INNOVATOR ETFS TRUST BALT
DEFINED WLT SHLD · ETP · CUSIP 45783Y855
226
institutional holders
+26 vs Q2 2025
38.3m
shares reported held*
$1.3bnreported value*
36 new
117 added
44 reduced
10 sold out
net bought ≈ $173.8m (+5.2m shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $32.82.
Trends to Q3 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 47 |
| Q4 2022 | 71 |
| Q1 2023 | 77 |
| Q2 2023 | 74 |
| Q3 2023 | 80 |
| Q4 2023 | 94 |
| Q1 2024 | 104 |
| Q2 2024 | 123 |
| Q3 2024 | 131 |
| Q4 2024 | 154 |
| Q1 2025 | 195 |
| Q2 2025 | 200 |
| Q3 2025 | 226 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2023 | 53 | 37 |
| Q1 2024 | 64 | 36 |
| Q2 2024 | 74 | 49 |
| Q3 2024 | 84 | 41 |
| Q4 2024 | 97 | 38 |
| Q1 2025 | 147 | 32 |
| Q2 2025 | 123 | 71 |
| Q3 2025 | 153 | 54 |
Biggest buyers
| Reliant Wealth Planning | Added | +920.9k |
| LEE JOHNSON CAPITAL MANAGEMENT, LLC | New | +844.4k |
| RAYMOND JAMES FINANCIAL INC | Added | +413.9k |
| NewEdge Advisors, LLC | Added | +315.2k |
| Kingsview Wealth Management, LLC | Added | +312.5k |
| Foundations Investment Advisors, LLC | Added | +266.8k |
| LPL Financial LLC | Added | +198.7k |
| Cetera Investment Advisers | Added | +173.9k |
| Belpointe Asset Management LLC | New | +172.4k |
| WINNACLE WEALTH LLC | New | +158.3k |
Biggest sellers
| Wealthquest Corp | Reduced | -506.4k |
| ARQ WEALTH ADVISORS, LLC | Sold out | -241.0k |
| Core Wealth Advisors, Inc. | Reduced | -143.4k |
| Bison Wealth, LLC | Sold out | -119.4k |
| INDEPENDENT FINANCIAL GROUP, LLC | Reduced | -117.4k |
| Wick Capital Partners, LLC | Reduced | -69.3k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -66.0k |
| Stratos Investment Management, LLC | Reduced | -41.5k |
| Sigma Planning Corp | Reduced | -37.8k |
| TRUIST FINANCIAL CORP | Reduced | -27.9k |
Holders, Q3 2025
| Manager | Shares | Change |
|---|---|---|
| Wealthquest Corp 6.93% of their portfolio | 2.6m $86.9m | Reduced -506.4k |
| OSAIC HOLDINGS, INC. 0.11% of their portfolio | 2.3m $76.2m | Added +23.6k |
| RAYMOND JAMES FINANCIAL INC 0.02% of their portfolio | 2.1m $69.1m | Added +413.9k |
| ENVESTNET ASSET MANAGEMENT INC 0.02% of their portfolio | 1.8m $59.9m | Added +107.7k |
| Cetera Investment Advisers 0.05% of their portfolio | 1.2m $40.9m | Added +173.9k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.04% of their portfolio | 1.0m $33.4m | Reduced -66.0k |
| Orion Porfolio Solutions, LLC 0.25% of their portfolio | 965.8k $31.7m | Added +124.0k |
| Reliant Wealth Planning 10.18% of their portfolio | 957.3k $31.4m | Added +920.9k |
| Crown Wealth Group, LLC 8.68% of their portfolio | 880.1k $28.9m | Added +115.8k |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 1.63% of their portfolio | 858.5k $28.2m | Added +34.9k |
| Kingsview Wealth Management, LLC 0.42% of their portfolio | 845.8k $27.8m | Added +312.5k |
| LEE JOHNSON CAPITAL MANAGEMENT, LLC 9.21% of their portfolio | 844.4k $27.7m | New |
| Brookstone Capital Management 0.30% of their portfolio | 771.6k $25.3m | Added +131.5k |
| MTM FINANCIAL GROUP, LLC 12.23% of their portfolio | 756.0k $24.8m | Added +17.1k |
| Compass Advisory Group LLC 6.94% of their portfolio | 753.5k $24.7m | Added +59.1k |
| Kure Advisory, LLC 14.87% of their portfolio | 734.1k $24.1m | Added +28.6k |
| CWM, LLC 0.07% of their portfolio | 682.4k $22.4m | Added +10.1k |
| Clear Creek Financial Management, LLC 1.60% of their portfolio | 561.2k $18.4m | Reduced -26.9k |
| AE Wealth Management LLC 0.11% of their portfolio | 540.8k $17.7m | Added +46.4k |
| Foundations Investment Advisors, LLC 0.26% of their portfolio | 535.1k $17.6m | Added +266.8k |
| HARBOUR INVESTMENTS, INC. 0.38% of their portfolio | 514.3k $16.9m | Added +22.3k |
| CENTAURUS FINANCIAL, INC. 0.76% of their portfolio | 495.2k $16.3m | Added +34.7k |
| Wealthcare Advisory Partners LLC 0.34% of their portfolio | 492.0k $16.1m | Added +24.6k |
| NBZ Investment Advisors LLC 7.56% of their portfolio | 440.2k $14.4m | Added +22.9k |
| Sunbelt Securities, Inc. 0.97% of their portfolio | 428.3k $14.1m | Added +6.6k |
| NewEdge Advisors, LLC 0.06% of their portfolio | 412.4k $13.5m | Added +315.2k |
| LPL Financial LLC 0.00% of their portfolio | 398.6k $13.1m | Added +198.7k |
| CRA Financial Services, LLC 1.75% of their portfolio | 389.4k $12.8m | Added +67.8k |
| CPC Advisors, LLC 1.31% of their portfolio | 377.1k $12.4m | Added +9.9k |
| PTM WEALTH MANAGEMENT, LLC 6.64% of their portfolio | 338.9k $11.1m | Added +16.9k |
| Glen Eagle Advisors, LLC 1.55% of their portfolio | 338.9k $11.1m | Added +50.0k |
| Stratos Wealth Advisors, LLC 0.51% of their portfolio | 321.5k $10.6m | Added +27.6k |
| Visionary Wealth Advisors 0.49% of their portfolio | 317.9k $10.4m | Added +152.7k |
| CENTRAL VALLEY ADVISORS, LLC 3.20% of their portfolio | 314.8k $10.3m | Added +1.0k |
| Kestra Advisory Services, LLC 0.04% of their portfolio | 289.7k $9.5m | Reduced -14.8k |
| WOODARD & CO ASSET MANAGEMENT GROUP INC /ADV 1.53% of their portfolio | 287.0k $9.4m | Reduced -2.2k |
| MML INVESTORS SERVICES, LLC 0.02% of their portfolio | 272.6k $8.9m | Added +82.0k |
| Sigma Planning Corp 0.25% of their portfolio | 265.3k $8.7m | Reduced -37.8k |
| Sovran Advisors, LLC 0.75% of their portfolio | 256.8k $8.5m | Added +10.3k |
| Strategic Blueprint, LLC 0.36% of their portfolio | 250.6k $8.2m | Added +9.1k |
| Mutual Advisors, LLC 0.18% of their portfolio | 244.6k $8.1m | Reduced -14.2k |
| Dominguez Wealth Management Solutions, Inc. 5.06% of their portfolio | 243.3k $8.0m | Added +19.9k |
| Long Island Wealth Management, Inc. 3.81% of their portfolio | 238.7k $7.8m | Added +26.3k |
| INDEPENDENT FINANCIAL GROUP, LLC 0.16% of their portfolio | 201.0k $6.6m | Reduced -117.4k |
| Prairie Wealth Advisors, Inc. 2.68% of their portfolio | 198.9k $6.5m | Reduced -10.6k |
| Stratos Investment Management, LLC 0.26% of their portfolio | 193.2k $6.3m | Reduced -41.5k |
| Financial Designs Corp 3.59% of their portfolio | 187.6k $6.2m | Added +942 |
| Farther Finance Advisors, LLC 0.09% of their portfolio | 181.1k $5.9m | Added +108.2k |
| Cambridge Investment Research Advisors, Inc. 0.02% of their portfolio | 178.5k $5.9m | Added +46.7k |
| ROVIN CAPITAL /UT/ /ADV 0.82% of their portfolio | 174.6k $5.7m | Added +87.8k |
| Belpointe Asset Management LLC 0.22% of their portfolio | 172.4k $5.7m | New |
| Capital Investment Advisory Services, LLC 0.43% of their portfolio | 165.3k $5.4m | Added +18.9k |
| KESTRA PRIVATE WEALTH SERVICES, LLC 0.07% of their portfolio | 161.8k $5.3m | Added +22.5k |
| WINNACLE WEALTH LLC 4.09% of their portfolio | 158.3k $5.2m | New |
| Holos Integrated Wealth LLC 2.99% of their portfolio | 155.5k $5.1m | Added +9.1k |
| 4J Wealth Management LLC 2.81% of their portfolio | 145.6k $4.8m | Reduced -8.5k |
| BROWN WEALTH MANAGEMENT, LLC 1.33% of their portfolio | 144.2k $4.7m | Added +10.7k |
| Whipplewood Advisors, LLC 3.08% of their portfolio | 142.7k $4.7m | Added +5.6k |
| Archer Investment Corp 1.05% of their portfolio | 142.2k $4.7m | New |
| Trek Financial, LLC 0.26% of their portfolio | 132.4k $4.3m | Reduced -3.2k |
| Code Waechter LLC 2.81% of their portfolio | 131.4k $4.3m | Added +38.0k |
| TRUIST FINANCIAL CORP 0.01% of their portfolio | 127.4k $4.2m | Reduced -27.9k |
| CoreCap Advisors, LLC 0.14% of their portfolio | 117.8k $3.9m | Added +79.9k |
| BEACON FINANCIAL GROUP 0.38% of their portfolio | 117.7k $3.9m | Added +8.0k |
| Archford Capital Strategies, LLC 0.45% of their portfolio | 115.9k $3.8m | Added +51.7k |
| Steward Partners Investment Advisory, LLC 0.02% of their portfolio | 115.6k $3.8m | Added +4.0k |
| World Investment Advisors 0.08% of their portfolio | 113.5k $3.7m | Reduced -1.3k |
| Merit Financial Group, LLC 0.03% of their portfolio | 111.5k $3.7m | Reduced -8.8k |
| MILESTONE ASSET MANAGEMENT, LLC 0.68% of their portfolio | 108.7k $3.6m | Reduced -1.4k |
| NEW WAVE WEALTH ADVISORS LLC 0.72% of their portfolio | 108.4k $3.5m | Added +60.5k |
| DAVENPORT & Co LLC 0.02% of their portfolio | 107.6k $3.5m | Added +19.3k |
| RFG Advisory, LLC 0.07% of their portfolio | 106.2k $3.5m | Reduced -3.9k |
| KFG WEALTH MANAGEMENT, LLC 0.50% of their portfolio | 106.0k $3.5m | Added +47.1k |
| Mach-1 Financial Group, LLC 0.54% of their portfolio | 103.7k $3.4m | New |
| Integrity Advisory Solutions, LLC 0.54% of their portfolio | 103.7k $3.4m | First filing |
| Comprehensive Financial Consultants Institutional, Inc. 0.93% of their portfolio | 91.5k $3.0m | Added +3.5k |
| OneDigital Investment Advisors LLC 0.03% of their portfolio | 89.7k $2.9m | Added +29.8k |
| SFMG, LLC 0.20% of their portfolio | 86.6k $2.8m | Added +4.3k |
| U.S. Capital Wealth Advisors, LLC 0.08% of their portfolio | 86.2k $2.8m | Added +2.5k |
| Triad Wealth Partners, LLC 0.35% of their portfolio | 82.0k $2.7m | Added +47.0k |
| Focus Financial Network, Inc. 0.09% of their portfolio | 80.9k $2.7m | Added +14.7k |
| Triton Financial Group Inc 1.78% of their portfolio | 80.8k $2.7m | Reduced -967 |
| VICUS CAPITAL 0.20% of their portfolio | 80.5k $2.6m | New |
| Cannon Advisors, Inc. 1.77% of their portfolio | 80.1k $2.6m | Added +9.1k |
| SIGNATURE ESTATE & INVESTMENT ADVISORS LLC 0.05% of their portfolio | 66.3k $2.2m | Added +4.9k |
| Atria Investments, Inc 0.02% of their portfolio | 65.9k $2.2m | New |
| Palumbo Wealth Management LLC 0.39% of their portfolio | 63.7k $1.2m | Added +21.2k |
| HBW ADVISORY SERVICES LLC 0.23% of their portfolio | 61.7k $2.0m | Added +13.4k |
| Diversify Advisory Services, LLC 0.07% of their portfolio | 61.5k $2.0m | Added +26.9k |
| Comprehensive Financial Planning, Inc./PA 1.35% of their portfolio | 59.9k $2.0m | Added +1.1k |
| Beacon Pointe Advisors, LLC 0.02% of their portfolio | 59.9k $2.0m | Added +5.1k |
| Applied Capital LLC 0.77% of their portfolio | 58.6k $1.9m | Added +22.3k |
| Fiscal Wisdom Wealth Management, LLC 1.81% of their portfolio | 58.1k $1.9m | First filing |
| Triumph Capital Management 0.51% of their portfolio | 57.9k $1.9m | Added +17.8k |
| Ausdal Financial Partners, Inc. 0.09% of their portfolio | 57.4k $1.9m | Added +23.0k |
| INTEGRAL INVESTMENT ADVISORS, INC. 0.49% of their portfolio | 55.5k $1.8m | Unchanged |
| SILVER OAK SECURITIES, INCORPORATED 0.14% of their portfolio | 55.0k $1.8m | Reduced -11.9k |
| Main Street Financial Solutions, LLC 0.11% of their portfolio | 53.9k $1.8m | Added +506 |
| Capital Analysts, LLC 0.05% of their portfolio | 51.5k $1.7m | Reduced -404 |
| IHT Wealth Management, LLC 0.04% of their portfolio | 51.3k $1.7m | New |