INNOVATOR ETFS TRUST ZMAR
EQUITY DEFINED P · ETP · CUSIP 45784N742
85
institutional holders
+2 vs Q1 2026
2.5m
shares reported held*
$70.3mreported value*
9 new
19 added
22 reduced
6 sold out
net bought ≈ $9.8m (+347.0k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $28.22.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q1 2025 | 40 |
| Q2 2025 | 58 |
| Q3 2025 | 60 |
| Q4 2025 | 61 |
| Q1 2026 | 83 |
| Q2 2026 | 85 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2025 | 35 | 12 |
| Q3 2025 | 17 | 25 |
| Q4 2025 | 15 | 22 |
| Q1 2026 | 52 | 20 |
| Q2 2026 | 28 | 28 |
Biggest buyers
| Cambridge Investment Research Advisors, Inc. | Added | +180.1k |
| OLD MISSION CAPITAL LLC | New | +39.8k |
| Archer Investment Corp | Added | +37.5k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | +36.3k |
| HRT FINANCIAL LP | New | +36.1k |
| LPL Financial LLC | Added | +20.9k |
| Ameritas Advisory Services, LLC | New | +12.2k |
| CITADEL ADVISORS LLC | New | +10.7k |
| OSAIC HOLDINGS, INC. | Added | +10.0k |
| Integrity Advisory Solutions, LLC | Added | +9.8k |
Biggest sellers
| Kestra Advisory Services, LLC | Reduced | -20.6k |
| SYON CAPITAL LLC | Sold out | -14.5k |
| Chicago Partners Investment Group LLC | Sold out | -13.6k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -10.1k |
| Caliber Wealth Management, LLC / KS | Reduced | -9.8k |
| Stonebrook Private Inc. | Sold out | -7.9k |
| Strategic Blueprint, LLC | Sold out | -7.7k |
| RAYMOND JAMES FINANCIAL INC | Reduced | -6.8k |
| TopTier Wealth Management, LLC | Sold out | -6.6k |
| IFP Advisors, Inc | Reduced | -4.9k |
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| Cambridge Investment Research Advisors, Inc. 0.02% of their portfolio | 491.1k $13.9m | Added +180.1k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 147.9k $4.2m | Reduced -10.1k |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 128.9k $3.6m | Unchanged |
| CANANDAIGUA NATIONAL BANK & TRUST CO 0.27% of their portfolio | 111.6k $3.1m | First filing |
| Cetera Investment Advisers 0.00% of their portfolio | 108.1k $3.1m | Reduced -1.1k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 102.6k $2.9m | Reduced -6.8k |
| Lineweaver Wealth Advisors, LLC 0.28% of their portfolio | 84.6k $2.4m | Unchanged |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 75.7k $2.1m | Added +10.0k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 66.0k $1.9m | Reduced -20.6k |
| Composition Wealth, LLC 0.02% of their portfolio | 63.0k $1.8m | Reduced -24 |
| Archer Investment Corp 0.17% of their portfolio | 62.4k $1.8m | Added +37.5k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 57.8k $1.6m | Added +36.3k |
| LPL Financial LLC 0.00% of their portfolio | 45.3k $1.3m | Added +20.9k |
| OLD MISSION CAPITAL LLC 0.03% of their portfolio | 39.8k $1.1m | New |
| Integrity Advisory Solutions, LLC 0.11% of their portfolio | 37.9k $1.1m | Added +9.8k |
| BROWN WEALTH MANAGEMENT, LLC 0.24% of their portfolio | 37.7k $1.1m | Added +4.8k |
| KFG WEALTH MANAGEMENT, LLC 0.12% of their portfolio | 37.6k $1.1m | Added +938 |
| HRT FINANCIAL LP 0.00% of their portfolio | 36.1k $1.0m | New |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 35.1k $989.2k | Added +9.0k |
| AE Wealth Management LLC 0.00% of their portfolio | 34.8k $981.5k | Unchanged |
| Brookstone Capital Management 0.01% of their portfolio | 33.4k $942.7k | Added +2.6k |
| Caliber Wealth Management, LLC / KS 0.08% of their portfolio | 28.0k $788.7k | Reduced -9.8k |
| IMG Wealth Management, Inc. 0.43% of their portfolio | 27.6k $779.8k | Reduced -1.0k |
| BEAM WEALTH ADVISORS, INC. 0.16% of their portfolio | 25.7k $725.3k | Unchanged |
| CENTRAL VALLEY ADVISORS, LLC 0.17% of their portfolio | 23.3k $657.7k | Reduced -742 |
| COFG Advisors, LLC 0.11% of their portfolio | 22.7k $641.2k | Reduced -3.9k |
| Trek Financial, LLC 0.03% of their portfolio | 21.1k $596.7k | Unchanged |
| Corient Private Wealth LP 0.00% of their portfolio | 20.0k $564.3k | Unchanged |
| Wealth Advisory Solutions, LLC 0.11% of their portfolio | 19.5k $551.1k | Added +2.1k |
| CONTINUUM WEALTH ADVISORS, LLC 0.18% of their portfolio | 18.9k $532.6k | Unchanged |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 16.9k $476.6k | Added +4.2k |
| Main Street Financial Solutions, LLC 0.03% of their portfolio | 15.8k $444.8k | Unchanged |
| Beacon Pointe Advisors, LLC 0.00% of their portfolio | 14.7k $415.6k | Unchanged |
| Liberty Atlantic Advisors LLC 0.29% of their portfolio | 14.4k $407.3k | Unchanged |
| Waverly Advisors, LLC 0.00% of their portfolio | 14.0k $395.2k | Unchanged |
| Clear Creek Financial Management, LLC 0.03% of their portfolio | 13.8k $390.5k | Reduced -142 |
| Glen Eagle Advisors, LLC 0.05% of their portfolio | 13.8k $388.6k | Reduced -730 |
| Kovack Advisors, Inc. 0.02% of their portfolio | 13.7k $386.6k | Added +2.2k |
| CreativeOne Wealth, LLC 0.01% of their portfolio | 13.3k $376.6k | Reduced -107 |
| Tradition Wealth Management, LLC 0.02% of their portfolio | 13.0k $367.1k | Added +1.6k |
| Intentional Wealth Strategies, LLC 0.33% of their portfolio | 12.6k $354.9k | Reduced -154 |
| Ameritas Advisory Services, LLC 0.01% of their portfolio | 12.2k $345.3k | New |
| Ausdal Financial Partners, Inc. 0.01% of their portfolio | 11.7k $331.5k | Unchanged |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 10.9k $309.2k | Added +220 |
| Pathstone Holdings, LLC 0.00% of their portfolio | 10.9k $307.3k | Unchanged |
| Souders Financial Advisors 0.03% of their portfolio | 10.8k $304.7k | Unchanged |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 10.7k $300.6k | New |
| Apriem Advisors 0.02% of their portfolio | 9.7k $273.7k | Unchanged |
| CGN Advisors LLC 0.02% of their portfolio | 9.7k $273.3k | Unchanged |
| PRINCIPAL SECURITIES, INC. 0.00% of their portfolio | 9.5k $266.8k | Added +75 |
| Comprehensive Financial Consultants Institutional, Inc. 0.07% of their portfolio | 9.3k $262.1k | Added +362 |
| Worth Financial Advisory Group, LLC 0.11% of their portfolio | 9.2k $258.7k | New |
| SYKON CAPITAL LLC 0.08% of their portfolio | 9.1k $256.8k | Reduced -1.5k |
| Advisory Services Network, LLC 0.00% of their portfolio | 9.1k $255.5k | Unchanged |
| Dynamic Advisor Solutions LLC 0.01% of their portfolio | 9.0k $252.8k | Reduced -72 |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 8.7k $245.2k | Reduced -36 |
| Five Pine Wealth Management 0.13% of their portfolio | 8.3k $235.1k | Reduced -2.3k |
| Concurrent Investment Advisors, LLC 0.00% of their portfolio | 8.1k $228.9k | Added +315 |
| Summit Financial, LLC 0.00% of their portfolio | 8.0k $224.7k | New |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 7.8k $221.2k | Added +4.9k |
| Ashton Thomas Private Wealth, LLC 0.00% of their portfolio | 7.7k $218.2k | Unchanged |
| HBW ADVISORY SERVICES LLC 0.02% of their portfolio | 7.7k $218.0k | Unchanged |
| JSF Financial, LLC 0.04% of their portfolio | 7.7k $217.3k | Unchanged |
| KINGSWOOD WEALTH ADVISORS, LLC 0.01% of their portfolio | 7.7k $216.8k | Unchanged |
| Mutual Advisors, LLC 0.00% of their portfolio | 7.7k $216.6k | Unchanged |
| FSA Advisors, Inc. 0.10% of their portfolio | 7.6k $213.9k | Unchanged |
| OPTIMA CAPITAL LLC 0.08% of their portfolio | 7.4k $208.1k | New |
| Continuum Advisory, LLC 0.02% of their portfolio | 7.3k $205.4k | Reduced -64 |
| AXXCESS WEALTH MANAGEMENT, LLC 0.00% of their portfolio | 7.3k $205.1k | Unchanged |
| Prasad Wealth Partners, LLC 0.05% of their portfolio | 7.2k $204.6k | New |
| Lifestyle Asset Management, Inc. 0.05% of their portfolio | 7.2k $203.4k | Reduced -519 |
| Prostatis Group LLC 0.05% of their portfolio | 7.2k $201.8k | New |
| EVOLUTION WEALTH MANAGEMENT INC. 0.11% of their portfolio | 6.6k $186.3k | Unchanged |
| CoreCap Advisors, LLC 0.00% of their portfolio | 4.7k $131.9k | Reduced -55 |
| ROTHSCHILD INVESTMENT LLC 0.00% of their portfolio | 3.6k $101.6k | Unchanged |
| Physician Wealth Advisors, Inc. 0.01% of their portfolio | 2.0k $56.4k | Unchanged |
| Allworth Financial LP 0.00% of their portfolio | 1.4k $40.6k | Unchanged |
| DHJJ Financial Advisors, Ltd. 0.01% of their portfolio | 1.1k $30.5k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 404 $11.4k | Unchanged |
| JDM Financial Group LLC 0.00% of their portfolio | 386 $10.9k | Unchanged |
| Keating Financial Advisory Services, Inc. 0.00% of their portfolio | 155 $4.4k | Unchanged |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 100 $3.0k | Unchanged |
| Capital Investment Advisory Services, LLC 0.00% of their portfolio | 90 $2.5k | Unchanged |
| O'SHAUGHNESSY ASSET MANAGEMENT, LLC 0.00% of their portfolio | 81 $2.3k | Reduced -154 |
| IFP Advisors, Inc 0.00% of their portfolio | 50 $1.4k | Reduced -4.9k |