INNOVATOR ETFS TRUST AOCT
EQUITY DEF PRO 2 · ETP · CUSIP 45784N601
32
institutional holders
-7 vs Q3 2025
1.5m
shares reported held*
$38.7mreported value*
3 new
4 added
14 reduced
11 sold out
net sold ≈ $6.8m (-255.0k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $26.57.
Trends to Q4 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q4 2024 | 25 |
| Q1 2025 | 45 |
| Q2 2025 | 40 |
| Q3 2025 | 39 |
| Q4 2025 | 32 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2025 | 26 | 7 |
| Q2 2025 | 14 | 21 |
| Q3 2025 | 20 | 19 |
| Q4 2025 | 7 | 25 |
Biggest buyers
| Allworth Financial LP | New | +43.6k |
| JPMORGAN CHASE & CO | Added | +10.7k |
| Tradition Wealth Management, LLC | Added | +3.8k |
| UBS Group AG | New | +3.6k |
| ST GERMAIN D J CO INC | New | +2.0k |
| IFP Advisors, Inc | Added | +500 |
| MTM FINANCIAL GROUP, LLC | Added | +148 |
Biggest sellers
| CWM, LLC | Reduced | -79.7k |
| Ashton Thomas Private Wealth, LLC | Sold out | -33.1k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Sold out | -30.8k |
| Triad Wealth Partners, LLC | Sold out | -26.1k |
| Orion Porfolio Solutions, LLC | Sold out | -25.3k |
| Encompass More Asset Management | Sold out | -21.8k |
| Brookstone Capital Management | Reduced | -16.0k |
| Legacy CG, LLC | Reduced | -13.3k |
| Ausdal Financial Partners, Inc. | Sold out | -12.4k |
| OLD MISSION CAPITAL LLC | Sold out | -11.4k |
Holders, Q4 2025
| Manager | Shares | Change |
|---|---|---|
| Legacy CG, LLC 4.90% of their portfolio | 658.2k $17.5m | Reduced -13.3k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 183.6k $4.9m | Reduced -7.4k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 104.7k $2.8m | Reduced -1.8k |
| Brookstone Capital Management 0.02% of their portfolio | 81.7k $2.2m | Reduced -16.0k |
| HighTower Advisors, LLC 0.00% of their portfolio | 64.7k $1.7m | Reduced -3.0k |
| Allworth Financial LP 0.00% of their portfolio | 43.6k $1.2m | New |
| Tradition Wealth Management, LLC 0.08% of their portfolio | 39.5k $1.0m | Added +3.8k |
| Capasso Planning Partners LLC 0.45% of their portfolio | 30.7k $816.7k | Reduced -114 |
| CONTINUUM WEALTH ADVISORS, LLC 0.28% of their portfolio | 27.0k $718.0k | Reduced -4.0k |
| Cetera Investment Advisers 0.00% of their portfolio | 25.5k $678.1k | Reduced -3.4k |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 25.5k $677.0k | Reduced -3.9k |
| Selby Wealth Management, LLC 0.26% of their portfolio | 24.6k $653.6k | First filing |
| KFG WEALTH MANAGEMENT, LLC 0.07% of their portfolio | 18.8k $499.5k | Reduced -657 |
| MTM FINANCIAL GROUP, LLC 0.23% of their portfolio | 18.0k $478.6k | Added +148 |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 13.7k $363.2k | Added +10.7k |
| AE Wealth Management LLC 0.00% of their portfolio | 12.0k $317.8k | Unchanged |
| Syntegra Private Wealth Group, LLC 0.03% of their portfolio | 11.7k $311.8k | Unchanged |
| Comprehensive Financial Consultants Institutional, Inc. 0.09% of their portfolio | 11.4k $302.7k | Unchanged |
| INDEPENDENT FINANCIAL GROUP, LLC 0.01% of their portfolio | 10.0k $265.7k | Unchanged |
| Cypress Wealth Services, LLC 0.03% of their portfolio | 9.1k $240.6k | Unchanged |
| LPL Financial LLC 0.00% of their portfolio | 7.8k $206.8k | Reduced -16 |
| WealthShield Partners, LLC 0.02% of their portfolio | 7.7k $205.4k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 7.1k $189.3k | Unchanged |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 5.5k $143.5k | Reduced -1.4k |
| CoreCap Advisors, LLC 0.00% of their portfolio | 3.7k $97.6k | Unchanged |
| UBS Group AG 0.00% of their portfolio | 3.6k $96.6k | New |
| CWM, LLC 0.00% of their portfolio | 3.1k $83.0k | Reduced -79.7k |
| ST GERMAIN D J CO INC 0.00% of their portfolio | 2.0k $52.5k | New |
| Global Retirement Partners, LLC 0.00% of their portfolio | 1.4k $37.1k | Reduced -901 |
| IFP Advisors, Inc 0.00% of their portfolio | 1.2k $31.9k | Added +500 |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 500 $13.3k | Unchanged |
| MORGAN STANLEY 0.00% of their portfolio | 176 $4.7k | Unchanged |