INNOVATOR ETFS TRUST DDFD
EQUITY DUAL DIRE · ETP · CUSIP 45784N437
56
institutional holders
+3 vs Q1 2026
5.6m
shares reported held*
$112.8mreported value*
8 new
11 added
18 reduced
4 sold out
net bought ≈ $2.1m (+103.2k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $19.96.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q4 2025 | 50 |
| Q1 2026 | 53 |
| Q2 2026 | 56 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2026 | 31 | 12 |
| Q2 2026 | 19 | 22 |
Biggest buyers
| RPg Family Wealth Advisory, LLC | New | +300.3k |
| CENTAURUS FINANCIAL, INC. | Added | +142.8k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | +133.3k |
| Cambridge Investment Research Advisors, Inc. | Added | +116.8k |
| Archer Investment Corp | Added | +72.9k |
| JANE STREET GROUP, LLC | New | +65.7k |
| MML INVESTORS SERVICES, LLC | Added | +29.7k |
| Summit Financial, LLC | New | +13.8k |
| IMA Advisory Services, Inc. | New | +12.3k |
| SEEDS INVESTOR LLC | New | +11.3k |
Biggest sellers
| SYKON CAPITAL LLC | Sold out | -197.1k |
| Ausdal Financial Partners, Inc. | Sold out | -190.1k |
| Kingsview Wealth Management, LLC | Reduced | -181.1k |
| Welch Financial Planning, LLC | Reduced | -82.5k |
| HARBOUR INVESTMENTS, INC. | Reduced | -51.4k |
| SIGNATUREFD, LLC | Reduced | -45.3k |
| SageView Advisory Group, LLC | Reduced | -22.0k |
| Creative Planning | Reduced | -22.0k |
| Kestra Advisory Services, LLC | Reduced | -12.9k |
| OSAIC HOLDINGS, INC. | Reduced | -9.8k |
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| SIGNATUREFD, LLC 0.34% of their portfolio | 1.3m $25.3m | Reduced -45.3k |
| Creative Planning 0.01% of their portfolio | 510.9k $10.2m | Reduced -22.0k |
| SageView Advisory Group, LLC 0.33% of their portfolio | 510.9k $10.2m | Reduced -22.0k |
| MML INVESTORS SERVICES, LLC 0.01% of their portfolio | 332.0k $6.6m | Added +29.7k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 330.0k $6.6m | Added +4.4k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 309.9k $6.2m | Reduced -9.8k |
| RPg Family Wealth Advisory, LLC 0.55% of their portfolio | 300.3k $6.0m | New |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 242.7k $4.8m | Added +116.8k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 182.0k $3.6m | Reduced -4.5k |
| CENTAURUS FINANCIAL, INC. 0.14% of their portfolio | 174.3k $3.5m | Added +142.8k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 173.3k $3.5m | Added +133.3k |
| Archer Investment Corp 0.29% of their portfolio | 147.8k $3.0m | Added +72.9k |
| Brookstone Capital Management 0.02% of their portfolio | 85.9k $1.7m | Reduced -2.8k |
| Weaver Capital Management LLC 0.34% of their portfolio | 81.4k $1.5m | Unchanged |
| Diligent Investors, LLC 0.31% of their portfolio | 68.9k $1.4m | Reduced -2.0k |
| MACROVIEW INVESTMENT MANAGEMENT LLC 0.84% of their portfolio | 67.7k $1.4m | Added +3.3k |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 65.7k $1.3m | New |
| SAGESPRING WEALTH PARTNERS, LLC 0.02% of their portfolio | 52.6k $1.1m | Unchanged |
| Cassady Wealth & Retirement Planning, LLC 0.48% of their portfolio | 51.4k $1.0m | Added +2.2k |
| Cetera Investment Advisers 0.00% of their portfolio | 50.8k $1.0m | Reduced -1.4k |
| Kestra Advisory Services, LLC 0.00% of their portfolio | 50.3k $1.0m | Reduced -12.9k |
| INDEPENDENT FINANCIAL GROUP, LLC 0.02% of their portfolio | 50.0k $999.1k | Unchanged |
| First Heartland Consultants, Inc. 0.06% of their portfolio | 48.3k $964.9k | Reduced -63 |
| CORRADO ADVISORS, LLC 0.40% of their portfolio | 43.0k $858.4k | Reduced -1.3k |
| Castle Rock Wealth Management, LLC 0.15% of their portfolio | 38.6k $771.9k | Reduced -1.5k |
| ARS Wealth Advisors Group, LLC 0.06% of their portfolio | 35.6k $711.5k | Unchanged |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 26.6k $532.4k | Added +6.9k |
| Cypress Wealth Services, LLC 0.06% of their portfolio | 26.3k $525.7k | Unchanged |
| Merit Financial Group, LLC 0.00% of their portfolio | 24.7k $494.2k | Reduced -1.0k |
| NewEdge Advisors, LLC 0.00% of their portfolio | 22.4k $447.0k | Unchanged |
| OLD MISSION CAPITAL LLC 0.01% of their portfolio | 21.0k $419.0k | Added +120 |
| Composition Wealth, LLC 0.00% of their portfolio | 19.7k $393.2k | Unchanged |
| PRINCIPAL SECURITIES, INC. 0.00% of their portfolio | 17.7k $354.2k | Reduced -482 |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 17.1k $341.3k | Reduced -51.4k |
| BENJAMIN EDWARDS INC 0.00% of their portfolio | 15.8k $314.6k | Unchanged |
| Kingsview Wealth Management, LLC 0.00% of their portfolio | 14.6k $291.3k | Reduced -181.1k |
| Strategic Blueprint, LLC 0.01% of their portfolio | 14.3k $285.5k | Added +2.7k |
| Visionary Wealth Advisors 0.01% of their portfolio | 14.1k $281.5k | Unchanged |
| IFP Advisors, Inc 0.01% of their portfolio | 14.0k $279.8k | Unchanged |
| Summit Financial, LLC 0.00% of their portfolio | 13.8k $275.3k | New |
| Tradition Wealth Management, LLC 0.02% of their portfolio | 13.3k $265.0k | Unchanged |
| IMA Advisory Services, Inc. 0.02% of their portfolio | 12.3k $246.2k | New |
| Welch Financial Planning, LLC 0.14% of their portfolio | 12.0k $239.9k | Reduced -82.5k |
| DHJJ Financial Advisors, Ltd. 0.07% of their portfolio | 11.9k $238.7k | Unchanged |
| SEEDS INVESTOR LLC 0.02% of their portfolio | 11.3k $225.0k | New |
| AssuredPartners Investment Advisors, LLC 0.02% of their portfolio | 10.0k $200.2k | Unchanged |
| Fortune Financial Group, Inc. 0.16% of their portfolio | 10.0k $199.8k | New |
| BARCLAYS PLC 0.00% of their portfolio | 9.9k $197.5k | New |
| Clearstead Advisors, LLC 0.00% of their portfolio | 9.0k $179.4k | Unchanged |
| Aptus Capital Advisors, LLC 0.00% of their portfolio | 5.6k $111.9k | Unchanged |
| AE Wealth Management LLC 0.00% of their portfolio | 3.5k $68.9k | Unchanged |
| Waverly Advisors, LLC 0.00% of their portfolio | 3.4k $68.2k | Unchanged |
| UBS Group AG 0.00% of their portfolio | 1.7k $33.7k | New |
| WOODARD & CO ASSET MANAGEMENT GROUP INC /ADV 0.00% of their portfolio | 1.5k $30.0k | Reduced -1.0k |
| Capital Analysts, LLC 0.00% of their portfolio | 784 $16.0k | Unchanged |
| GILPIN WEALTH MANAGEMENT, LLC 0.01% of their portfolio | 400 $8.0k | Unchanged |