INNOVATOR ETFS TRUST QFLR
NASDAQ 100 MANA · ETP · CUSIP 45783Y681
108
institutional holders
-5 vs Q1 2026
10.7m
shares reported held*
$391.3mreported value*
8 new
46 added
38 reduced
13 sold out
net bought ≈ $19.8m (+541.7k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $36.42.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q1 2024 | 24 |
| Q2 2024 | 39 |
| Q3 2024 | 50 |
| Q4 2024 | 73 |
| Q1 2025 | 77 |
| Q2 2025 | 80 |
| Q3 2025 | 80 |
| Q4 2025 | 100 |
| Q1 2026 | 113 |
| Q2 2026 | 108 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 40 | 12 |
| Q4 2024 | 54 | 15 |
| Q1 2025 | 57 | 27 |
| Q2 2025 | 46 | 34 |
| Q3 2025 | 49 | 35 |
| Q4 2025 | 59 | 31 |
| Q1 2026 | 74 | 38 |
| Q2 2026 | 54 | 51 |
Biggest buyers
| VanWeelden Wealth Management, LLC | Added | +297.1k |
| ENVESTNET ASSET MANAGEMENT INC | Added | +295.7k |
| Brookstone Capital Management | Added | +90.3k |
| OSAIC HOLDINGS, INC. | Added | +81.9k |
| LPL Financial LLC | Added | +81.5k |
| COMMONWEALTH EQUITY SERVICES, LLC | Added | +69.4k |
| Worth Financial Advisory Group, LLC | New | +68.3k |
| Cambridge Investment Research Advisors, Inc. | Added | +61.2k |
| YARGER WEALTH STRATEGIES, LLC | Added | +39.0k |
| Liberty Atlantic Advisors LLC | Added | +27.5k |
Biggest sellers
| HFG Wealth Management, LLC | Reduced | -227.6k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -163.9k |
| CITADEL ADVISORS LLC | Sold out | -72.8k |
| Kestra Advisory Services, LLC | Reduced | -50.5k |
| Mutual Advisors, LLC | Sold out | -37.9k |
| IHT Wealth Management, LLC | Reduced | -33.8k |
| Whipplewood Advisors, LLC | Reduced | -28.0k |
| Davies Financial Advisors, Inc. | Sold out | -26.0k |
| Bright Futures Wealth Management, LLC. | Sold out | -20.8k |
| Chicago Partners Investment Group LLC | Reduced | -18.2k |
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| LPL Financial LLC 0.01% of their portfolio | 1.6m $59.0m | Added +81.5k |
| COFG Advisors, LLC 4.91% of their portfolio | 779.9k $28.5m | Added +2.4k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.03% of their portfolio | 591.4k $21.6m | Added +69.4k |
| ENVESTNET ASSET MANAGEMENT INC 0.01% of their portfolio | 588.3k $21.5m | Added +295.7k |
| VanWeelden Wealth Management, LLC 12.71% of their portfolio | 468.8k $17.1m | Added +297.1k |
| Liberty Atlantic Advisors LLC 12.26% of their portfolio | 467.0k $17.0m | Added +27.5k |
| AE Wealth Management LLC 0.07% of their portfolio | 403.4k $14.7m | Added +3.7k |
| OSAIC HOLDINGS, INC. 0.02% of their portfolio | 385.2k $14.1m | Added +81.9k |
| Cetera Investment Advisers 0.01% of their portfolio | 339.5k $12.4m | Added +26.2k |
| ATX Financial Planning, LLC 7.39% of their portfolio | 306.2k $11.2m | Reduced -5.9k |
| Simplicity Wealth,LLC 0.34% of their portfolio | 277.1k $10.1m | Reduced -2.8k |
| Pinnacle Wealth Management Group, Inc. 4.32% of their portfolio | 253.6k $9.3m | Added +3.1k |
| Chicago Partners Investment Group LLC 0.15% of their portfolio | 216.2k $7.6m | Reduced -18.2k |
| Snowden Capital Advisors LLC 0.18% of their portfolio | 207.2k $7.6m | Added +14.9k |
| Farther Finance Advisors, LLC 0.06% of their portfolio | 192.6k $7.0m | Added +6.6k |
| HFG Wealth Management, LLC 6.52% of their portfolio | 177.8k $6.5m | Reduced -227.6k |
| Holos Integrated Wealth LLC 2.77% of their portfolio | 167.1k $5.9m | Added +10.1k |
| CCG WEALTH MANAGEMENT, LLC 1.38% of their portfolio | 162.5k $5.9m | Reduced -203 |
| MML INVESTORS SERVICES, LLC 0.01% of their portfolio | 157.9k $5.8m | Added +1.9k |
| Triumph Capital Management 0.95% of their portfolio | 144.1k $5.3m | Added +6.5k |
| Clearstead Advisors, LLC 0.05% of their portfolio | 135.9k $5.0m | Added +518 |
| Brookstone Capital Management 0.05% of their portfolio | 134.7k $4.9m | Added +90.3k |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 124.1k $4.5m | Added +61.2k |
| INDEPENDENT FINANCIAL GROUP, LLC 0.08% of their portfolio | 117.8k $4.3m | Reduced -4.3k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.01% of their portfolio | 112.3k $4.1m | Added +9.1k |
| Outlook Wealth Advisors, LLC 0.84% of their portfolio | 106.5k $3.9m | Added +3.3k |
| Delta Investment Management, LLC 0.63% of their portfolio | 105.1k $3.8m | Added +14.1k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 104.4k $3.8m | Reduced -50.5k |
| WINNACLE WEALTH LLC 2.43% of their portfolio | 98.1k $3.6m | Reduced -1.0k |
| Southland Equity Partners LLC 0.60% of their portfolio | 93.9k $3.4m | Added +1.3k |
| NewEdge Advisors, LLC 0.01% of their portfolio | 82.4k $3.0m | Added +16.5k |
| GWN SECURITIES INC. 0.47% of their portfolio | 77.4k $2.8m | Added +15.5k |
| Diligent Investors, LLC 0.60% of their portfolio | 74.3k $2.7m | Reduced -464 |
| Advisor OS, LLC 0.17% of their portfolio | 68.8k $2.5m | Unchanged |
| COMPASS CAPITAL CORP /MA/ /ADV 0.79% of their portfolio | 68.6k $2.4m | Added +1.9k |
| Worth Financial Advisory Group, LLC 1.04% of their portfolio | 68.3k $2.5m | New |
| IHT Wealth Management, LLC 0.05% of their portfolio | 67.1k $2.4m | Reduced -33.8k |
| October Effect Ltd 2.28% of their portfolio | 66.3k $2.4m | Reduced -600 |
| YARGER WEALTH STRATEGIES, LLC 0.84% of their portfolio | 63.6k $2.3m | Added +39.0k |
| Rockefeller Capital Management L.P. 0.00% of their portfolio | 62.6k $2.3m | Added +3.6k |
| Rothschild Wealth LLC 0.16% of their portfolio | 54.9k $2.0m | Reduced -1.4k |
| Equitable Holdings, Inc. 0.01% of their portfolio | 49.1k $1.8m | Added +23.0k |
| Signal Advisors Wealth, LLC 0.09% of their portfolio | 47.6k $1.7m | Added +8.1k |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 45.0k $1.6m | Added +20.9k |
| Perennial Investment Advisors, LLC 0.10% of their portfolio | 43.0k $1.6m | Added +4.3k |
| Trek Financial, LLC 0.07% of their portfolio | 40.8k $1.5m | Reduced -858 |
| RFG Advisory, LLC 0.02% of their portfolio | 36.3k $1.3m | Reduced -239 |
| Arax Advisory Partners 0.01% of their portfolio | 35.0k $1.3m | Added +1.2k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 30.5k $1.1m | Reduced -163.9k |
| BEACON FINANCIAL GROUP 0.10% of their portfolio | 29.8k $1.1m | Added +487 |
| EverSource Wealth Advisors, LLC 0.04% of their portfolio | 29.3k $1.1m | Unchanged |
| IMG Wealth Management, Inc. 0.57% of their portfolio | 27.9k $1.0m | Added +2.7k |
| Regatta Research & Money Management 0.92% of their portfolio | 26.6k $971.5k | First filing |
| EVOLUTION WEALTH MANAGEMENT INC. 0.55% of their portfolio | 25.8k $941.0k | Reduced -5.5k |
| RED REEF ADVISORS LLC 0.86% of their portfolio | 25.6k $932.1k | Unchanged |
| HARBOUR INVESTMENTS, INC. 0.01% of their portfolio | 24.9k $907.0k | Reduced -3.5k |
| Claro Advisors Inc. 0.09% of their portfolio | 22.6k $826.0k | Reduced -1.4k |
| 4J Wealth Management LLC 0.39% of their portfolio | 21.6k $788.3k | Reduced -300 |
| Core Wealth Advisors, Inc. 0.16% of their portfolio | 21.2k $772.5k | Added +6.4k |
| Quantinno Capital Management LP 0.00% of their portfolio | 18.0k $656.2k | Reduced -760 |
| Navis Wealth Advisors, LLC 0.24% of their portfolio | 17.7k $645.4k | Unchanged |
| FORONJY FINANCIAL LLC 0.21% of their portfolio | 15.9k $579.5k | Reduced -39 |
| Castleview Partners, LLC 0.24% of their portfolio | 15.3k $556.6k | Reduced -16 |
| Ifrah Financial Services, Inc. 0.13% of their portfolio | 14.8k $539.5k | Reduced -78 |
| Impact Partnership Wealth, LLC 0.05% of their portfolio | 14.7k $538.0k | Added +1.2k |
| Kingsview Wealth Management, LLC 0.01% of their portfolio | 14.7k $536.5k | Added +1.9k |
| Apollon Financial, LLC 0.06% of their portfolio | 14.4k $527.0k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 14.4k $525.2k | Added +920 |
| Beacon Financial Advisory LLC 0.10% of their portfolio | 14.2k $518.2k | Added +337 |
| Foundations Investment Advisors, LLC 0.00% of their portfolio | 13.2k $479.8k | Added +6.0k |
| CGN Advisors LLC 0.03% of their portfolio | 12.9k $469.0k | Added +1.5k |
| Capital Investment Advisory Services, LLC 0.02% of their portfolio | 11.1k $403.2k | Added +30 |
| Stratos Wealth Partners, LTD. 0.00% of their portfolio | 10.9k $399.3k | Reduced -10.0k |
| SIGNATUREFD, LLC 0.01% of their portfolio | 10.9k $398.4k | Added +384 |
| Gateway Wealth Partners, LLC 0.02% of their portfolio | 9.9k $362.3k | Reduced -15.5k |
| Beacon Financial Strategies CORP 0.18% of their portfolio | 9.8k $357.1k | New |
| NewCorp Financial Services, Inc. 0.27% of their portfolio | 9.6k $348.9k | Added +247 |
| Wealthcare Advisory Partners LLC 0.01% of their portfolio | 9.4k $343.4k | Reduced -1.2k |
| World Investment Advisors 0.01% of their portfolio | 8.9k $302.6k | Reduced -1.1k |
| Advisory Services Network, LLC 0.00% of their portfolio | 8.8k $321.1k | Reduced -31 |
| Encompass More Asset Management 0.04% of their portfolio | 7.8k $285.1k | New |
| GREAT VALLEY ADVISOR GROUP, INC. 0.00% of their portfolio | 7.1k $258.0k | Added +742 |
| Welch Financial Planning, LLC 0.14% of their portfolio | 6.7k $245.6k | Unchanged |
| Sigma Planning Corp 0.01% of their portfolio | 6.3k $231.1k | Reduced -300 |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 6.1k $223.5k | Added +85 |
| Elmwood Wealth Management, Inc. 0.05% of their portfolio | 6.0k $218.9k | Reduced -5.8k |
| ATTICUS WEALTH MANAGEMENT, LLC 0.05% of their portfolio | 5.9k $214.0k | New |
| Financial Futures Ltd Liability Co. 0.08% of their portfolio | 5.8k $211.3k | Reduced -3.3k |
| J.W. COLE ADVISORS, INC. 0.00% of their portfolio | 5.7k $206.8k | New |
| TIAA-CREF INDIVIDUAL & INSTITUTIONAL SERVICES, LLC 0.00% of their portfolio | 5.5k $200.1k | New |
| Ashton Thomas Private Wealth, LLC 0.00% of their portfolio | 5.4k $197.0k | Reduced -208 |
| Aptus Capital Advisors, LLC 0.00% of their portfolio | 4.7k $171.9k | Reduced -8.8k |
| Benson Wealth Management INC 0.15% of their portfolio | 4.1k $150.6k | Unchanged |
| CoreCap Advisors, LLC 0.00% of their portfolio | 4.1k $150.0k | Reduced -238 |
| CENTAURUS FINANCIAL, INC. 0.00% of their portfolio | 3.4k $125.0k | Reduced -74 |
| Golden State Wealth Management, LLC 0.01% of their portfolio | 3.1k $111.3k | Unchanged |
| PRIVATE TRUST CO NA 0.01% of their portfolio | 3.0k $109.4k | Unchanged |
| Ulland Investment Advisors, LLC 0.07% of their portfolio | 2.5k $91.0k | Unchanged |
| Whipplewood Advisors, LLC 0.06% of their portfolio | 2.5k $90.6k | Reduced -28.0k |
| VIMA LLC 0.07% of their portfolio | 1.9k $70.0k | First filing |