INNOVATOR ETFS TRUST ZOCT
EQUITY DEFIN 1YR · ETP · CUSIP 45784N700
74
institutional holders
-1 vs Q1 2026
2.4m
shares reported held*
$65.9mreported value*
5 new
12 added
27 reduced
5 sold out
net sold ≈ $8.5m (-307.7k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $27.61.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2024 | 1 |
| Q4 2024 | 50 |
| Q1 2025 | 51 |
| Q2 2025 | 53 |
| Q3 2025 | 53 |
| Q4 2025 | 78 |
| Q1 2026 | 75 |
| Q2 2026 | 74 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2024 | 47 | 1 |
| Q1 2025 | 12 | 16 |
| Q2 2025 | 11 | 18 |
| Q3 2025 | 25 | 16 |
| Q4 2025 | 48 | 13 |
| Q1 2026 | 11 | 31 |
| Q2 2026 | 17 | 32 |
Biggest buyers
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | +47.8k |
| HRT FINANCIAL LP | New | +27.8k |
| Cambridge Investment Research Advisors, Inc. | Added | +20.4k |
| OLD MISSION CAPITAL LLC | New | +18.5k |
| Ameritas Advisory Services, LLC | New | +17.7k |
| Independent Advisor Alliance | New | +11.8k |
| Archer Investment Corp | Added | +8.0k |
| JANE STREET GROUP, LLC | Added | +5.5k |
| JPMORGAN CHASE & CO | New | +2.9k |
| Pachira Investments Inc. | Added | +2.8k |
Biggest sellers
| RAYMOND JAMES FINANCIAL INC | Reduced | -151.7k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -150.8k |
| Cetera Investment Advisers | Reduced | -56.5k |
| Kestra Advisory Services, LLC | Reduced | -27.1k |
| CreativeOne Wealth, LLC | Sold out | -17.7k |
| HighTower Advisors, LLC | Reduced | -13.7k |
| Summit Wealth Partners, LLC | Sold out | -10.5k |
| BARCLAYS PLC | Sold out | -8.6k |
| LPL Financial LLC | Reduced | -6.1k |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | Reduced | -6.0k |
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio | 703.4k $19.4m | Reduced -150.8k |
| Pachira Investments Inc. 2.58% of their portfolio | 248.1k $6.9m | Added +2.8k |
| KFG WEALTH MANAGEMENT, LLC 0.22% of their portfolio | 70.5k $1.9m | Reduced -2.6k |
| CENTAURUS FINANCIAL, INC. 0.07% of their portfolio | 67.5k $1.9m | Reduced -3.3k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 67.1k $1.9m | Added +47.8k |
| HighTower Advisors, LLC 0.00% of their portfolio | 61.6k $1.7m | Reduced -13.7k |
| Brookstone Capital Management 0.02% of their portfolio | 58.8k $1.6m | Added +103 |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 53.9k $1.5m | Added +1.2k |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 48.0k $1.3m | Reduced -1.0k |
| Strategic Blueprint, LLC 0.06% of their portfolio | 45.2k $1.2m | Reduced -1.2k |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 42.9k $1.2m | Added +20.4k |
| WealthPLAN Partners, LLC 0.21% of their portfolio | 39.9k $1.1m | Unchanged |
| Cetera Investment Advisers 0.00% of their portfolio | 39.4k $1.1m | Reduced -56.5k |
| Cypress Wealth Services, LLC 0.13% of their portfolio | 39.0k $1.1m | Reduced -3.7k |
| Kestra Advisory Services, LLC 0.00% of their portfolio | 38.7k $1.1m | Reduced -27.1k |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.05% of their portfolio | 38.0k $1.0m | Reduced -6.0k |
| HARBOUR INVESTMENTS, INC. 0.01% of their portfolio | 36.3k $1.0m | Reduced -5.8k |
| CANANDAIGUA NATIONAL BANK & TRUST CO 0.08% of their portfolio | 33.1k $913.9k | First filing |
| Lineweaver Wealth Advisors, LLC 0.11% of their portfolio | 32.5k $898.6k | Reduced -20 |
| Advisory Services Network, LLC 0.01% of their portfolio | 31.5k $870.9k | Unchanged |
| HRT FINANCIAL LP 0.00% of their portfolio | 27.8k $766.0k | New |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 26.3k $725.1k | Reduced -151.7k |
| FC Advisory LLC 0.19% of their portfolio | 26.2k $722.5k | Unchanged |
| CENTRAL VALLEY ADVISORS, LLC 0.18% of their portfolio | 24.8k $684.5k | Reduced -676 |
| CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio | 23.9k $659.9k | Unchanged |
| Sovran Advisors, LLC 0.05% of their portfolio | 23.2k $644.0k | Unchanged |
| Chris Bulman Inc 0.20% of their portfolio | 20.3k $560.9k | Reduced -264 |
| Southland Equity Partners LLC 0.10% of their portfolio | 19.8k $547.6k | Unchanged |
| INDEPENDENT FINANCIAL GROUP, LLC 0.01% of their portfolio | 19.0k $524.5k | Added +1.4k |
| OLD MISSION CAPITAL LLC 0.01% of their portfolio | 18.5k $510.0k | New |
| Ameritas Advisory Services, LLC 0.01% of their portfolio | 17.7k $488.9k | New |
| Archer Investment Corp 0.04% of their portfolio | 16.6k $459.5k | Added +8.0k |
| Ashton Thomas Private Wealth, LLC 0.01% of their portfolio | 16.5k $456.2k | Reduced -19 |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 16.4k $454.2k | Added +2.2k |
| LPL Financial LLC 0.00% of their portfolio | 15.2k $418.5k | Reduced -6.1k |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 14.3k $395.5k | Added +5.5k |
| IMG Wealth Management, Inc. 0.20% of their portfolio | 13.3k $367.3k | Reduced -2.2k |
| MTM FINANCIAL GROUP, LLC 0.15% of their portfolio | 12.9k $356.5k | Unchanged |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 12.4k $342.7k | Reduced -36 |
| Independent Advisor Alliance 0.01% of their portfolio | 11.8k $325.8k | New |
| First Heartland Consultants, Inc. 0.02% of their portfolio | 11.7k $323.7k | Added +2.5k |
| Integrity Advisory Solutions, LLC 0.03% of their portfolio | 10.5k $289.2k | Reduced -335 |
| AssuredPartners Investment Advisors, LLC 0.03% of their portfolio | 10.4k $286.7k | Unchanged |
| BridgePort Financial Solutions, LLC 0.07% of their portfolio | 10.3k $284.8k | Reduced -50 |
| Soltis Investment Advisors LLC 0.02% of their portfolio | 10.3k $284.4k | Unchanged |
| CFO4Life Group, LLC 0.04% of their portfolio | 9.9k $274.1k | Unchanged |
| NewEdge Advisors, LLC 0.00% of their portfolio | 9.7k $268.6k | Reduced -4.0k |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 9.7k $268.4k | Unchanged |
| GILL CAPITAL PARTNERS, LLC 0.07% of their portfolio | 9.4k $260.6k | Unchanged |
| Continuum Advisory, LLC 0.02% of their portfolio | 9.4k $259.5k | Unchanged |
| FSA Advisors, Inc. 0.11% of their portfolio | 9.0k $249.5k | Reduced -183 |
| TrustBank 0.08% of their portfolio | 9.0k $248.5k | Unchanged |
| Galvin, Gaustad & Stein, LLC 0.02% of their portfolio | 8.8k $241.6k | Unchanged |
| Main Street Financial Solutions, LLC 0.02% of their portfolio | 8.7k $240.1k | Unchanged |
| IFP Advisors, Inc 0.00% of their portfolio | 8.7k $239.4k | Reduced -776 |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 8.6k $237.4k | Unchanged |
| Trek Financial, LLC 0.01% of their portfolio | 8.5k $234.4k | Unchanged |
| WEALTHGARDEN F.S. LLC 0.13% of their portfolio | 8.3k $230.3k | Unchanged |
| Tradition Wealth Management, LLC 0.01% of their portfolio | 8.0k $220.2k | Unchanged |
| Bluesphere Advisors LLC 0.07% of their portfolio | 8.0k $219.7k | Unchanged |
| Allworth Financial LP 0.00% of their portfolio | 6.4k $176.3k | Unchanged |
| CoreCap Advisors, LLC 0.00% of their portfolio | 5.7k $157.7k | Added +377 |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 2.9k $79.3k | New |
| Spire Wealth Management 0.00% of their portfolio | 2.4k $66.8k | Unchanged |
| Clearstead Advisors, LLC 0.00% of their portfolio | 2.0k $55.1k | Unchanged |
| AE Wealth Management LLC 0.00% of their portfolio | 1.9k $53.8k | Reduced -959 |
| Financial Network Wealth Advisors LLC 0.04% of their portfolio | 1.5k $40.4k | Unchanged |
| Investors Portfolio Services LLC 0.02% of their portfolio | 1.1k $30.4k | Unchanged |
| UBS Group AG 0.00% of their portfolio | 1.1k $29.4k | Added +471 |
| DHJJ Financial Advisors, Ltd. 0.01% of their portfolio | 995 $27.5k | Reduced -450 |
| Capital Analysts, LLC 0.00% of their portfolio | 992 $27.0k | Unchanged |
| EVERMAY WEALTH MANAGEMENT LLC 0.00% of their portfolio | 900 $24.9k | Unchanged |
| IFG Advisory, LLC 0.00% of their portfolio | 500 $13.8k | Unchanged |
| Noble Wealth Management PBC 0.00% of their portfolio | 100 $2.8k | Reduced -550 |