Vault-13

INNOVATOR ETFS TRUST ZALT

U S EQ 10 BUFFER · ETP · CUSIP 45783Y442

95 institutional holders +13 vs Q3 2025
15,348,01815.3m shares reported held*
$499.9mreported value*
12 new 47 added 23 reduced 4 sold out net bought ≈ $32.9m (+1.0m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($3.8k this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $32.57.

Trends to Q4 2025

Institutional holders

Managers reporting a position, each quarter

050100Q4 23: 11Q1 24: 25Q2 24: 34Q3 24: 39Q4 24: 49Q1 25: 69Q2 25: 83Q3 25: 82Q4 25: 9595Q4 23Q2 24Q4 24Q2 25Q4 25
Numbers
QuarterHolders
Q4 202311
Q1 202425
Q2 202434
Q3 202439
Q4 202449
Q1 202569
Q2 202583
Q3 202582
Q4 202595

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q1 24: 23 bought or addedQ1 24: 2 cut or sold outQ2 24: 29 bought or addedQ2 24: 5 cut or sold outQ2 24Q3 24: 32 bought or addedQ3 24: 10 cut or sold outQ4 24: 41 bought or addedQ4 24: 9 cut or sold outQ4 24Q1 25: 54 bought or addedQ1 25: 13 cut or sold outQ2 25: 53 bought or addedQ2 25: 24 cut or sold outQ2 25Q3 25: 56 bought or addedQ3 25: 22 cut or sold outQ4 25: 59 bought or addedQ4 25: 27 cut or sold outQ4 25
Numbers
QuarterBought or addedCut or sold out
Q1 2024232
Q2 2024295
Q3 20243210
Q4 2024419
Q1 20255413
Q2 20255324
Q3 20255622
Q4 20255927

Biggest buyers

Wealthquest Corp Added +269,403+269.4k
C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors New +204,900+204.9k
MML INVESTORS SERVICES, LLC Added +134,876+134.9k
ENVESTNET ASSET MANAGEMENT INC Added +118,975+119.0k
Cetera Investment Advisers Added +102,883+102.9k
NewEdge Advisors, LLC Added +94,088+94.1k
Triumph Capital Management Added +93,832+93.8k
HOLLENCREST CAPITAL MANAGEMENT Added +69,588+69.6k
Grant Street Asset Management, Inc. Added +55,582+55.6k
Brookstone Capital Management Added +44,488+44.5k

Biggest sellers

Pitti Group Wealth Management, LLC Reduced -302,503-302.5k
JANE STREET GROUP, LLC Sold out -52,582-52.6k
CAPTRUST FINANCIAL ADVISORS Reduced -33,694-33.7k
INDEPENDENT FINANCIAL GROUP, LLC Reduced -32,622-32.6k
Atria Investments, Inc Reduced -21,971-22.0k
Gallagher Fiduciary Advisors, LLC Reduced -21,874-21.9k
RAYMOND JAMES FINANCIAL INC Reduced -19,926-19.9k
Stuart Chaussee & Associates, Inc. Sold out -18,047-18.0k
CENTAURUS FINANCIAL, INC. Reduced -8,773-8.8k
October Effect Ltd Reduced -6,843-6.8k

Holders, Q4 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 Wealthquest Corp 7.63% of their portfolio CINCINNATI, OH 3,103,0323.1m $101.1m $101.1m 7.63% Added +269.4k +269,403
2 OSAIC HOLDINGS, INC. 0.07% of their portfolio SCOTTSDALE, AZ 1,460,2341.5m $47.6m $47.6m 0.07% Added +4.5k +4,485
3 HOLLENCREST CAPITAL MANAGEMENT 1.38% of their portfolio NEWPORT BEACH, CA 1,224,5361.2m $39.9m $39.9m 1.38% Added +69.6k +69,588
4 CAPTRUST FINANCIAL ADVISORS 0.05% of their portfolio RALEIGH, NC 863,617863.6k $28.1m $28.1m 0.05% Reduced -33.7k -33,694
5 Grant Street Asset Management, Inc. 5.44% of their portfolio CANONSBURG, PA 828,911828.9k $27.0m $27.0m 5.44% Added +55.6k +55,582
6 RAYMOND JAMES FINANCIAL INC 0.01% of their portfolio ST. PETERSBURG, FL 656,417656.4k $21.4m $21.4m 0.01% Reduced -19.9k -19,926
7 NewEdge Advisors, LLC 0.06% of their portfolio NEW ORLEANS, LA 541,860541.9k $17.6m $17.6m 0.06% Added +94.1k +94,088
8 CENTRAL VALLEY ADVISORS, LLC 4.20% of their portfolio SACRAMENTO, CA 431,379431.4k $14.1m $14.1m 4.20% Added +4.9k +4,889
9 CRA Financial Services, LLC 1.69% of their portfolio NORTHFIELD, NJ 396,346396.3k $12.9m $12.9m 1.69% Added +16.4k +16,395
10 COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio WALTHAM, MA 367,886367.9k $12.0m $12.0m 0.02% Added +39.3k +39,290
11 Pitti Group Wealth Management, LLC 9.76% of their portfolio VICTOR, NY 364,329364.3k $11.9m $11.9m 9.76% Reduced -302.5k -302,503
12 CENTAURUS FINANCIAL, INC. 0.50% of their portfolio ANAHEIM, CA 336,380336.4k $11.0m $11.0m 0.50% Reduced -8.8k -8,773
13 D.B. Root & Company, LLC 2.54% of their portfolio PITTSBURGH, PA 320,293320.3k $10.4m $10.4m 2.54% Added +37.3k +37,334
14 Cetera Investment Advisers 0.01% of their portfolio SCHAUMBURG, IL 300,258300.3k $9.8m $9.8m 0.01% Added +102.9k +102,883
15 PTM WEALTH MANAGEMENT, LLC 5.09% of their portfolio NORTH WALES, PA 276,559276.6k $9.0m $9.0m 5.09% Added +15.8k +15,813
16 Pallas Capital Advisors LLC 0.28% of their portfolio BRAINTREE, MA 261,495261.5k $8.5m $8.5m 0.28% Added +18.2k +18,214
17 MML INVESTORS SERVICES, LLC 0.02% of their portfolio SPRINGFIELD, MA 258,554258.6k $8.4m $8.4m 0.02% Added +134.9k +134,876
18 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 208,341208.3k $6.8m $6.8m 0.00% Added +119.0k +118,975
19 C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.40% of their portfolio Westlake, OH 204,900204.9k $6.7m $6.7m 0.40% New
20 Sigma Planning Corp 0.16% of their portfolio ANN ARBOR, MI 182,789182.8k $6.0m $6.0m 0.16% Added +28.2k +28,217
21 Brookstone Capital Management 0.07% of their portfolio WHEATON, IL 179,756179.8k $5.9m $5.9m 0.07% Added +44.5k +44,488
22 Foundations Investment Advisors, LLC 0.07% of their portfolio PHOENIX, AZ 173,737173.7k $5.7m $5.7m 0.07% Added +11.5k +11,548
23 Gallagher Fiduciary Advisors, LLC 0.18% of their portfolio ROLLING MEADOWS, IL 171,607171.6k $5.6m $5.6m 0.18% Reduced -21.9k -21,874
24 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 160,878160.9k $5.2m $5.2m 0.01% Added +3.1k +3,052
25 Atria Investments, Inc 0.06% of their portfolio Charlotte, NC 157,226157.2k $5.1m $5.1m 0.06% Reduced -22.0k -21,971
26 Comprehensive Financial Consultants Institutional, Inc. 1.26% of their portfolio Bloomington, IN 128,118128.1k $4.2m $4.2m 1.26% Added +763 +763
27 INDEPENDENT FINANCIAL GROUP, LLC 0.08% of their portfolio SAN DIEGO, CA 112,589112.6k $3.7m $3.7m 0.08% Reduced -32.6k -32,622
28 Macco Financial Group, Inc. 3.11% of their portfolio GREEN BAY, WI 110,938110.9k $3.6m $3.6m 3.11% First filing
29 Triumph Capital Management 0.76% of their portfolio DENVER, CO 108,576108.6k $3.5m $3.5m 0.76% Added +93.8k +93,832
30 SAGESPRING WEALTH PARTNERS, LLC 0.06% of their portfolio FRANKLIN, TN 102,235102.2k $3.3m $3.3m 0.06% Added +20.3k +20,256
31 MTM FINANCIAL GROUP, LLC 1.36% of their portfolio BETHLEHEM, PA 87,22687.2k $2.8m $2.8m 1.36% Reduced -2.5k -2,545
32 Gladstone Institutional Advisory LLC 0.10% of their portfolio Bedminster, NJ 84,10284.1k $2.7m $2.7m 0.10% Reduced -1.9k -1,850
33 Ausdal Financial Partners, Inc. 0.10% of their portfolio Davenport, IA 68,61168.6k $2.2m $2.2m 0.10% Added +12.3k +12,314
34 SMART Wealth LLC 0.67% of their portfolio Omaha, NE 67,53267.5k $2.2m $2.2m 0.67% Reduced -6.6k -6,648
35 Schulz Wealth, LTD. 1.39% of their portfolio MANSFIELD, TX 66,78266.8k $2.2m $2.2m 1.39% Added +23.7k +23,719
36 Belpointe Asset Management LLC 0.07% of their portfolio RENO, NV 61,85461.9k $2.0m $2.0m 0.07% Added +3.2k +3,246
37 Claro Advisors Inc. 0.21% of their portfolio BOSTON, MA 47,22047.2k $1.5m $1.5m 0.21% Added +5.2k +5,215
38 Sugar Maple Asset Management, LLC 0.95% of their portfolio SISTER BAY, WI 43,54543.5k $1.4m $1.4m 0.95% Added +345 +345
39 Advisory Services Network, LLC 0.02% of their portfolio ATLANTA, GA 41,10941.1k $1.3m $1.3m 0.02% Reduced -214 -214
40 SECURED RETIREMENT ADVISORS, LLC 0.69% of their portfolio ST LOUIS PARK, MN 37,82137.8k $1.2m $1.2m 0.69% Reduced -3.3k -3,335
41 KESTRA PRIVATE WEALTH SERVICES, LLC 0.02% of their portfolio AUSTIN, TX 37,56537.6k $1.2m $1.2m 0.02% Reduced -3.6k -3,620
42 Kingsview Wealth Management, LLC 0.02% of their portfolio GRANTS PASS, OR 35,68935.7k $1.2m $1.2m 0.02% Added +3.7k +3,703
43 KFG WEALTH MANAGEMENT, LLC 0.15% of their portfolio GRANGER, IN 35,24535.2k $1.1m $1.1m 0.15% Added +7.1k +7,090
44 HARBOUR INVESTMENTS, INC. 0.02% of their portfolio MADISON, WI 33,42033.4k $1.1m $1.1m 0.02% Added +966 +966
45 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 30,65230.7k $998.3k $998.3k 0.00% Added +4.1k +4,096
46 Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio FAIRFIELD, IA 30,24030.2k $985.0k $985.0k 0.00% Added +8.4k +8,377
47 WOODARD & CO ASSET MANAGEMENT GROUP INC /ADV 0.15% of their portfolio BERMUDA RUN, NC 28,50928.5k $928.5k $928.5k 0.15% Added +3.8k +3,807
48 Orion Porfolio Solutions, LLC 0.01% of their portfolio OMAHA, NE 28,38928.4k $924.6k $924.6k 0.01% Reduced -5.0k -5,030
49 ATX Financial Planning, LLC 0.64% of their portfolio AUSTIN, TX 25,45525.5k $829.1k $829.1k 0.64% First filing
50 Ameritas Advisory Services, LLC 0.03% of their portfolio Lincoln, NE 25,15325.2k $819.2k $819.2k 0.03% Added +24.7k +24,653
51 Tanglewood Legacy Advisors, LLC 0.30% of their portfolio HOUSTON, TX 24,77024.8k $806.8k $806.8k 0.30% Added +7.1k +7,070
52 Insight Wealth Partners, LLC 0.31% of their portfolio Plano, TX 23,13623.1k $753.5k $753.5k 0.31% Reduced -5.9k -5,854
53 Diversify Advisory Services, LLC 0.02% of their portfolio SANDY, UT 23,05523.1k $755.7k $755.7k 0.02% Added +4.8k +4,850
54 Vantage Financial Partners, LLC 0.15% of their portfolio ELM GROVE, WI 22,38922.4k $729.2k $729.2k 0.15% Added +587 +587
55 Range Financial Group LLC 0.25% of their portfolio TIGARD, OR 21,97322.0k $715.7k $715.7k 0.25% Added +4.9k +4,882
56 Nest Investments, LLC 0.57% of their portfolio CONSHOHOCKEN, PA 20,93220.9k $681.7k $681.7k 0.57% First filing
57 Kestra Advisory Services, LLC 0.00% of their portfolio AUSTIN, TX 19,90019.9k $648.1k $648.1k 0.00% New
58 CreativeOne Wealth, LLC 0.01% of their portfolio OVERLAND PARK, KS 18,59318.6k $605.6k $605.6k 0.01% Added +6.2k +6,227
59 Stratos Wealth Advisors, LLC 0.03% of their portfolio BEACHWOOD, OH 16,47116.5k $536.5k $536.5k 0.03% Added +7.4k +7,417
60 Keating Financial Advisory Services, Inc. 0.07% of their portfolio MANHATTAN, KS 16,33716.3k $532.1k $532.1k 0.07% First filing
61 AE Wealth Management LLC 0.00% of their portfolio TOPEKA, KS 14,41914.4k $469.6k $469.6k 0.00% Reduced -370 -370
62 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 14,05714.1k $457.8k $457.8k 0.00% Added +5.4k +5,409
63 DAYMARK WEALTH PARTNERS, LLC 0.01% of their portfolio CINCINNATI, OH 13,44613.4k $437.9k $437.9k 0.01% Unchanged
64 Ballast Rock Private Wealth LLC 0.27% of their portfolio CHARLESTON, SC 13,43113.4k $437.5k $437.5k 0.27% First filing
65 Keystone Financial Group, Inc. 0.22% of their portfolio ATLANTA, GA 12,77112.8k $410.9k $410.9k 0.22% Reduced -2.4k -2,409
66 CRUX WEALTH ADVISORS 0.15% of their portfolio LONG BEACH, CA 12,75712.8k $415.5k $415.5k 0.15% Added +1.3k +1,260
67 CoreCap Advisors, LLC 0.01% of their portfolio SOUTHFIELD, MI 11,48111.5k $373.9k $373.9k 0.01% Unchanged
68 SILVER OAK SECURITIES, INCORPORATED 0.02% of their portfolio JACKSON, TN 10,31110.3k $338.2k $338.2k 0.02% Reduced -276 -276
69 Share Andrew L. 0.16% of their portfolio MANCHESTER, NH 9,9309.9k $323.4k $323.4k 0.16% Unchanged
70 Motiv8 Investments LLC 0.17% of their portfolio PORT ST. LUCIE, FL 9,5049.5k $310.0k $310.0k 0.17% Reduced -2.7k -2,699
71 Vantage Point Financial LLC 0.11% of their portfolio LISLE, IL 9,2049.2k $299.8k $299.8k 0.11% Added +809 +809
72 Garden State Investment Advisory Services LLC 0.07% of their portfolio Red Bank, NJ 8,9979.0k $293.0k $293.0k 0.07% Reduced -2.4k -2,396
73 INTEGRITY ALLIANCE, LLC. 0.01% of their portfolio Urbandale, IA 8,7408.7k $284.7k $284.7k 0.01% Added +251 +251
74 October Effect Ltd 0.29% of their portfolio VIRGINIA BEACH, VA 8,1428.1k $265.2k $265.2k 0.29% Reduced -6.8k -6,843
75 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 8,0478.0k $262.1k $262.1k 0.00% Added +469 +469
76 Vistica Wealth Advisors, LLC 0.26% of their portfolio CARLSBAD, CA 7,9007.9k $257.3k $257.3k 0.26% First filing
77 Arlington Capital Management, Inc. 0.15% of their portfolio ARLINGTON HEIGHTS, IL 7,3837.4k $240.5k $240.5k 0.15% New
78 CALTON & ASSOCIATES, INC. 0.03% of their portfolio Tampa, FL 6,8906.9k $224.4k $224.4k 0.03% New
79 Bright Futures Wealth Management, LLC. 0.16% of their portfolio WEBSTER, NY 14580, NY 6,7356.7k $219.4k $219.4k 0.16% Reduced -951 -951
80 GOLDMAN SACHS GROUP INC 0.00% of their portfolio NEW YORK, NY 6,4756.5k $210.9k $210.9k 0.00% New
81 Accurate Wealth Management, LLC 0.03% of their portfolio WESLEY CHAPEL, FL 6,2966.3k $206.3k $206.3k 0.03% Reduced -1.5k -1,529
82 IHT Wealth Management, LLC 0.00% of their portfolio Chicago, IL 6,0976.1k $200.3k $200.3k 0.00% New
83 Capital Investment Advisory Services, LLC 0.01% of their portfolio RALEIGH, NC 5,4775.5k $178.4k $178.4k 0.01% New
84 IFP Advisors, Inc 0.00% of their portfolio TAMPA, FL 5,1675.2k $168.3k $168.3k 0.00% Added +940 +940
85 WealthShield Partners, LLC 0.01% of their portfolio CARY, NC 3,4003.4k $110.7k $110.7k 0.01% Unchanged
86 Farther Finance Advisors, LLC 0.00% of their portfolio SAN FRANCISCO, CA 1,4761.5k $48.1k $48.1k 0.00% Added +1.1k +1,055
87 Caitlin John, LLC 0.03% of their portfolio BRIGHTON, MI 1,2781.3k $41.6k $41.6k 0.03% Added +79 +79
88 ROTHSCHILD INVESTMENT LLC 0.00% of their portfolio CHICAGO, IL 350350 $11.4k $11.4k 0.00% Unchanged
89 MORGAN STANLEY 0.00% of their portfolio NEW YORK, NY 224224 $7.3k $7.3k 0.00% Unchanged
90 HUNTINGTON NATIONAL BANK 0.00% of their portfolio COLUMBUS, OH 209209 $6.8k $6.8k 0.00% New
91 ROYAL BANK OF CANADA 0.00% of their portfolio TORONTO, A6 9595 $3.0k $3.0k 0.00% New
92 PNC Financial Services Group, Inc. 0.00% of their portfolio Pittsburgh, PA 8181 $2.6k $2.6k 0.00% New
93 Pinnacle Wealth Planning Services, Inc. 0.00% of their portfolio MANSFIELD, OH 7979 $2.6k $2.6k 0.00% New
94 O'SHAUGHNESSY ASSET MANAGEMENT, LLC 0.00% of their portfolio Stamford, CT 4343 $1.4k $1.4k 0.00% Unchanged
95 JPMORGAN CHASE & CO 0.00% of their portfolio NEW YORK, NY 00 $13 $13 0.00% New