INNOVATOR ETFS TRUST ZJAN
EQUITY 1YR JANUA · ETP · CUSIP 45784N817
44
institutional holders
+2 vs Q2 2025
810.0k
shares reported held*
$21.8mreported value*
4 new
6 added
13 reduced
2 sold out
net sold ≈ $1.1m (-41.5k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $26.88.
Trends to Q3 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q4 2024 | 1 |
| Q1 2025 | 34 |
| Q2 2025 | 42 |
| Q3 2025 | 44 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2025 | 34 | 1 |
| Q2 2025 | 19 | 12 |
| Q3 2025 | 10 | 15 |
Biggest buyers
| CITADEL ADVISORS LLC | New | +18.3k |
| Mutual Advisors, LLC | Added | +15.6k |
| OSAIC HOLDINGS, INC. | Added | +13.5k |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | New | +11.7k |
| OLD MISSION CAPITAL LLC | Added | +10.4k |
| Advisory Services Network, LLC | New | +4.2k |
| GGM Financial LLC | New | +774 |
| ENVESTNET ASSET MANAGEMENT INC | Added | +476 |
| Cambridge Investment Research Advisors, Inc. | Added | +373 |
| AE Wealth Management LLC | Added | +311 |
Biggest sellers
| CoreCap Advisors, LLC | Reduced | -37.0k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -34.6k |
| RAYMOND JAMES FINANCIAL INC | Reduced | -16.7k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -12.2k |
| Brookstone Capital Management | Sold out | -10.3k |
| BARCLAYS PLC | Reduced | -2.1k |
| UBS Group AG | Sold out | -1.2k |
| CENTAURUS FINANCIAL, INC. | Reduced | -972 |
| Kestra Advisory Services, LLC | Reduced | -632 |
| AdvisorNet Financial, Inc | Reduced | -473 |
Holders, Q3 2025
| Manager | Shares | Change |
|---|---|---|
| Kestra Advisory Services, LLC 0.01% of their portfolio | 68.8k $1.8m | Reduced -632 |
| Mutual Advisors, LLC 0.03% of their portfolio | 52.6k $1.4m | Added +15.6k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 49.1k $1.3m | Reduced -16.7k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 43.7k $1.2m | Reduced -34.6k |
| HighTower Advisors, LLC 0.00% of their portfolio | 43.2k $1.2m | Reduced -379 |
| GILL CAPITAL PARTNERS, LLC 0.33% of their portfolio | 39.7k $1.1m | Unchanged |
| Cerity Partners LLC 0.00% of their portfolio | 38.8k $1.0m | Unchanged |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 33.9k $910.3k | Reduced -12.2k |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 25.8k $694.0k | Added +373 |
| KFG WEALTH MANAGEMENT, LLC 0.10% of their portfolio | 25.4k $681.9k | Reduced -137 |
| Lineweaver Wealth Advisors, LLC 0.09% of their portfolio | 23.9k $641.2k | Unchanged |
| Cornerstone Wealth Group, LLC 0.04% of their portfolio | 21.4k $576.1k | Unchanged |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 20.7k $555.7k | Added +13.5k |
| Farther Finance Advisors, LLC 0.01% of their portfolio | 19.4k $520.4k | Unchanged |
| OLD MISSION CAPITAL LLC 0.02% of their portfolio | 18.9k $507.3k | Added +10.4k |
| Cetera Investment Advisers 0.00% of their portfolio | 18.5k $498.0k | Unchanged |
| Tradition Wealth Management, LLC 0.04% of their portfolio | 18.3k $492.4k | Unchanged |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 18.3k $491.8k | New |
| AE Wealth Management LLC 0.00% of their portfolio | 17.6k $472.5k | Added +311 |
| Vantage Financial Partners, LLC 0.09% of their portfolio | 16.0k $428.8k | Unchanged |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 15.5k $418.0k | Unchanged |
| SageView Advisory Group, LLC 0.01% of their portfolio | 14.9k $400.3k | Unchanged |
| Archer Investment Corp 0.08% of their portfolio | 12.7k $342.0k | Reduced -150 |
| CoreCap Advisors, LLC 0.01% of their portfolio | 12.1k $325.6k | Reduced -37.0k |
| CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio | 11.7k $313.8k | Unchanged |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.02% of their portfolio | 11.7k $313.6k | New |
| CENTRAL VALLEY ADVISORS, LLC 0.09% of their portfolio | 10.5k $282.5k | Unchanged |
| INDEPENDENT FINANCIAL GROUP, LLC 0.01% of their portfolio | 10.3k $277.4k | Unchanged |
| NewEdge Advisors, LLC 0.00% of their portfolio | 9.9k $266.6k | Unchanged |
| Independent Wealth Network Inc. 0.08% of their portfolio | 9.7k $261.7k | Reduced -244 |
| Sequoia Financial Advisors, LLC 0.00% of their portfolio | 9.7k $261.4k | Unchanged |
| AdvisorNet Financial, Inc 0.01% of their portfolio | 9.2k $246.7k | Reduced -473 |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 9.0k $242.8k | Added +476 |
| Comprehensive Financial Consultants Institutional, Inc. 0.07% of their portfolio | 8.9k $240.2k | Unchanged |
| INTEGRAL INVESTMENT ADVISORS, INC. 0.06% of their portfolio | 7.8k $211.0k | Unchanged |
| Elmwood Wealth Management, Inc. 0.07% of their portfolio | 7.8k $209.6k | Unchanged |
| Noble Wealth Management PBC 0.08% of their portfolio | 5.7k $152.5k | First filing |
| BARCLAYS PLC 0.00% of their portfolio | 5.5k $148.2k | Reduced -2.1k |
| Advisory Services Network, LLC 0.00% of their portfolio | 4.2k $113.9k | New |
| CENTAURUS FINANCIAL, INC. 0.01% of their portfolio | 4.1k $111.0k | Reduced -972 |
| IFP Advisors, Inc 0.00% of their portfolio | 2.4k $65.4k | Reduced -2 |
| Allworth Financial LP 0.00% of their portfolio | 1.5k $40.3k | Unchanged |
| GGM Financial LLC 0.01% of their portfolio | 774 $20.8k | New |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 120 $3.2k | Unchanged |