INNOVATOR ETFS TRUST XBOC
US EQTY ACCELRT9 · ETP · CUSIP 45783Y848
49
institutional holders
-1 vs Q1 2025
1.5m
shares reported held*
$46.3mreported value*
5 new
13 added
15 reduced
5 sold out
net sold ≈ $31.2m (-978.7k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $31.76.
Trends to Q2 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 9 |
| Q4 2022 | 29 |
| Q1 2023 | 25 |
| Q2 2023 | 28 |
| Q3 2023 | 23 |
| Q4 2023 | 33 |
| Q1 2024 | 31 |
| Q2 2024 | 36 |
| Q3 2024 | 39 |
| Q4 2024 | 43 |
| Q1 2025 | 50 |
| Q2 2025 | 49 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2023 | 9 | 16 |
| Q4 2023 | 24 | 6 |
| Q1 2024 | 9 | 19 |
| Q2 2024 | 12 | 15 |
| Q3 2024 | 19 | 17 |
| Q4 2024 | 19 | 16 |
| Q1 2025 | 22 | 13 |
| Q2 2025 | 18 | 20 |
Biggest buyers
| OLD MISSION CAPITAL LLC | New | +76.7k |
| Orion Porfolio Solutions, LLC | Added | +25.7k |
| Stuart Chaussee & Associates, Inc. | New | +19.9k |
| Millington Financial Advisors, LLC | Added | +14.8k |
| OSAIC HOLDINGS, INC. | Added | +12.2k |
| UBS Group AG | Added | +9.0k |
| Encompass More Asset Management | Added | +6.9k |
| Brookwood Investment Group LLC | Added | +5.3k |
| First Commonwealth Financial Corp /PA/ | Added | +3.5k |
| RAYMOND JAMES FINANCIAL INC | New | +3.4k |
Biggest sellers
| Gradient Investments LLC | Reduced | -1.1m |
| Brown Financial Advisors | Sold out | -12.8k |
| CENTAURUS FINANCIAL, INC. | Reduced | -11.1k |
| Mattson Financial Services, LLC | Sold out | -10.9k |
| Cetera Investment Advisers | Reduced | -10.7k |
| Paladin Wealth, LLC | Sold out | -10.5k |
| ENVESTNET ASSET MANAGEMENT INC | Reduced | -9.6k |
| JANE STREET GROUP, LLC | Sold out | -7.8k |
| IFP Advisors, Inc | Reduced | -5.4k |
| HighTower Advisors, LLC | Reduced | -3.4k |
Holders, Q2 2025
| Manager | Shares | Change |
|---|---|---|
| Cetera Investment Advisers 0.01% of their portfolio | 219.6k $7.0m | Reduced -10.7k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 142.7k $4.5m | Added +12.2k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.62% of their portfolio | 115.8k $3.7m | Reduced -821 |
| HighTower Advisors, LLC 0.00% of their portfolio | 98.5k $3.1m | Reduced -3.4k |
| OLD MISSION CAPITAL LLC 0.07% of their portfolio | 76.7k $2.4m | New |
| Millington Financial Advisors, LLC 1.22% of their portfolio | 75.4k $2.4m | Added +14.8k |
| CENTAURUS FINANCIAL, INC. 0.12% of their portfolio | 64.1k $2.0m | Reduced -11.1k |
| Bullseye Investment Management, LLC 0.96% of their portfolio | 53.1k $1.6m | Unchanged |
| CROSSPOINT FINANCIAL, LLC 3.96% of their portfolio | 46.5k $1.5m | Reduced -3.3k |
| Brookwood Investment Group LLC 0.24% of their portfolio | 46.1k $1.5m | Added +5.3k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 44.1k $1.4m | Reduced -2.7k |
| Encompass More Asset Management 0.32% of their portfolio | 43.5k $1.4m | Added +6.9k |
| Orion Porfolio Solutions, LLC 0.01% of their portfolio | 35.8k $1.1m | Added +25.7k |
| Advisory Services Network, LLC 0.02% of their portfolio | 32.3k $1.0m | Added +1.2k |
| First Commonwealth Financial Corp /PA/ 0.22% of their portfolio | 32.0k $1.0m | Added +3.5k |
| Snowden Capital Advisors LLC 0.03% of their portfolio | 31.9k $1.0m | Unchanged |
| Brookstone Capital Management 0.01% of their portfolio | 31.0k $988.0k | Added +2.6k |
| Sunbelt Securities, Inc. 0.08% of their portfolio | 30.3k $916.2k | Unchanged |
| CWM, LLC 0.00% of their portfolio | 30.3k $966.0k | Added +2.7k |
| CRA Financial Services, LLC 0.11% of their portfolio | 22.7k $721.9k | Reduced -250 |
| Stuart Chaussee & Associates, Inc. 0.14% of their portfolio | 19.9k $633.1k | New |
| Kestra Advisory Services, LLC 0.00% of their portfolio | 19.5k $620.9k | Reduced -610 |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 18.6k $593.8k | Reduced -9.6k |
| IFP Advisors, Inc 0.01% of their portfolio | 14.3k $454.4k | Reduced -5.4k |
| Gradient Investments LLC 0.01% of their portfolio | 12.8k $408.2k | Reduced -1.1m |
| VESTIA PERSONAL WEALTH ADVISORS 0.27% of their portfolio | 12.3k $391.0k | Unchanged |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 11.3k $359.0k | Reduced -3.2k |
| Diligent Investors, LLC 0.08% of their portfolio | 11.0k $350.4k | Unchanged |
| CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio | 10.4k $331.2k | Unchanged |
| UBS Group AG 0.00% of their portfolio | 9.1k $290.2k | Added +9.0k |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 8.0k $253.4k | Added +622 |
| Orion Capital Management LLC 0.09% of their portfolio | 7.0k $224.2k | Reduced -1.2k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 6.0k $190.0k | Added +3.0k |
| DHJJ Financial Advisors, Ltd. 0.07% of their portfolio | 5.7k $182.8k | Unchanged |
| BARCLAYS PLC 0.00% of their portfolio | 4.7k $149.5k | Reduced -79 |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 3.4k $107.0k | New |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 2.6k $84.3k | Unchanged |
| BANK OF MONTREAL /CAN/ 0.00% of their portfolio | 1.9k $60.5k | Unchanged |
| AE Wealth Management LLC 0.00% of their portfolio | 1.8k $56.8k | Reduced -989 |
| WOODARD & CO ASSET MANAGEMENT GROUP INC /ADV 0.01% of their portfolio | 900 $28.7k | Unchanged |
| GAMMA Investing LLC 0.00% of their portfolio | 796 $25.4k | New |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 761 $24.2k | New |
| Financial Network Wealth Advisors LLC 0.03% of their portfolio | 741 $23.6k | Added +654 |
| CoreCap Advisors, LLC 0.00% of their portfolio | 409 $13.0k | Unchanged |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 198 $6.3k | Unchanged |
| Luminist Capital LLC 0.01% of their portfolio | 197 $6.3k | Unchanged |
| EverSource Wealth Advisors, LLC 0.00% of their portfolio | 176 $5.6k | Unchanged |
| AMERIFLEX GROUP, INC. 0.00% of their portfolio | 126 $4.0k | Unchanged |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. — of their portfolio | 0 $0 | Unchanged |