INNOVATOR ETFS TRUST XBJL
US EQT ACLRTD 9 · ETP · CUSIP 45783Y889
40
institutional holders
-2 vs Q1 2026
1.2m
shares reported held*
$47.9mreported value*
2 new
7 added
21 reduced
3 sold out
net sold ≈ $8.4m (-209.2k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $39.97.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 17 |
| Q4 2022 | 21 |
| Q1 2023 | 19 |
| Q2 2023 | 21 |
| Q3 2023 | 32 |
| Q4 2023 | 36 |
| Q1 2024 | 32 |
| Q2 2024 | 31 |
| Q3 2024 | 40 |
| Q4 2024 | 43 |
| Q1 2025 | 49 |
| Q2 2025 | 46 |
| Q3 2025 | 51 |
| Q4 2025 | 51 |
| Q1 2026 | 42 |
| Q2 2026 | 40 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 26 | 9 |
| Q4 2024 | 16 | 17 |
| Q1 2025 | 16 | 22 |
| Q2 2025 | 19 | 21 |
| Q3 2025 | 29 | 21 |
| Q4 2025 | 14 | 28 |
| Q1 2026 | 9 | 32 |
| Q2 2026 | 9 | 24 |
Biggest buyers
| Farther Finance Advisors, LLC | New | +6.9k |
| Brookwood Investment Group LLC | Added | +2.8k |
| BARCLAYS PLC | Added | +2.0k |
| ENVESTNET ASSET MANAGEMENT INC | Added | +1.2k |
| Millington Financial Advisors, LLC | Added | +956 |
| Orion Capital Management LLC | Added | +750 |
| Luminist Capital LLC | New | +476 |
| JPMORGAN CHASE & CO | Added | +399 |
| OSAIC HOLDINGS, INC. | Added | +150 |
Biggest sellers
| Welch Financial Planning, LLC | Reduced | -132.9k |
| Brookstone Capital Management | Sold out | -40.9k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -11.3k |
| Cetera Investment Advisers | Reduced | -7.8k |
| Foundations Investment Advisors, LLC | Sold out | -7.7k |
| Kestra Advisory Services, LLC | Reduced | -4.0k |
| Gradient Investments LLC | Reduced | -2.9k |
| CROSSPOINT FINANCIAL, LLC | Reduced | -2.3k |
| Evolution Wealth Advisors, LLC | Reduced | -2.1k |
| WOODARD & CO ASSET MANAGEMENT GROUP INC /ADV | Sold out | -1.7k |
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| Cetera Investment Advisers 0.01% of their portfolio | 239.4k $9.6m | Reduced -7.8k |
| HighTower Advisors, LLC 0.00% of their portfolio | 126.5k $5.1m | Unchanged |
| Millington Financial Advisors, LLC 1.94% of their portfolio | 123.9k $4.9m | Added +956 |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 87.7k $3.5m | Added +150 |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.41% of their portfolio | 82.5k $3.3m | Reduced -913 |
| Weaver Consulting Group 0.55% of their portfolio | 67.5k $2.7m | Reduced -1.3k |
| Brookwood Investment Group LLC 0.22% of their portfolio | 48.2k $1.9m | Added +2.8k |
| Welch Financial Planning, LLC 1.02% of their portfolio | 43.8k $1.7m | Reduced -132.9k |
| Chicago Partners Investment Group LLC 0.03% of their portfolio | 38.8k $1.5m | Reduced -1.0k |
| GWN SECURITIES INC. 0.24% of their portfolio | 35.6k $1.4m | Reduced -1.5k |
| Snowden Capital Advisors LLC 0.03% of their portfolio | 33.2k $1.3m | Unchanged |
| Kestra Advisory Services, LLC 0.00% of their portfolio | 32.1k $1.3m | Reduced -4.0k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 25.4k $1.0m | Unchanged |
| First Commonwealth Financial Corp /PA/ 0.14% of their portfolio | 24.8k $993.1k | Unchanged |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 21.2k $849.5k | Reduced -960 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 20.7k $827.5k | Reduced -11.3k |
| CROSSPOINT FINANCIAL, LLC 1.83% of their portfolio | 19.9k $797.5k | Reduced -2.3k |
| OLD MISSION CAPITAL LLC 0.02% of their portfolio | 15.5k $619.9k | Reduced -1.6k |
| LPL Financial LLC 0.00% of their portfolio | 14.7k $589.2k | Reduced -778 |
| Orion Capital Management LLC 0.16% of their portfolio | 13.2k $526.0k | Added +750 |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 11.2k $449.6k | Added +1.2k |
| Visionary Wealth Advisors 0.02% of their portfolio | 10.3k $410.4k | Reduced -114 |
| CENTAURUS FINANCIAL, INC. 0.01% of their portfolio | 9.1k $365.0k | Reduced -257 |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 6.9k $275.1k | New |
| Diligent Investors, LLC 0.06% of their portfolio | 6.8k $271.8k | Unchanged |
| Stratos Wealth Partners, LTD. 0.00% of their portfolio | 6.0k $240.3k | Unchanged |
| Gradient Investments LLC 0.00% of their portfolio | 5.4k $216.9k | Reduced -2.9k |
| Global Trust Wealth Management LLC 0.14% of their portfolio | 5.2k $208.5k | Reduced -800 |
| Evolution Wealth Advisors, LLC 0.02% of their portfolio | 5.2k $206.5k | Reduced -2.1k |
| DHJJ Financial Advisors, Ltd. 0.05% of their portfolio | 4.6k $184.9k | Reduced -100 |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 3.3k $131.9k | Added +399 |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 2.2k $89.0k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 2.2k $86.7k | Reduced -209 |
| BARCLAYS PLC 0.00% of their portfolio | 2.0k $81.7k | Added +2.0k |
| NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO 0.00% of their portfolio | 2.0k $80.5k | Reduced -500 |
| IFP Advisors, Inc 0.00% of their portfolio | 749 $29.9k | Reduced -1.1k |
| Luminist Capital LLC 0.02% of their portfolio | 476 $18.4k | New |
| Ashton Thomas Private Wealth, LLC 0.00% of their portfolio | 173 $6.9k | Unchanged |
| EverSource Wealth Advisors, LLC 0.00% of their portfolio | 100 $4.0k | Unchanged |
| AE Wealth Management LLC 0.00% of their portfolio | 74 $3.0k | Unchanged |