INNOVATOR ETFS TRUST XBOC
US EQTY ACCELRT9 · ETP · CUSIP 45783Y848
48
institutional holders
+1 vs Q3 2025
1.3m
shares reported held*
$44.6mreported value*
5 new
16 added
14 reduced
4 sold out
net sold ≈ $6.9m (-206.2k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $33.57.
Trends to Q4 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 9 |
| Q4 2022 | 29 |
| Q1 2023 | 25 |
| Q2 2023 | 28 |
| Q3 2023 | 23 |
| Q4 2023 | 33 |
| Q1 2024 | 31 |
| Q2 2024 | 36 |
| Q3 2024 | 39 |
| Q4 2024 | 43 |
| Q1 2025 | 50 |
| Q2 2025 | 49 |
| Q3 2025 | 47 |
| Q4 2025 | 48 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2024 | 9 | 19 |
| Q2 2024 | 12 | 15 |
| Q3 2024 | 19 | 17 |
| Q4 2024 | 19 | 16 |
| Q1 2025 | 22 | 13 |
| Q2 2025 | 18 | 20 |
| Q3 2025 | 17 | 20 |
| Q4 2025 | 21 | 18 |
Biggest buyers
| Brookstone Capital Management | New | +29.0k |
| Farther Finance Advisors, LLC | Added | +21.9k |
| IFP Advisors, Inc | Added | +18.5k |
| Lido Advisors, LLC | New | +11.6k |
| CoreCap Advisors, LLC | Added | +10.9k |
| COMMONWEALTH EQUITY SERVICES, LLC | Added | +9.0k |
| Orion Porfolio Solutions, LLC | Added | +6.2k |
| Triad Wealth Partners, LLC | Added | +5.9k |
| Foundations Investment Advisors, LLC | Added | +4.9k |
| HighTower Advisors, LLC | Added | +4.6k |
Biggest sellers
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Sold out | -158.6k |
| OLD MISSION CAPITAL LLC | Reduced | -63.6k |
| OSAIC HOLDINGS, INC. | Reduced | -31.2k |
| CITADEL ADVISORS LLC | Sold out | -28.0k |
| Stuart Chaussee & Associates, Inc. | Sold out | -19.3k |
| Gradient Investments LLC | Sold out | -12.2k |
| Cetera Investment Advisers | Reduced | -9.3k |
| BARCLAYS PLC | Reduced | -5.8k |
| Millington Financial Advisors, LLC | Reduced | -4.2k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC | Reduced | -3.0k |
Holders, Q4 2025
| Manager | Shares | Change |
|---|---|---|
| Cetera Investment Advisers 0.01% of their portfolio | 188.0k $6.3m | Reduced -9.3k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 116.4k $3.9m | Reduced -31.2k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.54% of their portfolio | 110.6k $3.7m | Reduced -3.0k |
| HighTower Advisors, LLC 0.00% of their portfolio | 103.0k $3.5m | Added +4.6k |
| Millington Financial Advisors, LLC 1.08% of their portfolio | 72.3k $2.4m | Reduced -4.2k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 71.6k $2.4m | Added +9.0k |
| Brookwood Investment Group LLC 0.20% of their portfolio | 48.4k $1.6m | Added +1.2k |
| Orion Porfolio Solutions, LLC 0.01% of their portfolio | 47.6k $1.6m | Added +6.2k |
| CROSSPOINT FINANCIAL, LLC 3.43% of their portfolio | 43.5k $1.5m | Unchanged |
| Encompass More Asset Management 0.24% of their portfolio | 38.6k $1.3m | Reduced -2.1k |
| Advisory Services Network, LLC 0.02% of their portfolio | 36.4k $1.2m | Reduced -133 |
| First Commonwealth Financial Corp /PA/ 0.19% of their portfolio | 34.5k $1.2m | Added +72 |
| CWM, LLC 0.00% of their portfolio | 33.1k $1.1m | Added +2.4k |
| Snowden Capital Advisors LLC 0.03% of their portfolio | 31.9k $1.1m | Unchanged |
| Atria Investments, Inc 0.01% of their portfolio | 29.2k $979.0k | Added +1.9k |
| Brookstone Capital Management 0.01% of their portfolio | 29.0k $971.4k | New |
| Welch Financial Planning, LLC 0.64% of their portfolio | 26.4k $884.2k | First filing |
| Sunbelt Securities, Inc. 0.06% of their portfolio | 25.7k $862.5k | Reduced -2.8k |
| Kestra Advisory Services, LLC 0.00% of their portfolio | 23.3k $781.1k | Added +4.2k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 23.1k $776.5k | Added +4.1k |
| Farther Finance Advisors, LLC 0.01% of their portfolio | 22.1k $740.7k | Added +21.9k |
| CRA Financial Services, LLC 0.09% of their portfolio | 20.0k $672.4k | Reduced -2.6k |
| IFP Advisors, Inc 0.01% of their portfolio | 19.2k $644.8k | Added +18.5k |
| CENTAURUS FINANCIAL, INC. 0.03% of their portfolio | 17.5k $587.0k | Reduced -1.5k |
| Triad Wealth Partners, LLC 0.05% of their portfolio | 15.7k $526.2k | Added +5.9k |
| VESTIA PERSONAL WEALTH ADVISORS 0.21% of their portfolio | 12.3k $413.1k | Unchanged |
| Lido Advisors, LLC 0.00% of their portfolio | 11.6k $388.6k | New |
| CoreCap Advisors, LLC 0.01% of their portfolio | 11.3k $379.0k | Added +10.9k |
| Foundations Investment Advisors, LLC 0.00% of their portfolio | 11.1k $373.6k | Added +4.9k |
| Diligent Investors, LLC 0.09% of their portfolio | 11.0k $369.1k | Unchanged |
| CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio | 10.4k $349.0k | Unchanged |
| OLD MISSION CAPITAL LLC 0.01% of their portfolio | 8.6k $288.4k | Reduced -63.6k |
| DHJJ Financial Advisors, Ltd. 0.08% of their portfolio | 6.8k $227.3k | Added +1.0k |
| Orion Capital Management LLC 0.07% of their portfolio | 6.3k $212.7k | Reduced -700 |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 2.4k $81.0k | Unchanged |
| BANK OF MONTREAL /CAN/ 0.00% of their portfolio | 1.9k $63.8k | Unchanged |
| AE Wealth Management LLC 0.00% of their portfolio | 1.8k $61.6k | Reduced -101 |
| Pinnacle Wealth Planning Services, Inc. 0.00% of their portfolio | 1.3k $44.0k | New |
| Financial Network Wealth Advisors LLC 0.03% of their portfolio | 961 $32.2k | Added +1 |
| GAMMA Investing LLC 0.00% of their portfolio | 796 $26.7k | Unchanged |
| WOODARD & CO ASSET MANAGEMENT GROUP INC /ADV 0.00% of their portfolio | 700 $23.5k | Unchanged |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 648 $21.7k | New |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 324 $10.9k | Reduced -491 |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 198 $6.6k | Unchanged |
| Luminist Capital LLC 0.01% of their portfolio | 197 $6.6k | Unchanged |
| EverSource Wealth Advisors, LLC 0.00% of their portfolio | 176 $5.9k | Unchanged |
| BARCLAYS PLC 0.00% of their portfolio | 63 $2.1k | Reduced -5.8k |
| UBS Group AG 0.00% of their portfolio | 13 $436 | New |