INNOVATOR ETFS TRUST OCTH
PREM INC 20 BARR · ETP · CUSIP 45783Y525
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $24.00.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q4 2023 | 12 |
| Q1 2024 | 17 |
| Q2 2024 | 19 |
| Q3 2024 | 21 |
| Q4 2024 | 19 |
| Q1 2025 | 21 |
| Q2 2025 | 21 |
| Q3 2025 | 17 |
| Q4 2025 | 27 |
| Q1 2026 | 21 |
| Q2 2026 | 20 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 11 | 10 |
| Q4 2024 | 7 | 12 |
| Q1 2025 | 7 | 9 |
| Q2 2025 | 9 | 7 |
| Q3 2025 | 4 | 10 |
| Q4 2025 | 18 | 5 |
| Q1 2026 | 10 | 12 |
| Q2 2026 | 7 | 7 |
Biggest buyers
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | +59.9k |
| Soltis Investment Advisors LLC | New | +10.4k |
| UBS Group AG | Added | +965 |
| Whipplewood Advisors, LLC | Added | +505 |
| Valtinson Bruner Financial Planning LLC | Added | +241 |
| Wealthspire Retirement, LLC | Added | +207 |
| Allworth Financial LP | Added | +129 |
Biggest sellers
| HARBOUR INVESTMENTS, INC. | Reduced | -51.2k |
| Brookstone Capital Management | Sold out | -46.6k |
| OLD MISSION CAPITAL LLC | Reduced | -19.6k |
| Outlook Wealth Advisors, LLC | Reduced | -1.7k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -696 |
| CoreCap Advisors, LLC | Reduced | -117 |
| Foundations Investment Advisors, LLC | Reduced | -14 |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (0.8%, 2026-07-02)
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 94.7k $2.3m | Added +59.9k |
| HARBOUR INVESTMENTS, INC. 0.03% of their portfolio | 91.6k $2.2m | Reduced -51.2k |
| Outlook Wealth Advisors, LLC 0.22% of their portfolio | 43.0k $1.0m | Reduced -1.7k |
| Trek Financial, LLC 0.05% of their portfolio | 38.6k $925.6k | Unchanged |
| Whipplewood Advisors, LLC 0.53% of their portfolio | 32.5k $780.8k | Added +505 |
| MTM FINANCIAL GROUP, LLC 0.22% of their portfolio | 21.7k $519.9k | Unchanged |
| Valtinson Bruner Financial Planning LLC 0.10% of their portfolio | 17.0k $408.1k | Added +241 |
| Wealthspire Retirement, LLC 0.02% of their portfolio | 15.6k $375.4k | Added +207 |
| Allworth Financial LP 0.00% of their portfolio | 11.1k $266.8k | Added +129 |
| Foundations Investment Advisors, LLC 0.00% of their portfolio | 11.0k $264.9k | Reduced -14 |
| OLD MISSION CAPITAL LLC 0.01% of their portfolio | 10.5k $252.4k | Reduced -19.6k |
| Soltis Investment Advisors LLC 0.01% of their portfolio | 10.4k $250.1k | New |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 10.3k $246.0k | Reduced -696 |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 4.3k $103.7k | Unchanged |
| HARBOR INVESTMENT ADVISORY, LLC 0.01% of their portfolio | 4.2k $101.0k | Unchanged |
| UBS Group AG 0.00% of their portfolio | 1.2k $29.6k | Added +965 |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio | 800 $19.2k | Unchanged |
| Pinnacle Wealth Planning Services, Inc. 0.00% of their portfolio | 514 $12.3k | Unchanged |
| CoreCap Advisors, LLC 0.00% of their portfolio | 401 $9.6k | Reduced -117 |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 122 $2.9k | Unchanged |