INNOVATOR ETFS TRUST XUSP
UNCAPPED ACCLRTD · ETP · CUSIP 45783Y699
22
institutional holders
-1 vs Q1 2026
708.7k
shares reported held*
$37.3mreported value*
2 new
6 added
11 reduced
3 sold out
net bought ≈ $231.0k (+4.4k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $52.68.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 8 |
| Q4 2022 | 9 |
| Q1 2023 | 9 |
| Q2 2023 | 6 |
| Q3 2023 | 8 |
| Q4 2023 | 11 |
| Q1 2024 | 8 |
| Q2 2024 | 12 |
| Q3 2024 | 18 |
| Q4 2024 | 20 |
| Q1 2025 | 26 |
| Q2 2025 | 23 |
| Q3 2025 | 23 |
| Q4 2025 | 28 |
| Q1 2026 | 23 |
| Q2 2026 | 22 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 11 | 4 |
| Q4 2024 | 12 | 6 |
| Q1 2025 | 15 | 8 |
| Q2 2025 | 11 | 13 |
| Q3 2025 | 11 | 10 |
| Q4 2025 | 13 | 10 |
| Q1 2026 | 10 | 16 |
| Q2 2026 | 8 | 14 |
Biggest buyers
| Farther Finance Advisors, LLC | Added | +25.2k |
| NewCorp Financial Services, Inc. | Added | +6.7k |
| YARGER WEALTH STRATEGIES, LLC | Added | +2.6k |
| Trek Financial, LLC | Added | +1.0k |
| Luminist Capital LLC | New | +756 |
| Brookstone Capital Management | Added | +593 |
| BARCLAYS PLC | Added | +491 |
| COUNTRY TRUST BANK | New | +274 |
Biggest sellers
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | Reduced | -11.0k |
| CITADEL ADVISORS LLC | Sold out | -8.8k |
| Authentikos Wealth Advisory, LLC | Reduced | -2.5k |
| AE Wealth Management LLC | Sold out | -2.3k |
| Navis Wealth Advisors, LLC | Reduced | -1.8k |
| HFG Wealth Management, LLC | Reduced | -1.6k |
| Maia Wealth LLC | Reduced | -1.4k |
| HARBOUR INVESTMENTS, INC. | Sold out | -933 |
| Arax Advisory Partners | Reduced | -838 |
| IFS Advisors, LLC | Reduced | -782 |
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| Farther Finance Advisors, LLC 0.11% of their portfolio | 278.9k $14.7m | Added +25.2k |
| NewCorp Financial Services, Inc. 6.59% of their portfolio | 163.5k $8.6m | Added +6.7k |
| ATX Financial Planning, LLC 3.10% of their portfolio | 89.1k $4.7m | Reduced -52 |
| Arax Advisory Partners 0.01% of their portfolio | 32.6k $1.7m | Reduced -838 |
| YARGER WEALTH STRATEGIES, LLC 0.50% of their portfolio | 25.6k $1.4m | Added +2.6k |
| Authentikos Wealth Advisory, LLC 0.75% of their portfolio | 22.2k $1.2m | Reduced -2.5k |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.06% of their portfolio | 21.2k $1.1m | Reduced -11.0k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 13.4k $705.6k | Unchanged |
| HFG Wealth Management, LLC 0.60% of their portfolio | 11.3k $597.3k | Reduced -1.6k |
| Brookstone Capital Management 0.01% of their portfolio | 10.0k $524.5k | Added +593 |
| Trek Financial, LLC 0.03% of their portfolio | 9.7k $511.3k | Added +1.0k |
| Navis Wealth Advisors, LLC 0.14% of their portfolio | 6.8k $356.3k | Reduced -1.8k |
| Maia Wealth LLC 0.05% of their portfolio | 6.5k $341.2k | Reduced -1.4k |
| Regatta Research & Money Management 0.21% of their portfolio | 4.2k $219.4k | First filing |
| ALERUS FINANCIAL NA 0.01% of their portfolio | 3.2k $166.2k | Unchanged |
| CENTAURUS FINANCIAL, INC. 0.01% of their portfolio | 3.0k $160.0k | Reduced -729 |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 2.4k $124.5k | Reduced -73 |
| IFS Advisors, LLC 0.05% of their portfolio | 2.0k $106.6k | Reduced -782 |
| BARCLAYS PLC 0.00% of their portfolio | 1.7k $90.1k | Added +491 |
| Luminist Capital LLC 0.04% of their portfolio | 756 $39.2k | New |
| IFP Advisors, Inc 0.00% of their portfolio | 618 $32.5k | Reduced -441 |
| COUNTRY TRUST BANK 0.00% of their portfolio | 274 $14.4k | New |