INNOVATOR ETFS TRUST BUFB
LADDERED ALC BFR · ETP · CUSIP 45783Y756
96
institutional holders
+10 vs Q1 2026
5.8m
shares reported held*
$226.4mreported value*
15 new
39 added
22 reduced
6 sold out
net bought ≈ $59.6m (+1.5m shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $39.26.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 16 |
| Q4 2022 | 23 |
| Q1 2023 | 24 |
| Q2 2023 | 26 |
| Q3 2023 | 31 |
| Q4 2023 | 40 |
| Q1 2024 | 50 |
| Q2 2024 | 56 |
| Q3 2024 | 59 |
| Q4 2024 | 66 |
| Q1 2025 | 73 |
| Q2 2025 | 81 |
| Q3 2025 | 76 |
| Q4 2025 | 84 |
| Q1 2026 | 86 |
| Q2 2026 | 96 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 39 | 13 |
| Q4 2024 | 36 | 21 |
| Q1 2025 | 44 | 23 |
| Q2 2025 | 37 | 32 |
| Q3 2025 | 39 | 30 |
| Q4 2025 | 44 | 28 |
| Q1 2026 | 41 | 33 |
| Q2 2026 | 54 | 28 |
Biggest buyers
| RAYMOND JAMES FINANCIAL INC | Added | +437.7k |
| Diversify Advisory Services, LLC | New | +200.2k |
| SYKON CAPITAL LLC | New | +125.5k |
| Brookstone Capital Management | Added | +99.3k |
| Benson Wealth Management INC | Added | +91.1k |
| LPL Financial LLC | Added | +74.1k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | New | +70.5k |
| Cambridge Investment Research Advisors, Inc. | Added | +69.7k |
| Kestra Advisory Services, LLC | New | +47.5k |
| OSAIC HOLDINGS, INC. | Added | +39.4k |
Biggest sellers
| Arlington Capital Management, Inc. | Sold out | -14.1k |
| CITADEL ADVISORS LLC | Sold out | -7.2k |
| Wealthspire Retirement, LLC | Reduced | -4.2k |
| World Investment Advisors | Reduced | -4.0k |
| Farther Finance Advisors, LLC | Reduced | -3.5k |
| Diligent Investors, LLC | Reduced | -2.9k |
| OFC FINANCIAL PLANNING, LLC | Reduced | -2.8k |
| Kathmere Capital Management, LLC | Reduced | -2.4k |
| Capital Asset Advisory Services LLC | Reduced | -2.2k |
| JONES FINANCIAL COMPANIES LLLP | Sold out | -2.0k |
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| RAYMOND JAMES FINANCIAL INC 0.01% of their portfolio | 479.9k $18.9m | Added +437.7k |
| LPL Financial LLC 0.00% of their portfolio | 457.7k $18.0m | Added +74.1k |
| HighTower Advisors, LLC 0.01% of their portfolio | 318.7k $12.5m | Added +27.7k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 253.0k $9.9m | Added +18.7k |
| CAPITAL WEALTH MANAGEMENT, LLC 2.23% of their portfolio | 235.7k $9.3m | Added +22.1k |
| GWN SECURITIES INC. 1.54% of their portfolio | 234.9k $9.2m | Added +6.9k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 203.0k $8.0m | Added +39.4k |
| Diversify Advisory Services, LLC 0.13% of their portfolio | 200.2k $7.8m | New |
| DIVERSIFY WEALTH MANAGEMENT, LLC 0.13% of their portfolio | 200.2k $7.8m | Added +1.2k |
| Syntegra Private Wealth Group, LLC 0.58% of their portfolio | 191.3k $7.5m | Reduced -1.8k |
| COLUMBIA ADVISORY PARTNERS LLC 4.08% of their portfolio | 188.2k $7.4m | Added +5.1k |
| Cetera Investment Advisers 0.01% of their portfolio | 169.3k $6.7m | Added +3.2k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 168.7k $6.6m | Added +3.5k |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 139.2k $5.5m | Added +69.7k |
| SYKON CAPITAL LLC 1.52% of their portfolio | 125.5k $4.9m | New |
| PRINCIPAL SECURITIES, INC. 0.06% of their portfolio | 122.9k $4.8m | Added +10.7k |
| KFG WEALTH MANAGEMENT, LLC 0.51% of their portfolio | 115.5k $4.5m | Reduced -331 |
| Brookstone Capital Management 0.04% of their portfolio | 111.4k $4.4m | Added +99.3k |
| Benson Wealth Management INC 3.65% of their portfolio | 92.3k $3.6m | Added +91.1k |
| Encompass More Asset Management 0.49% of their portfolio | 85.7k $3.4m | Added +3.9k |
| Heritage Wealth Management, Inc. 0.83% of their portfolio | 85.0k $3.3m | Added +11.7k |
| Kathmere Capital Management, LLC 0.17% of their portfolio | 80.4k $3.2m | Reduced -2.4k |
| Rockefeller Capital Management L.P. 0.00% of their portfolio | 76.6k $3.0m | Added +3.9k |
| OPTIMA CAPITAL LLC 1.18% of their portfolio | 75.8k $3.0m | Added +8.4k |
| World Investment Advisors 0.04% of their portfolio | 74.5k $2.7m | Reduced -4.0k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 70.5k $2.8m | New |
| Kingsview Wealth Management, LLC 0.03% of their portfolio | 67.7k $2.7m | Added +22.5k |
| MTM FINANCIAL GROUP, LLC 1.10% of their portfolio | 65.6k $2.6m | Reduced -202 |
| Bedel Financial Consulting, Inc. 0.23% of their portfolio | 61.7k $2.4m | Added +5.1k |
| Wealthspire Retirement, LLC 0.12% of their portfolio | 54.2k $2.1m | Reduced -4.2k |
| Caliber Wealth Management, LLC / KS 0.19% of their portfolio | 49.3k $1.9m | Reduced -518 |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 49.3k $1.9m | Added +8.6k |
| Seros Financial, LLC 1.01% of their portfolio | 49.2k $1.9m | Added +334 |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 47.5k $1.9m | New |
| Diligent Investors, LLC 0.33% of their portfolio | 38.2k $1.5m | Reduced -2.9k |
| CreativeOne Wealth, LLC 0.03% of their portfolio | 33.8k $1.3m | Added +729 |
| CENTAURUS FINANCIAL, INC. 0.05% of their portfolio | 33.7k $1.3m | Added +138 |
| Balance Wealth Partners LLC 0.34% of their portfolio | 32.4k $1.3m | Reduced -891 |
| OFC FINANCIAL PLANNING, LLC 1.07% of their portfolio | 30.8k $1.2m | Reduced -2.8k |
| OLD MISSION CAPITAL LLC 0.03% of their portfolio | 30.3k $1.2m | New |
| Visionary Wealth Advisors 0.05% of their portfolio | 29.9k $1.2m | Reduced -826 |
| Equitable Holdings, Inc. 0.01% of their portfolio | 26.4k $1.0m | New |
| FORONJY FINANCIAL LLC 0.38% of their portfolio | 26.1k $1.0m | Added +4.1k |
| CONTINUUM WEALTH ADVISORS, LLC 0.34% of their portfolio | 25.4k $997.7k | Unchanged |
| Atria Investments, Inc 0.01% of their portfolio | 24.0k $941.9k | Added +12.3k |
| Advisory Services Network, LLC 0.01% of their portfolio | 24.0k $941.9k | Added +12.3k |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 23.6k $927.6k | Reduced -105 |
| Curtis Advisory Group, LLC 0.18% of their portfolio | 23.2k $911.1k | Unchanged |
| Private Advisor Group, LLC 0.00% of their portfolio | 19.4k $760.8k | Added +2.6k |
| 4J Wealth Management LLC 0.37% of their portfolio | 19.4k $760.8k | Reduced -2.0k |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 19.0k $745.7k | Reduced -412 |
| RFG Advisory, LLC 0.01% of their portfolio | 17.3k $680.1k | Reduced -800 |
| Capital Investment Advisory Services, LLC 0.04% of their portfolio | 16.3k $642.1k | Added +215 |
| Arax Advisory Partners 0.00% of their portfolio | 16.2k $637.9k | Added +8.1k |
| MKD WEALTH COACHES, LLC 0.53% of their portfolio | 15.7k $618.7k | Unchanged |
| Bank of New York Mellon Corp 0.00% of their portfolio | 14.9k $584.3k | Added +6.2k |
| Capital Analysts, LLC 0.01% of their portfolio | 14.9k $584.0k | Added +6.2k |
| Harvest Investment Services, LLC 0.08% of their portfolio | 12.9k $506.4k | Unchanged |
| INTEGRAL INVESTMENT ADVISORS, INC. 0.11% of their portfolio | 12.2k $481.5k | Unchanged |
| Western Wealth Management, LLC 0.02% of their portfolio | 12.1k $476.9k | Unchanged |
| Simplicity Wealth,LLC 0.02% of their portfolio | 12.0k $472.0k | Reduced -238 |
| DAYMARK WEALTH PARTNERS, LLC 0.01% of their portfolio | 11.8k $462.4k | Unchanged |
| Beacon Pointe Advisors, LLC 0.00% of their portfolio | 10.4k $407.4k | New |
| IBEX WEALTH ADVISORS 0.03% of their portfolio | 10.1k $398.3k | Added +76 |
| Ameritas Advisory Services, LLC 0.01% of their portfolio | 10.0k $392.5k | Added +2.5k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.05% of their portfolio | 9.6k $376.3k | Reduced -193 |
| CHAPMAN FINANCIAL GROUP, LLC 0.24% of their portfolio | 9.0k $354.2k | Unchanged |
| VAQUERO PRIVATE WEALTH, LTD 0.07% of their portfolio | 8.7k $342.0k | First filing |
| INTEGRITY ALLIANCE, LLC. 0.01% of their portfolio | 7.6k $299.9k | Unchanged |
| VestGen Advisors, LLC 0.01% of their portfolio | 7.1k $277.7k | Added +302 |
| D.B. Root & Company, LLC 0.06% of their portfolio | 6.9k $271.8k | Reduced -281 |
| COFG Advisors, LLC 0.05% of their portfolio | 6.8k $266.3k | Unchanged |
| Capital Asset Advisory Services LLC 0.01% of their portfolio | 6.6k $259.0k | Reduced -2.2k |
| AXXCESS WEALTH MANAGEMENT, LLC 0.00% of their portfolio | 6.6k $259.0k | New |
| Capital Investment Advisors, LLC 0.00% of their portfolio | 5.9k $231.1k | Unchanged |
| Balboa Wealth Partners 0.03% of their portfolio | 5.4k $211.3k | New |
| Trail Ridge Investment Advisors, LLC 0.09% of their portfolio | 5.3k $210.2k | New |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 5.3k $207.8k | Reduced -3.5k |
| McAdam, LLC 0.01% of their portfolio | 5.2k $205.4k | New |
| WEALTHCARE CAPITAL MANAGEMENT LLC 0.02% of their portfolio | 5.1k $200.5k | New |
| AdvisorNet Financial, Inc 0.01% of their portfolio | 4.2k $167.1k | Added +150 |
| Dunhill Financial, LLC 0.03% of their portfolio | 3.4k $134.0k | Unchanged |
| Oakmont Advisory Group, LLC 0.10% of their portfolio | 3.0k $117.8k | New |
| DHJJ Financial Advisors, Ltd. 0.02% of their portfolio | 1.9k $76.3k | Reduced -11 |
| GILPIN WEALTH MANAGEMENT, LLC 0.04% of their portfolio | 1.5k $59.0k | Unchanged |
| Global Retirement Partners, LLC 0.00% of their portfolio | 1.5k $58.0k | First filing |
| Silver Grove Financial Group, Inc. 0.03% of their portfolio | 1.2k $47.2k | New |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio | 1.0k $39.3k | Unchanged |
| Integrated Wealth Concepts LLC 0.00% of their portfolio | 770 $30.3k | New |
| Financial Network Wealth Advisors LLC 0.02% of their portfolio | 405 $15.9k | Unchanged |
| AE Wealth Management LLC 0.00% of their portfolio | 363 $14.3k | Added +31 |
| HAZLETT, BURT & WATSON, INC. 0.00% of their portfolio | 219 $9.0k | Unchanged |
| IFP Advisors, Inc 0.00% of their portfolio | 130 $5.1k | Unchanged |
| CoreCap Advisors, LLC 0.00% of their portfolio | 87 $3.4k | Reduced -1.3k |
| MORGAN STANLEY 0.00% of their portfolio | 83 $3.3k | Unchanged |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 46 $1.8k | Added +22 |