INNOVATOR ETFS TRUST ZSEP
EQUITY DEFINED P · ETP · CUSIP 45784N106
81
institutional holders
+4 vs Q3 2025
3.1m
shares reported held*
$82.7mreported value*
10 new
10 added
29 reduced
11 sold out
net sold ≈ $21.7m (-812.0k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $26.78.
Trends to Q4 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2024 | 53 |
| Q4 2024 | 57 |
| Q1 2025 | 55 |
| Q2 2025 | 58 |
| Q3 2025 | 77 |
| Q4 2025 | 81 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2024 | 26 | 19 |
| Q1 2025 | 10 | 22 |
| Q2 2025 | 10 | 21 |
| Q3 2025 | 49 | 18 |
| Q4 2025 | 20 | 40 |
Biggest buyers
| BROWN WEALTH MANAGEMENT, LLC | New | +39.7k |
| MORGAN STANLEY | New | +28.5k |
| RAYMOND JAMES FINANCIAL INC | Added | +28.4k |
| OLD MISSION CAPITAL LLC | Added | +23.3k |
| JPMORGAN CHASE & CO | New | +19.3k |
| Waverly Advisors, LLC | New | +13.3k |
| Lloyd Advisory Services, LLC. | New | +13.0k |
| AXXCESS WEALTH MANAGEMENT, LLC | New | +7.5k |
| SageView Advisory Group, LLC | New | +6.2k |
| Integrity Advisory Solutions, LLC | Added | +6.0k |
Biggest sellers
| ENVESTNET ASSET MANAGEMENT INC | Reduced | -457.0k |
| Authentikos Wealth Advisory, LLC | Sold out | -166.8k |
| SYON CAPITAL LLC | Sold out | -81.6k |
| Noble Wealth Management PBC | Reduced | -56.1k |
| JANE STREET GROUP, LLC | Sold out | -48.5k |
| Mach-1 Financial Group, LLC | Sold out | -31.5k |
| HighTower Advisors, LLC | Reduced | -29.2k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -22.6k |
| HOWARD BAILEY SECURITIES, LLC | Reduced | -18.9k |
| Kellett Wealth Advisors, LLC | Sold out | -17.0k |
Holders, Q4 2025
| Manager | Shares | Change |
|---|---|---|
| SIGNATUREFD, LLC 0.12% of their portfolio | 282.8k $7.6m | Unchanged |
| Legacy CG, LLC 2.04% of their portfolio | 271.7k $7.3m | Added +2.5k |
| AE Wealth Management LLC 0.03% of their portfolio | 176.7k $4.7m | Reduced -2.8k |
| Kestra Advisory Services, LLC 0.02% of their portfolio | 170.8k $4.6m | Reduced -2.8k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 159.6k $4.3m | Reduced -22.6k |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 129.4k $3.5m | Reduced -175 |
| HighTower Advisors, LLC 0.00% of their portfolio | 118.2k $3.2m | Reduced -29.2k |
| KFG WEALTH MANAGEMENT, LLC 0.41% of their portfolio | 115.1k $3.1m | Reduced -1.3k |
| Noble Wealth Management PBC 1.48% of their portfolio | 110.3k $3.0m | Reduced -56.1k |
| Csenge Advisory Group 0.11% of their portfolio | 87.7k $2.3m | Added +3.3k |
| Cetera Investment Advisers 0.00% of their portfolio | 81.0k $2.2m | Reduced -3.6k |
| HOWARD BAILEY SECURITIES, LLC 0.78% of their portfolio | 73.8k $2.0m | Reduced -18.9k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 71.6k $1.9m | Added +28.4k |
| CENTAURUS FINANCIAL, INC. 0.07% of their portfolio | 56.0k $1.5m | Reduced -5.9k |
| Vantage Financial Partners, LLC 0.30% of their portfolio | 55.2k $1.5m | Reduced -33 |
| Brookstone Capital Management 0.02% of their portfolio | 52.8k $1.4m | Added +859 |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 42.8k $1.1m | Added +1.5k |
| MONEY CONCEPTS CAPITAL CORP 0.06% of their portfolio | 42.0k $1.1m | Unchanged |
| BROWN WEALTH MANAGEMENT, LLC 0.28% of their portfolio | 39.7k $1.1m | New |
| Integrated Wealth Management 1.17% of their portfolio | 38.8k $1.0m | First filing |
| OLD MISSION CAPITAL LLC 0.04% of their portfolio | 38.4k $1.0m | Added +23.3k |
| Integrity Advisory Solutions, LLC 0.14% of their portfolio | 37.6k $1.0m | Added +6.0k |
| LPL Financial LLC 0.00% of their portfolio | 37.2k $997.5k | Added +1.0k |
| CRA Financial Services, LLC 0.12% of their portfolio | 34.8k $932.9k | Reduced -850 |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 33.6k $901.0k | Reduced -457.0k |
| Three Seasons Wealth, LLC 0.08% of their portfolio | 33.1k $885.2k | Unchanged |
| FSA Advisors, Inc. 0.60% of their portfolio | 32.2k $861.1k | Reduced -3.6k |
| TopTier Wealth Management, LLC 0.55% of their portfolio | 30.5k $816.8k | First filing |
| Advisory Services Network, LLC 0.01% of their portfolio | 29.7k $796.2k | Unchanged |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 29.7k $795.9k | Added +4.3k |
| MORGAN STANLEY 0.00% of their portfolio | 28.5k $762.0k | New |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 27.5k $736.0k | Reduced -530 |
| Lineweaver Wealth Advisors, LLC 0.10% of their portfolio | 26.7k $714.4k | Unchanged |
| Key Capital Management, INC 0.67% of their portfolio | 25.2k $675.8k | First filing |
| Centennial Advisors, LLC 0.85% of their portfolio | 24.4k $652.6k | First filing |
| CENTRAL VALLEY ADVISORS, LLC 0.19% of their portfolio | 23.8k $637.8k | Unchanged |
| Beacon Pointe Advisors, LLC 0.00% of their portfolio | 21.5k $574.5k | Unchanged |
| Cypress Wealth Services, LLC 0.08% of their portfolio | 21.0k $563.1k | Unchanged |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 19.3k $517.3k | New |
| Glen Eagle Advisors, LLC 0.07% of their portfolio | 18.2k $488.7k | Reduced -200 |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 15.6k $417.1k | Unchanged |
| Main Street Financial Solutions, LLC 0.03% of their portfolio | 15.4k $413.7k | Unchanged |
| HARBOUR INVESTMENTS, INC. 0.01% of their portfolio | 15.2k $406.4k | Reduced -4.3k |
| Commonwealth Financial Services, LLC 0.07% of their portfolio | 15.0k $402.9k | Reduced -1.6k |
| WorthPointe, LLC 0.10% of their portfolio | 14.7k $393.2k | Reduced -1.7k |
| Souders Financial Advisors 0.04% of their portfolio | 14.6k $391.0k | Reduced -113 |
| Chris Bulman Inc 0.17% of their portfolio | 14.5k $388.4k | Reduced -311 |
| FC Advisory LLC 0.11% of their portfolio | 14.1k $376.4k | Unchanged |
| Mutual Advisors, LLC 0.01% of their portfolio | 13.9k $371.0k | Unchanged |
| Waverly Advisors, LLC 0.00% of their portfolio | 13.3k $357.0k | New |
| Lloyd Advisory Services, LLC. 0.13% of their portfolio | 13.0k $346.9k | New |
| AdvisorNet Financial, Inc 0.02% of their portfolio | 12.8k $342.6k | Unchanged |
| MTM FINANCIAL GROUP, LLC 0.16% of their portfolio | 12.8k $341.6k | Unchanged |
| Trek Financial, LLC 0.02% of their portfolio | 12.2k $327.5k | Reduced -974 |
| Archer Investment Corp 0.07% of their portfolio | 11.9k $318.1k | Reduced -5.2k |
| Insight Wealth Partners, LLC 0.12% of their portfolio | 10.5k $280.8k | Reduced -648 |
| CreativeOne Wealth, LLC 0.01% of their portfolio | 10.0k $267.0k | Reduced -59 |
| Soltis Investment Advisors LLC 0.02% of their portfolio | 9.8k $263.0k | Reduced -824 |
| WPWealth LLP 0.04% of their portfolio | 9.6k $258.3k | Reduced -2.0k |
| Sound View Wealth Advisors Group, LLC 0.02% of their portfolio | 9.3k $247.8k | Unchanged |
| HFG Wealth Management, LLC 0.13% of their portfolio | 8.5k $228.3k | Reduced -28 |
| Clearstead Advisors, LLC 0.00% of their portfolio | 8.5k $227.5k | Unchanged |
| Marshall Financial Group, LLC 0.04% of their portfolio | 8.1k $217.4k | Unchanged |
| Aegis Wealth Management, Inc. 0.17% of their portfolio | 7.9k $211.0k | First filing |
| Advisory Alpha, LLC 0.01% of their portfolio | 7.8k $209.4k | Unchanged |
| AXXCESS WEALTH MANAGEMENT, LLC 0.00% of their portfolio | 7.5k $200.8k | New |
| SageView Advisory Group, LLC 0.01% of their portfolio | 6.2k $166.0k | New |
| Allworth Financial LP 0.00% of their portfolio | 4.8k $127.4k | Unchanged |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 4.5k $120.8k | Unchanged |
| HARBOR INVESTMENT ADVISORY, LLC 0.01% of their portfolio | 4.0k $107.1k | Unchanged |
| EVOLUTION WEALTH MANAGEMENT INC. 0.05% of their portfolio | 2.4k $64.0k | Reduced -91 |
| Networth Advisors, LLC 0.03% of their portfolio | 1.7k $44.4k | First filing |
| Financial Network Wealth Advisors LLC 0.04% of their portfolio | 1.4k $38.7k | Unchanged |
| CoreCap Advisors, LLC 0.00% of their portfolio | 1.4k $36.2k | Added +223 |
| IFP Advisors, Inc 0.00% of their portfolio | 1.1k $28.7k | Unchanged |
| Triumph Capital Management 0.01% of their portfolio | 1.0k $26.8k | New |
| Capital Analysts, LLC 0.00% of their portfolio | 996 $27.0k | Unchanged |
| DHJJ Financial Advisors, Ltd. 0.01% of their portfolio | 950 $25.4k | Unchanged |
| IMG Wealth Management, Inc. 0.01% of their portfolio | 569 $15.2k | Unchanged |
| UBS Group AG 0.00% of their portfolio | 451 $12.1k | New |
| BARCLAYS PLC 0.00% of their portfolio | 122 $3.3k | New |