INNOVATOR ETFS TRUST ZMAR
EQUITY DEFINED P · ETP · CUSIP 45784N742
58
institutional holders
+18 vs Q1 2025
2.3m
shares reported held*
$60.2mreported value*
23 new
12 added
7 reduced
5 sold out
net bought ≈ $21.8m (+823.1k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $26.52.
Trends to Q2 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q1 2025 | 40 |
| Q2 2025 | 58 |
Biggest buyers
| Caliber Wealth Management, LLC / KS | New | +795.8k |
| Composition Wealth, LLC | New | +79.7k |
| Archer Investment Corp | Added | +77.7k |
| COMMONWEALTH EQUITY SERVICES, LLC | Added | +54.4k |
| BROWN WEALTH MANAGEMENT, LLC | New | +52.0k |
| CENTRAL VALLEY ADVISORS, LLC | New | +20.8k |
| Brookstone Capital Management | Added | +11.8k |
| Cetera Investment Advisers | Added | +10.8k |
| Cambridge Investment Research Advisors, Inc. | New | +10.1k |
| HighTower Advisors, LLC | New | +10.0k |
Biggest sellers
| JANE STREET GROUP, LLC | Sold out | -199.2k |
| FOUNDERS FINANCIAL SECURITIES LLC | Sold out | -123.5k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -32.5k |
| AVANTAX ADVISORY SERVICES, INC. | Sold out | -22.6k |
| NewEdge Advisors, LLC | Sold out | -21.5k |
| AE Wealth Management LLC | Reduced | -13.2k |
| Chicago Partners Investment Group LLC | Reduced | -6.0k |
| JPMORGAN CHASE & CO | Sold out | -6.0k |
| TRUIST FINANCIAL CORP | Reduced | -4.0k |
| OLD MISSION CAPITAL LLC | Reduced | -2.2k |
Holders, Q2 2025
| Manager | Shares | Change |
|---|---|---|
| Caliber Wealth Management, LLC / KS 2.27% of their portfolio | 795.8k $21.1m | New |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 210.4k $5.6m | Added +54.4k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 154.4k $4.1m | Added +954 |
| AE Wealth Management LLC 0.02% of their portfolio | 125.8k $3.3m | Reduced -13.2k |
| Archer Investment Corp 0.72% of their portfolio | 113.9k $3.0m | Added +77.7k |
| Composition Wealth, LLC 0.04% of their portfolio | 79.7k $2.1m | New |
| Lineweaver Wealth Advisors, LLC 0.26% of their portfolio | 62.5k $1.7m | Added +41 |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 53.1k $1.4m | Added +3.9k |
| BROWN WEALTH MANAGEMENT, LLC 0.43% of their portfolio | 52.0k $1.4m | New |
| HARBOUR INVESTMENTS, INC. 0.03% of their portfolio | 40.6k $1.1m | Added +536 |
| Cetera Investment Advisers 0.00% of their portfolio | 35.3k $937.1k | Added +10.8k |
| CANANDAIGUA NATIONAL BANK & TRUST CO 0.08% of their portfolio | 34.4k $911.2k | Added +1.1k |
| Brookstone Capital Management 0.01% of their portfolio | 34.3k $910.4k | Added +11.8k |
| OLD MISSION CAPITAL LLC 0.02% of their portfolio | 31.8k $844.4k | Reduced -2.2k |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 27.0k $715.1k | Reduced -565 |
| Corient Private Wealth LP 0.00% of their portfolio | 24.0k $636.4k | Unchanged |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 23.6k $627.1k | Reduced -4.0k |
| Chicago Partners Investment Group LLC 0.02% of their portfolio | 20.9k $558.4k | Reduced -6.0k |
| CENTRAL VALLEY ADVISORS, LLC 0.19% of their portfolio | 20.8k $552.6k | New |
| IMG Wealth Management, Inc. 0.40% of their portfolio | 19.3k $511.6k | Added +3.0k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 17.1k $452.2k | Reduced -32.5k |
| Glen Eagle Advisors, LLC 0.06% of their portfolio | 15.5k $410.9k | Unchanged |
| Wealth Advisory Solutions, LLC 0.10% of their portfolio | 15.4k $409.0k | Unchanged |
| Buska Wealth Management, LLC 0.11% of their portfolio | 15.4k $408.8k | Unchanged |
| BRASS TAX WEALTH MANAGEMENT, INC 0.07% of their portfolio | 12.9k $342.0k | Unchanged |
| Beacon Pointe Advisors, LLC 0.00% of their portfolio | 12.6k $333.4k | Unchanged |
| Trek Financial, LLC 0.02% of their portfolio | 11.9k $315.8k | Unchanged |
| KFG WEALTH MANAGEMENT, LLC 0.04% of their portfolio | 10.5k $279.2k | Unchanged |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 10.1k $269.0k | New |
| HighTower Advisors, LLC 0.00% of their portfolio | 10.0k $264.1k | New |
| WEDBUSH SECURITIES INC 0.01% of their portfolio | 9.9k $264.0k | New |
| Apriem Advisors 0.03% of their portfolio | 9.7k $257.2k | New |
| CGN Advisors LLC 0.02% of their portfolio | 9.7k $256.8k | Unchanged |
| Lifestyle Asset Management, Inc. 0.12% of their portfolio | 9.4k $250.0k | New |
| Orion Porfolio Solutions, LLC 0.00% of their portfolio | 9.3k $246.9k | New |
| Worth Financial Advisory Group, LLC 0.15% of their portfolio | 9.2k $243.1k | Unchanged |
| Continuum Advisory, LLC 0.03% of their portfolio | 9.2k $242.7k | Added +7.2k |
| KINGSWOOD WEALTH ADVISORS, LLC 0.02% of their portfolio | 9.1k $241.2k | Unchanged |
| FSA Advisors, Inc. 0.19% of their portfolio | 8.8k $233.4k | New |
| CreativeOne Wealth, LLC 0.01% of their portfolio | 8.5k $226.1k | New |
| Tradition Wealth Management, LLC 0.02% of their portfolio | 8.4k $223.9k | New |
| HBW ADVISORY SERVICES LLC 0.03% of their portfolio | 8.4k $222.7k | New |
| Ausdal Financial Partners, Inc. 0.01% of their portfolio | 8.4k $221.5k | Added +509 |
| HRT FINANCIAL LP 0.00% of their portfolio | 8.2k $217.0k | New |
| Vantage Financial Partners, LLC 0.05% of their portfolio | 8.0k $211.7k | New |
| Ashton Thomas Private Wealth, LLC 0.01% of their portfolio | 7.7k $205.0k | New |
| Strategic Blueprint, LLC 0.01% of their portfolio | 7.7k $204.6k | Reduced -1.9k |
| EVOLUTION WEALTH MANAGEMENT INC. 0.21% of their portfolio | 6.4k $169.1k | First filing |
| PRINCIPAL SECURITIES, INC. 0.00% of their portfolio | 5.0k $132.6k | New |
| IFP Advisors, Inc 0.00% of their portfolio | 4.9k $131.1k | New |
| BARCLAYS PLC 0.00% of their portfolio | 3.9k $103.9k | New |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 3.8k $101.9k | New |
| Physician Wealth Advisors, Inc. 0.01% of their portfolio | 2.0k $53.0k | Unchanged |
| AdvisorNet Financial, Inc 0.00% of their portfolio | 1.7k $46.1k | New |
| CWM, LLC 0.00% of their portfolio | 540 $14.0k | Unchanged |
| JDM Financial Group LLC 0.00% of their portfolio | 386 $10.2k | Unchanged |
| UBS Group AG 0.00% of their portfolio | 2 $53 | New |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. — of their portfolio | 0 $0 | Unchanged |