LLC | Added | +13.5k |
Biggest sellers
| Crown Wealth Group, LLC | Sold out | -126.3k |
| CORRADO ADVISORS, LLC | Sold out | -69.9k |
| Cetera Investment Advisers | Reduced | -33.7k |
| AE Wealth Management LLC | Reduced | -32.9k |
| JANE STREET GROUP, LLC | Sold out | -27.0k |
| Belpointe Asset Management LLC | Reduced | -20.6k |
| Koshinski Asset Management, Inc. | Sold out | -15.1k |
| OSAIC HOLDINGS, INC. | Reduced | -12.0k |
| Allegiance Financial Group Advisory Services LLC | Sold out | -9.1k |
| Procyon Advisors, LLC | Reduced | -5.0k |
Holders, Q1 2026
| Manager | Shares | Change |
|---|---|---|
| Maltin Wealth Management, Inc. 2.99% of their portfolio | 304.9k $7.8m | New |
| Cresset Asset Management, LLC 0.03% of their portfolio | 262.6k $6.7m | Added +33.9k |
| Creative Planning 0.00% of their portfolio | 224.6k $5.8m | New |
| SageView Advisory Group, LLC 0.21% of their portfolio | 224.6k $5.8m | Added +12.3k |
| BLAIR WILLIAM & CO/IL 0.02% of their portfolio | 204.5k $5.3m | Reduced -600 |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 124.1k $3.2m | Reduced -2.0k |
| Catalina Capital Group, LLC 1.68% of their portfolio | 106.9k $2.7m | Added +6.0k |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 76.5k $2.0m | Reduced -2.5k |
| Cetera Investment Advisers 0.00% of their portfolio | 66.4k $1.7m | Reduced -33.7k |
| Procyon Advisors, LLC 0.07% of their portfolio | 56.0k $1.4m | Reduced -5.0k |
| HARBOUR INVESTMENTS, INC. 0.02% of their portfolio | 49.5k $1.3m | Added +2.0k |
| Kestra Advisory Services, LLC 0.00% of their portfolio | 48.8k $1.3m | Added +13.5k |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 44.9k $1.2m | Reduced -12.0k |
| Outlook Wealth Advisors, LLC 0.28% of their portfolio | 44.3k $1.1m | Added +16.7k |
| Berkshire Money Management, Inc. 0.10% of their portfolio | 37.5k $964.5k | Reduced -1.4k |
| First Commonwealth Financial Corp /PA/ 0.15% of their portfolio | 36.0k $923.9k | Added +56 |
| INDEPENDENT FINANCIAL GROUP, LLC 0.02% of their portfolio | 34.8k $893.1k | Unchanged |
| Merit Financial Group, LLC 0.01% of their portfolio | 33.8k $868.3k | Reduced -996 |
| Sigma Planning Corp 0.02% of their portfolio | 30.6k $786.5k | Reduced -4.4k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 29.8k $764.7k | New |
| OLD MISSION CAPITAL LLC 0.02% of their portfolio | 27.6k $709.6k | Added +16.1k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 27.3k $702.6k | Reduced -1.2k |
| OPTIMA CAPITAL LLC 0.32% of their portfolio | 26.9k $691.4k | Reduced -3.2k |
| TopTier Wealth Management, LLC 0.40% of their portfolio | 25.3k $650.8k | Reduced -21 |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 25.2k $647.8k | New |
| Weaver Consulting Group 0.14% of their portfolio | 22.2k $571.7k | Unchanged |
| Miller Financial Services LLC 0.57% of their portfolio | 20.0k $514.3k | Added +6.0k |
| NewEdge Advisors, LLC 0.00% of their portfolio | 19.9k $511.4k | Unchanged |
| LPL Financial LLC 0.00% of their portfolio | 18.9k $486.2k | Reduced -1.0k |
| SIGNATUREFD, LLC 0.01% of their portfolio | 18.0k $462.5k | Unchanged |
| Cerity Partners LLC 0.00% of their portfolio | 16.3k $417.6k | New |
| Annis Gardner Whiting Capital Advisors, LLC 0.06% of their portfolio | 15.5k $399.0k | Unchanged |
| Diligent Investors, LLC 0.09% of their portfolio | 14.8k $381.6k | Unchanged |
| Brookstone Capital Management 0.00% of their portfolio | 14.5k $372.7k | New |
| Faithward Advisors, LLC 0.05% of their portfolio | 14.4k $370.4k | Added +2.5k |
| WEALTH ALLIANCE, LLC 0.04% of their portfolio | 13.8k $355.0k | Unchanged |
| Beacon Financial Advisory LLC 0.08% of their portfolio | 13.7k $351.7k | Reduced -2.4k |
| FSA Advisors, Inc. 0.23% of their portfolio | 13.4k $345.3k | Reduced -200 |
| Grantvest Financial Group LLC 0.22% of their portfolio | 13.4k $345.1k | Reduced -1.5k |
| HighTower Advisors, LLC 0.00% of their portfolio | 12.9k $331.5k | Unchanged |
| Financial Solutions Advisory Group, Inc. 0.04% of their portfolio | 12.2k $314.2k | First filing |
| AE Wealth Management LLC 0.00% of their portfolio | 12.2k $313.7k | Reduced -32.9k |
| Keating Financial Advisory Services, Inc. 0.05% of their portfolio | 11.5k $294.8k | Unchanged |
| Private Advisor Group, LLC 0.00% of their portfolio | 11.4k $294.2k | Unchanged |
| PFS Partners, LLC 0.13% of their portfolio | 11.1k $286.0k | Added +140 |
| Liberty Atlantic Advisors LLC 0.23% of their portfolio | 10.6k $272.5k | Unchanged |
| FIDUCIARY FINANCIAL GROUP, LLC 0.03% of their portfolio | 9.5k $244.9k | Unchanged |
| Belpointe Asset Management LLC 0.01% of their portfolio | 9.2k $236.8k | Reduced -20.6k |
| Beacon Pointe Advisors, LLC 0.00% of their portfolio | 8.8k $226.6k | New |
| WEALTHGARDEN F.S. LLC 0.14% of their portfolio | 8.1k $208.1k | Unchanged |
| Phoenix Financial Ltd. 0.00% of their portfolio | 8.1k $207.2k | Reduced -1.5k |
| Berger Financial Group, Inc 0.01% of their portfolio | 7.9k $202.1k | New |
| Alaska Permanent Capital Management, LLC 0.01% of their portfolio | 6.8k $175.1k | Unchanged |
| DHJJ Financial Advisors, Ltd. 0.05% of their portfolio | 6.1k $157.8k | Unchanged |
| Atlantic Private Wealth, LLC 0.08% of their portfolio | 4.8k $123.2k | Added +4.4k |
| IFP Advisors, Inc 0.00% of their portfolio | 4.3k $109.5k | Unchanged |
| WealthShield Partners, LLC 0.01% of their portfolio | 4.0k $102.8k | Unchanged |
| GILL CAPITAL PARTNERS, LLC 0.02% of their portfolio | 3.1k $79.6k | New |
| FIFTH THIRD BANCORP 0.00% of their portfolio | 2.6k $67.8k | New |
| Noble Wealth Management PBC 0.03% of their portfolio | 2.1k $54.6k | Unchanged |
| BlackRock, Inc. 0.00% of their portfolio | 2.1k $53.5k | Unchanged |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio | 1.8k $46.3k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 1.5k $38.8k | Unchanged |
| Capital Analysts, LLC 0.00% of their portfolio | 1.4k $37.0k | Unchanged |
| Financial Network Wealth Advisors LLC 0.03% of their portfolio | 1.2k $29.8k | Unchanged |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 1.0k $25.8k | Unchanged |
| EverSource Wealth Advisors, LLC 0.00% of their portfolio | 667 $17.1k | Reduced -1.6k |
| LANARK FINANCIAL, INC. 0.00% of their portfolio | 530 $13.6k | Reduced -64 |
| WOODARD & CO ASSET MANAGEMENT GROUP INC /ADV 0.00% of their portfolio | 200 $5.1k | Reduced -400 |
| Advisory Services Network, LLC 0.00% of their portfolio | 192 $4.9k | New |
| MAI Capital Management 0.00% of their portfolio | 100 $2.6k | Unchanged |