INNOVATOR ETFS TRUST BUFF
LADERD ALCTN PWR · ETP · CUSIP 45783Y814
140
institutional holders
+5 vs Q3 2025
11.1m
shares reported held*
$552.2mreported value*
9 new
54 added
51 reduced
8 sold out
net sold ≈ $74.8m (-1.5m shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $49.87.
Trends to Q4 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 46 |
| Q4 2022 | 58 |
| Q1 2023 | 60 |
| Q2 2023 | 72 |
| Q3 2023 | 75 |
| Q4 2023 | 85 |
| Q1 2024 | 96 |
| Q2 2024 | 98 |
| Q3 2024 | 106 |
| Q4 2024 | 120 |
| Q1 2025 | 125 |
| Q2 2025 | 133 |
| Q3 2025 | 135 |
| Q4 2025 | 140 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2024 | 56 | 29 |
| Q2 2024 | 48 | 40 |
| Q3 2024 | 57 | 37 |
| Q4 2024 | 63 | 39 |
| Q1 2025 | 62 | 48 |
| Q2 2025 | 66 | 50 |
| Q3 2025 | 71 | 53 |
| Q4 2025 | 63 | 59 |
Biggest buyers
| World Investment Advisors | Added | +146.1k |
| RAYMOND JAMES FINANCIAL INC | Added | +70.1k |
| Cetera Investment Advisers | Added | +50.5k |
| OLD MISSION CAPITAL LLC | New | +44.1k |
| Concurrent Investment Advisors, LLC | Added | +31.9k |
| COLUMBIA ADVISORY PARTNERS LLC | Added | +24.9k |
| OSAIC HOLDINGS, INC. | Added | +22.4k |
| MML INVESTORS SERVICES, LLC | Added | +19.6k |
| Prospera Financial Services Inc | New | +16.6k |
| GWN SECURITIES INC. | Added | +15.9k |
Biggest sellers
| ENVESTNET ASSET MANAGEMENT INC | Reduced | -728.7k |
| LPL Financial LLC | Reduced | -413.6k |
| KFG WEALTH MANAGEMENT, LLC | Reduced | -324.7k |
| LifeWealth Investments, LLC | Reduced | -200.0k |
| MERCER GLOBAL ADVISORS INC /ADV | Reduced | -121.1k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -58.4k |
| Brookstone Capital Management | Reduced | -47.1k |
| INDEPENDENT FINANCIAL GROUP, LLC | Reduced | -35.9k |
| JANE STREET GROUP, LLC | Reduced | -33.8k |
| IFG Advisory, LLC | Sold out | -28.6k |
Holders, Q4 2025
| Manager | Shares | Change |
|---|---|---|
| LPL Financial LLC 0.02% of their portfolio | 1.3m $65.2m | Reduced -413.6k |
| MERCER GLOBAL ADVISORS INC /ADV 0.06% of their portfolio | 794.6k $39.6m | Reduced -121.1k |
| Cetera Investment Advisers 0.03% of their portfolio | 612.9k $30.6m | Added +50.5k |
| ENVESTNET ASSET MANAGEMENT INC 0.01% of their portfolio | 561.8k $28.0m | Reduced -728.7k |
| OSAIC HOLDINGS, INC. 0.04% of their portfolio | 539.6k $26.9m | Added +22.4k |
| GGM Financial LLC 12.71% of their portfolio | 524.7k $26.2m | Added +11.1k |
| Kingsview Wealth Management, LLC 0.37% of their portfolio | 514.7k $25.7m | Added +11.8k |
| Prasad Wealth Partners, LLC 5.22% of their portfolio | 392.6k $19.6m | Added +8.0k |
| Janney Montgomery Scott LLC 0.04% of their portfolio | 340.1k $17.0m | Added +15.4k |
| Holos Integrated Wealth LLC 9.05% of their portfolio | 324.4k $16.2m | Added +9.4k |
| LifeWealth Investments, LLC 4.21% of their portfolio | 266.8k $13.3m | Reduced -200.0k |
| MTM FINANCIAL GROUP, LLC 5.63% of their portfolio | 236.3k $11.8m | Reduced -5.0k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 233.4k $11.6m | Added +70.1k |
| Mutual Advisors, LLC 0.23% of their portfolio | 217.4k $10.8m | Added +1.7k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 212.1k $10.6m | Reduced -58.4k |
| Cambridge Investment Research Advisors, Inc. 0.02% of their portfolio | 183.4k $9.1m | Added +11.2k |
| HighTower Advisors, LLC 0.01% of their portfolio | 180.4k $9.0m | Added +4.2k |
| Buska Wealth Management, LLC 3.21% of their portfolio | 174.5k $8.7m | Reduced -28.2k |
| World Investment Advisors 0.12% of their portfolio | 150.6k $7.5m | Added +146.1k |
| Kestra Advisory Services, LLC 0.03% of their portfolio | 141.5k $7.1m | Added +9.1k |
| KFG WEALTH MANAGEMENT, LLC 0.91% of their portfolio | 137.2k $6.8m | Reduced -324.7k |
| GWN SECURITIES INC. 1.27% of their portfolio | 126.2k $6.3m | Added +15.9k |
| HARBOUR INVESTMENTS, INC. 0.13% of their portfolio | 126.2k $6.3m | Reduced -16.0k |
| Forvis Mazars Wealth Advisors, LLC 0.12% of their portfolio | 123.1k $6.1m | Reduced -10.6k |
| MML INVESTORS SERVICES, LLC 0.01% of their portfolio | 107.6k $5.4m | Added +19.6k |
| Garden State Investment Advisory Services LLC 1.20% of their portfolio | 101.6k $5.1m | Reduced -291 |
| Visionary Wealth Advisors 0.20% of their portfolio | 86.7k $4.3m | Reduced -7.4k |
| Core Wealth Advisors, Inc. 1.07% of their portfolio | 82.6k $4.1m | Added +3.9k |
| Merit Financial Group, LLC 0.03% of their portfolio | 81.1k $4.0m | Added +5.1k |
| Seros Financial, LLC 2.31% of their portfolio | 79.1k $3.9m | Added +3.2k |
| Blue Trust, Inc. 0.04% of their portfolio | 73.0k $3.6m | Added +6.5k |
| CreativeOne Wealth, LLC 0.09% of their portfolio | 72.6k $3.6m | Reduced -877 |
| Stratos Wealth Partners, LTD. 0.04% of their portfolio | 67.9k $3.4m | Added +13.7k |
| Concurrent Investment Advisors, LLC 0.04% of their portfolio | 64.7k $3.2m | Added +31.9k |
| COLUMBIA ADVISORY PARTNERS LLC 1.87% of their portfolio | 55.2k $2.8m | Added +24.9k |
| Glen Eagle Advisors, LLC 0.37% of their portfolio | 55.1k $2.7m | Reduced -2.7k |
| Andina Capital Management, LLC 1.63% of their portfolio | 54.2k $2.7m | Added +3.9k |
| Wealthcare Advisory Partners LLC 0.05% of their portfolio | 52.0k $2.6m | Added +6.6k |
| Southland Equity Partners LLC 0.50% of their portfolio | 50.5k $2.5m | Reduced -1.4k |
| Advisory Services Network, LLC 0.03% of their portfolio | 48.6k $2.4m | Added +1.2k |
| Focus Financial Network, Inc. 0.08% of their portfolio | 47.3k $2.4m | Reduced -6.4k |
| MILESTONE ASSET MANAGEMENT, LLC 0.43% of their portfolio | 45.3k $2.3m | Reduced -1.3k |
| AXXCESS WEALTH MANAGEMENT, LLC 0.04% of their portfolio | 45.2k $2.3m | Added +7.8k |
| OLD MISSION CAPITAL LLC 0.08% of their portfolio | 44.1k $2.2m | New |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 43.4k $2.2m | Reduced -1.8k |
| Diligent Investors, LLC 0.51% of their portfolio | 41.6k $2.1m | Reduced -115 |
| JDM Financial Group LLC 0.79% of their portfolio | 40.9k $2.0m | Reduced -1.2k |
| Comprehensive Financial Consultants Institutional, Inc. 0.61% of their portfolio | 40.5k $2.0m | Added +1.2k |
| Lineweaver Wealth Advisors, LLC 0.27% of their portfolio | 39.9k $2.0m | Unchanged |
| Financial Network Wealth Advisors LLC 2.06% of their portfolio | 39.6k $2.0m | Reduced -778 |
| Soltis Investment Advisors LLC 0.12% of their portfolio | 36.5k $1.8m | Reduced -316 |
| VESTIA PERSONAL WEALTH ADVISORS 0.86% of their portfolio | 33.9k $1.7m | Reduced -2.3k |
| DIVERSIFY WEALTH MANAGEMENT, LLC 0.08% of their portfolio | 32.3k $1.6m | Added +250 |
| Patriot Financial Group Insurance Agency, LLC 0.19% of their portfolio | 32.0k $1.6m | Added +1.4k |
| SeaCrest Wealth Management, LLC 0.16% of their portfolio | 31.0k $1.6m | Added +15.0k |
| PLANWISER FINANCIAL, LLC 1.16% of their portfolio | 30.9k $1.6m | Reduced -7.8k |
| Sound View Wealth Advisors Group, LLC 0.10% of their portfolio | 29.7k $1.5m | Unchanged |
| Wisconsin Wealth Advisors, LLC 1.35% of their portfolio | 27.7k $1.4m | Added +6.2k |
| Collaborative Wealth Managment Inc. 0.49% of their portfolio | 27.7k $1.4m | Reduced -587 |
| HAZLETT, BURT & WATSON, INC. 0.44% of their portfolio | 27.4k $1.4m | Added +1.1k |
| City Center Advisors, LLC 1.24% of their portfolio | 27.1k $1.4m | Added +6.9k |
| Brookstone Capital Management 0.02% of their portfolio | 26.7k $1.3m | Reduced -47.1k |
| PRINCIPAL SECURITIES, INC. 0.02% of their portfolio | 26.2k $1.3m | Added +6.6k |
| Advisor Resource Council 0.46% of their portfolio | 26.0k $1.3m | Reduced -1.0k |
| SageView Advisory Group, LLC 0.04% of their portfolio | 23.5k $1.2m | Reduced -5.7k |
| OFC FINANCIAL PLANNING, LLC 1.11% of their portfolio | 23.4k $1.2m | Added +1.4k |
| Beacon Pointe Advisors, LLC 0.01% of their portfolio | 22.9k $1.1m | Added +9.8k |
| Weaver Consulting Group 0.25% of their portfolio | 20.7k $1.0m | Added +2.5k |
| Private Advisor Group, LLC 0.00% of their portfolio | 20.7k $1.0m | Reduced -835 |
| TopTier Wealth Management, LLC 0.69% of their portfolio | 20.3k $1.0m | First filing |
| CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio | 19.3k $963.9k | Added +995 |
| Steward Partners Investment Advisory, LLC 0.01% of their portfolio | 19.2k $956.5k | Reduced -202 |
| Atria Investments, Inc 0.01% of their portfolio | 18.8k $938.1k | Reduced -61 |
| Strategic Blueprint, LLC 0.05% of their portfolio | 18.4k $919.2k | Unchanged |
| INDEPENDENT FINANCIAL GROUP, LLC 0.02% of their portfolio | 17.8k $889.7k | Reduced -35.9k |
| Signal Advisors Wealth, LLC 0.07% of their portfolio | 16.8k $837.4k | Added +4.8k |
| Prospera Financial Services Inc 0.01% of their portfolio | 16.6k $827.9k | New |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 16.3k $813.3k | Added +5.3k |
| Beacon Financial Advisory LLC 0.19% of their portfolio | 16.3k $813.3k | Added +527 |
| Western Wealth Management, LLC 0.04% of their portfolio | 15.4k $768.7k | New |
| J.W. COLE ADVISORS, INC. 0.02% of their portfolio | 15.0k $749.4k | Unchanged |
| Nicholson Meyer Capital Management, Inc. 0.56% of their portfolio | 14.9k $743.8k | Added +5.7k |
| MARIPAU WEALTH MANAGEMENT LLC 0.34% of their portfolio | 14.8k $736.2k | Added +4.9k |
| BLUEDOOR PRIVATE WEALTH, LLC 0.32% of their portfolio | 13.9k $693.3k | First filing |
| OneDigital Investment Advisors LLC 0.01% of their portfolio | 13.5k $674.8k | Reduced -4.3k |
| Sovran Advisors, LLC 0.06% of their portfolio | 13.2k $659.9k | Reduced -502 |
| Orion Porfolio Solutions, LLC 0.00% of their portfolio | 12.3k $612.8k | Added +4.8k |
| SOUTHERN CAPITAL ADVISORS, LLC 0.28% of their portfolio | 12.3k $611.5k | Added +139 |
| CoreCap Advisors, LLC 0.02% of their portfolio | 12.0k $596.0k | Reduced -1.4k |
| INTEGRAL INVESTMENT ADVISORS, INC. 0.14% of their portfolio | 11.6k $579.8k | Added +2.0k |
| CHAPMAN FINANCIAL GROUP, LLC 0.39% of their portfolio | 11.5k $574.4k | Added +3.0k |
| FOUNDERS FINANCIAL SECURITIES LLC 0.03% of their portfolio | 11.2k $559.9k | Added +1.2k |
| Trek Financial, LLC 0.03% of their portfolio | 10.6k $530.0k | Unchanged |
| Applied Capital LLC 0.20% of their portfolio | 10.6k $528.3k | Added +2.3k |
| Caliber Wealth Management, LLC / KS 0.05% of their portfolio | 10.1k $504.7k | Added +1.6k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 10.0k $500.7k | Reduced -27.6k |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 10.0k $499.2k | Reduced -33.8k |
| AdvisorNet Financial, Inc 0.03% of their portfolio | 9.7k $483.5k | Reduced -459 |
| Onyx Bridge Wealth Group LLC 0.05% of their portfolio | 9.5k $473.5k | Reduced -254 |
| WEBSTER BANK, N. A. 0.04% of their portfolio | 8.9k $445.4k | New |