INNOVATOR ETFS TRUST XBJL
US EQT ACLRTD 9 · ETP · CUSIP 45783Y889
42
institutional holders
-9 vs Q4 2025
1.4m
shares reported held*
$54.0mreported value*
2 new
7 added
21 reduced
11 sold out
net sold ≈ $58.1m (-1.5m shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $38.17.
Trends to Q1 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 17 |
| Q4 2022 | 21 |
| Q1 2023 | 19 |
| Q2 2023 | 21 |
| Q3 2023 | 32 |
| Q4 2023 | 36 |
| Q1 2024 | 32 |
| Q2 2024 | 31 |
| Q3 2024 | 40 |
| Q4 2024 | 43 |
| Q1 2025 | 49 |
| Q2 2025 | 46 |
| Q3 2025 | 51 |
| Q4 2025 | 51 |
| Q1 2026 | 42 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2024 | 9 | 18 |
| Q3 2024 | 26 | 9 |
| Q4 2024 | 16 | 17 |
| Q1 2025 | 16 | 22 |
| Q2 2025 | 19 | 21 |
| Q3 2025 | 29 | 21 |
| Q4 2025 | 14 | 28 |
| Q1 2026 | 9 | 32 |
Biggest buyers
| Millington Financial Advisors, LLC | Added | +60.5k |
| JPMORGAN CHASE & CO | New | +2.9k |
| Brookstone Capital Management | Added | +2.0k |
| Welch Financial Planning, LLC | Added | +2.0k |
| Kestra Advisory Services, LLC | Added | +1.7k |
| Brookwood Investment Group LLC | Added | +1.6k |
| GWN SECURITIES INC. | Added | +225 |
| Ashton Thomas Private Wealth, LLC | New | +173 |
| ENVESTNET ASSET MANAGEMENT INC | Added | +92 |
Biggest sellers
| Gradient Investments LLC | Reduced | -1.1m |
| Mattson Financial Services, LLC | Sold out | -120.6k |
| Brown Financial Advisors | Sold out | -113.1k |
| Orion Porfolio Solutions, LLC | Sold out | -42.0k |
| Encompass More Asset Management | Sold out | -34.2k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | Reduced | -30.6k |
| CWM, LLC | Sold out | -29.1k |
| Atria Investments, Inc | Sold out | -25.8k |
| Paladin Wealth, LLC | Sold out | -21.8k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -17.1k |
Holders, Q1 2026
| Manager | Shares | Change |
|---|---|---|
| Cetera Investment Advisers 0.01% of their portfolio | 247.2k $9.4m | Reduced -7.3k |
| Welch Financial Planning, LLC 4.83% of their portfolio | 176.6k $6.7m | Added +2.0k |
| HighTower Advisors, LLC 0.01% of their portfolio | 126.5k $4.8m | Reduced -5.6k |
| Millington Financial Advisors, LLC 2.04% of their portfolio | 122.9k $4.8m | Added +60.5k |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 87.5k $3.3m | Reduced -15.3k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.46% of their portfolio | 83.4k $3.2m | Reduced -3.0k |
| Weaver Consulting Group 0.62% of their portfolio | 68.8k $2.6m | Reduced -914 |
| Brookwood Investment Group LLC 0.22% of their portfolio | 45.4k $1.7m | Added +1.6k |
| Brookstone Capital Management 0.02% of their portfolio | 40.9k $1.6m | Added +2.0k |
| Chicago Partners Investment Group LLC 0.03% of their portfolio | 39.8k $1.6m | Unchanged |
| GWN SECURITIES INC. 0.27% of their portfolio | 37.1k $1.4m | Added +225 |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 36.1k $1.4m | Added +1.7k |
| Snowden Capital Advisors LLC 0.03% of their portfolio | 33.2k $1.3m | Reduced -2.4k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 32.0k $1.2m | Reduced -17.1k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 25.4k $971.4k | Reduced -30.6k |
| First Commonwealth Financial Corp /PA/ 0.15% of their portfolio | 24.8k $944.5k | Reduced -157 |
| CROSSPOINT FINANCIAL, LLC 2.13% of their portfolio | 22.2k $845.9k | Unchanged |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 22.2k $844.4k | Reduced -17 |
| OLD MISSION CAPITAL LLC 0.02% of their portfolio | 17.1k $650.3k | Reduced -16.0k |
| LPL Financial LLC 0.00% of their portfolio | 15.5k $589.9k | Reduced -1.9k |
| Orion Capital Management LLC 0.16% of their portfolio | 12.4k $471.7k | Reduced -500 |
| Visionary Wealth Advisors 0.02% of their portfolio | 10.4k $394.6k | Reduced -761 |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 10.1k $382.2k | Added +92 |
| CENTAURUS FINANCIAL, INC. 0.02% of their portfolio | 9.4k $357.0k | Unchanged |
| Gradient Investments LLC 0.00% of their portfolio | 8.3k $317.4k | Reduced -1.1m |
| Foundations Investment Advisors, LLC 0.00% of their portfolio | 7.7k $292.6k | Reduced -1.3k |
| Evolution Wealth Advisors, LLC 0.03% of their portfolio | 7.3k $276.2k | Unchanged |
| Diligent Investors, LLC 0.06% of their portfolio | 6.8k $258.5k | Unchanged |
| Sunbelt Securities, Inc. 0.02% of their portfolio | 6.5k $246.2k | Reduced -276 |
| Global Trust Wealth Management LLC 0.17% of their portfolio | 6.0k $228.7k | Unchanged |
| Stratos Wealth Partners, LTD. 0.00% of their portfolio | 6.0k $228.6k | Unchanged |
| DHJJ Financial Advisors, Ltd. 0.06% of their portfolio | 4.7k $179.7k | Unchanged |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 2.9k $108.4k | New |
| NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO 0.00% of their portfolio | 2.5k $95.6k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 2.4k $90.4k | Reduced -218 |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 2.2k $85.0k | Unchanged |
| IFP Advisors, Inc 0.00% of their portfolio | 1.8k $70.3k | Reduced -5.7k |
| WOODARD & CO ASSET MANAGEMENT GROUP INC /ADV 0.01% of their portfolio | 1.7k $63.5k | Unchanged |
| Ashton Thomas Private Wealth, LLC 0.00% of their portfolio | 173 $6.6k | New |
| EverSource Wealth Advisors, LLC 0.00% of their portfolio | 100 $3.8k | Unchanged |
| AE Wealth Management LLC 0.00% of their portfolio | 74 $2.8k | Reduced -1.8k |
| BARCLAYS PLC 0.00% of their portfolio | 53 $2.0k | Reduced -6 |