INNOVATOR ETFS TRUST XTOC
US EQTY ACCELRTD · ETP · CUSIP 45783Y830
19
institutional holders
+3 vs Q2 2025
310.6k
shares reported held*
$9.9mreported value*
5 new
5 added
4 reduced
1 sold out
net bought ≈ $2.3m (+71.7k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $31.93.
Trends to Q3 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 7 |
| Q4 2022 | 17 |
| Q1 2023 | 17 |
| Q2 2023 | 17 |
| Q3 2023 | 10 |
| Q4 2023 | 15 |
| Q1 2024 | 15 |
| Q2 2024 | 14 |
| Q3 2024 | 16 |
| Q4 2024 | 17 |
| Q1 2025 | 17 |
| Q2 2025 | 16 |
| Q3 2025 | 19 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2023 | 10 | 3 |
| Q1 2024 | 7 | 4 |
| Q2 2024 | 6 | 6 |
| Q3 2024 | 7 | 7 |
| Q4 2024 | 3 | 7 |
| Q1 2025 | 7 | 3 |
| Q2 2025 | 7 | 3 |
| Q3 2025 | 10 | 5 |
Biggest buyers
| OLD MISSION CAPITAL LLC | New | +44.1k |
| GTS SECURITIES LLC | New | +7.5k |
| Insight Wealth Partners, LLC | New | +7.1k |
| CITADEL ADVISORS LLC | Added | +5.9k |
| Millington Financial Advisors, LLC | Added | +4.9k |
| First Commonwealth Financial Corp /PA/ | Added | +2.4k |
| Andina Capital Management, LLC | Added | +2.1k |
| Sunbelt Securities, Inc. | Added | +300 |
| MORGAN STANLEY | New | +190 |
| IFP Advisors, Inc | New | +10 |
Biggest sellers
| Arax Advisory Partners | Sold out | -2.4k |
| BARCLAYS PLC | Reduced | -215 |
| HighTower Advisors, LLC | Reduced | -158 |
| UBS Group AG | Reduced | -15 |
| OSAIC HOLDINGS, INC. | Reduced | -10 |
Holders, Q3 2025
| Manager | Shares | Change |
|---|---|---|
| Bullseye Investment Management, LLC 0.84% of their portfolio | 48.6k $1.4m | Unchanged |
| OLD MISSION CAPITAL LLC 0.05% of their portfolio | 44.1k $1.4m | New |
| Millington Financial Advisors, LLC 0.66% of their portfolio | 42.1k $1.4m | Added +4.9k |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 29.4k $949.7k | Reduced -10 |
| Sunbelt Securities, Inc. 0.06% of their portfolio | 28.7k $935.1k | Added +300 |
| Andina Capital Management, LLC 0.52% of their portfolio | 28.5k $928.2k | Added +2.1k |
| First Commonwealth Financial Corp /PA/ 0.12% of their portfolio | 21.8k $710.5k | Added +2.4k |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 16.9k $552.2k | Added +5.9k |
| Wood Tarver Financial Group, LLC 0.10% of their portfolio | 10.4k $339.0k | Unchanged |
| HighTower Advisors, LLC 0.00% of their portfolio | 9.2k $301.7k | Reduced -158 |
| Snowden Capital Advisors LLC 0.01% of their portfolio | 8.6k $280.5k | Unchanged |
| GTS SECURITIES LLC 0.01% of their portfolio | 7.5k $244.6k | New |
| Insight Wealth Partners, LLC 0.10% of their portfolio | 7.1k $231.3k | New |
| BARCLAYS PLC 0.00% of their portfolio | 4.5k $148.0k | Reduced -215 |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.01% of their portfolio | 2.7k $88.1k | Unchanged |
| UBS Group AG 0.00% of their portfolio | 280 $9.1k | Reduced -15 |
| MORGAN STANLEY 0.00% of their portfolio | 190 $6.2k | New |
| Allworth Financial LP 0.00% of their portfolio | 19 $620 | Unchanged |
| IFP Advisors, Inc 0.00% of their portfolio | 10 $326 | New |