INNOVATOR ETFS TRUST TJAN
EQUITY JAN 20227 · ETP · CUSIP 45784N825
29
institutional holders
-2 vs Q3 2025
676.9k
shares reported held*
$18.5mreported value*
4 new
2 added
10 reduced
4 sold out
net sold ≈ $1.8m (-65.6k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $27.33.
Trends to Q4 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q1 2025 | 31 |
| Q2 2025 | 31 |
| Q3 2025 | 31 |
| Q4 2025 | 29 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2025 | 17 | 13 |
| Q3 2025 | 10 | 12 |
| Q4 2025 | 6 | 14 |
Biggest buyers
| OLD MISSION CAPITAL LLC | Added | +16.1k |
| MTM FINANCIAL GROUP, LLC | New | +15.4k |
| CreativeOne Wealth, LLC | New | +7.4k |
| Kestra Advisory Services, LLC | New | +6.0k |
| SageView Advisory Group, LLC | New | +3.9k |
| MML INVESTORS SERVICES, LLC | Added | +128 |
Biggest sellers
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -40.6k |
| Wick Capital Partners, LLC | Sold out | -34.2k |
| HARBOUR INVESTMENTS, INC. | Reduced | -21.2k |
| GOLDMAN SACHS GROUP INC | Sold out | -8.1k |
| RAYMOND JAMES FINANCIAL INC | Reduced | -2.5k |
| UBS Group AG | Reduced | -2.0k |
| HighTower Advisors, LLC | Reduced | -1.5k |
| JPMORGAN CHASE & CO | Sold out | -1.4k |
| Cetera Investment Advisers | Reduced | -1.0k |
| Cambridge Investment Research Advisors, Inc. | Reduced | -981 |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| Brookstone Capital Management 13G · institution new · filed 2025-07-01 | 11.9% |
Holders, Q4 2025
| Manager | Shares | Change |
|---|---|---|
| Brookstone Capital Management 0.05% of their portfolio | 169.1k $4.6m | Reduced -416 |
| HighTower Advisors, LLC 0.00% of their portfolio | 63.5k $1.7m | Reduced -1.5k |
| OLD MISSION CAPITAL LLC 0.05% of their portfolio | 47.3k $1.3m | Added +16.1k |
| Vantage Financial Partners, LLC 0.23% of their portfolio | 41.0k $1.1m | Reduced -148 |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 36.3k $991.1k | Reduced -2.5k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 34.9k $954.7k | Unchanged |
| Tradition Wealth Management, LLC 0.06% of their portfolio | 32.8k $895.1k | Unchanged |
| Cypress Wealth Services, LLC 0.12% of their portfolio | 30.6k $836.3k | Unchanged |
| GILL CAPITAL PARTNERS, LLC 0.23% of their portfolio | 28.3k $772.2k | Unchanged |
| SMI Advisory Services, LLC 0.13% of their portfolio | 26.6k $728.1k | Unchanged |
| Mutual Advisors, LLC 0.01% of their portfolio | 25.0k $683.7k | Unchanged |
| Atlantic Private Wealth, LLC 0.43% of their portfolio | 24.5k $669.6k | Unchanged |
| MTM FINANCIAL GROUP, LLC 0.20% of their portfolio | 15.4k $421.2k | New |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 14.2k $387.0k | Reduced -981 |
| Triad Wealth Partners, LLC 0.03% of their portfolio | 13.3k $363.4k | Unchanged |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 13.0k $354.3k | Added +128 |
| LPL Financial LLC 0.00% of their portfolio | 8.6k $233.9k | Unchanged |
| Cetera Investment Advisers 0.00% of their portfolio | 8.5k $233.2k | Reduced -1.0k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 7.5k $204.7k | Reduced -40.6k |
| CreativeOne Wealth, LLC 0.00% of their portfolio | 7.4k $201.7k | New |
| Kestra Advisory Services, LLC 0.00% of their portfolio | 6.0k $165.3k | New |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 5.3k $143.6k | Unchanged |
| SageView Advisory Group, LLC 0.00% of their portfolio | 3.9k $106.7k | New |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 3.2k $88.8k | Unchanged |
| IFP Advisors, Inc 0.00% of their portfolio | 3.1k $84.7k | Unchanged |
| BARCLAYS PLC 0.00% of their portfolio | 2.9k $79.8k | Reduced -79 |
| CWM, LLC 0.00% of their portfolio | 2.7k $73.0k | Unchanged |
| UBS Group AG 0.00% of their portfolio | 2.0k $54.9k | Reduced -2.0k |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 171 $4.7k | Reduced -21.2k |