INNOVATOR ETFS TRUST TJUL
EQUITY DEF PROTN · ETP · CUSIP 45783Y541
79
institutional holders
-6 vs Q1 2025
4.1m
shares reported held*
$116.3mreported value*
7 new
9 added
33 reduced
13 sold out
net sold ≈ $9.4m (-326.1k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $28.66.
Trends to Q2 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2023 | 62 |
| Q4 2023 | 87 |
| Q1 2024 | 90 |
| Q2 2024 | 90 |
| Q3 2024 | 90 |
| Q4 2024 | 92 |
| Q1 2025 | 85 |
| Q2 2025 | 79 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2023 | 54 | 16 |
| Q1 2024 | 35 | 33 |
| Q2 2024 | 16 | 40 |
| Q3 2024 | 23 | 41 |
| Q4 2024 | 16 | 50 |
| Q1 2025 | 14 | 51 |
| Q2 2025 | 16 | 46 |
Biggest buyers
| OLD MISSION CAPITAL LLC | New | +59.7k |
| JANE STREET GROUP, LLC | New | +23.1k |
| Kestra Advisory Services, LLC | Added | +15.5k |
| UBS Group AG | Added | +10.7k |
| IFG Advisory, LLC | New | +10.2k |
| LPL Financial LLC | Added | +7.1k |
| RAYMOND JAMES FINANCIAL INC | New | +5.5k |
| BANK OF MONTREAL /CAN/ | New | +1.5k |
| Triumph Capital Management | Added | +926 |
| Cambridge Investment Research Advisors, Inc. | Added | +715 |
Biggest sellers
| Strategic Blueprint, LLC | Reduced | -157.4k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -57.6k |
| CENTAURUS FINANCIAL, INC. | Reduced | -39.5k |
| Foundations Investment Advisors, LLC | Sold out | -20.3k |
| FSA Advisors, Inc. | Sold out | -19.9k |
| Cerity Partners LLC | Sold out | -19.2k |
| AssuredPartners Investment Advisors, LLC | Sold out | -13.6k |
| Prostatis Group LLC | Sold out | -11.0k |
| HARBOUR INVESTMENTS, INC. | Reduced | -10.6k |
| Pine Harbor Wealth Management, LLC | Sold out | -10.4k |
Holders, Q2 2025
| Manager | Shares | Change |
|---|---|---|
| Gradient Investments LLC 0.49% of their portfolio | 933.3k $26.8m | Reduced -10.4k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.03% of their portfolio | 683.5k $19.6m | Reduced -10.1k |
| Vishria Bird Financial Group, LLC 3.65% of their portfolio | 382.4k $11.0m | Reduced -7.4k |
| Bullseye Investment Management, LLC 3.36% of their portfolio | 196.9k $5.5m | Unchanged |
| Mattson Financial Services, LLC 0.83% of their portfolio | 107.1k $3.1m | Reduced -388 |
| Brown Financial Advisors 1.13% of their portfolio | 100.7k $2.9m | Reduced -3.2k |
| KFG WEALTH MANAGEMENT, LLC 0.45% of their portfolio | 98.0k $2.8m | Reduced -5.7k |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 96.1k $2.8m | Reduced -6.1k |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 95.8k $2.7m | Added +715 |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 90.2k $2.6m | Added +15.5k |
| Brookstone Capital Management 0.03% of their portfolio | 89.5k $2.6m | Reduced -326 |
| MGO ONE SEVEN LLC 0.06% of their portfolio | 64.3k $1.8m | Reduced -2.0k |
| Syntegra Private Wealth Group, LLC 0.18% of their portfolio | 61.3k $1.8m | Unchanged |
| OLD MISSION CAPITAL LLC 0.05% of their portfolio | 59.7k $1.7m | New |
| LPL Financial LLC 0.00% of their portfolio | 59.1k $1.7m | Added +7.1k |
| Diligent Investors, LLC 0.39% of their portfolio | 57.4k $1.6m | Unchanged |
| MTM FINANCIAL GROUP, LLC 0.75% of their portfolio | 48.3k $1.4m | Reduced -768 |
| Cetera Investment Advisers 0.00% of their portfolio | 44.1k $1.3m | Reduced -2.7k |
| HighTower Advisors, LLC 0.00% of their portfolio | 35.7k $1.0m | Reduced -232 |
| KINGSWOOD WEALTH ADVISORS, LLC 0.08% of their portfolio | 35.5k $1.0m | Reduced -453 |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 34.6k $993.2k | Added +346 |
| BRASS TAX WEALTH MANAGEMENT, INC 0.18% of their portfolio | 32.9k $943.9k | Reduced -20 |
| Bison Wealth, LLC 0.07% of their portfolio | 32.8k $940.5k | Added +641 |
| LAKE STREET PRIVATE WEALTH, LLC 0.13% of their portfolio | 32.5k $932.9k | Reduced -3.8k |
| UBS Group AG 0.00% of their portfolio | 30.4k $871.9k | Added +10.7k |
| Farther Finance Advisors, LLC 0.02% of their portfolio | 29.4k $842.6k | Reduced -3 |
| Trek Financial, LLC 0.05% of their portfolio | 28.5k $816.8k | Reduced -379 |
| Main Street Financial Solutions, LLC 0.06% of their portfolio | 27.5k $789.2k | Unchanged |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 24.5k $703.0k | Reduced -4.7k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 24.4k $700.5k | Unchanged |
| Spire Wealth Management 0.03% of their portfolio | 24.3k $696.7k | Reduced -1.9k |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 23.1k $663.2k | New |
| CENTRAL VALLEY ADVISORS, LLC 0.21% of their portfolio | 21.7k $621.4k | Unchanged |
| Vantage Financial Partners, LLC 0.14% of their portfolio | 20.6k $592.1k | Unchanged |
| Paladin Wealth, LLC 0.43% of their portfolio | 19.1k $548.0k | Reduced -476 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 18.1k $519.3k | Reduced -57.6k |
| NewEdge Advisors, LLC 0.00% of their portfolio | 17.8k $509.3k | Reduced -1.8k |
| Focus Partners Wealth 0.00% of their portfolio | 16.9k $483.9k | Unchanged |
| AE Wealth Management LLC 0.00% of their portfolio | 15.6k $446.4k | Added +501 |
| Sunbelt Securities, Inc. 0.04% of their portfolio | 14.5k $402.4k | Added +165 |
| GWN SECURITIES INC. 0.08% of their portfolio | 14.4k $414.3k | Reduced -3 |
| HARBOUR INVESTMENTS, INC. 0.01% of their portfolio | 13.8k $397.4k | Reduced -10.6k |
| Maia Wealth LLC 0.08% of their portfolio | 13.8k $394.9k | Reduced -132 |
| Lion Street Advisors, LLC 0.12% of their portfolio | 13.4k $385.4k | Unchanged |
| Beacon Financial Advisory LLC 0.09% of their portfolio | 11.9k $342.3k | Unchanged |
| Strategic Blueprint, LLC 0.02% of their portfolio | 11.3k $325.6k | Reduced -157.4k |
| Kingsview Wealth Management, LLC 0.01% of their portfolio | 11.1k $318.1k | Unchanged |
| Plotkin Financial Advisors, LLC 0.17% of their portfolio | 11.0k $315.2k | Reduced -3.2k |
| Castle Rock Wealth Management, LLC 0.07% of their portfolio | 10.6k $305.8k | Unchanged |
| Three Seasons Wealth, LLC 0.03% of their portfolio | 10.5k $299.9k | Unchanged |
| Triumph Capital Management 0.09% of their portfolio | 10.2k $293.0k | Added +926 |
| IFG Advisory, LLC 0.01% of their portfolio | 10.2k $291.5k | New |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 9.8k $281.0k | Unchanged |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 9.4k $269.4k | Reduced -623 |
| Amplius Wealth Advisors, LLC 0.02% of their portfolio | 8.4k $241.9k | Unchanged |
| Sigma Planning Corp 0.01% of their portfolio | 8.3k $239.2k | Unchanged |
| Patriot Financial Group Insurance Agency, LLC 0.02% of their portfolio | 7.3k $209.4k | Unchanged |
| BARCLAYS PLC 0.00% of their portfolio | 6.9k $198.0k | Reduced -263 |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 5.5k $157.5k | New |
| Wood Tarver Financial Group, LLC 0.04% of their portfolio | 5.0k $143.0k | Unchanged |
| IFP Advisors, Inc 0.00% of their portfolio | 4.6k $133.3k | Reduced -955 |
| AdvisorNet Financial, Inc 0.01% of their portfolio | 4.0k $115.3k | Unchanged |
| Capital Investment Advisory Services, LLC 0.01% of their portfolio | 4.0k $114.8k | Unchanged |
| CENTAURUS FINANCIAL, INC. 0.01% of their portfolio | 3.9k $112.0k | Reduced -39.5k |
| CoreCap Advisors, LLC 0.00% of their portfolio | 3.3k $95.8k | Unchanged |
| INVESTMENT MANAGEMENT CORP /VA/ /ADV 0.06% of their portfolio | 2.3k $66.5k | Unchanged |
| MORGAN STANLEY 0.00% of their portfolio | 1.5k $44.4k | Unchanged |
| BANK OF MONTREAL /CAN/ 0.00% of their portfolio | 1.5k $43.0k | New |
| Financial Network Wealth Advisors LLC 0.05% of their portfolio | 1.3k $38.2k | Reduced -100 |
| Capital Analysts, LLC 0.00% of their portfolio | 523 $15.0k | Unchanged |
| Parallel Advisors, LLC 0.00% of their portfolio | 500 $14.3k | Unchanged |
| Allworth Financial LP 0.00% of their portfolio | 450 $12.9k | New |
| PRINCIPAL SECURITIES, INC. 0.00% of their portfolio | 445 $12.8k | Reduced -122 |
| MAI Capital Management 0.00% of their portfolio | 203 $5.8k | Unchanged |
| Sterling Capital Management LLC 0.00% of their portfolio | 123 $3.5k | Unchanged |
| Global Retirement Partners, LLC 0.00% of their portfolio | 100 $2.9k | First filing |
| ASSETMARK, INC 0.00% of their portfolio | 38 $1.1k | Unchanged |
| Financial Management Professionals, Inc. 0.00% of their portfolio | 17 $488 | New |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. — of their portfolio | 0 $0 | Unchanged |