INNOVATOR ETFS TRUST XBOC
US EQTY ACCELRT9 · ETP · CUSIP 45783Y848
39
institutional holders
-1 vs Q1 2026
1.1m
shares reported held*
$38.7mreported value*
4 new
8 added
12 reduced
4 sold out
net bought ≈ $2.7m (+77.0k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $35.53.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 9 |
| Q4 2022 | 29 |
| Q1 2023 | 25 |
| Q2 2023 | 28 |
| Q3 2023 | 23 |
| Q4 2023 | 33 |
| Q1 2024 | 31 |
| Q2 2024 | 36 |
| Q3 2024 | 39 |
| Q4 2024 | 43 |
| Q1 2025 | 50 |
| Q2 2025 | 49 |
| Q3 2025 | 47 |
| Q4 2025 | 48 |
| Q1 2026 | 40 |
| Q2 2026 | 39 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 19 | 17 |
| Q4 2024 | 19 | 16 |
| Q1 2025 | 22 | 13 |
| Q2 2025 | 18 | 20 |
| Q3 2025 | 17 | 20 |
| Q4 2025 | 21 | 18 |
| Q1 2026 | 8 | 29 |
| Q2 2026 | 12 | 16 |
Biggest buyers
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | +51.6k |
| OLD MISSION CAPITAL LLC | New | +12.3k |
| GTS SECURITIES LLC | New | +8.9k |
| CITADEL ADVISORS LLC | New | +8.3k |
| Millington Financial Advisors, LLC | Added | +6.9k |
| OSAIC HOLDINGS, INC. | Added | +5.6k |
| Brookwood Investment Group LLC | Added | +3.3k |
| Brookstone Capital Management | Added | +2.9k |
| ENVESTNET ASSET MANAGEMENT INC | Added | +1.5k |
| Luminist Capital LLC | New | +640 |
Biggest sellers
| Foundations Investment Advisors, LLC | Sold out | -10.0k |
| Cetera Investment Advisers | Reduced | -4.3k |
| CROSSPOINT FINANCIAL, LLC | Reduced | -4.2k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -3.1k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC | Reduced | -1.8k |
| CENTAURUS FINANCIAL, INC. | Reduced | -495 |
| First Commonwealth Financial Corp /PA/ | Reduced | -294 |
| HARBOUR INVESTMENTS, INC. | Sold out | -198 |
| Welch Financial Planning, LLC | Reduced | -182 |
| EverSource Wealth Advisors, LLC | Sold out | -176 |
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| Cetera Investment Advisers 0.01% of their portfolio | 183.3k $6.5m | Reduced -4.3k |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 116.1k $4.1m | Added +5.6k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.48% of their portfolio | 109.2k $3.9m | Reduced -1.8k |
| HighTower Advisors, LLC 0.00% of their portfolio | 103.0k $3.7m | Unchanged |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 61.2k $2.2m | Added +51.6k |
| Brookwood Investment Group LLC 0.22% of their portfolio | 53.6k $1.9m | Added +3.3k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 47.8k $1.7m | Reduced -3.1k |
| CROSSPOINT FINANCIAL, LLC 3.19% of their portfolio | 39.3k $1.4m | Reduced -4.2k |
| Advisory Services Network, LLC 0.01% of their portfolio | 36.2k $1.3m | Reduced -79 |
| First Commonwealth Financial Corp /PA/ 0.17% of their portfolio | 35.0k $1.2m | Reduced -294 |
| Brookstone Capital Management 0.01% of their portfolio | 34.8k $1.2m | Added +2.9k |
| Snowden Capital Advisors LLC 0.03% of their portfolio | 31.9k $1.1m | Unchanged |
| Welch Financial Planning, LLC 0.54% of their portfolio | 26.2k $931.8k | Reduced -182 |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 24.2k $860.3k | Added +1.5k |
| Kestra Advisory Services, LLC 0.00% of their portfolio | 23.1k $822.0k | Reduced -100 |
| IFP Advisors, Inc 0.01% of their portfolio | 19.0k $675.8k | Unchanged |
| CRA Financial Services, LLC 0.07% of their portfolio | 18.3k $650.7k | Unchanged |
| CENTAURUS FINANCIAL, INC. 0.02% of their portfolio | 16.8k $597.0k | Reduced -495 |
| Millington Financial Advisors, LLC 0.18% of their portfolio | 13.1k $465.0k | Added +6.9k |
| OLD MISSION CAPITAL LLC 0.01% of their portfolio | 12.3k $436.2k | New |
| VESTIA PERSONAL WEALTH ADVISORS 0.17% of their portfolio | 12.3k $436.1k | Unchanged |
| Lido Advisors, LLC 0.00% of their portfolio | 11.5k $408.4k | Reduced -85 |
| Diligent Investors, LLC 0.08% of their portfolio | 10.3k $367.7k | Unchanged |
| CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio | 9.8k $346.4k | Unchanged |
| GTS SECURITIES LLC 0.01% of their portfolio | 8.9k $316.2k | New |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 8.3k $293.5k | New |
| DHJJ Financial Advisors, Ltd. 0.07% of their portfolio | 6.8k $240.7k | Unchanged |
| Orion Capital Management LLC 0.07% of their portfolio | 6.3k $225.2k | Unchanged |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 2.4k $85.0k | Unchanged |
| BANK OF MONTREAL /CAN/ 0.00% of their portfolio | 1.9k $67.5k | Unchanged |
| AE Wealth Management LLC 0.00% of their portfolio | 1.8k $63.2k | Unchanged |
| Pinnacle Wealth Planning Services, Inc. 0.00% of their portfolio | 1.3k $46.1k | Reduced -13 |
| Luminist Capital LLC 0.02% of their portfolio | 640 $22.1k | New |
| CoreCap Advisors, LLC 0.00% of their portfolio | 376 $13.4k | Reduced -12 |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 324 $11.5k | Unchanged |
| UBS Group AG 0.00% of their portfolio | 265 $9.4k | Added +153 |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 251 $8.9k | Added +156 |
| WOODARD & CO ASSET MANAGEMENT GROUP INC /ADV 0.00% of their portfolio | 200 $7.1k | Unchanged |
| Ashton Thomas Private Wealth, LLC 0.00% of their portfolio | 194 $6.9k | Unchanged |