INNOVATOR ETFS TRUST KDEC
US SMALL CAP PWR · ETP · CUSIP 45784N833
67
institutional holders
+15 vs Q3 2025
2.2m
shares reported held*
$56.2mreported value*
19 new
22 added
14 reduced
8 sold out
net bought ≈ $16.1m (+630.0k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $25.55.
Trends to Q4 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q4 2024 | 37 |
| Q1 2025 | 46 |
| Q2 2025 | 47 |
| Q3 2025 | 52 |
| Q4 2025 | 67 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2025 | 30 | 8 |
| Q2 2025 | 18 | 23 |
| Q3 2025 | 22 | 20 |
| Q4 2025 | 41 | 22 |
Biggest buyers
| Cresset Asset Management, LLC | New | +228.7k |
| Crown Wealth Group, LLC | New | +126.3k |
| Catalina Capital Group, LLC | Added | +64.9k |
| Procyon Advisors, LLC | New | +61.0k |
| SageView Advisory Group, LLC | Added | +43.1k |
| AE Wealth Management LLC | Added | +40.3k |
| COMMONWEALTH EQUITY SERVICES, LLC | Added | +38.8k |
| BLAIR WILLIAM & CO/IL | Added | +38.2k |
| Sigma Planning Corp | New | +35.0k |
| CORRADO ADVISORS, LLC | Added | +27.5k |
Biggest sellers
| Mutual Advisors, LLC | Sold out | -179.3k |
| Focus Partners Advisor Solutions, LLC | Sold out | -18.3k |
| CITADEL ADVISORS LLC | Sold out | -15.3k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Sold out | -13.5k |
| Acorn Wealth Advisors, LLC | Sold out | -12.0k |
| Phoenix Financial Ltd. | Reduced | -11.8k |
| MERCER GLOBAL ADVISORS INC /ADV | Sold out | -10.1k |
| COMMONS CAPITAL, LLC | Sold out | -8.2k |
| Cambridge Investment Research Advisors, Inc. | Reduced | -8.2k |
| Koshinski Asset Management, Inc. | Reduced | -4.7k |
Holders, Q4 2025
| Manager | Shares | Change |
|---|---|---|
| Cresset Asset Management, LLC 0.02% of their portfolio | 228.7k $5.8m | New |
| SageView Advisory Group, LLC 0.18% of their portfolio | 212.3k $5.4m | Added +43.1k |
| BLAIR WILLIAM & CO/IL 0.01% of their portfolio | 205.1k $5.2m | Added +38.2k |
| Crown Wealth Group, LLC 0.90% of their portfolio | 126.3k $3.2m | New |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 126.1k $3.2m | Added +38.8k |
| Catalina Capital Group, LLC 1.58% of their portfolio | 100.9k $2.6m | Added +64.9k |
| Cetera Investment Advisers 0.00% of their portfolio | 100.2k $2.6m | Added +11.3k |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 79.0k $2.0m | Reduced -8.2k |
| CORRADO ADVISORS, LLC 0.90% of their portfolio | 69.9k $1.8m | Added +27.5k |
| Procyon Advisors, LLC 0.08% of their portfolio | 61.0k $1.6m | New |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 56.9k $1.5m | Added +24.3k |
| HARBOUR INVESTMENTS, INC. 0.02% of their portfolio | 47.5k $1.2m | Added +21.1k |
| AE Wealth Management LLC 0.01% of their portfolio | 45.1k $1.2m | Added +40.3k |
| Berkshire Money Management, Inc. 0.09% of their portfolio | 39.0k $994.9k | Reduced -169 |
| First Commonwealth Financial Corp /PA/ 0.15% of their portfolio | 35.9k $916.8k | Added +3.0k |
| Kestra Advisory Services, LLC 0.00% of their portfolio | 35.3k $900.9k | Added +10.9k |
| Sigma Planning Corp 0.02% of their portfolio | 35.0k $894.5k | New |
| Merit Financial Group, LLC 0.01% of their portfolio | 34.8k $888.4k | Added +195 |
| INDEPENDENT FINANCIAL GROUP, LLC 0.02% of their portfolio | 34.8k $887.6k | Added +1.0k |
| OPTIMA CAPITAL LLC 0.33% of their portfolio | 30.1k $769.4k | Reduced -4.6k |
| Belpointe Asset Management LLC 0.03% of their portfolio | 29.8k $761.7k | Added +21.2k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 28.5k $728.1k | Reduced -4.4k |
| Outlook Wealth Advisors, LLC 0.16% of their portfolio | 27.6k $705.3k | Added +302 |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 27.0k $689.2k | New |
| TopTier Wealth Management, LLC 0.44% of their portfolio | 25.3k $647.4k | First filing |
| Weaver Consulting Group 0.14% of their portfolio | 22.2k $568.2k | Reduced -20 |
| LPL Financial LLC 0.00% of their portfolio | 20.0k $510.0k | New |
| NewEdge Advisors, LLC 0.00% of their portfolio | 19.9k $508.3k | Reduced -170 |
| SIGNATUREFD, LLC 0.01% of their portfolio | 18.0k $459.7k | Unchanged |
| Beacon Financial Advisory LLC 0.10% of their portfolio | 16.1k $410.9k | Unchanged |
| Annis Gardner Whiting Capital Advisors, LLC 0.08% of their portfolio | 15.5k $396.5k | Unchanged |
| Koshinski Asset Management, Inc. 0.02% of their portfolio | 15.1k $385.9k | Reduced -4.7k |
| Grantvest Financial Group LLC 0.24% of their portfolio | 15.0k $382.2k | Reduced -195 |
| Diligent Investors, LLC 0.09% of their portfolio | 14.8k $379.3k | Added +5.3k |
| Miller Financial Services LLC 0.42% of their portfolio | 14.0k $358.6k | Reduced -410 |
| WEALTH ALLIANCE, LLC 0.03% of their portfolio | 13.8k $352.9k | Added +5.7k |
| FSA Advisors, Inc. 0.24% of their portfolio | 13.6k $348.3k | Added +93 |
| HighTower Advisors, LLC 0.00% of their portfolio | 12.9k $329.5k | Reduced -2.5k |
| Faithward Advisors, LLC 0.04% of their portfolio | 11.9k $304.3k | New |
| OLD MISSION CAPITAL LLC 0.01% of their portfolio | 11.5k $294.2k | Added +1.6k |
| Keating Financial Advisory Services, Inc. 0.04% of their portfolio | 11.5k $293.0k | First filing |
| Private Advisor Group, LLC 0.00% of their portfolio | 11.4k $292.5k | New |
| PFS Partners, LLC 0.13% of their portfolio | 11.0k $280.6k | New |
| Liberty Atlantic Advisors LLC 0.27% of their portfolio | 10.6k $270.9k | First filing |
| Phoenix Financial Ltd. 0.00% of their portfolio | 9.6k $245.6k | Reduced -11.8k |
| FIDUCIARY FINANCIAL GROUP, LLC 0.03% of their portfolio | 9.5k $243.4k | New |
| Allegiance Financial Group Advisory Services LLC 0.05% of their portfolio | 9.1k $233.5k | Reduced -2.0k |
| WEALTHGARDEN F.S. LLC 0.14% of their portfolio | 8.1k $214.2k | New |
| Alaska Permanent Capital Management, LLC 0.01% of their portfolio | 6.8k $173.7k | New |
| DHJJ Financial Advisors, Ltd. 0.05% of their portfolio | 6.1k $156.8k | Added +3.0k |
| IFP Advisors, Inc 0.00% of their portfolio | 4.3k $108.8k | Added +1.9k |
| CoreCap Advisors, LLC 0.00% of their portfolio | 4.2k $108.5k | New |
| WealthShield Partners, LLC 0.01% of their portfolio | 4.0k $102.2k | Unchanged |
| EverSource Wealth Advisors, LLC 0.00% of their portfolio | 2.2k $56.9k | New |
| Noble Wealth Management PBC 0.03% of their portfolio | 2.1k $54.3k | Added +575 |
| BlackRock, Inc. 0.00% of their portfolio | 2.1k $53.1k | Reduced -700 |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio | 1.8k $46.0k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 1.5k $38.6k | Unchanged |
| Capital Analysts, LLC 0.00% of their portfolio | 1.4k $37.0k | New |
| Financial Network Wealth Advisors LLC 0.03% of their portfolio | 1.2k $29.6k | New |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 1.0k $25.5k | Unchanged |
| RED REEF ADVISORS LLC 0.02% of their portfolio | 787 $20.1k | First filing |
| WOODARD & CO ASSET MANAGEMENT GROUP INC /ADV 0.00% of their portfolio | 600 $15.3k | New |
| LANARK FINANCIAL, INC. 0.00% of their portfolio | 594 $15.2k | New |
| Atlantic Private Wealth, LLC 0.01% of their portfolio | 371 $9.5k | Reduced -4.5k |
| CWM, LLC 0.00% of their portfolio | 163 $4.0k | Unchanged |
| MAI Capital Management 0.00% of their portfolio | 100 $2.6k | New |