Vault-13

INNOVATOR ETFS TRUST SFLR

QUITY MANAGD FLR · ETP · CUSIP 45783Y673

226 institutional holders +30 vs Q1 2026
46,498,13346.5m shares reported held*
$1.8bnreported value*
51 new 98 added 53 reduced 22 sold out net bought ≈ $492.2m (+12.8m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($9.9m this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $38.59.

Trends to Q2 2026

Institutional holders

Managers reporting a position, each quarter

0100200300Q4 22: 9Q1 23: 11Q2 23: 10Q3 23: 20Q4 23: 32Q1 24: 43Q2 24: 68Q3 24: 92Q4 24: 115Q1 25: 123Q2 25: 142Q3 25: 145Q4 25: 175Q1 26: 196Q2 26: 226226Q4 22Q4 23Q4 24Q4 25Q2 26
Numbers
QuarterHolders
Q4 20229
Q1 202311
Q2 202310
Q3 202320
Q4 202332
Q1 202443
Q2 202468
Q3 202492
Q4 2024115
Q1 2025123
Q2 2025142
Q3 2025145
Q4 2025175
Q1 2026196
Q2 2026226

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q3 24: 73 bought or addedQ3 24: 19 cut or sold outQ4 24: 81 bought or addedQ4 24: 21 cut or sold outQ4 24Q1 25: 87 bought or addedQ1 25: 38 cut or sold outQ2 25: 81 bought or addedQ2 25: 56 cut or sold outQ2 25Q3 25: 77 bought or addedQ3 25: 70 cut or sold outQ4 25: 104 bought or addedQ4 25: 55 cut or sold outQ4 25Q1 26: 123 bought or addedQ1 26: 78 cut or sold outQ2 26: 149 bought or addedQ2 26: 75 cut or sold outQ2 26
Numbers
QuarterBought or addedCut or sold out
Q3 20247319
Q4 20248121
Q1 20258738
Q2 20258156
Q3 20257770
Q4 202510455
Q1 202612378
Q2 202614975

Biggest buyers

ENVESTNET ASSET MANAGEMENT INC Added +4,347,835+4.3m
LPL Financial LLC Added +1,449,756+1.4m
Cambridge Investment Research Advisors, Inc. Added +1,047,965+1.0m
Americana Partners, LLC Added +986,016+986.0k
ATTICUS WEALTH MANAGEMENT, LLC Added +626,597+626.6k
VanWeelden Wealth Management, LLC Added +402,208+402.2k
UNITED CAPITAL FINANCIAL ADVISORS, LLC New +384,276+384.3k
PRINCIPAL SECURITIES, INC. New +354,662+354.7k
Envestnet Portfolio Solutions, Inc. New +258,979+259.0k
Cetera Investment Advisers Added +256,986+257.0k

Biggest sellers

Chicago Partners Investment Group LLC Reduced -173,304-173.3k
Advisory Services Network, LLC Reduced -162,392-162.4k
Independent Advisor Alliance Sold out -95,048-95.0k
HFG Wealth Management, LLC Reduced -81,546-81.5k
Concorde Asset Management, LLC Sold out -77,917-77.9k
Collaborative Wealth Managment Inc. Sold out -57,575-57.6k
Mariner, LLC Reduced -54,620-54.6k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Sold out -51,507-51.5k
Whipplewood Advisors, LLC Reduced -49,881-49.9k
Kestra Advisory Services, LLC Reduced -42,071-42.1k

Holders, Q2 2026

#ManagerLocationShares Value% of their portfolioChangeShares change
1 BANK OF AMERICA CORP /DE/ 0.02% of their portfolio CHARLOTTE, NC 6,161,0036.2m $237.7m $237.7m 0.02% Added +240.7k +240,700
2 LPL Financial LLC 0.05% of their portfolio FORT MILL, SC 6,038,9266.0m $233.0m $233.0m 0.05% Added +1.4m +1,449,756
3 ENVESTNET ASSET MANAGEMENT INC 0.04% of their portfolio Berwyn, PA 4,914,8944.9m $189.6m $189.6m 0.04% Added +4.3m +4,347,835
4 Americana Partners, LLC 3.02% of their portfolio Houston, TX 3,471,6013.5m $133.9m $133.9m 3.02% Added +986.0k +986,016
5 Kingsview Wealth Management, LLC 1.13% of their portfolio GRANTS PASS, OR 2,404,9002.4m $92.8m $92.8m 1.13% Added +237.3k +237,342
6 Cambridge Investment Research Advisors, Inc. 0.08% of their portfolio FAIRFIELD, IA 1,854,1401.9m $71.5m $71.5m 0.08% Added +1.0m +1,047,965
7 COMMONWEALTH EQUITY SERVICES, LLC 0.08% of their portfolio WALTHAM, MA 1,590,6961.6m $61.4m $61.4m 0.08% Added +31.1k +31,088
8 Chicago Partners Investment Group LLC 0.85% of their portfolio CHICAGO, IL 1,102,8521.1m $42.2m $42.2m 0.85% Reduced -173.3k -173,304
9 OSAIC HOLDINGS, INC. 0.03% of their portfolio SCOTTSDALE, AZ 702,661702.7k $27.1m $27.1m 0.03% Added +220.5k +220,476
10 Liberty Atlantic Advisors LLC 18.96% of their portfolio ALLEN, TX 682,497682.5k $26.3m $26.3m 18.96% Added +44.6k +44,591
11 ATTICUS WEALTH MANAGEMENT, LLC 5.92% of their portfolio Palm Beach Gardens, FL 644,710644.7k $24.9m $24.9m 5.92% Added +626.6k +626,597
12 Cetera Investment Advisers 0.02% of their portfolio SCHAUMBURG, IL 639,865639.9k $24.7m $24.7m 0.02% Added +257.0k +256,986
13 WETZEL INVESTMENT ADVISORS, INC. 8.44% of their portfolio INDIANAPOLIS, IN 631,184631.2k $24.4m $24.4m 8.44% Added +141.7k +141,747
14 Brookstone Capital Management 0.24% of their portfolio WHEATON, IL 630,487630.5k $24.3m $24.3m 0.24% Added +226.8k +226,767
15 VanWeelden Wealth Management, LLC 16.19% of their portfolio WEST CHESTER TOWNSHIP, OH 564,622564.6k $21.8m $21.8m 16.19% Added +402.2k +402,208
16 Delta Investment Management, LLC 3.52% of their portfolio SAN FRANCISCO, CA 554,025554.0k $21.4m $21.4m 3.52% Reduced -4.3k -4,285
17 RAYMOND JAMES FINANCIAL INC 0.01% of their portfolio ST. PETERSBURG, FL 518,730518.7k $20.0m $20.0m 0.01% Added +86.4k +86,369
18 Rothschild Wealth LLC 1.33% of their portfolio OAK BROOK, IL 432,556432.6k $16.7m $16.7m 1.33% Added +59.8k +59,819
19 UNITED CAPITAL FINANCIAL ADVISORS, LLC 0.08% of their portfolio IRVING, TX 384,276384.3k $14.8m $14.8m 0.08% New
20 HighTower Advisors, LLC 0.01% of their portfolio CHICAGO, IL 379,876379.9k $14.7m $14.7m 0.01% Added +16.0k +16,033
21 PRINCIPAL SECURITIES, INC. 0.16% of their portfolio DES MOINES, IA 354,662354.7k $13.7m $13.7m 0.16% New
22 Rockefeller Capital Management L.P. 0.02% of their portfolio NEW YORK, NY 311,487311.5k $12.0m $12.0m 0.02% Added +42.8k +42,837
23 Southland Equity Partners LLC 2.06% of their portfolio WILDWOOD, MO 304,474304.5k $11.7m $11.7m 2.06% Reduced -9.2k -9,193
24 Integrated Wealth Concepts LLC 0.05% of their portfolio WALTHAM, MA 285,738285.7k $11.0m $11.0m 0.05% Added +251.5k +251,487
25 Private Advisor Group, LLC 0.05% of their portfolio MORRISTOWN, NJ 280,125280.1k $10.8m $10.8m 0.05% Added +62.1k +62,095
26 AE Wealth Management LLC 0.05% of their portfolio TOPEKA, KS 278,719278.7k $10.8m $10.8m 0.05% Added +31.5k +31,475
27 MML INVESTORS SERVICES, LLC 0.02% of their portfolio SPRINGFIELD, MA 263,568263.6k $10.2m $10.2m 0.02% Added +15.0k +15,027
28 Envestnet Portfolio Solutions, Inc. 0.05% of their portfolio BERWYN, PA 258,979259.0k $10.0m $10.0m 0.05% New
29 ELEVATION POINT WEALTH PARTNERS, LLC 0.18% of their portfolio DENVER, CO 255,636255.6k $9.9m $9.9m 0.18% New
30 Vestmark Advisory Solutions, Inc. 0.09% of their portfolio Wakefield, MA 255,376255.4k $9.9m $9.9m 0.09% New
31 Stratos Wealth Partners, LTD. 0.10% of their portfolio BEACHWOOD, OH 254,078254.1k $9.8m $9.8m 0.10% Added +44.5k +44,457
32 Pinnacle Wealth Management Group, Inc. 4.45% of their portfolio PLYMOUTH, MI 247,451247.5k $9.5m $9.5m 4.45% Added +3.4k +3,426
33 Pallas Capital Advisors LLC 0.29% of their portfolio BRAINTREE, MA 244,389244.4k $9.4m $9.4m 0.29% Added +9.0k +8,970
34 CCG WEALTH MANAGEMENT, LLC 2.19% of their portfolio SAN DIEGO, CA 244,326244.3k $9.4m $9.4m 2.19% Reduced -11.4k -11,420
35 NewCorp Financial Services, Inc. 7.14% of their portfolio ALPHARETTA, GA 241,758241.8k $9.3m $9.3m 7.14% Added +13.6k +13,641
36 WINNACLE WEALTH LLC 6.28% of their portfolio WACO, TX 239,310239.3k $9.2m $9.2m 6.28% Reduced -3.7k -3,669
37 NewEdge Advisors, LLC 0.03% of their portfolio NEW ORLEANS, LA 221,852221.9k $8.6m $8.6m 0.03% Added +85.7k +85,739
38 EVOLUTION WEALTH MANAGEMENT INC. 4.96% of their portfolio FORT MYERS, FL 218,621218.6k $8.4m $8.4m 4.96% Reduced -6.3k -6,275
39 Snowden Capital Advisors LLC 0.20% of their portfolio New York, NY 216,783216.8k $8.4m $8.4m 0.20% Added +7.6k +7,587
40 Perennial Investment Advisors, LLC 0.54% of their portfolio Los Angeles, CA 208,597208.6k $8.0m $8.0m 0.54% Added +6.6k +6,584
41 ATX Financial Planning, LLC 5.19% of their portfolio AUSTIN, TX 203,220203.2k $7.8m $7.8m 5.19% Reduced -2.9k -2,854
42 WELLS FARGO & COMPANY/MN 0.00% of their portfolio SAN FRANCISCO, CA 202,875202.9k $7.8m $7.8m 0.00% New
43 Global Retirement Partners, LLC 0.12% of their portfolio San Rafael, CA 197,140197.1k $7.6m $7.6m 0.12% First filing
44 Farther Finance Advisors, LLC 0.06% of their portfolio SAN FRANCISCO, CA 196,503196.5k $7.6m $7.6m 0.06% Reduced -35.8k -35,784
45 First Commonwealth Financial Corp /PA/ 1.01% of their portfolio Indiana, PA 187,861187.9k $7.2m $7.2m 1.01% Reduced -2.5k -2,455
46 Triumph Capital Management 1.30% of their portfolio DENVER, CO 186,151186.2k $7.2m $7.2m 1.30% Added +4.8k +4,774
47 Thrivent Financial for Lutherans 0.01% of their portfolio Minneapolis, MN 185,103185.1k $7.1m $7.1m 0.01% Added +12.8k +12,761
48 INDEPENDENT FINANCIAL GROUP, LLC 0.12% of their portfolio SAN DIEGO, CA 168,868168.9k $6.5m $6.5m 0.12% Added +83.5k +83,505
49 Tradition Wealth Management, LLC 0.39% of their portfolio EDINA, MN 165,630165.6k $6.4m $6.4m 0.39% New
50 Visionary Wealth Advisors 0.25% of their portfolio O'FALLON, IL 163,500163.5k $6.3m $6.3m 0.25% Added +3.4k +3,374
51 OneDigital Investment Advisors LLC 0.05% of their portfolio OVERLAND PARK, KS 155,009155.0k $6.0m $6.0m 0.05% Added +50.5k +50,466
52 Advisory Services Network, LLC 0.07% of their portfolio ATLANTA, GA 149,841149.8k $5.8m $5.8m 0.07% Reduced -162.4k -162,392
53 IHT Wealth Management, LLC 0.12% of their portfolio Chicago, IL 149,575149.6k $5.8m $5.8m 0.12% Added +58.5k +58,524
54 Worth Financial Advisory Group, LLC 2.38% of their portfolio CHARLOTTE, NC 147,818147.8k $5.7m $5.7m 2.38% Added +87.7k +87,688
55 Kestra Advisory Services, LLC 0.02% of their portfolio AUSTIN, TX 144,682144.7k $5.6m $5.6m 0.02% Reduced -42.1k -42,071
56 COFG Advisors, LLC 0.94% of their portfolio OAK BROOK, IL 141,641141.6k $5.5m $5.5m 0.94% Added +2.6k +2,608
57 Split Rock Private Trading & Wealth Management, LLC 3.68% of their portfolio Cloquet, MN 138,981139.0k $5.4m $5.4m 3.68% Added +126.8k +126,834
58 Steward Partners Investment Advisory, LLC 0.03% of their portfolio STAMFORD, CT 131,973132.0k $5.1m $5.1m 0.03% Reduced -11.4k -11,448
59 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 128,659128.7k $5.0m $5.0m 0.01% Reduced -1.9k -1,875
60 Holos Integrated Wealth LLC 2.27% of their portfolio KENNETT SQUARE, PA 125,326125.3k $4.9m $4.9m 2.27% Added +9.3k +9,299
61 COMPASS CAPITAL CORP /MA/ /ADV 1.59% of their portfolio BRAINTREE, MA 124,774124.8k $4.9m $4.9m 1.59% Added +3.7k +3,662
62 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.01% of their portfolio PLYMOUTH, MN 124,761124.8k $4.8m $4.8m 0.01% Added +8.0k +8,014
63 BEACON FINANCIAL GROUP 0.40% of their portfolio DALLAS, TX 114,063114.1k $4.4m $4.4m 0.40% Reduced -3.0k -2,986
64 GWN SECURITIES INC. 0.68% of their portfolio Palm Beach Gardens, FL 105,626105.6k $4.1m $4.1m 0.68% Added +14.7k +14,727
65 Intrua Financial, LLC 0.38% of their portfolio Houston, TX 105,350105.3k $4.1m $4.1m 0.38% Added +1.6k +1,576
66 Signal Advisors Wealth, LLC 0.21% of their portfolio DETROIT, MI 103,198103.2k $4.0m $4.0m 0.21% Added +28.3k +28,297
67 COLUMBIA ADVISORY PARTNERS LLC 2.11% of their portfolio SPOKANE, WA 99,24499.2k $3.8m $3.8m 2.11% Added +2.3k +2,266
68 HARBOUR INVESTMENTS, INC. 0.05% of their portfolio MADISON, WI 97,12497.1k $3.7m $3.7m 0.05% Added +9.9k +9,938
69 Ameritas Advisory Services, LLC 0.07% of their portfolio Lincoln, NE 92,18092.2k $3.6m $3.6m 0.07% Added +52.1k +52,056
70 Trek Financial, LLC 0.17% of their portfolio Scottsdale, AZ 90,11090.1k $3.5m $3.5m 0.17% Reduced -20.6k -20,564
71 Foundations Investment Advisors, LLC 0.04% of their portfolio PHOENIX, AZ 89,99990.0k $3.5m $3.5m 0.04% Added +9.7k +9,727
72 HFG Wealth Management, LLC 3.38% of their portfolio The Woodlands, TX 87,14587.1k $3.4m $3.4m 3.38% Reduced -81.5k -81,546
73 Beacon Financial Advisory LLC 0.65% of their portfolio CLEVELAND, OH 86,18486.2k $3.3m $3.3m 0.65% Added +7.0k +6,950
74 WorthPointe, LLC 0.79% of their portfolio La Jolla, CA 81,12881.1k $3.1m $3.1m 0.79% Reduced -492 -492
75 CreativeOne Wealth, LLC 0.06% of their portfolio OVERLAND PARK, KS 71,06471.1k $2.7m $2.7m 0.06% Added +36.8k +36,779
76 Summit Financial, LLC 0.03% of their portfolio PARSIPPANY, NJ 69,90069.9k $2.7m $2.7m 0.03% New
77 JANE STREET GROUP, LLC 0.00% of their portfolio NEW YORK, NY 65,83365.8k $2.5m $2.5m 0.00% Added +47.1k +47,133
78 Selby Wealth Management, LLC 0.89% of their portfolio EMERYVILLE, CA 65,29165.3k $2.5m $2.5m 0.89% Added +2.8k +2,790
79 Concurrent Investment Advisors, LLC 0.02% of their portfolio Tampa, FL 62,02562.0k $2.4m $2.4m 0.02% Added +5.0k +5,029
80 MILESTONE ASSET MANAGEMENT, LLC 0.36% of their portfolio PITTSBURGH, PA 58,60858.6k $2.3m $2.3m 0.36% Reduced -1.0k -1,026
81 Meridian Wealth Management, LLC 0.07% of their portfolio LEXINGTON, KY 55,49255.5k $2.1m $2.1m 0.07% Reduced -7.4k -7,377
82 Balance Wealth Partners LLC 0.55% of their portfolio WORTHINGTON, OH 53,39553.4k $2.1m $2.1m 0.55% Added +3.5k +3,454
83 FLAGSHIP HARBOR ADVISORS, LLC 0.08% of their portfolio BOSTON, MA 52,26052.3k $2.0m $2.0m 0.08% Added +889 +889
84 Kellett Wealth Advisors, LLC 0.92% of their portfolio CINCINNATI, OH 51,12851.1k $2.0m $2.0m 0.92% Reduced -1.2k -1,244
85 Equitable Holdings, Inc. 0.01% of their portfolio NEW YORK, NY 49,48249.5k $1.9m $1.9m 0.01% Added +41.8k +41,820
86 SIGNATUREFD, LLC 0.02% of their portfolio ATLANTA, GA 48,16648.2k $1.9m $1.9m 0.02% Reduced -4.7k -4,679
87 Ballast Rock Private Wealth LLC 0.84% of their portfolio CHARLESTON, SC 47,39847.4k $1.8m $1.8m 0.84% Reduced -2.9k -2,939
88 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 47,37047.4k $1.8m $1.8m 0.00% Added +360 +360
89 Quantinno Capital Management LP 0.00% of their portfolio NEW YORK, NY 45,34845.3k $1.7m $1.7m 0.00% Added +1.5k +1,488
90 STEPHENS INC /AR/ 0.02% of their portfolio LITTLE ROCK, AR 45,28945.3k $1.7m $1.7m 0.02% Added +2.0k +2,022
91 RED REEF ADVISORS LLC 1.47% of their portfolio BOCA RATON, FL 41,20541.2k $1.6m $1.6m 1.47% Reduced -531 -531
92 CGN Advisors LLC 0.11% of their portfolio MANHATTAN, KS 37,79137.8k $1.5m $1.5m 0.11% Added +6.4k +6,362
93 Benson Wealth Management INC 1.46% of their portfolio OOLTEWAH, TN, TN 37,65137.7k $1.5m $1.5m 1.46% Added +12.4k +12,435
94 Core Wealth Advisors, Inc. 0.28% of their portfolio LAKELAND, FL 36,45636.5k $1.4m $1.4m 0.28% Added +5.3k +5,271
95 Glen Eagle Advisors, LLC 0.18% of their portfolio KINGSTON, NJ 36,38536.4k $1.4m $1.4m 0.18% Added +1.3k +1,285
96 SAGESPRING WEALTH PARTNERS, LLC 0.02% of their portfolio FRANKLIN, TN 35,46935.5k $1.4m $1.4m 0.02% Added +2.7k +2,681
97 Arax Advisory Partners 0.01% of their portfolio NEW YORK, NY 32,86732.9k $1.3m $1.3m 0.01% Added +2.6k +2,626
98 Addison Capital Co 0.21% of their portfolio Conshohocken, PA 32,78732.8k $1.3m $1.3m 0.21% Added +399 +399
99 Nest Investments, LLC 0.93% of their portfolio CONSHOHOCKEN, PA 31,64731.6k $1.2m $1.2m 0.93% Added +732 +732
100 Amicus Financial Advisors, LLC 0.28% of their portfolio LUBBOCK, TX 29,49429.5k $1.1m $1.1m 0.28% New