INNOVATOR ETFS TRUST ISEP
INNOVATOR INTER · ETP · CUSIP 45783Y533
69
institutional holders
+4 vs Q3 2025
2.4m
shares reported held*
$79.8mreported value*
5 new
10 added
23 reduced
3 sold out
net sold ≈ $25.6m (-786.9k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $32.67.
Trends to Q4 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2023 | 11 |
| Q4 2023 | 23 |
| Q1 2024 | 24 |
| Q2 2024 | 26 |
| Q3 2024 | 41 |
| Q4 2024 | 44 |
| Q1 2025 | 46 |
| Q2 2025 | 54 |
| Q3 2025 | 65 |
| Q4 2025 | 69 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2024 | 7 | 8 |
| Q2 2024 | 5 | 11 |
| Q3 2024 | 28 | 9 |
| Q4 2024 | 24 | 17 |
| Q1 2025 | 21 | 17 |
| Q2 2025 | 21 | 21 |
| Q3 2025 | 46 | 19 |
| Q4 2025 | 15 | 26 |
Biggest buyers
| SageView Advisory Group, LLC | Added | +45.5k |
| Gradient Investments LLC | Added | +21.0k |
| GOLDMAN SACHS GROUP INC | New | +18.7k |
| Focus Partners Wealth | New | +15.5k |
| Janney Montgomery Scott LLC | Added | +7.9k |
| Dana Investment Advisors, Inc. | New | +7.7k |
| Worth Financial Advisory Group, LLC | Added | +6.8k |
| Rothschild Wealth LLC | New | +6.5k |
| BCS Wealth Management | New | +6.4k |
| CreativeOne Wealth, LLC | Added | +990 |
Biggest sellers
| Ferguson Shapiro LLC | Reduced | -438.5k |
| JANE STREET GROUP, LLC | Sold out | -351.6k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -38.9k |
| Sigma Planning Corp | Reduced | -21.7k |
| KFG WEALTH MANAGEMENT, LLC | Reduced | -20.9k |
| NorthCoast Asset Management LLC | Sold out | -15.5k |
| MGO ONE SEVEN LLC | Reduced | -11.0k |
| RAYMOND JAMES FINANCIAL INC | Reduced | -10.9k |
| SECURED RETIREMENT ADVISORS, LLC | Reduced | -3.5k |
| Americana Partners, LLC | Reduced | -3.2k |
Holders, Q4 2025
| Manager | Shares | Change |
|---|---|---|
| Gradient Investments LLC 0.40% of their portfolio | 768.5k $25.0m | Added +21.0k |
| SageView Advisory Group, LLC 0.25% of their portfolio | 229.6k $7.5m | Added +45.5k |
| Janney Montgomery Scott LLC 0.01% of their portfolio | 200.2k $6.5m | Added +7.9k |
| Safe Harbor Wealth Advisors, LLC 5.35% of their portfolio | 163.6k $5.5m | First filing |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 85.8k $2.8m | Added +661 |
| Americana Partners, LLC 0.07% of their portfolio | 77.5k $2.5m | Reduced -3.2k |
| Cetera Investment Advisers 0.00% of their portfolio | 68.6k $2.2m | Added +234 |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 67.3k $2.2m | Reduced -10.9k |
| CORRADO ADVISORS, LLC 0.99% of their portfolio | 60.7k $2.0m | Reduced -350 |
| Fragasso Financial Advisors Inc 0.09% of their portfolio | 45.1k $1.5m | Reduced -1.6k |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 36.1k $1.2m | Reduced -2.0k |
| Sigma Planning Corp 0.03% of their portfolio | 33.4k $1.1m | Reduced -21.7k |
| KFG WEALTH MANAGEMENT, LLC 0.14% of their portfolio | 32.4k $1.1m | Reduced -20.9k |
| CreativeOne Wealth, LLC 0.03% of their portfolio | 32.0k $1.0m | Added +990 |
| HighTower Advisors, LLC 0.00% of their portfolio | 28.7k $936.9k | Reduced -618 |
| Kestra Advisory Services, LLC 0.00% of their portfolio | 27.0k $881.6k | Unchanged |
| Soltis Investment Advisors LLC 0.06% of their portfolio | 26.6k $867.2k | Reduced -881 |
| SECURED RETIREMENT ADVISORS, LLC 0.46% of their portfolio | 25.1k $818.9k | Reduced -3.5k |
| Ferguson Shapiro LLC 0.25% of their portfolio | 24.7k $804.8k | Reduced -438.5k |
| Diligent Investors, LLC 0.19% of their portfolio | 23.3k $760.9k | Unchanged |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 18.7k $610.5k | New |
| PFS Partners, LLC 0.27% of their portfolio | 18.4k $598.7k | Unchanged |
| Berger Financial Group, Inc 0.03% of their portfolio | 16.7k $542.8k | Unchanged |
| AdvisorNet Financial, Inc 0.03% of their portfolio | 16.2k $529.3k | Unchanged |
| Focus Partners Wealth 0.00% of their portfolio | 15.5k $506.1k | New |
| HARBOUR INVESTMENTS, INC. 0.01% of their portfolio | 14.8k $481.6k | Added +965 |
| Frisch Financial Group, Inc. 0.10% of their portfolio | 14.2k $461.5k | Unchanged |
| CYPRESS FINANCIAL PLANNING LLC 0.12% of their portfolio | 13.2k $430.3k | Reduced -220 |
| Worth Financial Advisory Group, LLC 0.21% of their portfolio | 13.1k $428.3k | Added +6.8k |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 12.7k $413.6k | Reduced -82 |
| WPWealth LLP 0.06% of their portfolio | 12.4k $405.7k | Unchanged |
| Liberty Atlantic Advisors LLC 0.37% of their portfolio | 11.6k $378.2k | First filing |
| Cerity Partners LLC 0.00% of their portfolio | 11.4k $370.5k | Unchanged |
| Snowden Capital Advisors LLC 0.01% of their portfolio | 10.2k $332.6k | Unchanged |
| MGO ONE SEVEN LLC 0.01% of their portfolio | 10.1k $328.9k | Reduced -11.0k |
| Straight Path Wealth Management 0.08% of their portfolio | 9.6k $312.3k | Unchanged |
| Advus Financial Partners, LLC 0.08% of their portfolio | 9.6k $312.1k | Unchanged |
| Brown Financial Advisors 0.11% of their portfolio | 9.4k $306.6k | Reduced -430 |
| MAI Capital Management 0.00% of their portfolio | 9.3k $303.9k | Reduced -32 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 8.7k $284.1k | Reduced -38.9k |
| Clear Point Advisors Inc. 0.22% of their portfolio | 8.7k $283.1k | Reduced -520 |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 8.6k $280.1k | Reduced -1.1k |
| Beacon Financial Advisory LLC 0.06% of their portfolio | 8.1k $263.4k | Unchanged |
| RIVERCHASE WEALTH MANAGEMENT, LLC 0.14% of their portfolio | 8.0k $260.2k | Unchanged |
| Cresset Asset Management, LLC 0.00% of their portfolio | 8.0k $259.8k | Unchanged |
| Dana Investment Advisors, Inc. 0.01% of their portfolio | 7.7k $252.0k | New |
| SCS Capital Management LLC 0.00% of their portfolio | 7.7k $249.5k | Unchanged |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 7.4k $241.0k | Added +376 |
| Lantz Financial LLC 0.05% of their portfolio | 7.1k $230.9k | Unchanged |
| GILL CAPITAL PARTNERS, LLC 0.07% of their portfolio | 7.0k $228.1k | Unchanged |
| Paladin Wealth, LLC 0.16% of their portfolio | 7.0k $228.0k | Reduced -334 |
| FIDUCIARY FINANCIAL GROUP, LLC 0.03% of their portfolio | 7.0k $227.0k | Unchanged |
| Rothschild Wealth LLC 0.02% of their portfolio | 6.5k $212.1k | New |
| BCS Wealth Management 0.02% of their portfolio | 6.4k $209.4k | New |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 6.1k $197.8k | Unchanged |
| DHJJ Financial Advisors, Ltd. 0.05% of their portfolio | 4.6k $149.3k | Unchanged |
| CoreCap Advisors, LLC 0.00% of their portfolio | 3.3k $108.5k | Unchanged |
| Annis Gardner Whiting Capital Advisors, LLC 0.01% of their portfolio | 2.4k $78.1k | Unchanged |
| SIGNATUREFD, LLC 0.00% of their portfolio | 2.3k $76.1k | Unchanged |
| IFP Advisors, Inc 0.00% of their portfolio | 1.2k $39.0k | Reduced -330 |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 1.1k $36.7k | Reduced -1.7k |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 1.0k $33.8k | Added +960 |
| Capital Analysts, LLC 0.00% of their portfolio | 900 $29.0k | Unchanged |
| Noble Wealth Management PBC 0.01% of their portfolio | 500 $16.3k | Unchanged |
| EverSource Wealth Advisors, LLC 0.00% of their portfolio | 467 $15.2k | Unchanged |
| LANARK FINANCIAL, INC. 0.00% of their portfolio | 401 $13.1k | Unchanged |
| UBS Group AG 0.00% of their portfolio | 181 $5.9k | Reduced -396 |
| AE Wealth Management LLC 0.00% of their portfolio | 181 $5.9k | Unchanged |
| Financial Network Wealth Advisors LLC 0.01% of their portfolio | 158 $5.2k | Unchanged |