INNOVATOR ETFS TRUST XBOC
US EQTY ACCELRT9 · ETP · CUSIP 45783Y848
47
institutional holders
-2 vs Q2 2025
1.6m
shares reported held*
$51.0mreported value*
3 new
14 added
16 reduced
4 sold out
net bought ≈ $3.4m (+104.1k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $32.67.
Trends to Q3 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 9 |
| Q4 2022 | 29 |
| Q1 2023 | 25 |
| Q2 2023 | 28 |
| Q3 2023 | 23 |
| Q4 2023 | 33 |
| Q1 2024 | 31 |
| Q2 2024 | 36 |
| Q3 2024 | 39 |
| Q4 2024 | 43 |
| Q1 2025 | 50 |
| Q2 2025 | 49 |
| Q3 2025 | 47 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2023 | 24 | 6 |
| Q1 2024 | 9 | 19 |
| Q2 2024 | 12 | 15 |
| Q3 2024 | 19 | 17 |
| Q4 2024 | 19 | 16 |
| Q1 2025 | 22 | 13 |
| Q2 2025 | 18 | 20 |
| Q3 2025 | 17 | 20 |
Biggest buyers
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | +147.3k |
| Atria Investments, Inc | New | +27.3k |
| CITADEL ADVISORS LLC | Added | +20.0k |
| COMMONWEALTH EQUITY SERVICES, LLC | Added | +18.6k |
| Triad Wealth Partners, LLC | New | +9.7k |
| Foundations Investment Advisors, LLC | New | +6.3k |
| Orion Porfolio Solutions, LLC | Added | +5.7k |
| OSAIC HOLDINGS, INC. | Added | +5.0k |
| Advisory Services Network, LLC | Added | +4.2k |
| First Commonwealth Financial Corp /PA/ | Added | +2.4k |
Biggest sellers
| CENTAURUS FINANCIAL, INC. | Reduced | -45.1k |
| Brookstone Capital Management | Sold out | -31.0k |
| Cetera Investment Advisers | Reduced | -22.3k |
| IFP Advisors, Inc | Reduced | -13.6k |
| UBS Group AG | Sold out | -9.1k |
| OLD MISSION CAPITAL LLC | Reduced | -4.5k |
| ROYAL BANK OF CANADA | Reduced | -3.6k |
| RAYMOND JAMES FINANCIAL INC | Sold out | -3.4k |
| CROSSPOINT FINANCIAL, LLC | Reduced | -3.0k |
| Encompass More Asset Management | Reduced | -2.8k |
Holders, Q3 2025
| Manager | Shares | Change |
|---|---|---|
| Cetera Investment Advisers 0.01% of their portfolio | 197.3k $6.5m | Reduced -22.3k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.01% of their portfolio | 158.6k $5.2m | Added +147.3k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 147.6k $4.8m | Added +5.0k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.57% of their portfolio | 113.6k $3.7m | Reduced -2.2k |
| HighTower Advisors, LLC 0.00% of their portfolio | 98.5k $3.2m | Unchanged |
| Millington Financial Advisors, LLC 1.21% of their portfolio | 76.5k $2.5m | Added +1.1k |
| OLD MISSION CAPITAL LLC 0.08% of their portfolio | 72.2k $2.4m | Reduced -4.5k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 62.6k $2.1m | Added +18.6k |
| Bullseye Investment Management, LLC 0.96% of their portfolio | 53.1k $1.6m | Unchanged |
| Brookwood Investment Group LLC 0.20% of their portfolio | 47.2k $1.5m | Added +1.1k |
| CROSSPOINT FINANCIAL, LLC 3.50% of their portfolio | 43.5k $1.4m | Reduced -3.0k |
| Orion Porfolio Solutions, LLC 0.01% of their portfolio | 41.4k $1.4m | Added +5.7k |
| Encompass More Asset Management 0.26% of their portfolio | 40.7k $1.3m | Reduced -2.8k |
| Advisory Services Network, LLC 0.02% of their portfolio | 36.5k $1.2m | Added +4.2k |
| First Commonwealth Financial Corp /PA/ 0.19% of their portfolio | 34.4k $1.1m | Added +2.4k |
| Snowden Capital Advisors LLC 0.03% of their portfolio | 31.9k $1.0m | Unchanged |
| CWM, LLC 0.00% of their portfolio | 30.7k $1.0m | Added +359 |
| Sunbelt Securities, Inc. 0.06% of their portfolio | 28.5k $934.8k | Reduced -1.8k |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 28.0k $918.0k | Added +20.0k |
| Atria Investments, Inc 0.01% of their portfolio | 27.3k $894.3k | New |
| CRA Financial Services, LLC 0.10% of their portfolio | 22.7k $743.4k | Unchanged |
| Stuart Chaussee & Associates, Inc. 0.14% of their portfolio | 19.3k $632.3k | Reduced -600 |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 19.1k $625.2k | Added +418 |
| Kestra Advisory Services, LLC 0.00% of their portfolio | 19.0k $624.4k | Reduced -460 |
| CENTAURUS FINANCIAL, INC. 0.03% of their portfolio | 19.0k $623.0k | Reduced -45.1k |
| VESTIA PERSONAL WEALTH ADVISORS 0.23% of their portfolio | 12.3k $402.7k | Unchanged |
| Gradient Investments LLC 0.01% of their portfolio | 12.2k $400.4k | Reduced -609 |
| Diligent Investors, LLC 0.09% of their portfolio | 11.0k $360.8k | Unchanged |
| CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio | 10.4k $341.1k | Unchanged |
| Triad Wealth Partners, LLC 0.04% of their portfolio | 9.7k $319.7k | New |
| Orion Capital Management LLC 0.08% of their portfolio | 7.0k $230.9k | Unchanged |
| Foundations Investment Advisors, LLC 0.00% of their portfolio | 6.3k $205.3k | New |
| BARCLAYS PLC 0.00% of their portfolio | 5.8k $191.0k | Added +1.1k |
| DHJJ Financial Advisors, Ltd. 0.06% of their portfolio | 5.7k $188.3k | Unchanged |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 2.4k $79.0k | Reduced -3.6k |
| AE Wealth Management LLC 0.00% of their portfolio | 1.9k $63.5k | Added +152 |
| BANK OF MONTREAL /CAN/ 0.00% of their portfolio | 1.9k $62.3k | Unchanged |
| Financial Network Wealth Advisors LLC 0.03% of their portfolio | 960 $31.5k | Added +219 |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 815 $26.7k | Reduced -1.8k |
| GAMMA Investing LLC 0.00% of their portfolio | 796 $26.1k | Unchanged |
| IFP Advisors, Inc 0.00% of their portfolio | 702 $23.0k | Reduced -13.6k |
| WOODARD & CO ASSET MANAGEMENT GROUP INC /ADV 0.00% of their portfolio | 700 $23.0k | Reduced -200 |
| CoreCap Advisors, LLC 0.00% of their portfolio | 366 $12.0k | Reduced -43 |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 200 $6.6k | Reduced -561 |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 198 $6.5k | Unchanged |
| Luminist Capital LLC 0.01% of their portfolio | 197 $6.5k | Unchanged |
| EverSource Wealth Advisors, LLC 0.00% of their portfolio | 176 $5.8k | Unchanged |