INNOVATOR ETFS TRUST XTOC
US EQTY ACCELRTD · ETP · CUSIP 45783Y830
20
institutional holders
+0 vs Q1 2026
298.9k
shares reported held*
$10.8mreported value*
1 new
3 added
5 reduced
1 sold out
net bought ≈ $820.2k (+22.7k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $36.14.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 7 |
| Q4 2022 | 17 |
| Q1 2023 | 17 |
| Q2 2023 | 17 |
| Q3 2023 | 10 |
| Q4 2023 | 15 |
| Q1 2024 | 15 |
| Q2 2024 | 14 |
| Q3 2024 | 16 |
| Q4 2024 | 17 |
| Q1 2025 | 17 |
| Q2 2025 | 16 |
| Q3 2025 | 19 |
| Q4 2025 | 23 |
| Q1 2026 | 20 |
| Q2 2026 | 20 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 7 | 7 |
| Q4 2024 | 3 | 7 |
| Q1 2025 | 7 | 3 |
| Q2 2025 | 7 | 3 |
| Q3 2025 | 10 | 5 |
| Q4 2025 | 11 | 12 |
| Q1 2026 | 3 | 12 |
| Q2 2026 | 4 | 6 |
Biggest buyers
| Andina Capital Management, LLC | New | +15.4k |
| Welch Financial Planning, LLC | Added | +6.7k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | +3.5k |
| Arax Advisory Partners | Added | +26 |
Biggest sellers
| Millington Financial Advisors, LLC | Reduced | -1.6k |
| BARCLAYS PLC | Sold out | -494 |
| First Commonwealth Financial Corp /PA/ | Reduced | -357 |
| OSAIC HOLDINGS, INC. | Reduced | -255 |
| Foundations Investment Advisors, LLC | Reduced | -188 |
| CoreCap Advisors, LLC | Reduced | -11 |
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| Regatta Research & Money Management 2.71% of their portfolio | 79.3k $2.9m | First filing |
| Welch Financial Planning, LLC 1.13% of their portfolio | 53.6k $1.9m | Added +6.7k |
| Millington Financial Advisors, LLC 0.48% of their portfolio | 33.3k $1.2m | Reduced -1.6k |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 27.1k $979.0k | Reduced -255 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 22.9k $827.3k | Added +3.5k |
| First Commonwealth Financial Corp /PA/ 0.11% of their portfolio | 22.2k $803.8k | Reduced -357 |
| Andina Capital Management, LLC 0.92% of their portfolio | 15.4k $557.9k | New |
| Wood Tarver Financial Group, LLC 0.10% of their portfolio | 12.1k $435.0k | Unchanged |
| Foundations Investment Advisors, LLC 0.00% of their portfolio | 9.2k $332.7k | Reduced -188 |
| HighTower Advisors, LLC 0.00% of their portfolio | 8.4k $302.4k | Unchanged |
| Garden State Investment Advisory Services LLC 0.05% of their portfolio | 6.6k $239.0k | Unchanged |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.01% of their portfolio | 2.7k $97.6k | Unchanged |
| Pinnacle Wealth Planning Services, Inc. 0.01% of their portfolio | 2.1k $77.3k | Unchanged |
| Arax Advisory Partners 0.00% of their portfolio | 1.8k $65.8k | Added +26 |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 1.7k $60.8k | Unchanged |
| MORGAN STANLEY 0.00% of their portfolio | 190 $6.9k | Unchanged |
| EverSource Wealth Advisors, LLC 0.00% of their portfolio | 80 $2.9k | Unchanged |
| Allworth Financial LP 0.00% of their portfolio | 19 $687 | Unchanged |
| CoreCap Advisors, LLC 0.00% of their portfolio | 11 $397 | Reduced -11 |
| IFP Advisors, Inc 0.00% of their portfolio | 10 $361 | Unchanged |