INNOVATOR ETFS TRUST EALT
INNOVATOR US EQ · ETP · CUSIP 45783Y475
61
institutional holders
+5 vs Q4 2025
3.2m
shares reported held*
$109.1mreported value*
8 new
26 added
22 reduced
3 sold out
net bought ≈ $4.7m (+140.9k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($508.9k this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $33.59.
Trends to Q1 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q4 2023 | 6 |
| Q1 2024 | 13 |
| Q2 2024 | 23 |
| Q3 2024 | 27 |
| Q4 2024 | 31 |
| Q1 2025 | 47 |
| Q2 2025 | 50 |
| Q3 2025 | 52 |
| Q4 2025 | 56 |
| Q1 2026 | 61 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2024 | 19 | 4 |
| Q3 2024 | 21 | 6 |
| Q4 2024 | 22 | 8 |
| Q1 2025 | 35 | 10 |
| Q2 2025 | 28 | 26 |
| Q3 2025 | 36 | 16 |
| Q4 2025 | 34 | 17 |
| Q1 2026 | 34 | 25 |
Biggest buyers
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | +158.0k |
| CWM, LLC | Added | +69.5k |
| Triad Wealth Partners, LLC | Added | +41.7k |
| OSAIC HOLDINGS, INC. | Added | +41.2k |
| Orion Porfolio Solutions, LLC | Added | +34.4k |
| OLD MISSION CAPITAL LLC | Added | +27.6k |
| Visionary Wealth Advisors | Added | +19.9k |
| Brookstone Capital Management | Added | +19.3k |
| Farther Finance Advisors, LLC | Added | +16.9k |
| SIGNATURE ESTATE & INVESTMENT ADVISORS LLC | New | +16.2k |
Biggest sellers
| Mutual Advisors, LLC | Reduced | -187.5k |
| RAYMOND JAMES FINANCIAL INC | Reduced | -44.0k |
| JOURNEY RETIREMENT PLANNING & INVESTMENT MANAGEMENT LLC | Reduced | -41.9k |
| Cetera Investment Advisers | Reduced | -41.9k |
| Bright Futures Wealth Management, LLC. | Sold out | -26.5k |
| HARBOUR INVESTMENTS, INC. | Reduced | -26.4k |
| TABLEAUX LLC | Sold out | -25.7k |
| Arista Wealth Management, LLC | Reduced | -15.1k |
| Encompass More Asset Management | Reduced | -6.5k |
| Steward Partners Investment Advisory, LLC | Reduced | -6.3k |
Holders, Q1 2026
| Manager | Shares | Change |
|---|---|---|
| CWM, LLC 0.05% of their portfolio | 572.6k $19.2m | Added +69.5k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio | 349.6k $11.7m | Added +14.9k |
| Orion Porfolio Solutions, LLC 0.08% of their portfolio | 294.6k $9.9m | Added +34.4k |
| Brookstone Capital Management 0.08% of their portfolio | 215.9k $7.3m | Added +19.3k |
| SMART Wealth LLC 1.85% of their portfolio | 187.7k $6.3m | Reduced -4.1k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.01% of their portfolio | 180.3k $6.1m | Added +158.0k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 128.1k $4.3m | Reduced -44.0k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 107.3k $3.6m | Added +41.2k |
| Triad Wealth Partners, LLC 0.28% of their portfolio | 105.7k $3.6m | Added +41.7k |
| Farther Finance Advisors, LLC 0.03% of their portfolio | 81.7k $2.8m | Added +16.9k |
| Cetera Investment Advisers 0.00% of their portfolio | 73.7k $2.5m | Reduced -41.9k |
| Atria Investments, Inc 0.03% of their portfolio | 72.3k $2.4m | Added +11.1k |
| Mutual Advisors, LLC 0.05% of their portfolio | 71.4k $2.4m | Reduced -187.5k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 68.3k $2.3m | Added +14.3k |
| IHT Wealth Management, LLC 0.05% of their portfolio | 59.0k $2.0m | Added +2.3k |
| Ameritas Advisory Services, LLC 0.06% of their portfolio | 47.0k $1.6m | Reduced -1.8k |
| Encompass More Asset Management 0.25% of their portfolio | 44.1k $1.5m | Reduced -6.5k |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 40.8k $1.4m | Added +15.6k |
| Visionary Wealth Advisors 0.06% of their portfolio | 38.5k $1.3m | Added +19.9k |
| Brookwood Investment Group LLC 0.16% of their portfolio | 37.1k $1.2m | Added +3.3k |
| OLD MISSION CAPITAL LLC 0.03% of their portfolio | 37.1k $1.2m | Added +27.6k |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.07% of their portfolio | 35.0k $1.2m | Added +12.4k |
| RFG Advisory, LLC 0.02% of their portfolio | 33.0k $1.1m | Reduced -173 |
| LEE JOHNSON CAPITAL MANAGEMENT, LLC 0.38% of their portfolio | 31.9k $1.1m | Reduced -306 |
| JOURNEY RETIREMENT PLANNING & INVESTMENT MANAGEMENT LLC 0.76% of their portfolio | 25.7k $863.3k | Reduced -41.9k |
| SMITH, MOORE & CO. 0.05% of their portfolio | 20.2k $679.2k | Added +200 |
| BENJAMIN EDWARDS INC 0.01% of their portfolio | 18.8k $632.2k | Reduced -1.5k |
| Concurrent Investment Advisors, LLC 0.01% of their portfolio | 17.5k $587.3k | Added +3.9k |
| SIGNATURE ESTATE & INVESTMENT ADVISORS LLC 0.01% of their portfolio | 16.2k $544.7k | New |
| Sequent Planning LLC 0.13% of their portfolio | 15.7k $528.1k | Reduced -19 |
| Advyzon Investment Management, LLC 0.05% of their portfolio | 15.2k $508.9k | Added +1.4k |
| Arista Wealth Management, LLC 0.06% of their portfolio | 14.9k $502.1k | Reduced -15.1k |
| Stirlingshire Investments, Inc. 0.40% of their portfolio | 13.5k $454.6k | Reduced -18 |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 13.5k $452.8k | New |
| Hiley Hunt Wealth Management 0.18% of their portfolio | 12.3k $412.9k | Reduced -5.5k |
| SAGESPRING WEALTH PARTNERS, LLC 0.01% of their portfolio | 11.6k $390.1k | Unchanged |
| Financial Network Wealth Advisors LLC 0.37% of their portfolio | 10.7k $358.2k | Added +2.1k |
| Inspire Advisors, LLC 0.03% of their portfolio | 9.7k $325.5k | New |
| World Investment Advisors 0.00% of their portfolio | 9.0k $301.2k | New |
| Ausdal Financial Partners, Inc. 0.01% of their portfolio | 8.7k $292.2k | Added +731 |
| Kestra Advisory Services, LLC 0.00% of their portfolio | 8.5k $284.0k | Reduced -419 |
| Sanctuary Advisors, LLC 0.00% of their portfolio | 8.2k $274.9k | Unchanged |
| Claro Advisors Inc. 0.03% of their portfolio | 8.0k $269.1k | Added +200 |
| First Heartland Consultants, Inc. 0.02% of their portfolio | 7.9k $264.8k | Reduced -155 |
| Pinnacle Wealth Planning Services, Inc. 0.03% of their portfolio | 7.7k $259.4k | Reduced -639 |
| Vantage Point Financial LLC 0.09% of their portfolio | 7.6k $253.9k | Added +1.2k |
| Ashton Thomas Private Wealth, LLC 0.01% of their portfolio | 7.4k $247.8k | Added +1.3k |
| CRUX WEALTH ADVISORS 0.09% of their portfolio | 7.2k $241.6k | New |
| Foundations Investment Advisors, LLC 0.00% of their portfolio | 7.2k $241.3k | New |
| INDEPENDENT FINANCIAL GROUP, LLC 0.01% of their portfolio | 6.9k $230.2k | Reduced -3.3k |
| HRT FINANCIAL LP 0.00% of their portfolio | 6.5k $218.0k | New |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 6.3k $210.2k | Reduced -6.3k |
| First Commonwealth Financial Corp /PA/ 0.03% of their portfolio | 6.2k $209.2k | Unchanged |
| AE Wealth Management LLC 0.00% of their portfolio | 6.1k $204.0k | Added +257 |
| IFP Advisors, Inc 0.00% of their portfolio | 5.5k $185.2k | Added +815 |
| Sunbelt Securities, Inc. 0.01% of their portfolio | 5.0k $167.7k | Reduced -184 |
| Advisory Services Network, LLC 0.00% of their portfolio | 3.2k $107.8k | New |
| WOODARD & CO ASSET MANAGEMENT GROUP INC /ADV 0.00% of their portfolio | 892 $30.0k | Unchanged |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 467 $15.7k | Reduced -104 |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 467 $15.7k | Reduced -26.4k |
| Triumph Capital Management 0.00% of their portfolio | 400 $13.4k | Unchanged |