Vault-13

INNOVATOR ETFS TRUST SFLR

QUITY MANAGD FLR · ETP · CUSIP 45783Y673

145 institutional holders +3 vs Q2 2025
23,334,21523.3m shares reported held*
$841.8mreported value*
15 new 62 added 58 reduced 12 sold out net bought ≈ $142.8m (+4.0m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $36.08.

Trends to Q3 2025

Institutional holders

Managers reporting a position, each quarter

050100150Q4 22: 9Q1 23: 11Q2 23: 10Q3 23: 20Q4 23: 32Q1 24: 43Q2 24: 68Q3 24: 92Q4 24: 115Q1 25: 123Q2 25: 142Q3 25: 145145Q4 22Q3 23Q2 24Q1 25Q3 25
Numbers
QuarterHolders
Q4 20229
Q1 202311
Q2 202310
Q3 202320
Q4 202332
Q1 202443
Q2 202468
Q3 202492
Q4 2024115
Q1 2025123
Q2 2025142
Q3 2025145

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q4 23: 22 bought or addedQ4 23: 7 cut or sold outQ1 24: 38 bought or addedQ1 24: 8 cut or sold outQ1 24Q2 24: 58 bought or addedQ2 24: 9 cut or sold outQ3 24: 73 bought or addedQ3 24: 19 cut or sold outQ3 24Q4 24: 81 bought or addedQ4 24: 21 cut or sold outQ1 25: 87 bought or addedQ1 25: 38 cut or sold outQ1 25Q2 25: 81 bought or addedQ2 25: 56 cut or sold outQ3 25: 77 bought or addedQ3 25: 70 cut or sold outQ3 25
Numbers
QuarterBought or addedCut or sold out
Q4 2023227
Q1 2024388
Q2 2024589
Q3 20247319
Q4 20248121
Q1 20258738
Q2 20258156
Q3 20257770

Biggest buyers

BANK OF AMERICA CORP /DE/ Added +3,883,655+3.9m
WINNACLE WEALTH LLC New +252,765+252.8k
Siligmueller & Norvid Wealth Advisors LLC New +131,037+131.0k
Pallas Capital Advisors LLC Added +123,833+123.8k
Janney Montgomery Scott LLC New +99,575+99.6k
Farther Finance Advisors, LLC Added +84,068+84.1k
Thrivent Financial for Lutherans Added +83,949+83.9k
Visionary Wealth Advisors Added +77,770+77.8k
Kingsview Wealth Management, LLC Added +75,942+75.9k
LPL Financial LLC Added +62,781+62.8k

Biggest sellers

CoreCap Advisors, LLC Reduced -277,827-277.8k
Chicago Partners Investment Group LLC Reduced -166,618-166.6k
EVOLUTION WEALTH MANAGEMENT INC. Reduced -145,419-145.4k
NewEdge Advisors, LLC Reduced -143,091-143.1k
Davies Financial Advisors, Inc. Reduced -87,272-87.3k
HighTower Advisors, LLC Reduced -86,642-86.6k
Archford Capital Strategies, LLC Reduced -86,195-86.2k
Luminist Capital LLC Reduced -82,603-82.6k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Reduced -77,018-77.0k
Steward Partners Investment Advisory, LLC Reduced -73,050-73.0k

Holders, Q3 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 BANK OF AMERICA CORP /DE/ 0.01% of their portfolio CHARLOTTE, NC 3,919,9603.9m $141.2m $141.2m 0.01% Added +3.9m +3,883,655
2 LPL Financial LLC 0.04% of their portfolio FORT MILL, SC 3,655,6383.7m $131.7m $131.7m 0.04% Added +62.8k +62,781
3 COMMONWEALTH EQUITY SERVICES, LLC 0.08% of their portfolio WALTHAM, MA 1,808,9221.8m $65.2m $65.2m 0.08% Reduced -31.0k -30,968
4 Kingsview Wealth Management, LLC 0.97% of their portfolio GRANTS PASS, OR 1,760,4051.8m $63.4m $63.4m 0.97% Added +75.9k +75,942
5 Chicago Partners Investment Group LLC 1.33% of their portfolio CHICAGO, IL 1,385,8941.4m $50.9m $50.9m 1.33% Reduced -166.6k -166,618
6 Delta Investment Management, LLC 5.55% of their portfolio SAN FRANCISCO, CA 860,218860.2k $31.0m $31.0m 5.55% Reduced -27.8k -27,840
7 OSAIC HOLDINGS, INC. 0.03% of their portfolio SCOTTSDALE, AZ 566,988567.0k $20.2m $20.2m 0.03% Added +29.8k +29,808
8 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 440,709440.7k $15.9m $15.9m 0.00% Added +61.9k +61,925
9 WETZEL INVESTMENT ADVISORS, INC. 6.36% of their portfolio INDIANAPOLIS, IN 412,977413.0k $14.9m $14.9m 6.36% Added +14.9k +14,893
10 Southland Equity Partners LLC 2.53% of their portfolio WILDWOOD, MO 346,340346.3k $12.5m $12.5m 2.53% Reduced -2.4k -2,436
11 HighTower Advisors, LLC 0.01% of their portfolio CHICAGO, IL 338,160338.2k $12.2m $12.2m 0.01% Reduced -86.6k -86,642
12 Rothschild Wealth LLC 2.16% of their portfolio OAK BROOK, IL 274,769274.8k $9.9m $9.9m 2.16% Added +34.8k +34,810
13 WINNACLE WEALTH LLC 7.32% of their portfolio WACO, TX 252,765252.8k $9.4m $9.4m 7.32% New
14 Pallas Capital Advisors LLC 0.33% of their portfolio BRAINTREE, MA 252,727252.7k $9.1m $9.1m 0.33% Added +123.8k +123,833
15 EVOLUTION WEALTH MANAGEMENT INC. 9.19% of their portfolio FORT MYERS, FL 248,418248.4k $9.0m $9.0m 9.19% Reduced -145.4k -145,419
16 Cetera Investment Advisers 0.01% of their portfolio SCHAUMBURG, IL 236,133236.1k $8.5m $8.5m 0.01% Added +42.1k +42,092
17 Authentikos Wealth Advisory, LLC 5.16% of their portfolio MORGAN HILL, CA 216,424216.4k $7.8m $7.8m 5.16% Reduced -4.5k -4,483
18 MML INVESTORS SERVICES, LLC 0.02% of their portfolio SPRINGFIELD, MA 212,676212.7k $7.7m $7.7m 0.02% Reduced -30.0k -29,973
19 Davies Financial Advisors, Inc. 6.21% of their portfolio MURRIETA, CA 212,389212.4k $7.7m $7.7m 6.21% Reduced -87.3k -87,272
20 Steward Partners Investment Advisory, LLC 0.04% of their portfolio STAMFORD, CT 191,758191.8k $6.9m $6.9m 0.04% Reduced -73.0k -73,050
21 AE Wealth Management LLC 0.04% of their portfolio TOPEKA, KS 188,072188.1k $6.8m $6.8m 0.04% Added +19.3k +19,268
22 First Commonwealth Financial Corp /PA/ 1.11% of their portfolio Indiana, PA 183,594183.6k $6.6m $6.6m 1.11% Added +14.2k +14,206
23 HFG Wealth Management, LLC 3.37% of their portfolio The Woodlands, TX 171,919171.9k $6.2m $6.2m 3.37% Added +18.3k +18,312
24 Kestra Advisory Services, LLC 0.03% of their portfolio AUSTIN, TX 169,365169.4k $6.1m $6.1m 0.03% Reduced -19.6k -19,642
25 Worth Financial Advisory Group, LLC 3.32% of their portfolio CHARLOTTE, NC 164,479164.5k $5.9m $5.9m 3.32% Added +23.5k +23,543
26 Pinnacle Wealth Management Group, Inc. 3.02% of their portfolio PLYMOUTH, MI 163,536163.5k $5.9m $5.9m 3.02% Added +10.6k +10,572
27 Private Advisor Group, LLC 0.03% of their portfolio MORRISTOWN, NJ 157,855157.9k $5.7m $5.7m 0.03% Added +32.9k +32,944
28 Global Retirement Partners, LLC 0.13% of their portfolio San Rafael, CA 156,511156.5k $5.6m $5.6m 0.13% Added +39.0k +39,013
29 STEPHENS INC /AR/ 0.07% of their portfolio LITTLE ROCK, AR 153,015153.0k $5.5m $5.5m 0.07% Reduced -675 -675
30 MPWM ADVISORY SOLUTIONS, LLC 3.21% of their portfolio ALPHARETTA, GA 149,894149.9k $5.4m $5.4m 3.21% Reduced -1.7k -1,742
31 Perennial Investment Advisors, LLC 0.42% of their portfolio Los Angeles, CA 140,588140.6k $5.1m $5.1m 0.42% Added +17.5k +17,500
32 Farther Finance Advisors, LLC 0.07% of their portfolio SAN FRANCISCO, CA 136,462136.5k $4.9m $4.9m 0.07% Added +84.1k +84,068
33 NewEdge Advisors, LLC 0.02% of their portfolio NEW ORLEANS, LA 135,630135.6k $4.9m $4.9m 0.02% Reduced -143.1k -143,091
34 Siligmueller & Norvid Wealth Advisors LLC 2.12% of their portfolio GLEN ELLYN, IL 131,037131.0k $4.7m $4.7m 2.12% New
35 Trek Financial, LLC 0.28% of their portfolio Scottsdale, AZ 130,833130.8k $4.7m $4.7m 0.28% Reduced -2.6k -2,600
36 Triumph Capital Management 1.18% of their portfolio DENVER, CO 121,190121.2k $4.4m $4.4m 1.18% Added +10.9k +10,887
37 Thrivent Financial for Lutherans 0.01% of their portfolio Minneapolis, MN 120,593120.6k $4.3m $4.3m 0.01% Added +83.9k +83,949
38 BEACON FINANCIAL GROUP 0.41% of their portfolio DALLAS, TX 116,946116.9k $4.2m $4.2m 0.41% Added +20.5k +20,467
39 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.01% of their portfolio PLYMOUTH, MN 112,289112.3k $4.1m $4.1m 0.01% Reduced -23.9k -23,917
40 Brookstone Capital Management 0.05% of their portfolio WHEATON, IL 109,994110.0k $4.0m $4.0m 0.05% Added +33.2k +33,151
41 Stratos Wealth Partners, LTD. 0.05% of their portfolio BEACHWOOD, OH 107,567107.6k $3.9m $3.9m 0.05% Added +3.8k +3,775
42 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 103,952104.0k $3.7m $3.7m 0.01% Added +2.9k +2,870
43 HARBOUR INVESTMENTS, INC. 0.08% of their portfolio MADISON, WI 100,641100.6k $3.6m $3.6m 0.08% Added +26.4k +26,384
44 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 99,57599.6k $3.6m $3.6m 0.01% New
45 Concorde Asset Management, LLC 1.31% of their portfolio ANN ARBOR, MI 87,06987.1k $3.1m $3.1m 1.31% First filing
46 Visionary Wealth Advisors 0.14% of their portfolio O'FALLON, IL 84,32484.3k $3.0m $3.0m 0.14% Added +77.8k +77,770
47 IHT Wealth Management, LLC 0.07% of their portfolio Chicago, IL 79,17579.2k $2.9m $2.9m 0.07% Added +7.1k +7,141
48 Advisor Resource Council 3.60% of their portfolio DALLAS, TX 73,99574.0k $2.7m $2.7m 3.60% Added +28.5k +28,464
49 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 70,50070.5k $2.5m $2.5m 0.00% Reduced -4.7k -4,686
50 Beacon Financial Advisory LLC 0.57% of their portfolio CLEVELAND, OH 68,28768.3k $2.5m $2.5m 0.57% Added +3.7k +3,740
51 MILESTONE ASSET MANAGEMENT, LLC 0.44% of their portfolio PITTSBURGH, PA 64,95665.0k $2.3m $2.3m 0.44% Reduced -2.4k -2,351
52 Balance Wealth Partners LLC 0.56% of their portfolio WORTHINGTON, OH 62,82662.8k $2.3m $2.3m 0.56% Reduced -3.1k -3,096
53 Merit Financial Group, LLC 0.02% of their portfolio ALPHARETTA, GA 62,70962.7k $2.3m $2.3m 0.02% Reduced -12.1k -12,106
54 Concurrent Investment Advisors, LLC 0.04% of their portfolio Tampa, FL 59,06559.1k $2.1m $2.1m 0.04% Added +45.9k +45,949
55 Signal Advisors Wealth, LLC 0.19% of their portfolio DETROIT, MI 58,19258.2k $2.1m $2.1m 0.19% Reduced -1.6k -1,567
56 Mariner, LLC 0.00% of their portfolio Overland Park, KS 55,27355.3k $2.0m $2.0m 0.00% Reduced -27.4k -27,412
57 Mutual Advisors, LLC 0.04% of their portfolio OMAHA, NE 55,19655.2k $2.0m $2.0m 0.04% Added +1.7k +1,726
58 FLAGSHIP HARBOR ADVISORS, LLC 0.09% of their portfolio BOSTON, MA 54,65754.7k $2.0m $2.0m 0.09% Added +5.9k +5,877
59 Kellett Wealth Advisors, LLC 1.17% of their portfolio CINCINNATI, OH 53,88453.9k $1.9m $1.9m 1.17% Reduced -1.1k -1,061
60 GWN SECURITIES INC. 0.43% of their portfolio Palm Beach Gardens, FL 51,15551.2k $1.8m $1.8m 0.43% Added +333 +333
61 Whipplewood Advisors, LLC 1.19% of their portfolio LITTLETON, CO 50,07050.1k $1.8m $1.8m 1.19% Reduced -178 -178
62 CWM, LLC 0.01% of their portfolio OMAHA, NE 47,96848.0k $1.7m $1.7m 0.01% Added +29.3k +29,257
63 Kraft, Davis & Associates, LLC 0.40% of their portfolio St. Louis, MO 45,41645.4k $1.6m $1.6m 0.40% Added +3.8k +3,823
64 Foundations Investment Advisors, LLC 0.02% of their portfolio PHOENIX, AZ 42,49742.5k $1.5m $1.5m 0.02% Added +9.5k +9,497
65 COLUMBIA ADVISORY PARTNERS LLC 1.01% of their portfolio SPOKANE, WA 40,62040.6k $1.5m $1.5m 1.01% Added +23.7k +23,653
66 Sequoia Financial Advisors, LLC 0.01% of their portfolio Akron, OH 38,19738.2k $1.4m $1.4m 0.01% Reduced -9.4k -9,408
67 INDEPENDENT FINANCIAL GROUP, LLC 0.03% of their portfolio SAN DIEGO, CA 36,62336.6k $1.3m $1.3m 0.03% Added +980 +980
68 HBW ADVISORY SERVICES LLC 0.15% of their portfolio SIMI VALLEY, CA 36,46736.5k $1.3m $1.3m 0.15% New
69 Luminist Capital LLC 1.11% of their portfolio GRAND RAPIDS, MI 35,67535.7k $1.3m $1.3m 1.11% Reduced -82.6k -82,603
70 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 34,13734.1k $1.2m $1.2m 0.00% Added +8.4k +8,409
71 Glen Eagle Advisors, LLC 0.17% of their portfolio KINGSTON, NJ 33,70533.7k $1.2m $1.2m 0.17% Added +7.1k +7,100
72 Well Done, LLC 0.20% of their portfolio HOLLAND, MI 31,95732.0k $1.2m $1.2m 0.20% Unchanged
73 Lifeworks Advisors, LLC 0.15% of their portfolio GRAND RAPIDS, MI 31,94731.9k $1.2m $1.2m 0.15% Reduced -123 -123
74 SECURED RETIREMENT ADVISORS, LLC 0.62% of their portfolio ST LOUIS PARK, MN 30,74330.7k $1.1m $1.1m 0.62% Reduced -2.3k -2,255
75 Meridian Wealth Management, LLC 0.04% of their portfolio LEXINGTON, KY 30,69430.7k $1.1m $1.1m 0.04% Added +1.9k +1,914
76 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 30,10930.1k $1.1m $1.1m 0.00% Reduced -77.0k -77,018
77 Archford Capital Strategies, LLC 0.12% of their portfolio SWANSEA, IL 28,80528.8k $1.0m $1.0m 0.12% Reduced -86.2k -86,195
78 Claro Advisors Inc. 0.15% of their portfolio BOSTON, MA 28,65028.6k $1.0m $1.0m 0.15% Reduced -224 -224
79 OLD MISSION CAPITAL LLC 0.04% of their portfolio CHICAGO, IL 28,32528.3k $1.0m $1.0m 0.04% New
80 Castleview Partners, LLC 0.54% of their portfolio DALLAS, TX 27,42427.4k $988.1k $988.1k 0.54% Reduced -436 -436
81 C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.05% of their portfolio Westlake, OH 25,18425.2k $907.4k $907.4k 0.05% Added +29 +29
82 WorthPointe, LLC 0.34% of their portfolio La Jolla, CA 24,87024.9k $896.1k $896.1k 0.34% Added +13.4k +13,390
83 Financial Futures Ltd Liability Co. 0.43% of their portfolio BRIELLE, NJ 24,63524.6k $887.6k $887.6k 0.43% Reduced -11.6k -11,634
84 World Investment Advisors 0.02% of their portfolio LINCROFT, NJ 22,72922.7k $818.9k $818.9k 0.02% Added +2 +2
85 CGN Advisors LLC 0.07% of their portfolio MANHATTAN, KS 22,12622.1k $797.2k $797.2k 0.07% Added +425 +425
86 SARD WEALTH MANAGEMENT GROUP, LLC 0.45% of their portfolio ATLANTA, GA 21,89321.9k $788.8k $788.8k 0.45% Added +2.2k +2,186
87 SAGESPRING WEALTH PARTNERS, LLC 0.02% of their portfolio FRANKLIN, TN 21,83221.8k $786.6k $786.6k 0.02% New
88 Jacobi Capital Management LLC 0.05% of their portfolio PITTSTON, PA 21,25821.3k $765.9k $765.9k 0.05% Added +24 +24
89 VestGen Advisors, LLC 0.02% of their portfolio CHICAGO, IL 19,94519.9k $718.6k $718.6k 0.02% Added +361 +361
90 Ifrah Financial Services, Inc. 0.18% of their portfolio Little Rock, AR 19,50819.5k $702.9k $702.9k 0.18% Added +53 +53
91 Sigma Planning Corp 0.02% of their portfolio ANN ARBOR, MI 18,63018.6k $671.2k $671.2k 0.02% Added +11.3k +11,258
92 Summit Financial, LLC 0.01% of their portfolio PARSIPPANY, NJ 17,95418.0k $646.9k $646.9k 0.01% New
93 Freedom Investment Management, Inc. 0.17% of their portfolio SOUTH WINDSOR, CT 17,50217.5k $630.6k $630.6k 0.17% Reduced -17.1k -17,052
94 SOUTHERN CAPITAL ADVISORS, LLC 0.28% of their portfolio Jackson, TN 16,78416.8k $604.7k $604.7k 0.28% Reduced -761 -761
95 CoreCap Advisors, LLC 0.02% of their portfolio SOUTHFIELD, MI 13,64513.6k $491.6k $491.6k 0.02% Reduced -277.8k -277,827
96 WealthPlan Investment Management, LLC 0.03% of their portfolio OMAHA, NE 12,89812.9k $464.7k $464.7k 0.03% Reduced -3.0k -3,018
97 John W. Brooker & Co., CPAs 0.94% of their portfolio OAKLAND, CA 12,88112.9k $464.1k $464.1k 0.94% Reduced -359 -359
98 Diligent Investors, LLC 0.11% of their portfolio REDLANDS, CA 12,54012.5k $451.8k $451.8k 0.11% Unchanged
99 CRA Financial Services, LLC 0.06% of their portfolio NORTHFIELD, NJ 12,53512.5k $451.6k $451.6k 0.06% Reduced -1.1k -1,070
100 Sovran Advisors, LLC 0.04% of their portfolio SAN DIEGO, CA 12,22012.2k $448.1k $448.1k 0.04% Added +3.1k +3,073