INNOVATOR ETFS TRUST TJUL
EQUITY DEF PROTN · ETP · CUSIP 45783Y541
92
institutional holders
+12 vs Q3 2025
4.4m
shares reported held*
$129.6mreported value*
14 new
11 added
28 reduced
8 sold out
net bought ≈ $21.0m (+709.3k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $29.59.
Trends to Q4 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2023 | 62 |
| Q4 2023 | 87 |
| Q1 2024 | 90 |
| Q2 2024 | 90 |
| Q3 2024 | 90 |
| Q4 2024 | 92 |
| Q1 2025 | 85 |
| Q2 2025 | 79 |
| Q3 2025 | 80 |
| Q4 2025 | 92 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2024 | 35 | 33 |
| Q2 2024 | 16 | 40 |
| Q3 2024 | 23 | 41 |
| Q4 2024 | 16 | 50 |
| Q1 2025 | 14 | 51 |
| Q2 2025 | 16 | 46 |
| Q3 2025 | 36 | 35 |
| Q4 2025 | 25 | 36 |
Biggest buyers
| MERCER GLOBAL ADVISORS INC /ADV | New | +756.1k |
| Waverly Advisors, LLC | New | +36.5k |
| INTEGRITY ALLIANCE, LLC. | New | +27.2k |
| CITADEL ADVISORS LLC | Added | +16.4k |
| Gradient Investments LLC | Added | +11.7k |
| GOLDMAN SACHS GROUP INC | New | +11.5k |
| IMC-Chicago, LLC | New | +10.5k |
| BIP Wealth, LLC | New | +8.2k |
| FSA Advisors, Inc. | New | +8.1k |
| AMERIPRISE FINANCIAL INC | New | +6.8k |
Biggest sellers
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -25.4k |
| MGO ONE SEVEN LLC | Reduced | -24.9k |
| LAKE STREET PRIVATE WEALTH, LLC | Sold out | -23.9k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -21.3k |
| OLD MISSION CAPITAL LLC | Sold out | -13.6k |
| A4 Wealth Advisors LLC | Reduced | -12.7k |
| Triumph Capital Management | Reduced | -8.9k |
| Strategic Blueprint, LLC | Sold out | -8.2k |
| JPMORGAN CHASE & CO | Reduced | -7.9k |
| Plotkin Financial Advisors, LLC | Sold out | -7.8k |
Holders, Q4 2025
| Manager | Shares | Change |
|---|---|---|
| Gradient Investments LLC 0.45% of their portfolio | 965.1k $28.6m | Added +11.7k |
| MERCER GLOBAL ADVISORS INC /ADV 0.03% of their portfolio | 756.1k $22.4m | New |
| COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio | 587.0k $17.4m | Reduced -21.3k |
| Brookstone Capital Management 0.06% of their portfolio | 186.4k $5.5m | Added +2.9k |
| Mattson Financial Services, LLC 0.75% of their portfolio | 108.7k $3.2m | Reduced -1.8k |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 105.3k $3.1m | Reduced -1.9k |
| Brown Financial Advisors 1.10% of their portfolio | 101.3k $3.0m | Reduced -270 |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 90.4k $2.7m | Reduced -738 |
| KFG WEALTH MANAGEMENT, LLC 0.33% of their portfolio | 83.1k $2.5m | Reduced -1.0k |
| Cetera Investment Advisers 0.00% of their portfolio | 72.3k $2.1m | Added +51 |
| AE Wealth Management LLC 0.01% of their portfolio | 63.3k $1.9m | Reduced -2.1k |
| Syntegra Private Wealth Group, LLC 0.17% of their portfolio | 63.0k $1.9m | Added +98 |
| LPL Financial LLC 0.00% of their portfolio | 57.1k $1.7m | Reduced -2.8k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 56.6k $1.7m | Reduced -259 |
| Diligent Investors, LLC 0.38% of their portfolio | 52.4k $1.6m | Unchanged |
| MTM FINANCIAL GROUP, LLC 0.67% of their portfolio | 47.5k $1.4m | Reduced -125 |
| HighTower Advisors, LLC 0.00% of their portfolio | 41.7k $1.2m | Unchanged |
| MGO ONE SEVEN LLC 0.02% of their portfolio | 39.4k $1.2m | Reduced -24.9k |
| Waverly Advisors, LLC 0.01% of their portfolio | 36.5k $1.1m | New |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 35.5k $1.1m | Reduced -7.0k |
| Cypress Wealth Services, LLC 0.14% of their portfolio | 34.9k $1.0m | Unchanged |
| KINGSWOOD WEALTH ADVISORS, LLC 0.05% of their portfolio | 33.2k $982.9k | Reduced -1.1k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 31.5k $930.8k | Reduced -3.6k |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 28.3k $836.5k | Reduced -6.7k |
| INTEGRITY ALLIANCE, LLC. 0.03% of their portfolio | 27.2k $805.6k | New |
| Farther Finance Advisors, LLC 0.01% of their portfolio | 26.8k $793.7k | Reduced -2.3k |
| Tempo Wealth, LLC 0.14% of their portfolio | 25.8k $762.8k | First filing |
| Vantage Financial Partners, LLC 0.15% of their portfolio | 25.7k $759.3k | Unchanged |
| Trek Financial, LLC 0.04% of their portfolio | 25.2k $746.2k | Unchanged |
| Csenge Advisory Group 0.03% of their portfolio | 25.2k $745.0k | Added +969 |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 25.1k $744.0k | Unchanged |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 24.2k $716.9k | Added +16.4k |
| Main Street Financial Solutions, LLC 0.05% of their portfolio | 23.7k $701.5k | Unchanged |
| Atlantic Private Wealth, LLC 0.43% of their portfolio | 22.8k $674.5k | Unchanged |
| Spire Wealth Management 0.02% of their portfolio | 22.7k $671.2k | Added +4 |
| CENTRAL VALLEY ADVISORS, LLC 0.19% of their portfolio | 21.7k $640.9k | Unchanged |
| HOWARD BAILEY SECURITIES, LLC 0.25% of their portfolio | 21.2k $626.4k | Reduced -5.4k |
| Paladin Wealth, LLC 0.40% of their portfolio | 19.7k $581.6k | Reduced -758 |
| NewEdge Advisors, LLC 0.00% of their portfolio | 16.7k $495.5k | Reduced -506 |
| Focus Partners Wealth 0.00% of their portfolio | 16.1k $476.2k | Unchanged |
| GWN SECURITIES INC. 0.09% of their portfolio | 15.2k $449.9k | Added +268 |
| Sound Income Strategies, LLC 0.02% of their portfolio | 14.6k $433.4k | Reduced -2 |
| Three Seasons Wealth, LLC 0.04% of their portfolio | 13.6k $401.9k | Unchanged |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 13.1k $386.3k | Reduced -25.4k |
| Maia Wealth LLC 0.07% of their portfolio | 12.9k $382.2k | Reduced -364 |
| Beacon Financial Advisory LLC 0.08% of their portfolio | 11.9k $353.0k | Unchanged |
| Sunbelt Securities, Inc. 0.02% of their portfolio | 11.9k $352.6k | Unchanged |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 11.5k $339.9k | New |
| Castle Rock Wealth Management, LLC 0.07% of their portfolio | 10.6k $315.5k | Unchanged |
| IMC-Chicago, LLC 0.01% of their portfolio | 10.5k $312.1k | New |
| Integrated Wealth Management 0.35% of their portfolio | 10.5k $311.1k | First filing |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 10.3k $305.0k | Added +525 |
| Opus Financial Solutions LLC 0.29% of their portfolio | 10.2k $303.2k | First filing |
| A4 Wealth Advisors LLC 0.26% of their portfolio | 10.1k $299.0k | Reduced -12.7k |
| Tradition Wealth Management, LLC 0.02% of their portfolio | 10.1k $298.6k | Unchanged |
| Prostatis Group LLC 0.07% of their portfolio | 9.7k $287.1k | Added +1.0k |
| Pine Harbor Wealth Management, LLC 0.09% of their portfolio | 9.6k $285.5k | Unchanged |
| Mutual Advisors, LLC 0.01% of their portfolio | 8.6k $255.3k | Unchanged |
| Patriot Financial Group Insurance Agency, LLC 0.03% of their portfolio | 8.4k $248.6k | Unchanged |
| Sigma Planning Corp 0.01% of their portfolio | 8.3k $246.7k | Unchanged |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 8.3k $245.9k | Reduced -1.4k |
| BIP Wealth, LLC 0.01% of their portfolio | 8.2k $242.6k | New |
| FSA Advisors, Inc. 0.17% of their portfolio | 8.1k $240.4k | New |
| Selby Wealth Management, LLC 0.09% of their portfolio | 7.7k $227.3k | First filing |
| Key Capital Management, INC 0.21% of their portfolio | 7.2k $212.5k | First filing |
| Centennial Advisors, LLC 0.27% of their portfolio | 7.0k $206.4k | First filing |
| Amplius Wealth Advisors, LLC 0.02% of their portfolio | 6.9k $203.7k | Unchanged |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 6.8k $201.2k | New |
| Financial Network Wealth Advisors LLC 0.15% of their portfolio | 4.8k $142.4k | Unchanged |
| IFP Advisors, Inc 0.00% of their portfolio | 4.8k $140.9k | Added +71 |
| AdvisorNet Financial, Inc 0.01% of their portfolio | 4.0k $119.0k | Unchanged |
| Capital Investment Advisory Services, LLC 0.01% of their portfolio | 4.0k $118.4k | Unchanged |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 3.9k $115.9k | Reduced -7.9k |
| CENTAURUS FINANCIAL, INC. 0.01% of their portfolio | 3.9k $115.0k | Unchanged |
| RED REEF ADVISORS LLC 0.11% of their portfolio | 3.8k $112.1k | First filing |
| Lloyd Advisory Services, LLC. 0.04% of their portfolio | 3.7k $109.5k | New |
| CoreCap Advisors, LLC 0.00% of their portfolio | 3.3k $98.8k | Unchanged |
| Keating Financial Advisory Services, Inc. 0.01% of their portfolio | 2.7k $79.7k | First filing |
| BARCLAYS PLC 0.00% of their portfolio | 2.3k $67.1k | New |
| CX Institutional 0.00% of their portfolio | 2.0k $60.0k | New |
| SageView Advisory Group, LLC 0.00% of their portfolio | 2.0k $58.4k | New |
| MORGAN STANLEY 0.00% of their portfolio | 1.6k $48.6k | Unchanged |
| CWM, LLC 0.00% of their portfolio | 661 $20.0k | Reduced -337 |
| INTERNATIONAL ASSETS INVESTMENT MANAGEMENT, LLC 0.00% of their portfolio | 594 $17.6k | New |
| Capital Analysts, LLC 0.00% of their portfolio | 523 $15.0k | Unchanged |
| Parallel Advisors, LLC 0.00% of their portfolio | 500 $14.8k | Unchanged |
| Networth Advisors, LLC 0.01% of their portfolio | 496 $14.7k | First filing |
| Noble Wealth Management PBC 0.01% of their portfolio | 426 $12.6k | Reduced -1.3k |
| Pinnacle Wealth Planning Services, Inc. 0.00% of their portfolio | 156 $4.6k | New |
| Global Retirement Partners, LLC 0.00% of their portfolio | 100 $3.0k | Unchanged |
| Triumph Capital Management 0.00% of their portfolio | 40 $1.2k | Reduced -8.9k |
| ASSETMARK, INC 0.00% of their portfolio | 38 $1.1k | Unchanged |