Vault-13

INNOVATOR ETFS TRUST ZALT

U S EQ 10 BUFFER · ETP · CUSIP 45783Y442

105 institutional holders +10 vs Q4 2025
24,624,09324.6m shares reported held*
$799.7mreported value*
21 new 49 added 24 reduced 9 sold out net bought ≈ $303.3m (+9.3m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($3.8k this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $32.48.

Trends to Q1 2026

Institutional holders

Managers reporting a position, each quarter

050100150Q4 23: 11Q1 24: 25Q2 24: 34Q3 24: 39Q4 24: 49Q1 25: 69Q2 25: 83Q3 25: 82Q4 25: 95Q1 26: 105105Q4 23Q2 24Q4 24Q2 25Q4 25Q1 26
Numbers
QuarterHolders
Q4 202311
Q1 202425
Q2 202434
Q3 202439
Q4 202449
Q1 202569
Q2 202583
Q3 202582
Q4 202595
Q1 2026105

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q2 24: 29 bought or addedQ2 24: 5 cut or sold outQ3 24: 32 bought or addedQ3 24: 10 cut or sold outQ3 24Q4 24: 41 bought or addedQ4 24: 9 cut or sold outQ1 25: 54 bought or addedQ1 25: 13 cut or sold outQ1 25Q2 25: 53 bought or addedQ2 25: 24 cut or sold outQ3 25: 56 bought or addedQ3 25: 22 cut or sold outQ3 25Q4 25: 59 bought or addedQ4 25: 27 cut or sold outQ1 26: 70 bought or addedQ1 26: 33 cut or sold outQ1 26
Numbers
QuarterBought or addedCut or sold out
Q2 2024295
Q3 20243210
Q4 2024419
Q1 20255413
Q2 20255324
Q3 20255622
Q4 20255927
Q1 20267033

Biggest buyers

Wealthquest Corp Added +4,662,358+4.7m
OLD MISSION CAPITAL LLC New +4,382,473+4.4m
SUSQUEHANNA INTERNATIONAL GROUP, LLP Added +424,181+424.2k
Beacon Pointe Advisors, LLC New +157,131+157.1k
JANE STREET GROUP, LLC New +50,069+50.1k
RAYMOND JAMES FINANCIAL INC Added +47,193+47.2k
Gladstone Institutional Advisory LLC Added +46,352+46.4k
Triumph Capital Management Added +35,472+35.5k
Sigma Planning Corp Added +30,071+30.1k
Sovran Advisors, LLC New +29,181+29.2k

Biggest sellers

PTM WEALTH MANAGEMENT, LLC Sold out -276,559-276.6k
OSAIC HOLDINGS, INC. Reduced -156,964-157.0k
Pallas Capital Advisors LLC Reduced -103,817-103.8k
CAPTRUST FINANCIAL ADVISORS Reduced -100,672-100.7k
C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors Reduced -61,986-62.0k
Grant Street Asset Management, Inc. Reduced -55,680-55.7k
INDEPENDENT FINANCIAL GROUP, LLC Reduced -37,134-37.1k
Orion Porfolio Solutions, LLC Sold out -28,389-28.4k
Diversify Advisory Services, LLC Sold out -23,055-23.1k
MML INVESTORS SERVICES, LLC Reduced -18,002-18.0k

Holders, Q1 2026

#ManagerLocationShares Value% of their portfolioChangeShares change
1 Wealthquest Corp 9.23% of their portfolio CINCINNATI, OH 7,765,3907.8m $252.4m $252.4m 9.23% Added +4.7m +4,662,358
2 OLD MISSION CAPITAL LLC 3.37% of their portfolio CHICAGO, IL 4,382,4734.4m $142.3m $142.3m 3.37% New
3 OSAIC HOLDINGS, INC. 0.06% of their portfolio SCOTTSDALE, AZ 1,303,2701.3m $42.3m $42.3m 0.06% Reduced -157.0k -156,964
4 HOLLENCREST CAPITAL MANAGEMENT 1.49% of their portfolio NEWPORT BEACH, CA 1,232,9611.2m $40.0m $40.0m 1.49% Added +8.4k +8,425
5 Grant Street Asset Management, Inc. 4.84% of their portfolio CANONSBURG, PA 773,231773.2k $25.1m $25.1m 4.84% Reduced -55.7k -55,680
6 CAPTRUST FINANCIAL ADVISORS 0.04% of their portfolio RALEIGH, NC 762,945762.9k $24.8m $24.8m 0.04% Reduced -100.7k -100,672
7 RAYMOND JAMES FINANCIAL INC 0.01% of their portfolio ST. PETERSBURG, FL 703,610703.6k $22.8m $22.8m 0.01% Added +47.2k +47,193
8 NewEdge Advisors, LLC 0.06% of their portfolio NEW ORLEANS, LA 550,618550.6k $17.9m $17.9m 0.06% Added +8.8k +8,758
9 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.02% of their portfolio BALA CYNWYD, PA 438,238438.2k $14.2m $14.2m 0.02% Added +424.2k +424,181
10 CENTRAL VALLEY ADVISORS, LLC 3.87% of their portfolio SACRAMENTO, CA 437,158437.2k $14.2m $14.2m 3.87% Added +5.8k +5,779
11 CRA Financial Services, LLC 1.75% of their portfolio NORTHFIELD, NJ 415,810415.8k $13.5m $13.5m 1.75% Added +19.5k +19,464
12 Pitti Group Wealth Management, LLC 9.82% of their portfolio VICTOR, NY 372,509372.5k $12.1m $12.1m 9.82% Added +8.2k +8,180
13 COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio WALTHAM, MA 370,193370.2k $12.0m $12.0m 0.02% Added +2.3k +2,307
14 CENTAURUS FINANCIAL, INC. 0.53% of their portfolio ANAHEIM, CA 342,799342.8k $11.1m $11.1m 0.53% Added +6.4k +6,419
15 D.B. Root & Company, LLC 2.49% of their portfolio PITTSBURGH, PA 321,005321.0k $10.4m $10.4m 2.49% Added +712 +712
16 Cetera Investment Advisers 0.01% of their portfolio SCHAUMBURG, IL 302,531302.5k $9.8m $9.8m 0.01% Added +2.3k +2,273
17 MML INVESTORS SERVICES, LLC 0.02% of their portfolio SPRINGFIELD, MA 240,552240.6k $7.8m $7.8m 0.02% Reduced -18.0k -18,002
18 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 232,681232.7k $7.6m $7.6m 0.00% Added +24.3k +24,340
19 Sigma Planning Corp 0.19% of their portfolio ANN ARBOR, MI 212,860212.9k $6.9m $6.9m 0.19% Added +30.1k +30,071
20 Brookstone Capital Management 0.07% of their portfolio WHEATON, IL 186,200186.2k $6.0m $6.0m 0.07% Added +6.4k +6,444
21 Gallagher Fiduciary Advisors, LLC 0.23% of their portfolio ROLLING MEADOWS, IL 181,097181.1k $5.9m $5.9m 0.23% Added +9.5k +9,490
22 Foundations Investment Advisors, LLC 0.07% of their portfolio PHOENIX, AZ 177,936177.9k $5.8m $5.8m 0.07% Added +4.2k +4,199
23 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 173,509173.5k $5.6m $5.6m 0.01% Added +12.6k +12,631
24 Atria Investments, Inc 0.06% of their portfolio Charlotte, NC 163,377163.4k $5.3m $5.3m 0.06% Added +6.2k +6,151
25 Pallas Capital Advisors LLC 0.19% of their portfolio BRAINTREE, MA 157,678157.7k $5.1m $5.1m 0.19% Reduced -103.8k -103,817
26 Beacon Pointe Advisors, LLC 0.03% of their portfolio NEWPORT BEACH, CA 157,131157.1k $5.1m $5.1m 0.03% New
27 Triumph Capital Management 0.95% of their portfolio DENVER, CO 144,048144.0k $4.7m $4.7m 0.95% Added +35.5k +35,472
28 C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.26% of their portfolio Westlake, OH 142,914142.9k $4.6m $4.6m 0.26% Reduced -62.0k -61,986
29 Comprehensive Financial Consultants Institutional, Inc. 1.28% of their portfolio Bloomington, IN 132,250132.2k $4.3m $4.3m 1.28% Added +4.1k +4,132
30 Gladstone Institutional Advisory LLC 0.16% of their portfolio Bedminster, NJ 130,454130.5k $4.2m $4.2m 0.16% Added +46.4k +46,352
31 Macco Financial Group, Inc. 2.68% of their portfolio GREEN BAY, WI 109,177109.2k $3.5m $3.5m 2.68% Reduced -1.8k -1,761
32 SAGESPRING WEALTH PARTNERS, LLC 0.06% of their portfolio FRANKLIN, TN 100,884100.9k $3.3m $3.3m 0.06% Reduced -1.4k -1,351
33 MTM FINANCIAL GROUP, LLC 1.38% of their portfolio BETHLEHEM, PA 90,49690.5k $2.9m $2.9m 1.38% Added +3.3k +3,270
34 Ausdal Financial Partners, Inc. 0.11% of their portfolio Davenport, IA 76,79176.8k $2.5m $2.5m 0.11% Added +8.2k +8,180
35 INDEPENDENT FINANCIAL GROUP, LLC 0.05% of their portfolio SAN DIEGO, CA 75,45575.5k $2.4m $2.4m 0.05% Reduced -37.1k -37,134
36 Belpointe Asset Management LLC 0.08% of their portfolio RENO, NV 63,98364.0k $2.1m $2.1m 0.08% Added +2.1k +2,129
37 SMART Wealth LLC 0.58% of their portfolio Omaha, NE 61,01861.0k $2.0m $2.0m 0.58% Reduced -6.5k -6,514
38 JANE STREET GROUP, LLC 0.00% of their portfolio NEW YORK, NY 50,06950.1k $1.6m $1.6m 0.00% New
39 Insight Wealth Partners, LLC 0.65% of their portfolio Plano, TX 49,32849.3k $1.6m $1.6m 0.65% Added +26.2k +26,192
40 Claro Advisors Inc. 0.18% of their portfolio BOSTON, MA 46,93046.9k $1.5m $1.5m 0.18% Reduced -290 -290
41 Sugar Maple Asset Management, LLC 0.86% of their portfolio SISTER BAY, WI 43,54543.5k $1.4m $1.4m 0.86% Unchanged
42 Advisory Services Network, LLC 0.02% of their portfolio ATLANTA, GA 42,03542.0k $1.4m $1.4m 0.02% Added +926 +926
43 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 40,80040.8k $1.3m $1.3m 0.00% Added +10.1k +10,148
44 SECURED RETIREMENT ADVISORS, LLC 0.69% of their portfolio ST LOUIS PARK, MN 37,64337.6k $1.2m $1.2m 0.69% Reduced -178 -178
45 KFG WEALTH MANAGEMENT, LLC 0.16% of their portfolio GRANGER, IN 37,07237.1k $1.2m $1.2m 0.16% Added +1.8k +1,827
46 Kingsview Wealth Management, LLC 0.02% of their portfolio GRANTS PASS, OR 36,60436.6k $1.2m $1.2m 0.02% Added +915 +915
47 WOODARD & CO ASSET MANAGEMENT GROUP INC /ADV 0.18% of their portfolio BERMUDA RUN, NC 34,62934.6k $1.1m $1.1m 0.18% Added +6.1k +6,120
48 PlanVest Financial, Inc 0.77% of their portfolio GAITHERSBURG, MD 31,36831.4k $1.0m $1.0m 0.77% First filing
49 KESTRA PRIVATE WEALTH SERVICES, LLC 0.01% of their portfolio AUSTIN, TX 29,83529.8k $968.4k $968.4k 0.01% Reduced -7.7k -7,730
50 Sovran Advisors, LLC 0.08% of their portfolio SAN DIEGO, CA 29,18129.2k $975.8k $975.8k 0.08% New
51 Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio FAIRFIELD, IA 28,32528.3k $919.0k $919.0k 0.00% Reduced -1.9k -1,915
52 October Effect Ltd 1.01% of their portfolio VIRGINIA BEACH, VA 27,00627.0k $876.6k $876.6k 1.01% Added +18.9k +18,864
53 Addison Capital Co 0.15% of their portfolio Conshohocken, PA 25,16125.2k $816.7k $816.7k 0.15% New
54 Tanglewood Legacy Advisors, LLC 0.29% of their portfolio HOUSTON, TX 24,77024.8k $804.0k $804.0k 0.29% Unchanged
55 Farther Finance Advisors, LLC 0.01% of their portfolio SAN FRANCISCO, CA 24,74824.7k $807.3k $807.3k 0.01% Added +23.3k +23,272
56 Nest Investments, LLC 0.63% of their portfolio CONSHOHOCKEN, PA 24,00524.0k $779.2k $779.2k 0.63% Added +3.1k +3,073
57 CreativeOne Wealth, LLC 0.02% of their portfolio OVERLAND PARK, KS 22,85522.9k $741.9k $741.9k 0.02% Added +4.3k +4,262
58 DIVERSIFY WEALTH MANAGEMENT, LLC 0.01% of their portfolio SANDY, UT 22,45022.4k $749.2k $749.2k 0.01% New
59 Range Financial Group LLC 0.24% of their portfolio TIGARD, OR 22,06422.1k $716.2k $716.2k 0.24% Added +91 +91
60 NewEdge Wealth, LLC 0.01% of their portfolio STAMFORD, CT 21,88021.9k $710.2k $710.2k 0.01% New
61 Ameritas Advisory Services, LLC 0.03% of their portfolio Lincoln, NE 21,39421.4k $694.4k $694.4k 0.03% Reduced -3.8k -3,759
62 Kestra Advisory Services, LLC 0.00% of their portfolio AUSTIN, TX 19,46419.5k $631.8k $631.8k 0.00% Reduced -436 -436
63 Ballast Rock Private Wealth LLC 0.34% of their portfolio CHARLESTON, SC 18,70818.7k $607.3k $607.3k 0.34% Added +5.3k +5,277
64 AXXCESS WEALTH MANAGEMENT, LLC 0.02% of their portfolio CARLSBAD, CA 18,08618.1k $587.1k $587.1k 0.02% New
65 AE Wealth Management LLC 0.00% of their portfolio TOPEKA, KS 16,75816.8k $544.0k $544.0k 0.00% Added +2.3k +2,339
66 Stratos Wealth Advisors, LLC 0.03% of their portfolio BEACHWOOD, OH 16,32316.3k $529.8k $529.8k 0.03% Reduced -148 -148
67 Summit Wealth Partners, LLC 0.08% of their portfolio Orlando, FL 15,92315.9k $516.9k $516.9k 0.08% New
68 Keating Financial Advisory Services, Inc. 0.08% of their portfolio MANHATTAN, KS 15,71715.7k $510.2k $510.2k 0.08% Reduced -620 -620
69 CRUX WEALTH ADVISORS 0.19% of their portfolio LONG BEACH, CA 15,54815.5k $504.7k $504.7k 0.19% Added +2.8k +2,791
70 HARBOUR INVESTMENTS, INC. 0.01% of their portfolio MADISON, WI 15,45515.5k $501.7k $501.7k 0.01% Reduced -18.0k -17,965
71 GOLDMAN SACHS GROUP INC 0.00% of their portfolio NEW YORK, NY 14,32614.3k $465.0k $465.0k 0.00% Added +7.9k +7,851
72 CoreCap Advisors, LLC 0.01% of their portfolio SOUTHFIELD, MI 12,08912.1k $392.4k $392.4k 0.01% Added +608 +608
73 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 11,54411.5k $374.7k $374.7k 0.00% New
74 ATX Financial Planning, LLC 0.26% of their portfolio AUSTIN, TX 10,47410.5k $340.0k $340.0k 0.26% Reduced -15.0k -14,981
75 SILVER OAK SECURITIES, INCORPORATED 0.02% of their portfolio JACKSON, TN 10,39010.4k $337.3k $337.3k 0.02% Added +79 +79
76 Share Andrew L. 0.15% of their portfolio MANCHESTER, NH 9,9309.9k $322.3k $322.3k 0.15% Unchanged
77 Vantage Point Financial LLC 0.11% of their portfolio LISLE, IL 9,8159.8k $318.6k $318.6k 0.11% Added +611 +611
78 Garden State Investment Advisory Services LLC 0.07% of their portfolio Red Bank, NJ 8,9979.0k $292.0k $292.0k 0.07% Unchanged
79 INTEGRITY ALLIANCE, LLC. 0.01% of their portfolio Urbandale, IA 8,7408.7k $283.7k $283.7k 0.01% Unchanged
80 IHT Wealth Management, LLC 0.01% of their portfolio Chicago, IL 8,3728.4k $271.8k $271.8k 0.01% Added +2.3k +2,275
81 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 8,2308.2k $267.1k $267.1k 0.00% Added +183 +183
82 Virtue Capital Management, LLC 0.04% of their portfolio BRENTWOOD, TN 8,1638.2k $264.9k $264.9k 0.04% New
83 Vistica Wealth Advisors, LLC 0.26% of their portfolio CARLSBAD, CA 7,9007.9k $256.4k $256.4k 0.26% Unchanged
84 OneDigital Investment Advisors LLC 0.00% of their portfolio OVERLAND PARK, KS 7,7947.8k $253.0k $253.0k 0.00% New
85 Arlington Capital Management, Inc. 0.14% of their portfolio ARLINGTON HEIGHTS, IL 7,7817.8k $252.6k $252.6k 0.14% Added +398 +398
86 DAYMARK WEALTH PARTNERS, LLC 0.01% of their portfolio CINCINNATI, OH 7,5037.5k $243.6k $243.6k 0.01% Reduced -5.9k -5,943
87 CALTON & ASSOCIATES, INC. 0.03% of their portfolio Tampa, FL 7,3957.4k $240.0k $240.0k 0.03% Added +505 +505
88 RED CRANE WEALTH MANAGEMENT, LLC 0.19% of their portfolio SAN FRANCISCO, CA 7,1397.1k $231.7k $231.7k 0.19% New
89 Trek Financial, LLC 0.01% of their portfolio Scottsdale, AZ 6,3576.4k $206.3k $206.3k 0.01% New
90 Private Advisor Group, LLC 0.00% of their portfolio MORRISTOWN, NJ 6,2806.3k $203.8k $203.8k 0.00% New
91 CARY STREET PARTNERS FINANCIAL LLC 0.01% of their portfolio RICHMOND, VA 6,2736.3k $203.6k $203.6k 0.01% New
92 IFP Advisors, Inc 0.00% of their portfolio TAMPA, FL 5,6475.6k $183.3k $183.3k 0.00% Added +480 +480
93 Capital Investment Advisory Services, LLC 0.01% of their portfolio RALEIGH, NC 5,4775.5k $177.8k $177.8k 0.01% Unchanged
94 WealthShield Partners, LLC 0.01% of their portfolio CARY, NC 3,4003.4k $110.4k $110.4k 0.01% Unchanged
95 Keystone Financial Group, Inc. 0.05% of their portfolio ATLANTA, GA 3,2903.3k $101.8k $101.8k 0.05% Reduced -9.5k -9,481
96 Legacy Wealth Managment, LLC/ID 0.05% of their portfolio BOISE, ID 2,9092.9k $94.4k $94.4k 0.05% New
97 Blue Trust, Inc. 0.00% of their portfolio BRENTWOOD, TN 2,6802.7k $87.0k $87.0k 0.00% New
98 JPMORGAN CHASE & CO 0.00% of their portfolio NEW YORK, NY 2,2382.2k $72.7k $72.7k 0.00% Added +2.2k +2,238
99 Caitlin John, LLC 0.02% of their portfolio BRIGHTON, MI 1,0371.0k $33.7k $33.7k 0.02% Reduced -241 -241
100 UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio NEW YORK, NY 422422 $13.7k $13.7k 0.00% New