INNOVATOR ETFS TRUST XBJA
US EQT ACC 9 BFR · ETP · CUSIP 45783Y780
45
institutional holders
+0 vs Q1 2026
2.1m
shares reported held*
$71.2mreported value*
7 new
12 added
11 reduced
6 sold out
net bought ≈ $690.5k (+20.4k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $33.81.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 13 |
| Q4 2022 | 13 |
| Q1 2023 | 27 |
| Q2 2023 | 30 |
| Q3 2023 | 31 |
| Q4 2023 | 32 |
| Q1 2024 | 35 |
| Q2 2024 | 34 |
| Q3 2024 | 33 |
| Q4 2024 | 39 |
| Q1 2025 | 45 |
| Q2 2025 | 47 |
| Q3 2025 | 45 |
| Q4 2025 | 47 |
| Q1 2026 | 45 |
| Q2 2026 | 45 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 10 | 14 |
| Q4 2024 | 11 | 21 |
| Q1 2025 | 21 | 16 |
| Q2 2025 | 23 | 14 |
| Q3 2025 | 20 | 21 |
| Q4 2025 | 17 | 25 |
| Q1 2026 | 24 | 21 |
| Q2 2026 | 19 | 17 |
Biggest buyers
| OLD MISSION CAPITAL LLC | New | +231.8k |
| GTS SECURITIES LLC | New | +20.2k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | +16.9k |
| OSAIC HOLDINGS, INC. | Added | +15.9k |
| Occidental Asset Management, LLC | Added | +10.6k |
| Millington Financial Advisors, LLC | Added | +7.8k |
| CRA Financial Services, LLC | New | +6.2k |
| Visionary Wealth Advisors | New | +6.0k |
| MML INVESTORS SERVICES, LLC | New | +5.9k |
| Cape Investment Advisory, Inc. | New | +4.9k |
Biggest sellers
| PERSONAL CFO SOLUTIONS, LLC | Sold out | -269.8k |
| LeClair Wealth Partners LLC | Sold out | -18.2k |
| Foundations Investment Advisors, LLC | Sold out | -10.8k |
| Global Trust Wealth Management LLC | Reduced | -4.2k |
| Cetera Investment Advisers | Reduced | -4.2k |
| Snowden Capital Advisors LLC | Reduced | -3.9k |
| Noble Wealth Management PBC | Reduced | -3.6k |
| Steward Partners Investment Advisory, LLC | Reduced | -1.5k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC | Reduced | -993 |
| JT Stratford LLC | Reduced | -800 |
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| Cetera Investment Advisers 0.01% of their portfolio | 342.5k $11.6m | Reduced -4.2k |
| Sterling Financial Planning, Inc. 2.65% of their portfolio | 288.6k $9.8m | Added +3.7k |
| OLD MISSION CAPITAL LLC 0.20% of their portfolio | 231.8k $7.8m | New |
| HighTower Advisors, LLC 0.01% of their portfolio | 191.2k $6.5m | Added +1.6k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.77% of their portfolio | 183.0k $6.2m | Reduced -993 |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 124.0k $4.2m | Added +15.9k |
| Steward Partners Investment Advisory, LLC 0.02% of their portfolio | 105.1k $3.6m | Reduced -1.5k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 58.0k $2.0m | Added +1.3k |
| Brookwood Investment Group LLC 0.23% of their portfolio | 57.6k $1.9m | Added +3.4k |
| Snowden Capital Advisors LLC 0.04% of their portfolio | 52.3k $1.8m | Reduced -3.9k |
| Kestra Advisory Services, LLC 0.00% of their portfolio | 35.5k $1.2m | Unchanged |
| GWN SECURITIES INC. 0.17% of their portfolio | 30.4k $1.0m | Reduced -546 |
| First Commonwealth Financial Corp /PA/ 0.13% of their portfolio | 27.7k $935.3k | Unchanged |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 27.6k $931.5k | Added +16.9k |
| Millington Financial Advisors, LLC 0.36% of their portfolio | 27.3k $925.4k | Added +7.8k |
| CreativeOne Wealth, LLC 0.02% of their portfolio | 27.0k $911.6k | Reduced -148 |
| JT Stratford LLC 0.10% of their portfolio | 26.7k $901.9k | Reduced -800 |
| Noble Wealth Management PBC 0.38% of their portfolio | 24.6k $831.0k | Reduced -3.6k |
| Occidental Asset Management, LLC 0.08% of their portfolio | 23.5k $795.9k | Added +10.6k |
| CENTAURUS FINANCIAL, INC. 0.03% of their portfolio | 20.9k $708.0k | Reduced -71 |
| GTS SECURITIES LLC 0.01% of their portfolio | 20.2k $684.0k | New |
| Blue Water Asset Management 0.20% of their portfolio | 18.2k $616.8k | Unchanged |
| CROSSPOINT FINANCIAL, LLC 1.35% of their portfolio | 17.4k $588.2k | Unchanged |
| Welch Financial Planning, LLC 0.33% of their portfolio | 16.7k $563.8k | Reduced -10 |
| Brookstone Capital Management 0.01% of their portfolio | 16.5k $559.4k | Added +1.2k |
| CoreCap Advisors, LLC 0.02% of their portfolio | 15.5k $525.3k | Added +395 |
| Global Trust Wealth Management LLC 0.28% of their portfolio | 11.8k $399.9k | Reduced -4.2k |
| SEI INVESTMENTS CO 0.00% of their portfolio | 11.3k $381.6k | Unchanged |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 10.7k $363.3k | Added +1.3k |
| FORT WASHINGTON INVESTMENT ADVISORS INC /OH/ 0.00% of their portfolio | 10.0k $338.1k | Unchanged |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 7.8k $263.9k | Unchanged |
| Orion Capital Management LLC 0.08% of their portfolio | 7.8k $262.0k | Unchanged |
| VESTIA PERSONAL WEALTH ADVISORS 0.09% of their portfolio | 7.1k $240.2k | Unchanged |
| CRA Financial Services, LLC 0.02% of their portfolio | 6.2k $211.1k | New |
| Visionary Wealth Advisors 0.01% of their portfolio | 6.0k $203.8k | New |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 5.9k $200.4k | New |
| Cape Investment Advisory, Inc. 0.04% of their portfolio | 4.9k $166.8k | New |
| DHJJ Financial Advisors, Ltd. 0.02% of their portfolio | 2.4k $80.5k | Unchanged |
| BANK OF MONTREAL /CAN/ 0.00% of their portfolio | 1.0k $33.8k | Unchanged |
| IFP Advisors, Inc 0.00% of their portfolio | 952 $32.2k | Unchanged |
| Luminist Capital LLC 0.03% of their portfolio | 910 $30.1k | New |
| AE Wealth Management LLC 0.00% of their portfolio | 561 $19.0k | Unchanged |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 236 $8.0k | Added +166 |
| Ashton Thomas Private Wealth, LLC 0.00% of their portfolio | 204 $6.9k | Unchanged |
| EverSource Wealth Advisors, LLC 0.00% of their portfolio | 100 $3.4k | Unchanged |