INNOVATOR ETFS TRUST BUFF
LADERD ALCTN PWR · ETP · CUSIP 45783Y814
153
institutional holders
+13 vs Q4 2025
11.8m
shares reported held*
$584.8mreported value*
19 new
60 added
52 reduced
5 sold out
net bought ≈ $37.4m (+756.3k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $49.44.
Trends to Q1 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 46 |
| Q4 2022 | 58 |
| Q1 2023 | 60 |
| Q2 2023 | 72 |
| Q3 2023 | 75 |
| Q4 2023 | 85 |
| Q1 2024 | 96 |
| Q2 2024 | 98 |
| Q3 2024 | 106 |
| Q4 2024 | 120 |
| Q1 2025 | 125 |
| Q2 2025 | 133 |
| Q3 2025 | 135 |
| Q4 2025 | 140 |
| Q1 2026 | 153 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2024 | 48 | 40 |
| Q3 2024 | 57 | 37 |
| Q4 2024 | 63 | 39 |
| Q1 2025 | 62 | 48 |
| Q2 2025 | 66 | 50 |
| Q3 2025 | 71 | 53 |
| Q4 2025 | 63 | 59 |
| Q1 2026 | 79 | 57 |
Biggest buyers
| ENVESTNET ASSET MANAGEMENT INC | Added | +590.2k |
| LPL Financial LLC | Added | +359.1k |
| Collaborative Wealth Managment Inc. | Added | +349.1k |
| Caliber Wealth Management, LLC / KS | Added | +104.2k |
| Beacon Pointe Advisors, LLC | Added | +78.2k |
| LifeWealth Investments, LLC | Added | +70.0k |
| HARBOUR INVESTMENTS, INC. | Added | +37.9k |
| Patriot Financial Group Insurance Agency, LLC | Added | +33.7k |
| GGM Financial LLC | Added | +23.7k |
| Core Wealth Advisors, Inc. | Added | +22.8k |
Biggest sellers
| MERCER GLOBAL ADVISORS INC /ADV | Reduced | -734.2k |
| OSAIC HOLDINGS, INC. | Reduced | -283.9k |
| AXXCESS WEALTH MANAGEMENT, LLC | Sold out | -45.2k |
| Concurrent Investment Advisors, LLC | Reduced | -30.9k |
| OLD MISSION CAPITAL LLC | Reduced | -27.5k |
| Visionary Wealth Advisors | Reduced | -23.2k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | Reduced | -22.4k |
| MML INVESTORS SERVICES, LLC | Reduced | -19.1k |
| Blue Trust, Inc. | Reduced | -18.9k |
| Advisor Resource Council | Reduced | -16.6k |
Holders, Q1 2026
| Manager | Shares | Change |
|---|---|---|
| LPL Financial LLC 0.02% of their portfolio | 1.7m $82.4m | Added +359.1k |
| ENVESTNET ASSET MANAGEMENT INC 0.02% of their portfolio | 1.2m $56.9m | Added +590.2k |
| Cetera Investment Advisers 0.03% of their portfolio | 631.3k $31.2m | Added +18.4k |
| GGM Financial LLC 12.47% of their portfolio | 548.4k $27.1m | Added +23.7k |
| Kingsview Wealth Management, LLC 0.35% of their portfolio | 520.4k $25.7m | Added +5.7k |
| Prasad Wealth Partners, LLC 5.36% of their portfolio | 398.2k $19.7m | Added +5.7k |
| Collaborative Wealth Managment Inc. 8.58% of their portfolio | 376.8k $18.6m | Added +349.1k |
| Janney Montgomery Scott LLC 0.04% of their portfolio | 353.2k $17.5m | Added +13.1k |
| LifeWealth Investments, LLC 4.97% of their portfolio | 336.9k $16.6m | Added +70.0k |
| Holos Integrated Wealth LLC 8.19% of their portfolio | 325.1k $16.2m | Added +697 |
| OSAIC HOLDINGS, INC. 0.02% of their portfolio | 255.7k $12.6m | Reduced -283.9k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 250.6k $12.4m | Added +17.2k |
| MTM FINANCIAL GROUP, LLC 5.57% of their portfolio | 240.0k $11.9m | Added +3.7k |
| Mutual Advisors, LLC 0.25% of their portfolio | 232.1k $11.5m | Added +14.7k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio | 221.4k $10.9m | Added +9.3k |
| Buska Wealth Management, LLC 3.79% of their portfolio | 190.9k $9.4m | Added +16.4k |
| HighTower Advisors, LLC 0.01% of their portfolio | 190.1k $9.4m | Added +9.7k |
| Cambridge Investment Research Advisors, Inc. 0.02% of their portfolio | 183.5k $9.1m | Added +20 |
| HARBOUR INVESTMENTS, INC. 0.13% of their portfolio | 164.1k $8.1m | Added +37.9k |
| Kestra Advisory Services, LLC 0.03% of their portfolio | 159.3k $7.9m | Added +17.7k |
| World Investment Advisors 0.12% of their portfolio | 152.0k $7.5m | Added +1.4k |
| KFG WEALTH MANAGEMENT, LLC 0.88% of their portfolio | 138.3k $6.8m | Added +1.1k |
| GWN SECURITIES INC. 1.24% of their portfolio | 131.4k $6.5m | Added +5.2k |
| Caliber Wealth Management, LLC / KS 0.62% of their portfolio | 114.3k $5.6m | Added +104.2k |
| Forvis Mazars Wealth Advisors, LLC 0.10% of their portfolio | 109.6k $5.4m | Reduced -13.5k |
| Core Wealth Advisors, Inc. 1.24% of their portfolio | 105.3k $5.2m | Added +22.8k |
| Beacon Pointe Advisors, LLC 0.03% of their portfolio | 101.2k $5.0m | Added +78.2k |
| Garden State Investment Advisory Services LLC 1.16% of their portfolio | 98.2k $4.9m | Reduced -3.4k |
| Seros Financial, LLC 2.88% of their portfolio | 91.7k $4.5m | Added +12.5k |
| MML INVESTORS SERVICES, LLC 0.01% of their portfolio | 88.5k $4.4m | Reduced -19.1k |
| Merit Financial Group, LLC 0.03% of their portfolio | 88.2k $4.4m | Added +7.0k |
| COLUMBIA ADVISORY PARTNERS LLC 2.36% of their portfolio | 75.0k $3.7m | Added +19.8k |
| CreativeOne Wealth, LLC 0.08% of their portfolio | 69.3k $3.4m | Reduced -3.3k |
| Patriot Financial Group Insurance Agency, LLC 0.18% of their portfolio | 65.7k $3.2m | Added +33.7k |
| Visionary Wealth Advisors 0.14% of their portfolio | 63.5k $3.1m | Reduced -23.2k |
| Stratos Wealth Partners, LTD. 0.03% of their portfolio | 61.8k $3.1m | Reduced -6.1k |
| MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio | 60.4k $3.0m | Reduced -734.2k |
| Blue Trust, Inc. 0.03% of their portfolio | 54.0k $2.7m | Reduced -18.9k |
| Glen Eagle Advisors, LLC 0.37% of their portfolio | 53.4k $2.6m | Reduced -1.7k |
| Wealthcare Advisory Partners LLC 0.05% of their portfolio | 52.7k $2.6m | Added +702 |
| Southland Equity Partners LLC 0.48% of their portfolio | 50.3k $2.5m | Reduced -199 |
| Advisory Services Network, LLC 0.03% of their portfolio | 48.2k $2.4m | Reduced -391 |
| MILESTONE ASSET MANAGEMENT, LLC 0.41% of their portfolio | 44.7k $2.2m | Reduced -619 |
| Comprehensive Financial Consultants Institutional, Inc. 0.65% of their portfolio | 44.1k $2.2m | Added +3.6k |
| PRINCIPAL SECURITIES, INC. 0.03% of their portfolio | 44.0k $2.2m | Added +17.8k |
| Focus Financial Network, Inc. 0.08% of their portfolio | 43.0k $2.1m | Reduced -4.3k |
| Andina Capital Management, LLC 1.84% of their portfolio | 42.0k $2.1m | Reduced -12.1k |
| Diligent Investors, LLC 0.51% of their portfolio | 41.5k $2.1m | Reduced -77 |
| JDM Financial Group LLC 0.77% of their portfolio | 40.4k $2.0m | Reduced -500 |
| Lineweaver Wealth Advisors, LLC 0.27% of their portfolio | 39.9k $2.0m | Unchanged |
| Financial Network Wealth Advisors LLC 1.96% of their portfolio | 38.8k $1.9m | Reduced -877 |
| PLANWISER FINANCIAL, LLC 1.41% of their portfolio | 38.1k $1.9m | Added +7.1k |
| Soltis Investment Advisors LLC 0.12% of their portfolio | 37.5k $1.9m | Added +996 |
| Concurrent Investment Advisors, LLC 0.02% of their portfolio | 33.8k $1.7m | Reduced -30.9k |
| VESTIA PERSONAL WEALTH ADVISORS 0.78% of their portfolio | 33.8k $1.7m | Reduced -91 |
| City Center Advisors, LLC 1.45% of their portfolio | 31.8k $1.6m | Added +4.7k |
| SeaCrest Wealth Management, LLC 0.17% of their portfolio | 31.4k $1.6m | Added +398 |
| DIVERSIFY WEALTH MANAGEMENT, LLC 0.03% of their portfolio | 31.3k $1.6m | Reduced -1.0k |
| Sound View Wealth Advisors Group, LLC 0.09% of their portfolio | 28.3k $1.4m | Reduced -1.4k |
| Wisconsin Wealth Advisors, LLC 1.34% of their portfolio | 27.6k $1.4m | Reduced -127 |
| HAZLETT, BURT & WATSON, INC. 0.42% of their portfolio | 27.3k $1.4m | Reduced -38 |
| Brookstone Capital Management 0.02% of their portfolio | 27.1k $1.3m | Added +401 |
| OFC FINANCIAL PLANNING, LLC 1.14% of their portfolio | 23.4k $1.2m | Reduced -4 |
| OneDigital Investment Advisors LLC 0.01% of their portfolio | 22.1k $1.1m | Added +8.6k |
| CoreCap Advisors, LLC 0.04% of their portfolio | 21.3k $1.1m | Added +9.3k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 21.0k $1.0m | Reduced -22.4k |
| Private Advisor Group, LLC 0.00% of their portfolio | 20.7k $1.0m | Reduced -18 |
| CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio | 20.6k $1.0m | Added +1.3k |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 20.4k $1.0m | Added +4.1k |
| Creative Planning 0.00% of their portfolio | 20.2k $998.4k | New |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 19.6k $967.8k | Added +404 |
| TopTier Wealth Management, LLC 0.58% of their portfolio | 19.2k $947.3k | Reduced -1.1k |
| Weaver Consulting Group 0.22% of their portfolio | 19.0k $938.8k | Reduced -1.7k |
| Signal Advisors Wealth, LLC 0.06% of their portfolio | 18.9k $934.0k | Added +2.1k |
| Atria Investments, Inc 0.01% of their portfolio | 18.7k $926.3k | Reduced -67 |
| Prospera Financial Services Inc 0.01% of their portfolio | 18.7k $922.8k | Added +2.1k |
| Strategic Blueprint, LLC 0.05% of their portfolio | 18.4k $910.9k | Unchanged |
| Western Wealth Management, LLC 0.03% of their portfolio | 18.4k $909.3k | Added +3.0k |
| SageView Advisory Group, LLC 0.03% of their portfolio | 18.3k $904.6k | Reduced -5.2k |
| Applied Capital LLC 0.33% of their portfolio | 17.8k $880.4k | Added +7.2k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 17.0k $838.4k | Added +6.9k |
| Beacon Financial Advisory LLC 0.19% of their portfolio | 16.9k $836.9k | Added +626 |
| MARIPAU WEALTH MANAGEMENT LLC 0.37% of their portfolio | 16.9k $833.7k | Added +2.0k |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 16.8k $831.6k | New |
| OLD MISSION CAPITAL LLC 0.02% of their portfolio | 16.6k $821.2k | Reduced -27.5k |
| IFG Advisory, LLC 2.35% of their portfolio | 16.6k $820.8k | New |
| Tradition Wealth Management, LLC 0.06% of their portfolio | 16.4k $812.1k | New |
| Nicholson Meyer Capital Management, Inc. 0.60% of their portfolio | 15.7k $776.7k | Added +801 |
| BLUEDOOR PRIVATE WEALTH, LLC 0.36% of their portfolio | 15.7k $774.6k | Added +1.8k |
| AdvisorNet Financial, Inc 0.04% of their portfolio | 15.3k $755.4k | Added +5.6k |
| Orion Porfolio Solutions, LLC 0.01% of their portfolio | 14.2k $702.8k | Added +1.9k |
| Triton Financial Group Inc 1.12% of their portfolio | 12.9k $642.1k | Added +6.5k |
| Sovran Advisors, LLC 0.05% of their portfolio | 12.8k $661.6k | Reduced -358 |
| SOUTHERN CAPITAL ADVISORS, LLC 0.28% of their portfolio | 12.3k $605.3k | Reduced -13 |
| CHAPMAN FINANCIAL GROUP, LLC 0.43% of their portfolio | 12.1k $598.9k | Added +600 |
| FOUNDERS FINANCIAL SECURITIES LLC 0.03% of their portfolio | 10.9k $551.5k | Reduced -326 |
| INDEPENDENT FINANCIAL GROUP, LLC 0.01% of their portfolio | 10.8k $531.7k | Reduced -7.1k |
| Trek Financial, LLC 0.03% of their portfolio | 10.6k $525.2k | Unchanged |
| INTEGRAL INVESTMENT ADVISORS, INC. 0.12% of their portfolio | 9.9k $488.7k | Reduced -1.7k |
| NewEdge Advisors, LLC 0.00% of their portfolio | 9.8k $485.8k | Added +1.6k |