INNOVATOR ETFS TRUST XBOC
US EQTY ACCELRT9 · ETP · CUSIP 45783Y848
40
institutional holders
-8 vs Q4 2025
1.0m
shares reported held*
$34.1mreported value*
2 new
6 added
19 reduced
10 sold out
net sold ≈ $9.6m (-290.9k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $32.90.
Trends to Q1 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 9 |
| Q4 2022 | 29 |
| Q1 2023 | 25 |
| Q2 2023 | 28 |
| Q3 2023 | 23 |
| Q4 2023 | 33 |
| Q1 2024 | 31 |
| Q2 2024 | 36 |
| Q3 2024 | 39 |
| Q4 2024 | 43 |
| Q1 2025 | 50 |
| Q2 2025 | 49 |
| Q3 2025 | 47 |
| Q4 2025 | 48 |
| Q1 2026 | 40 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2024 | 12 | 15 |
| Q3 2024 | 19 | 17 |
| Q4 2024 | 19 | 16 |
| Q1 2025 | 22 | 13 |
| Q2 2025 | 18 | 20 |
| Q3 2025 | 17 | 20 |
| Q4 2025 | 21 | 18 |
| Q1 2026 | 8 | 29 |
Biggest buyers
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | New | +9.7k |
| Brookstone Capital Management | Added | +2.9k |
| Brookwood Investment Group LLC | Added | +1.9k |
| First Commonwealth Financial Corp /PA/ | Added | +858 |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC | Added | +437 |
| Ashton Thomas Private Wealth, LLC | New | +194 |
| UBS Group AG | Added | +99 |
| Welch Financial Planning, LLC | Added | +60 |
Biggest sellers
| Millington Financial Advisors, LLC | Reduced | -66.2k |
| Orion Porfolio Solutions, LLC | Sold out | -47.6k |
| Encompass More Asset Management | Sold out | -38.6k |
| CWM, LLC | Sold out | -33.1k |
| Atria Investments, Inc | Sold out | -29.2k |
| Farther Finance Advisors, LLC | Reduced | -22.0k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -20.7k |
| Triad Wealth Partners, LLC | Sold out | -15.7k |
| CoreCap Advisors, LLC | Reduced | -10.9k |
| OLD MISSION CAPITAL LLC | Sold out | -8.6k |
Holders, Q1 2026
| Manager | Shares | Change |
|---|---|---|
| Cetera Investment Advisers 0.01% of their portfolio | 187.6k $6.2m | Reduced -422 |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.52% of their portfolio | 111.0k $3.7m | Added +437 |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 110.6k $3.6m | Reduced -5.9k |
| HighTower Advisors, LLC 0.00% of their portfolio | 103.0k $3.4m | Unchanged |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 50.9k $1.7m | Reduced -20.7k |
| Brookwood Investment Group LLC 0.21% of their portfolio | 50.3k $1.7m | Added +1.9k |
| CROSSPOINT FINANCIAL, LLC 3.59% of their portfolio | 43.5k $1.4m | Unchanged |
| Advisory Services Network, LLC 0.02% of their portfolio | 36.3k $1.2m | Reduced -79 |
| First Commonwealth Financial Corp /PA/ 0.18% of their portfolio | 35.3k $1.2m | Added +858 |
| Brookstone Capital Management 0.01% of their portfolio | 31.9k $1.0m | Added +2.9k |
| Snowden Capital Advisors LLC 0.03% of their portfolio | 31.9k $1.0m | Unchanged |
| Welch Financial Planning, LLC 0.62% of their portfolio | 26.4k $868.6k | Added +60 |
| Sunbelt Securities, Inc. 0.05% of their portfolio | 25.6k $842.8k | Reduced -75 |
| Kestra Advisory Services, LLC 0.00% of their portfolio | 23.2k $764.2k | Reduced -40 |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 22.8k $748.6k | Reduced -379 |
| IFP Advisors, Inc 0.01% of their portfolio | 19.0k $625.6k | Reduced -195 |
| CRA Financial Services, LLC 0.08% of their portfolio | 18.3k $602.4k | Reduced -1.7k |
| CENTAURUS FINANCIAL, INC. 0.03% of their portfolio | 17.3k $569.0k | Reduced -197 |
| VESTIA PERSONAL WEALTH ADVISORS 0.19% of their portfolio | 12.3k $403.8k | Unchanged |
| Lido Advisors, LLC 0.00% of their portfolio | 11.6k $380.9k | Unchanged |
| Diligent Investors, LLC 0.08% of their portfolio | 10.3k $340.4k | Reduced -650 |
| Foundations Investment Advisors, LLC 0.00% of their portfolio | 10.0k $328.7k | Reduced -1.1k |
| CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio | 9.8k $320.7k | Reduced -650 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 9.7k $318.2k | New |
| DHJJ Financial Advisors, Ltd. 0.07% of their portfolio | 6.8k $222.8k | Unchanged |
| Orion Capital Management LLC 0.07% of their portfolio | 6.3k $208.5k | Unchanged |
| Millington Financial Advisors, LLC 0.09% of their portfolio | 6.2k $214.1k | Reduced -66.2k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 2.4k $79.0k | Unchanged |
| BANK OF MONTREAL /CAN/ 0.00% of their portfolio | 1.9k $62.5k | Unchanged |
| AE Wealth Management LLC 0.00% of their portfolio | 1.8k $58.5k | Reduced -56 |
| Pinnacle Wealth Planning Services, Inc. 0.00% of their portfolio | 1.3k $43.1k | Unchanged |
| CoreCap Advisors, LLC 0.00% of their portfolio | 388 $12.8k | Reduced -10.9k |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 324 $10.7k | Unchanged |
| WOODARD & CO ASSET MANAGEMENT GROUP INC /ADV 0.00% of their portfolio | 200 $6.6k | Reduced -500 |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 198 $6.5k | Unchanged |
| Ashton Thomas Private Wealth, LLC 0.00% of their portfolio | 194 $6.4k | New |
| EverSource Wealth Advisors, LLC 0.00% of their portfolio | 176 $5.8k | Unchanged |
| UBS Group AG 0.00% of their portfolio | 112 $3.7k | Added +99 |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 95 $3.1k | Reduced -22.0k |
| BARCLAYS PLC 0.00% of their portfolio | 53 $1.7k | Reduced -10 |