INNOVATOR ETFS TRUST ZOCT
EQUITY DEFIN 1YR · ETP · CUSIP 45784N700
78
institutional holders
+25 vs Q3 2025
3.1m
shares reported held*
$82.2mreported value*
27 new
21 added
9 reduced
4 sold out
net bought ≈ $36.3m (+1.4m shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $26.84.
Trends to Q4 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2024 | 1 |
| Q4 2024 | 50 |
| Q1 2025 | 51 |
| Q2 2025 | 53 |
| Q3 2025 | 53 |
| Q4 2025 | 78 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2024 | 47 | 1 |
| Q1 2025 | 12 | 16 |
| Q2 2025 | 11 | 18 |
| Q3 2025 | 25 | 16 |
| Q4 2025 | 48 | 13 |
Biggest buyers
| COMMONWEALTH EQUITY SERVICES, LLC | Added | +836.6k |
| Cetera Investment Advisers | Added | +76.1k |
| OLD MISSION CAPITAL LLC | New | +47.8k |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | New | +44.8k |
| HARBOUR INVESTMENTS, INC. | Added | +43.0k |
| Brookstone Capital Management | Added | +40.8k |
| Lineweaver Wealth Advisors, LLC | New | +32.6k |
| OSAIC HOLDINGS, INC. | Added | +20.9k |
| MML INVESTORS SERVICES, LLC | New | +20.0k |
| ENVESTNET ASSET MANAGEMENT INC | New | +19.8k |
Biggest sellers
| NewEdge Advisors, LLC | Reduced | -68.4k |
| CITADEL ADVISORS LLC | Sold out | -16.4k |
| AE Wealth Management LLC | Reduced | -15.5k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -13.6k |
| WPWealth LLP | Sold out | -8.4k |
| PRINCIPAL SECURITIES, INC. | Sold out | -3.9k |
| BARCLAYS PLC | Reduced | -3.3k |
| Summit Wealth Partners, LLC | Reduced | -2.6k |
| Ameritas Advisory Services, LLC | Sold out | -1.9k |
| Strategic Blueprint, LLC | Reduced | -1.6k |
Holders, Q4 2025
| Manager | Shares | Change |
|---|---|---|
| COMMONWEALTH EQUITY SERVICES, LLC 0.03% of their portfolio | 922.5k $24.8m | Added +836.6k |
| Pachira Investments Inc. 3.07% of their portfolio | 235.3k $6.3m | Added +11.4k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 195.1k $5.2m | Added +17.9k |
| NewEdge Advisors, LLC 0.02% of their portfolio | 162.7k $4.4m | Reduced -68.4k |
| Cetera Investment Advisers 0.00% of their portfolio | 98.6k $2.6m | Added +76.1k |
| HighTower Advisors, LLC 0.00% of their portfolio | 75.2k $2.0m | Added +9.4k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 73.9k $2.0m | Added +16.5k |
| KFG WEALTH MANAGEMENT, LLC 0.26% of their portfolio | 73.7k $2.0m | Added +5.1k |
| CENTAURUS FINANCIAL, INC. 0.09% of their portfolio | 71.6k $1.9m | Added +8.9k |
| Brookstone Capital Management 0.02% of their portfolio | 65.8k $1.8m | Added +40.8k |
| HARBOUR INVESTMENTS, INC. 0.03% of their portfolio | 57.2k $1.5m | Added +43.0k |
| Strategic Blueprint, LLC 0.08% of their portfolio | 51.1k $1.4m | Reduced -1.6k |
| OLD MISSION CAPITAL LLC 0.05% of their portfolio | 47.8k $1.3m | New |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.07% of their portfolio | 44.8k $1.2m | New |
| Cypress Wealth Services, LLC 0.16% of their portfolio | 42.6k $1.1m | Added +3.8k |
| Sovran Advisors, LLC 0.09% of their portfolio | 41.3k $1.1m | Unchanged |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 40.1k $1.1m | Added +20.9k |
| WealthPLAN Partners, LLC 0.16% of their portfolio | 39.9k $1.1m | Unchanged |
| Vantage Financial Partners, LLC 0.18% of their portfolio | 33.2k $889.8k | Added +7.3k |
| CANANDAIGUA NATIONAL BANK & TRUST CO 0.08% of their portfolio | 33.1k $888.3k | Added +7.1k |
| Lineweaver Wealth Advisors, LLC 0.12% of their portfolio | 32.6k $873.9k | New |
| Advisory Services Network, LLC 0.01% of their portfolio | 31.5k $846.5k | Added +6.9k |
| FC Advisory LLC 0.24% of their portfolio | 30.9k $830.5k | Unchanged |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 27.9k $748.0k | Added +6.4k |
| CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio | 23.9k $641.4k | Unchanged |
| CENTRAL VALLEY ADVISORS, LLC 0.19% of their portfolio | 23.6k $633.1k | Unchanged |
| LPL Financial LLC 0.00% of their portfolio | 21.3k $571.3k | Added +2.2k |
| Chris Bulman Inc 0.25% of their portfolio | 20.8k $557.5k | Added +4.7k |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 20.0k $536.7k | New |
| Southland Equity Partners LLC 0.11% of their portfolio | 19.8k $532.2k | Unchanged |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 19.8k $532.2k | New |
| CreativeOne Wealth, LLC 0.01% of their portfolio | 19.0k $510.6k | Added +3.1k |
| Integrity Advisory Solutions, LLC 0.07% of their portfolio | 18.3k $490.6k | New |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 18.0k $482.3k | Reduced -13.6k |
| Ashton Thomas Private Wealth, LLC 0.01% of their portfolio | 17.8k $478.3k | New |
| INDEPENDENT FINANCIAL GROUP, LLC 0.01% of their portfolio | 17.6k $472.3k | Unchanged |
| IMG Wealth Management, Inc. 0.27% of their portfolio | 15.8k $423.9k | Unchanged |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 15.1k $404.7k | New |
| Summit Wealth Partners, LLC 0.07% of their portfolio | 13.1k $352.1k | Reduced -2.6k |
| MTM FINANCIAL GROUP, LLC 0.17% of their portfolio | 13.0k $348.6k | Unchanged |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 12.4k $334.0k | New |
| Independent Wealth Network Inc. 0.09% of their portfolio | 11.0k $294.4k | Reduced -159 |
| Archer Investment Corp 0.07% of their portfolio | 10.8k $289.4k | Added +4.0k |
| Soltis Investment Advisors LLC 0.02% of their portfolio | 10.5k $282.9k | Unchanged |
| AssuredPartners Investment Advisors, LLC 0.04% of their portfolio | 10.4k $278.7k | New |
| BridgePort Financial Solutions, LLC 0.07% of their portfolio | 10.4k $278.1k | New |
| First Heartland Consultants, Inc. 0.02% of their portfolio | 10.0k $267.6k | New |
| CFO4Life Group, LLC 0.04% of their portfolio | 9.9k $266.4k | New |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 9.7k $260.9k | Unchanged |
| IFP Advisors, Inc 0.01% of their portfolio | 9.4k $253.5k | Added +5.3k |
| GILL CAPITAL PARTNERS, LLC 0.08% of their portfolio | 9.4k $253.3k | New |
| Continuum Advisory, LLC 0.03% of their portfolio | 9.4k $252.2k | New |
| FSA Advisors, Inc. 0.17% of their portfolio | 9.2k $247.4k | New |
| TrustBank 0.10% of their portfolio | 9.0k $241.5k | First filing |
| Galvin, Gaustad & Stein, LLC 0.02% of their portfolio | 8.8k $234.8k | New |
| Main Street Financial Solutions, LLC 0.02% of their portfolio | 8.7k $233.3k | New |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 8.6k $230.7k | Unchanged |
| Trek Financial, LLC 0.01% of their portfolio | 8.5k $227.8k | New |
| WEALTHGARDEN F.S. LLC 0.15% of their portfolio | 8.3k $224.7k | Unchanged |
| Tradition Wealth Management, LLC 0.02% of their portfolio | 8.0k $214.0k | New |
| Bluesphere Advisors LLC 0.09% of their portfolio | 8.0k $213.6k | Unchanged |
| Allworth Financial LP 0.00% of their portfolio | 6.4k $171.3k | New |
| OPTIMA CAPITAL LLC 0.06% of their portfolio | 5.0k $133.0k | New |
| SageView Advisory Group, LLC 0.00% of their portfolio | 4.5k $121.2k | New |
| CoreCap Advisors, LLC 0.00% of their portfolio | 4.1k $108.8k | Reduced -565 |
| AE Wealth Management LLC 0.00% of their portfolio | 2.9k $78.5k | Reduced -15.5k |
| Spire Wealth Management 0.00% of their portfolio | 2.4k $64.9k | New |
| BARCLAYS PLC 0.00% of their portfolio | 2.2k $59.7k | Reduced -3.3k |
| Clearstead Advisors, LLC 0.00% of their portfolio | 2.0k $53.6k | Unchanged |
| Financial Network Wealth Advisors LLC 0.04% of their portfolio | 1.5k $39.3k | New |
| DHJJ Financial Advisors, Ltd. 0.01% of their portfolio | 1.4k $38.8k | Reduced -350 |
| SIGNATUREFD, LLC 0.00% of their portfolio | 1.2k $31.5k | New |
| Investors Portfolio Services LLC 0.03% of their portfolio | 1.1k $29.5k | First filing |
| Capital Analysts, LLC 0.00% of their portfolio | 992 $27.0k | Unchanged |
| EVERMAY WEALTH MANAGEMENT LLC 0.00% of their portfolio | 900 $24.2k | Unchanged |
| Noble Wealth Management PBC 0.01% of their portfolio | 650 $17.4k | Unchanged |
| UBS Group AG 0.00% of their portfolio | 436 $11.7k | New |
| CWM, LLC 0.00% of their portfolio | 187 $5.0k | Unchanged |