INNOVATOR ETFS TRUST ZJAN
EQUITY 1YR JANUA · ETP · CUSIP 45784N817
45
institutional holders
+1 vs Q3 2025
804.0k
shares reported held*
$22.0mreported value*
5 new
11 added
13 reduced
5 sold out
net sold ≈ $207.2k (-7.6k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $27.36.
Trends to Q4 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q4 2024 | 1 |
| Q1 2025 | 34 |
| Q2 2025 | 42 |
| Q3 2025 | 44 |
| Q4 2025 | 45 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2025 | 34 | 1 |
| Q2 2025 | 19 | 12 |
| Q3 2025 | 10 | 15 |
| Q4 2025 | 16 | 18 |
Biggest buyers
| Caliber Wealth Management, LLC / KS | New | +36.6k |
| OSAIC HOLDINGS, INC. | Added | +13.1k |
| CENTRAL VALLEY ADVISORS, LLC | Added | +12.6k |
| TRUIST FINANCIAL CORP | New | +9.8k |
| MTM FINANCIAL GROUP, LLC | New | +9.7k |
| Kingsview Wealth Management, LLC | New | +8.7k |
| ENVESTNET ASSET MANAGEMENT INC | Added | +6.9k |
| RAYMOND JAMES FINANCIAL INC | Added | +6.6k |
| Kestra Advisory Services, LLC | Added | +6.1k |
| Cetera Investment Advisers | Added | +5.8k |
Biggest sellers
| GILL CAPITAL PARTNERS, LLC | Sold out | -39.7k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Sold out | -33.9k |
| CITADEL ADVISORS LLC | Sold out | -18.3k |
| Cornerstone Wealth Group, LLC | Reduced | -7.8k |
| Mutual Advisors, LLC | Reduced | -7.6k |
| Cambridge Investment Research Advisors, Inc. | Reduced | -6.7k |
| BARCLAYS PLC | Sold out | -5.5k |
| CENTAURUS FINANCIAL, INC. | Sold out | -4.1k |
| OLD MISSION CAPITAL LLC | Reduced | -2.6k |
| CoreCap Advisors, LLC | Reduced | -2.4k |
Holders, Q4 2025
| Manager | Shares | Change |
|---|---|---|
| Kestra Advisory Services, LLC 0.01% of their portfolio | 74.9k $2.0m | Added +6.1k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 55.8k $1.5m | Added +6.6k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 47.8k $1.3m | Added +4.1k |
| Mutual Advisors, LLC 0.03% of their portfolio | 45.0k $1.2m | Reduced -7.6k |
| HighTower Advisors, LLC 0.00% of their portfolio | 41.8k $1.1m | Reduced -1.5k |
| Cerity Partners LLC 0.00% of their portfolio | 38.8k $1.1m | Unchanged |
| Caliber Wealth Management, LLC / KS 0.11% of their portfolio | 36.6k $1.0m | New |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 33.8k $925.3k | Added +13.1k |
| KFG WEALTH MANAGEMENT, LLC 0.09% of their portfolio | 25.2k $689.2k | Reduced -185 |
| Cetera Investment Advisers 0.00% of their portfolio | 24.3k $664.3k | Added +5.8k |
| Lineweaver Wealth Advisors, LLC 0.09% of their portfolio | 23.9k $652.8k | Unchanged |
| CENTRAL VALLEY ADVISORS, LLC 0.19% of their portfolio | 23.2k $633.6k | Added +12.6k |
| Farther Finance Advisors, LLC 0.01% of their portfolio | 19.4k $529.8k | Unchanged |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 19.1k $522.0k | Reduced -6.7k |
| Tradition Wealth Management, LLC 0.04% of their portfolio | 18.3k $501.3k | Unchanged |
| AE Wealth Management LLC 0.00% of their portfolio | 17.3k $472.6k | Reduced -311 |
| OLD MISSION CAPITAL LLC 0.02% of their portfolio | 16.3k $446.3k | Reduced -2.6k |
| SageView Advisory Group, LLC 0.01% of their portfolio | 16.0k $437.1k | Added +1.1k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 15.9k $436.0k | Added +6.9k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 15.5k $426.0k | Unchanged |
| Vantage Financial Partners, LLC 0.08% of their portfolio | 14.9k $406.8k | Reduced -1.1k |
| Cornerstone Wealth Group, LLC 0.03% of their portfolio | 13.7k $373.5k | Reduced -7.8k |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.02% of their portfolio | 11.8k $323.0k | Added +136 |
| CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio | 11.7k $319.5k | Unchanged |
| Archer Investment Corp 0.07% of their portfolio | 10.8k $294.6k | Reduced -2.0k |
| INDEPENDENT FINANCIAL GROUP, LLC 0.01% of their portfolio | 10.3k $282.4k | Unchanged |
| NewEdge Advisors, LLC 0.00% of their portfolio | 9.9k $271.4k | Unchanged |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 9.8k $267.4k | New |
| CoreCap Advisors, LLC 0.01% of their portfolio | 9.7k $266.2k | Reduced -2.4k |
| Sequoia Financial Advisors, LLC 0.00% of their portfolio | 9.7k $266.1k | Unchanged |
| Independent Wealth Network Inc. 0.08% of their portfolio | 9.7k $265.2k | Reduced -45 |
| MTM FINANCIAL GROUP, LLC 0.13% of their portfolio | 9.7k $264.8k | New |
| AdvisorNet Financial, Inc 0.01% of their portfolio | 9.2k $251.1k | Unchanged |
| Comprehensive Financial Consultants Institutional, Inc. 0.07% of their portfolio | 8.9k $244.5k | Unchanged |
| Kingsview Wealth Management, LLC 0.00% of their portfolio | 8.7k $236.7k | New |
| Advisory Services Network, LLC 0.00% of their portfolio | 8.2k $225.4k | Added +4.0k |
| INTEGRAL INVESTMENT ADVISORS, INC. 0.05% of their portfolio | 7.8k $214.8k | Unchanged |
| Elmwood Wealth Management, Inc. 0.07% of their portfolio | 7.8k $213.4k | Unchanged |
| Noble Wealth Management PBC 0.07% of their portfolio | 5.2k $142.8k | Reduced -455 |
| IFP Advisors, Inc 0.00% of their portfolio | 2.4k $64.5k | Reduced -77 |
| Allworth Financial LP 0.00% of their portfolio | 1.5k $41.0k | Unchanged |
| Keating Financial Advisory Services, Inc. 0.01% of their portfolio | 1.5k $41.0k | First filing |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 952 $26.0k | Added +832 |
| GGM Financial LLC 0.01% of their portfolio | 774 $21.2k | Unchanged |
| IMG Wealth Management, Inc. 0.01% of their portfolio | 680 $18.6k | New |