INNOVATOR ETFS TRUST TJUL
EQUITY DEF PROTN · ETP · CUSIP 45783Y541
80
institutional holders
+1 vs Q2 2025
4.2m
shares reported held*
$123.0mreported value*
11 new
25 added
24 reduced
11 sold out
net bought ≈ $3.6m (+124.2k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $29.23.
Trends to Q3 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2023 | 62 |
| Q4 2023 | 87 |
| Q1 2024 | 90 |
| Q2 2024 | 90 |
| Q3 2024 | 90 |
| Q4 2024 | 92 |
| Q1 2025 | 85 |
| Q2 2025 | 79 |
| Q3 2025 | 80 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2023 | 54 | 16 |
| Q1 2024 | 35 | 33 |
| Q2 2024 | 16 | 40 |
| Q3 2024 | 23 | 41 |
| Q4 2024 | 16 | 50 |
| Q1 2025 | 14 | 51 |
| Q2 2025 | 16 | 46 |
| Q3 2025 | 36 | 35 |
Biggest buyers
| Brookstone Capital Management | Added | +94.0k |
| AE Wealth Management LLC | Added | +49.9k |
| Cypress Wealth Services, LLC | New | +34.9k |
| RAYMOND JAMES FINANCIAL INC | Added | +29.5k |
| Cetera Investment Advisers | Added | +28.1k |
| HOWARD BAILEY SECURITIES, LLC | New | +26.5k |
| Csenge Advisory Group | New | +24.2k |
| Atlantic Private Wealth, LLC | New | +22.8k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | +20.4k |
| Gradient Investments LLC | Added | +20.1k |
Biggest sellers
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -75.2k |
| OLD MISSION CAPITAL LLC | Reduced | -46.1k |
| Kestra Advisory Services, LLC | Reduced | -33.3k |
| Bison Wealth, LLC | Sold out | -32.8k |
| UBS Group AG | Reduced | -28.6k |
| JANE STREET GROUP, LLC | Sold out | -23.1k |
| KFG WEALTH MANAGEMENT, LLC | Reduced | -13.8k |
| Lion Street Advisors, LLC | Sold out | -13.4k |
| Kingsview Wealth Management, LLC | Sold out | -11.1k |
| IFG Advisory, LLC | Sold out | -10.2k |
Holders, Q3 2025
| Manager | Shares | Change |
|---|---|---|
| Gradient Investments LLC 0.47% of their portfolio | 953.4k $27.9m | Added +20.1k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio | 608.3k $17.8m | Reduced -75.2k |
| Vishria Bird Financial Group, LLC 2.19% of their portfolio | 381.5k $11.2m | Reduced -964 |
| Bullseye Investment Management, LLC 3.36% of their portfolio | 196.9k $5.5m | Unchanged |
| Brookstone Capital Management 0.06% of their portfolio | 183.5k $5.4m | Added +94.0k |
| Mattson Financial Services, LLC 0.77% of their portfolio | 110.5k $3.2m | Added +3.4k |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 107.2k $3.1m | Added +11.1k |
| Brown Financial Advisors 1.10% of their portfolio | 101.5k $3.0m | Added +800 |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 91.1k $2.7m | Reduced -4.6k |
| KFG WEALTH MANAGEMENT, LLC 0.36% of their portfolio | 84.2k $2.5m | Reduced -13.8k |
| Cetera Investment Advisers 0.00% of their portfolio | 72.2k $2.1m | Added +28.1k |
| AE Wealth Management LLC 0.01% of their portfolio | 65.4k $1.9m | Added +49.9k |
| MGO ONE SEVEN LLC 0.04% of their portfolio | 64.3k $1.9m | Unchanged |
| Syntegra Private Wealth Group, LLC 0.17% of their portfolio | 62.9k $1.8m | Added +1.6k |
| LPL Financial LLC 0.00% of their portfolio | 59.9k $1.8m | Added +827 |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 56.9k $1.7m | Reduced -33.3k |
| Diligent Investors, LLC 0.39% of their portfolio | 52.4k $1.5m | Reduced -5.0k |
| MTM FINANCIAL GROUP, LLC 0.69% of their portfolio | 47.6k $1.4m | Reduced -731 |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 42.6k $1.2m | Added +7.9k |
| HighTower Advisors, LLC 0.00% of their portfolio | 41.7k $1.2m | Added +6.0k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 38.5k $1.1m | Added +20.4k |
| BRASS TAX WEALTH MANAGEMENT, INC 0.18% of their portfolio | 36.5k $1.1m | Added +3.6k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 35.0k $1.0m | Added +29.5k |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 35.0k $1.0m | Added +10.5k |
| Cypress Wealth Services, LLC 0.17% of their portfolio | 34.9k $1.0m | New |
| KINGSWOOD WEALTH ADVISORS, LLC 0.06% of their portfolio | 34.3k $1.0m | Reduced -1.3k |
| Farther Finance Advisors, LLC 0.01% of their portfolio | 29.2k $854.2k | Reduced -203 |
| HOWARD BAILEY SECURITIES, LLC 0.22% of their portfolio | 26.5k $777.5k | New |
| Vantage Financial Partners, LLC 0.16% of their portfolio | 25.7k $751.5k | Added +5.0k |
| Trek Financial, LLC 0.04% of their portfolio | 25.2k $738.5k | Reduced -3.2k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 25.1k $735.3k | Added +659 |
| Csenge Advisory Group 0.03% of their portfolio | 24.2k $709.0k | New |
| LAKE STREET PRIVATE WEALTH, LLC 0.09% of their portfolio | 23.9k $699.9k | Reduced -8.6k |
| Main Street Financial Solutions, LLC 0.04% of their portfolio | 23.7k $694.3k | Reduced -3.8k |
| Atlantic Private Wealth, LLC 0.43% of their portfolio | 22.8k $667.6k | New |
| A4 Wealth Advisors LLC 0.56% of their portfolio | 22.8k $667.5k | First filing |
| Spire Wealth Management 0.02% of their portfolio | 22.7k $664.3k | Reduced -1.6k |
| CENTRAL VALLEY ADVISORS, LLC 0.20% of their portfolio | 21.7k $634.3k | Unchanged |
| Paladin Wealth, LLC 0.43% of their portfolio | 20.4k $597.8k | Added +1.3k |
| NewEdge Advisors, LLC 0.00% of their portfolio | 17.3k $505.3k | Reduced -500 |
| Focus Partners Wealth 0.00% of their portfolio | 16.1k $471.3k | Reduced -773 |
| GWN SECURITIES INC. 0.10% of their portfolio | 14.9k $437.5k | Added +499 |
| Sound Income Strategies, LLC 0.02% of their portfolio | 14.6k $427.6k | New |
| OLD MISSION CAPITAL LLC 0.01% of their portfolio | 13.6k $399.2k | Reduced -46.1k |
| Three Seasons Wealth, LLC 0.04% of their portfolio | 13.6k $397.8k | Added +3.1k |
| Maia Wealth LLC 0.07% of their portfolio | 13.3k $390.0k | Reduced -508 |
| Beacon Financial Advisory LLC 0.08% of their portfolio | 11.9k $349.4k | Unchanged |
| Sunbelt Securities, Inc. 0.02% of their portfolio | 11.9k $348.9k | Reduced -2.6k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 11.8k $346.1k | Added +2.4k |
| Castle Rock Wealth Management, LLC 0.07% of their portfolio | 10.6k $312.1k | Unchanged |
| Tradition Wealth Management, LLC 0.02% of their portfolio | 10.1k $295.5k | New |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 9.8k $287.0k | Unchanged |
| HARBOUR INVESTMENTS, INC. 0.01% of their portfolio | 9.7k $283.0k | Reduced -4.2k |
| Pine Harbor Wealth Management, LLC 0.09% of their portfolio | 9.6k $282.5k | New |
| Triumph Capital Management 0.07% of their portfolio | 8.9k $261.5k | Reduced -1.3k |
| Prostatis Group LLC 0.06% of their portfolio | 8.7k $254.1k | New |
| Mutual Advisors, LLC 0.01% of their portfolio | 8.6k $254.1k | New |
| Patriot Financial Group Insurance Agency, LLC 0.03% of their portfolio | 8.4k $246.0k | Added +1.1k |
| Sigma Planning Corp 0.01% of their portfolio | 8.3k $244.1k | Unchanged |
| Strategic Blueprint, LLC 0.01% of their portfolio | 8.2k $240.1k | Reduced -3.1k |
| Plotkin Financial Advisors, LLC 0.11% of their portfolio | 7.8k $228.5k | Reduced -3.2k |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 7.8k $228.1k | New |
| Amplius Wealth Advisors, LLC 0.02% of their portfolio | 6.9k $201.6k | Reduced -1.5k |
| Financial Network Wealth Advisors LLC 0.15% of their portfolio | 4.8k $140.9k | Added +3.5k |
| IFP Advisors, Inc 0.00% of their portfolio | 4.7k $137.4k | Added +46 |
| AdvisorNet Financial, Inc 0.01% of their portfolio | 4.0k $117.7k | Unchanged |
| Capital Investment Advisory Services, LLC 0.01% of their portfolio | 4.0k $117.1k | Unchanged |
| CENTAURUS FINANCIAL, INC. 0.01% of their portfolio | 3.9k $114.0k | Unchanged |
| CoreCap Advisors, LLC 0.00% of their portfolio | 3.3k $97.8k | Unchanged |
| UBS Group AG 0.00% of their portfolio | 1.8k $51.3k | Reduced -28.6k |
| Noble Wealth Management PBC 0.03% of their portfolio | 1.7k $49.8k | First filing |
| MORGAN STANLEY 0.00% of their portfolio | 1.6k $48.1k | Added +94 |
| BANK OF MONTREAL /CAN/ 0.00% of their portfolio | 1.5k $43.9k | Unchanged |
| CWM, LLC 0.00% of their portfolio | 998 $29.0k | New |
| Capital Analysts, LLC 0.00% of their portfolio | 523 $15.0k | Unchanged |
| Parallel Advisors, LLC 0.00% of their portfolio | 500 $14.6k | Unchanged |
| PRINCIPAL SECURITIES, INC. 0.00% of their portfolio | 445 $13.0k | Unchanged |
| MAI Capital Management 0.00% of their portfolio | 203 $5.9k | Unchanged |
| Global Retirement Partners, LLC 0.00% of their portfolio | 100 $2.9k | Unchanged |
| ASSETMARK, INC 0.00% of their portfolio | 38 $1.1k | Unchanged |