INNOVATOR ETFS TRUST ZNOV
EQUITY DEFINED P · ETP · CUSIP 45784N809
77
institutional holders
-2 vs Q4 2025
3.1m
shares reported held*
$83.0mreported value*
7 new
24 added
21 reduced
7 sold out
net bought ≈ $9.6m (+360.1k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $26.55.
Trends to Q1 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q4 2024 | 23 |
| Q1 2025 | 33 |
| Q2 2025 | 31 |
| Q3 2025 | 36 |
| Q4 2025 | 79 |
| Q1 2026 | 77 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2025 | 15 | 9 |
| Q2 2025 | 12 | 15 |
| Q3 2025 | 19 | 11 |
| Q4 2025 | 59 | 14 |
| Q1 2026 | 31 | 28 |
Biggest buyers
| NewEdge Advisors, LLC | Added | +226.6k |
| Alpine Bank Wealth Management | New | +113.0k |
| Cambridge Investment Research Advisors, Inc. | Added | +50.7k |
| ENVESTNET ASSET MANAGEMENT INC | Added | +46.9k |
| Triad Wealth Partners, LLC | Added | +34.7k |
| Prostatis Group LLC | Added | +25.3k |
| HARBOUR INVESTMENTS, INC. | Added | +24.2k |
| CITADEL ADVISORS LLC | New | +18.6k |
| GOLDMAN SACHS GROUP INC | New | +17.4k |
| World Investment Advisors | New | +15.1k |
Biggest sellers
| BLAIR WILLIAM & CO/IL | Reduced | -73.7k |
| AXXCESS WEALTH MANAGEMENT, LLC | Sold out | -56.5k |
| Ashton Thomas Private Wealth, LLC | Reduced | -29.0k |
| Cetera Investment Advisers | Reduced | -18.1k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | Sold out | -13.6k |
| SYON CAPITAL LLC | Reduced | -13.2k |
| RAYMOND JAMES FINANCIAL INC | Reduced | -10.2k |
| JANE STREET GROUP, LLC | Sold out | -9.9k |
| OLD MISSION CAPITAL LLC | Reduced | -9.8k |
| CreativeOne Wealth, LLC | Sold out | -8.4k |
Holders, Q1 2026
| Manager | Shares | Change |
|---|---|---|
| NewEdge Advisors, LLC 0.05% of their portfolio | 480.7k $12.8m | Added +226.6k |
| Cambridge Investment Research Advisors, Inc. 0.03% of their portfolio | 365.5k $9.7m | Added +50.7k |
| CWM, LLC 0.01% of their portfolio | 145.7k $3.9m | Added +10.7k |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 121.9k $3.2m | Unchanged |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 118.1k $3.1m | Reduced -7.8k |
| HARBOUR INVESTMENTS, INC. 0.05% of their portfolio | 113.4k $3.0m | Added +24.2k |
| Alpine Bank Wealth Management 0.44% of their portfolio | 113.0k $3.0m | New |
| Triad Wealth Partners, LLC 0.23% of their portfolio | 110.5k $2.9m | Added +34.7k |
| SYON CAPITAL LLC 0.14% of their portfolio | 101.4k $2.7m | Reduced -13.2k |
| AE Wealth Management LLC 0.01% of their portfolio | 99.4k $2.6m | Added +8.8k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 92.2k $2.4m | Reduced -4.9k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 72.3k $1.9m | Added +46.9k |
| Lineweaver Wealth Advisors, LLC 0.23% of their portfolio | 64.7k $1.7m | Reduced -5 |
| BROWN WEALTH MANAGEMENT, LLC 0.41% of their portfolio | 60.1k $1.6m | Unchanged |
| Cypress Wealth Services, LLC 0.22% of their portfolio | 59.9k $1.6m | Unchanged |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 52.2k $1.4m | Reduced -10.2k |
| Orion Porfolio Solutions, LLC 0.01% of their portfolio | 47.6k $1.3m | Added +12.4k |
| Prostatis Group LLC 0.32% of their portfolio | 47.5k $1.3m | Added +25.3k |
| Csenge Advisory Group 0.06% of their portfolio | 45.6k $1.2m | Reduced -662 |
| HOWARD BAILEY SECURITIES, LLC 0.44% of their portfolio | 40.3k $1.1m | Added +1.2k |
| Brookstone Capital Management 0.01% of their portfolio | 37.2k $986.6k | Reduced -7.1k |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 36.1k $957.9k | Added +138 |
| AdvisorNet Financial, Inc 0.05% of their portfolio | 34.5k $916.5k | Unchanged |
| Encompass More Asset Management 0.15% of their portfolio | 33.5k $889.6k | Added +5.6k |
| Cetera Investment Advisers 0.00% of their portfolio | 32.4k $861.4k | Reduced -18.1k |
| Summit Wealth Partners, LLC 0.13% of their portfolio | 31.9k $848.0k | Reduced -1.0k |
| Authentikos Wealth Advisory, LLC 0.56% of their portfolio | 31.0k $823.5k | Reduced -5.1k |
| KFG WEALTH MANAGEMENT, LLC 0.10% of their portfolio | 28.9k $767.7k | Added +1.6k |
| CENTRAL VALLEY ADVISORS, LLC 0.17% of their portfolio | 23.6k $627.5k | Unchanged |
| CANANDAIGUA NATIONAL CORP 0.05% of their portfolio | 19.8k $526.4k | First filing |
| FSA Advisors, Inc. 0.34% of their portfolio | 19.3k $512.6k | Added +546 |
| Ashton Thomas Private Wealth, LLC 0.01% of their portfolio | 19.3k $512.1k | Reduced -29.0k |
| Integrated Wealth Management 0.58% of their portfolio | 19.0k $503.7k | Reduced -451 |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 18.6k $493.5k | New |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 18.6k $493.1k | Added +4.7k |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 18.1k $480.6k | Added +7.8k |
| SYKON CAPITAL LLC 0.16% of their portfolio | 17.8k $472.9k | Added +7.3k |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 17.4k $461.7k | New |
| Trek Financial, LLC 0.02% of their portfolio | 16.2k $429.9k | Reduced -1.2k |
| Key Capital Management, INC 0.27% of their portfolio | 15.2k $402.4k | Added +1.9k |
| World Investment Advisors 0.01% of their portfolio | 15.1k $400.1k | New |
| Chris Bulman Inc 0.17% of their portfolio | 14.2k $378.3k | Unchanged |
| Concurrent Investment Advisors, LLC 0.00% of their portfolio | 13.8k $366.4k | Added +1.9k |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 13.5k $359.6k | Added +5.7k |
| Cassady Wealth & Retirement Planning, LLC 0.19% of their portfolio | 13.5k $365.8k | Added +543 |
| CENTAURUS FINANCIAL, INC. 0.02% of their portfolio | 13.4k $356.0k | Unchanged |
| Archer Investment Corp 0.07% of their portfolio | 12.7k $337.0k | Reduced -3.8k |
| Marshall Financial Group, LLC 0.05% of their portfolio | 12.6k $334.1k | Unchanged |
| Centennial Advisors, LLC 0.41% of their portfolio | 12.1k $321.2k | Reduced -755 |
| Creative Planning 0.00% of their portfolio | 11.6k $308.8k | New |
| SageView Advisory Group, LLC 0.01% of their portfolio | 11.2k $298.2k | Unchanged |
| Nicholas Wealth, LLC. 0.20% of their portfolio | 11.1k $295.3k | Unchanged |
| BridgePort Financial Solutions, LLC 0.08% of their portfolio | 11.1k $294.4k | Added +747 |
| Ausdal Financial Partners, Inc. 0.01% of their portfolio | 10.5k $279.2k | Added +651 |
| Legacy Capital Wealth Partners, LLC 0.06% of their portfolio | 10.4k $275.9k | Unchanged |
| OLD MISSION CAPITAL LLC 0.01% of their portfolio | 10.0k $266.5k | Reduced -9.8k |
| IMG Wealth Management, Inc. 0.15% of their portfolio | 9.0k $237.8k | Unchanged |
| GWN SECURITIES INC. 0.04% of their portfolio | 8.2k $217.2k | Added +48 |
| Spire Wealth Management 0.01% of their portfolio | 8.0k $213.1k | Reduced -1 |
| Advisory Services Network, LLC 0.00% of their portfolio | 8.0k $212.4k | Unchanged |
| BLAIR WILLIAM & CO/IL 0.00% of their portfolio | 8.0k $211.6k | Reduced -73.7k |
| WEALTHGARDEN F.S. LLC 0.14% of their portfolio | 7.8k $207.8k | Unchanged |
| Tradition Wealth Management, LLC 0.01% of their portfolio | 7.7k $205.3k | Unchanged |
| Rossmore Private Capital 0.02% of their portfolio | 7.7k $203.9k | Unchanged |
| Phoenix Wealth Advisors 0.08% of their portfolio | 7.5k $200.2k | Unchanged |
| Allworth Financial LP 0.00% of their portfolio | 3.8k $99.9k | Unchanged |
| EverSource Wealth Advisors, LLC 0.00% of their portfolio | 3.0k $79.7k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 2.8k $74.2k | Unchanged |
| Capital Analysts, LLC 0.00% of their portfolio | 2.0k $53.0k | Unchanged |
| IFP Advisors, Inc 0.00% of their portfolio | 1.4k $36.1k | Unchanged |
| CoreCap Advisors, LLC 0.00% of their portfolio | 1.3k $34.0k | Reduced -19 |
| WOODARD & CO ASSET MANAGEMENT GROUP INC /ADV 0.00% of their portfolio | 1.0k $26.6k | Unchanged |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio | 925 $24.6k | New |
| Networth Advisors, LLC 0.02% of their portfolio | 853 $22.6k | Reduced -20 |
| Millstone Evans Group, LLC 0.00% of their portfolio | 171 $4.5k | Unchanged |
| BARCLAYS PLC 0.00% of their portfolio | 81 $2.2k | New |
| UBS Group AG 0.00% of their portfolio | 9 $239 | Reduced -495 |