INNOVATOR ETFS TRUST ZNOV
EQUITY DEFINED P · ETP · CUSIP 45784N809
79
institutional holders
+43 vs Q3 2025
2.8m
shares reported held*
$74.4mreported value*
40 new
19 added
12 reduced
2 sold out
net bought ≈ $43.9m (+1.6m shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $26.68.
Trends to Q4 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q4 2024 | 23 |
| Q1 2025 | 33 |
| Q2 2025 | 31 |
| Q3 2025 | 36 |
| Q4 2025 | 79 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2025 | 15 | 9 |
| Q2 2025 | 12 | 15 |
| Q3 2025 | 19 | 11 |
| Q4 2025 | 59 | 14 |
Biggest buyers
| Cambridge Investment Research Advisors, Inc. | Added | +304.4k |
| TRUIST FINANCIAL CORP | New | +121.9k |
| SYON CAPITAL LLC | New | +114.6k |
| HARBOUR INVESTMENTS, INC. | New | +89.2k |
| AE Wealth Management LLC | Added | +89.0k |
| NewEdge Advisors, LLC | Added | +83.6k |
| COMMONWEALTH EQUITY SERVICES, LLC | Added | +70.1k |
| RAYMOND JAMES FINANCIAL INC | New | +62.4k |
| BROWN WEALTH MANAGEMENT, LLC | New | +60.1k |
| AXXCESS WEALTH MANAGEMENT, LLC | New | +56.5k |
Biggest sellers
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -51.5k |
| OLD MISSION CAPITAL LLC | Reduced | -16.2k |
| Orion Porfolio Solutions, LLC | Reduced | -11.1k |
| CWM, LLC | Reduced | -10.9k |
| FC Advisory LLC | Sold out | -10.4k |
| Encompass More Asset Management | Reduced | -10.0k |
| Ashton Thomas Private Wealth, LLC | Reduced | -7.5k |
| Cypress Wealth Services, LLC | Reduced | -4.0k |
| BLAIR WILLIAM & CO/IL | Reduced | -4.0k |
| Global Retirement Partners, LLC | Reduced | -2.1k |
Holders, Q4 2025
| Manager | Shares | Change |
|---|---|---|
| Cambridge Investment Research Advisors, Inc. 0.02% of their portfolio | 314.8k $8.4m | Added +304.4k |
| NewEdge Advisors, LLC 0.02% of their portfolio | 254.1k $6.8m | Added +83.6k |
| CWM, LLC 0.01% of their portfolio | 135.0k $3.6m | Reduced -10.9k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 126.0k $3.4m | Added +70.1k |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 121.9k $3.3m | New |
| SYON CAPITAL LLC 0.15% of their portfolio | 114.6k $3.1m | New |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 97.1k $2.6m | Added +42.6k |
| AE Wealth Management LLC 0.01% of their portfolio | 90.6k $2.4m | Added +89.0k |
| HARBOUR INVESTMENTS, INC. 0.05% of their portfolio | 89.2k $2.4m | New |
| BLAIR WILLIAM & CO/IL 0.01% of their portfolio | 81.7k $2.2m | Reduced -4.0k |
| Triad Wealth Partners, LLC 0.19% of their portfolio | 75.8k $2.0m | Added +33.2k |
| Lineweaver Wealth Advisors, LLC 0.24% of their portfolio | 64.7k $1.7m | Added +51.7k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 62.4k $1.7m | New |
| BROWN WEALTH MANAGEMENT, LLC 0.42% of their portfolio | 60.1k $1.6m | New |
| Cypress Wealth Services, LLC 0.22% of their portfolio | 59.9k $1.6m | Reduced -4.0k |
| AXXCESS WEALTH MANAGEMENT, LLC 0.03% of their portfolio | 56.5k $1.5m | New |
| Cetera Investment Advisers 0.00% of their portfolio | 50.6k $1.3m | Added +36.5k |
| Ashton Thomas Private Wealth, LLC 0.03% of their portfolio | 48.3k $1.3m | Reduced -7.5k |
| Csenge Advisory Group 0.06% of their portfolio | 46.2k $1.2m | New |
| Brookstone Capital Management 0.01% of their portfolio | 44.3k $1.2m | Added +26.4k |
| HOWARD BAILEY SECURITIES, LLC 0.41% of their portfolio | 39.0k $1.0m | New |
| Authentikos Wealth Advisory, LLC 0.64% of their portfolio | 36.2k $964.3k | New |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 35.9k $958.6k | Added +24.8k |
| Orion Porfolio Solutions, LLC 0.01% of their portfolio | 35.2k $939.3k | Reduced -11.1k |
| AdvisorNet Financial, Inc 0.05% of their portfolio | 34.5k $920.8k | Unchanged |
| Summit Wealth Partners, LLC 0.16% of their portfolio | 32.9k $878.7k | New |
| Encompass More Asset Management 0.14% of their portfolio | 27.9k $744.8k | Reduced -10.0k |
| KFG WEALTH MANAGEMENT, LLC 0.10% of their portfolio | 27.4k $729.9k | New |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 25.3k $675.3k | Added +10.8k |
| CENTRAL VALLEY ADVISORS, LLC 0.19% of their portfolio | 23.6k $630.4k | New |
| Prostatis Group LLC 0.14% of their portfolio | 22.3k $594.0k | New |
| Vantage Financial Partners, LLC 0.12% of their portfolio | 21.9k $584.2k | Added +12.5k |
| OLD MISSION CAPITAL LLC 0.02% of their portfolio | 19.9k $530.4k | Reduced -16.2k |
| CANANDAIGUA NATIONAL BANK & TRUST CO 0.05% of their portfolio | 19.8k $528.8k | New |
| Integrated Wealth Management 0.58% of their portfolio | 19.4k $518.1k | First filing |
| FSA Advisors, Inc. 0.35% of their portfolio | 18.8k $500.4k | Added +10.9k |
| Trek Financial, LLC 0.03% of their portfolio | 17.4k $463.9k | New |
| Archer Investment Corp 0.10% of their portfolio | 16.5k $440.4k | Reduced -1.8k |
| Chris Bulman Inc 0.17% of their portfolio | 14.2k $380.1k | Added +5.4k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 13.9k $370.9k | Reduced -51.5k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 13.6k $363.3k | New |
| CENTAURUS FINANCIAL, INC. 0.02% of their portfolio | 13.4k $358.0k | New |
| Key Capital Management, INC 0.35% of their portfolio | 13.3k $354.8k | First filing |
| Cassady Wealth & Retirement Planning, LLC 0.22% of their portfolio | 12.9k $344.7k | First filing |
| Centennial Advisors, LLC 0.45% of their portfolio | 12.9k $342.8k | First filing |
| Marshall Financial Group, LLC 0.07% of their portfolio | 12.6k $335.6k | Unchanged |
| Concurrent Investment Advisors, LLC 0.00% of their portfolio | 11.9k $317.6k | New |
| SageView Advisory Group, LLC 0.01% of their portfolio | 11.2k $299.6k | New |
| Nicholas Wealth, LLC. 0.20% of their portfolio | 11.1k $296.7k | New |
| SYKON CAPITAL LLC 0.09% of their portfolio | 10.5k $280.1k | New |
| Legacy Capital Wealth Partners, LLC 0.06% of their portfolio | 10.4k $277.2k | New |
| BridgePort Financial Solutions, LLC 0.07% of their portfolio | 10.3k $275.8k | New |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 10.3k $274.5k | New |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 9.9k $263.4k | New |
| Ausdal Financial Partners, Inc. 0.01% of their portfolio | 9.9k $263.1k | Reduced -853 |
| IMG Wealth Management, Inc. 0.15% of their portfolio | 9.0k $238.9k | Unchanged |
| CreativeOne Wealth, LLC 0.01% of their portfolio | 8.4k $224.0k | New |
| GWN SECURITIES INC. 0.04% of their portfolio | 8.1k $216.9k | New |
| Lifestyle Asset Management, Inc. 0.07% of their portfolio | 8.1k $215.8k | New |
| Spire Wealth Management 0.01% of their portfolio | 8.0k $214.1k | Added +3 |
| Advisory Services Network, LLC 0.00% of their portfolio | 8.0k $213.4k | Added +6.0k |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 7.8k $209.4k | New |
| WEALTHGARDEN F.S. LLC 0.14% of their portfolio | 7.8k $209.9k | New |
| Tradition Wealth Management, LLC 0.01% of their portfolio | 7.7k $206.2k | New |
| Rossmore Private Capital 0.02% of their portfolio | 7.7k $204.9k | New |
| Phoenix Wealth Advisors 0.08% of their portfolio | 7.5k $201.1k | New |
| Lloyd Advisory Services, LLC. 0.07% of their portfolio | 6.8k $182.7k | New |
| OPTIMA CAPITAL LLC 0.07% of their portfolio | 6.4k $170.5k | New |
| Allworth Financial LP 0.00% of their portfolio | 3.8k $100.4k | New |
| EverSource Wealth Advisors, LLC 0.00% of their portfolio | 3.0k $80.0k | New |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 2.8k $74.5k | New |
| Capital Analysts, LLC 0.00% of their portfolio | 2.0k $53.0k | Reduced -1.0k |
| Global Retirement Partners, LLC 0.00% of their portfolio | 1.6k $43.1k | Reduced -2.1k |
| IFP Advisors, Inc 0.00% of their portfolio | 1.4k $36.3k | Added +575 |
| CoreCap Advisors, LLC 0.00% of their portfolio | 1.3k $34.6k | Added +863 |
| WOODARD & CO ASSET MANAGEMENT GROUP INC /ADV 0.00% of their portfolio | 1.0k $26.7k | New |
| Networth Advisors, LLC 0.02% of their portfolio | 873 $23.3k | First filing |
| UBS Group AG 0.00% of their portfolio | 504 $13.4k | Added +503 |
| Millstone Evans Group, LLC 0.00% of their portfolio | 171 $4.6k | New |