INNOVATOR ETFS TRUST BALT
DEFINED WLT SHLD · ETP · CUSIP 45783Y855
263
institutional holders
+37 vs Q3 2025
45.3m
shares reported held*
$1.5bnreported value*
37 new
120 added
62 reduced
16 sold out
net bought ≈ $210.4m (+6.3m shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $33.66.
Trends to Q4 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 47 |
| Q4 2022 | 71 |
| Q1 2023 | 77 |
| Q2 2023 | 74 |
| Q3 2023 | 80 |
| Q4 2023 | 94 |
| Q1 2024 | 104 |
| Q2 2024 | 123 |
| Q3 2024 | 131 |
| Q4 2024 | 154 |
| Q1 2025 | 195 |
| Q2 2025 | 200 |
| Q3 2025 | 226 |
| Q4 2025 | 263 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2024 | 64 | 36 |
| Q2 2024 | 74 | 49 |
| Q3 2024 | 84 | 41 |
| Q4 2024 | 97 | 38 |
| Q1 2025 | 147 | 32 |
| Q2 2025 | 123 | 71 |
| Q3 2025 | 153 | 54 |
| Q4 2025 | 157 | 78 |
Biggest buyers
| JPMORGAN CHASE & CO | Added | +4.0m |
| Foundations Investment Advisors, LLC | Added | +691.5k |
| Cetera Investment Advisers | Added | +282.7k |
| JANE STREET GROUP, LLC | New | +256.3k |
| Aptus Capital Advisors, LLC | New | +232.7k |
| World Investment Advisors | Added | +221.2k |
| NewEdge Advisors, LLC | Added | +187.6k |
| AXXCESS WEALTH MANAGEMENT, LLC | New | +173.9k |
| Kingsview Wealth Management, LLC | Added | +161.4k |
| AE Wealth Management LLC | Added | +147.7k |
Biggest sellers
| ENVESTNET ASSET MANAGEMENT INC | Reduced | -710.9k |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | Reduced | -700.9k |
| Wealthquest Corp | Reduced | -284.3k |
| Prairie Wealth Advisors, Inc. | Reduced | -198.9k |
| 4J Wealth Management LLC | Reduced | -138.6k |
| RAYMOND JAMES FINANCIAL INC | Reduced | -104.8k |
| Mach-1 Financial Group, LLC | Sold out | -103.7k |
| ROVIN CAPITAL /UT/ /ADV | Reduced | -85.6k |
| Financial Designs Corp | Reduced | -55.7k |
| HARBOUR INVESTMENTS, INC. | Reduced | -51.9k |
Holders, Q4 2025
| Manager | Shares | Change |
|---|---|---|
| JPMORGAN CHASE & CO 0.01% of their portfolio | 4.0m $134.9m | Added +4.0m |
| OSAIC HOLDINGS, INC. 0.12% of their portfolio | 2.4m $81.8m | Added +111.3k |
| Wealthquest Corp 5.98% of their portfolio | 2.4m $79.2m | Reduced -284.3k |
| RAYMOND JAMES FINANCIAL INC 0.02% of their portfolio | 2.0m $67.0m | Reduced -104.8k |
| Cetera Investment Advisers 0.06% of their portfolio | 1.5m $51.2m | Added +282.7k |
| Foundations Investment Advisors, LLC 0.54% of their portfolio | 1.2m $41.1m | Added +691.5k |
| ENVESTNET ASSET MANAGEMENT INC 0.01% of their portfolio | 1.1m $37.3m | Reduced -710.9k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.05% of their portfolio | 1.1m $37.1m | Added +88.8k |
| Orion Porfolio Solutions, LLC 0.25% of their portfolio | 1.0m $33.9m | Added +45.7k |
| Kingsview Wealth Management, LLC 0.49% of their portfolio | 1.0m $33.8m | Added +161.4k |
| Reliant Wealth Planning 10.23% of their portfolio | 977.2k $32.7m | Added +19.8k |
| Crown Wealth Group, LLC 8.88% of their portfolio | 948.8k $31.8m | Added +68.7k |
| Brookstone Capital Management 0.35% of their portfolio | 916.5k $30.7m | Added +145.0k |
| LEE JOHNSON CAPITAL MANAGEMENT, LLC 9.45% of their portfolio | 822.0k $27.5m | Reduced -22.4k |
| Compass Advisory Group LLC 7.30% of their portfolio | 806.8k $27.0m | Added +53.3k |
| CWM, LLC 0.07% of their portfolio | 787.3k $26.4m | Added +104.8k |
| MTM FINANCIAL GROUP, LLC 12.46% of their portfolio | 778.6k $26.1m | Added +22.6k |
| AE Wealth Management LLC 0.13% of their portfolio | 688.5k $23.1m | Added +147.7k |
| Kure Advisory, LLC 12.89% of their portfolio | 688.0k $23.1m | Reduced -46.1k |
| Clear Creek Financial Management, LLC 1.66% of their portfolio | 605.9k $20.3m | Added +44.6k |
| NewEdge Advisors, LLC 0.07% of their portfolio | 599.9k $20.1m | Added +187.6k |
| CENTAURUS FINANCIAL, INC. 0.78% of their portfolio | 508.7k $17.0m | Added +13.5k |
| Wealthcare Advisory Partners LLC 0.33% of their portfolio | 499.4k $16.7m | Added +7.5k |
| NBZ Investment Advisors LLC 7.14% of their portfolio | 488.3k $16.4m | Added +48.1k |
| HARBOUR INVESTMENTS, INC. 0.31% of their portfolio | 462.4k $15.5m | Reduced -51.9k |
| Sunbelt Securities, Inc. 1.02% of their portfolio | 457.7k $15.3m | Added +29.4k |
| CRA Financial Services, LLC 1.87% of their portfolio | 426.9k $14.3m | Added +37.5k |
| LPL Financial LLC 0.00% of their portfolio | 414.0k $13.9m | Added +15.4k |
| CPC Advisors, LLC 1.30% of their portfolio | 384.5k $12.9m | Added +7.3k |
| Glen Eagle Advisors, LLC 1.72% of their portfolio | 376.2k $12.6m | Added +37.3k |
| Visionary Wealth Advisors 0.56% of their portfolio | 372.7k $12.5m | Added +54.8k |
| PTM WEALTH MANAGEMENT, LLC 6.84% of their portfolio | 361.5k $12.1m | Added +22.6k |
| Strategic Blueprint, LLC 0.69% of their portfolio | 346.5k $11.6m | Added +95.9k |
| Stratos Wealth Advisors, LLC 0.55% of their portfolio | 336.8k $11.3m | Added +15.3k |
| World Investment Advisors 0.18% of their portfolio | 334.8k $11.2m | Added +221.2k |
| CENTRAL VALLEY ADVISORS, LLC 3.19% of their portfolio | 318.6k $10.7m | Added +3.7k |
| Kestra Advisory Services, LLC 0.04% of their portfolio | 315.4k $10.6m | Added +25.7k |
| MML INVESTORS SERVICES, LLC 0.03% of their portfolio | 308.5k $10.3m | Added +35.9k |
| WOODARD & CO ASSET MANAGEMENT GROUP INC /ADV 1.52% of their portfolio | 286.8k $9.6m | Reduced -175 |
| Mutual Advisors, LLC 0.20% of their portfolio | 284.0k $9.5m | Added +39.5k |
| ATX Financial Planning, LLC 7.01% of their portfolio | 271.4k $9.1m | First filing |
| Sigma Planning Corp 0.25% of their portfolio | 265.4k $8.9m | Added +84 |
| JANE STREET GROUP, LLC 0.01% of their portfolio | 256.3k $8.6m | New |
| Dominguez Wealth Management Solutions, Inc. 5.24% of their portfolio | 255.6k $8.6m | Added +12.2k |
| Sovran Advisors, LLC 0.73% of their portfolio | 254.5k $8.6m | Reduced -2.2k |
| Long Island Wealth Management, Inc. 3.89% of their portfolio | 245.6k $8.2m | Added +6.9k |
| OneDigital Investment Advisors LLC 0.08% of their portfolio | 234.4k $7.9m | Added +144.7k |
| Aptus Capital Advisors, LLC 0.07% of their portfolio | 232.7k $7.8m | New |
| Archer Investment Corp 1.73% of their portfolio | 228.7k $7.7m | Added +86.5k |
| Farther Finance Advisors, LLC 0.08% of their portfolio | 211.7k $7.1m | Added +30.6k |
| INDEPENDENT FINANCIAL GROUP, LLC 0.15% of their portfolio | 206.2k $6.9m | Added +5.2k |
| Cambridge Investment Research Advisors, Inc. 0.02% of their portfolio | 198.7k $6.7m | Added +20.2k |
| Stratos Investment Management, LLC 0.25% of their portfolio | 184.3k $6.2m | Reduced -8.9k |
| AXXCESS WEALTH MANAGEMENT, LLC 0.10% of their portfolio | 173.9k $5.8m | New |
| Capital Investment Advisory Services, LLC 0.41% of their portfolio | 173.2k $5.8m | Added +7.9k |
| Belpointe Asset Management LLC 0.20% of their portfolio | 169.3k $5.7m | Reduced -3.1k |
| KESTRA PRIVATE WEALTH SERVICES, LLC 0.07% of their portfolio | 168.3k $5.6m | Added +6.5k |
| Holos Integrated Wealth LLC 3.08% of their portfolio | 164.8k $5.5m | Added +9.3k |
| TRUIST FINANCIAL CORP 0.01% of their portfolio | 162.1k $5.4m | Added +34.7k |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.32% of their portfolio | 157.6k $5.3m | Reduced -700.9k |
| WINNACLE WEALTH LLC 3.74% of their portfolio | 149.0k $5.1m | Reduced -9.3k |
| BROWN WEALTH MANAGEMENT, LLC 1.27% of their portfolio | 144.2k $4.8m | Unchanged |
| Whipplewood Advisors, LLC 3.07% of their portfolio | 142.5k $4.8m | Reduced -210 |
| Trek Financial, LLC 0.28% of their portfolio | 141.9k $4.8m | Added +9.5k |
| KFG WEALTH MANAGEMENT, LLC 0.61% of their portfolio | 136.2k $4.6m | Added +30.1k |
| Ausdal Financial Partners, Inc. 0.21% of their portfolio | 135.4k $4.5m | Added +78.0k |
| BEACON FINANCIAL GROUP 0.45% of their portfolio | 134.8k $4.5m | Added +17.1k |
| CoreCap Advisors, LLC 0.16% of their portfolio | 132.9k $4.5m | Added +15.1k |
| Financial Designs Corp 2.50% of their portfolio | 131.9k $4.4m | Reduced -55.7k |
| Code Waechter LLC 2.78% of their portfolio | 129.1k $4.3m | Reduced -2.3k |
| U.S. Capital Wealth Advisors, LLC 0.11% of their portfolio | 125.6k $4.2m | Added +39.4k |
| Steward Partners Investment Advisory, LLC 0.02% of their portfolio | 121.5k $4.1m | Added +5.9k |
| Archford Capital Strategies, LLC 0.47% of their portfolio | 120.0k $4.0m | Added +4.1k |
| DAVENPORT & Co LLC 0.02% of their portfolio | 112.7k $3.8m | Added +5.1k |
| RFG Advisory, LLC 0.07% of their portfolio | 112.0k $3.8m | Added +5.8k |
| Integrity Advisory Solutions, LLC 0.53% of their portfolio | 109.4k $3.7m | Added +5.7k |
| MILESTONE ASSET MANAGEMENT, LLC 0.69% of their portfolio | 108.5k $3.6m | Reduced -141 |
| Equitable Holdings, Inc. 0.02% of their portfolio | 105.4k $3.5m | New |
| LAUREL OAK WEALTH MANAGEMENT, LLC 0.57% of their portfolio | 100.2k $3.4m | First filing |
| Pachira Investments Inc. 1.60% of their portfolio | 98.3k $3.3m | Added +56.2k |
| Triad Wealth Partners, LLC 0.31% of their portfolio | 97.7k $3.3m | Added +15.7k |
| Comprehensive Financial Consultants Institutional, Inc. 0.96% of their portfolio | 94.5k $3.2m | Added +3.0k |
| SFMG, LLC 0.21% of their portfolio | 92.9k $3.1m | Added +6.2k |
| Triton Financial Group Inc 1.99% of their portfolio | 89.5k $3.0m | Added +8.7k |
| ROVIN CAPITAL /UT/ /ADV 0.79% of their portfolio | 89.0k $3.0m | Reduced -85.6k |
| JOURNEY RETIREMENT PLANNING & INVESTMENT MANAGEMENT LLC 0.61% of their portfolio | 88.9k $3.0m | First filing |
| Ballast Rock Private Wealth LLC 1.83% of their portfolio | 87.4k $2.9m | First filing |
| CreativeOne Wealth, LLC 0.07% of their portfolio | 83.8k $2.8m | Added +57.5k |
| VICUS CAPITAL 0.21% of their portfolio | 83.3k $2.8m | Added +2.8k |
| NewCorp Financial Services, Inc. 2.44% of their portfolio | 82.1k $2.8m | First filing |
| NEW WAVE WEALTH ADVISORS LLC 1.01% of their portfolio | 82.0k $2.7m | Reduced -26.4k |
| Diversify Advisory Services, LLC 0.08% of their portfolio | 79.1k $2.7m | Added +17.6k |
| Applied Capital LLC 0.99% of their portfolio | 76.5k $2.6m | Added +17.9k |
| Rockefeller Capital Management L.P. 0.00% of their portfolio | 75.1k $2.5m | Added +73.3k |
| HBW ADVISORY SERVICES LLC 0.27% of their portfolio | 74.1k $2.5m | Added +12.4k |
| Focus Financial Network, Inc. 0.09% of their portfolio | 74.1k $2.5m | Reduced -6.8k |
| SIGNATURE ESTATE & INVESTMENT ADVISORS LLC 0.05% of their portfolio | 72.1k $2.4m | Added +5.8k |
| Atria Investments, Inc 0.03% of their portfolio | 70.6k $2.4m | Added +4.7k |
| Cannon Advisors, Inc. 1.66% of their portfolio | 69.8k $2.3m | Reduced -10.2k |
| Merit Financial Group, LLC 0.02% of their portfolio | 69.5k $2.3m | Reduced -42.0k |