Vault-13

INNOVATOR ETFS TRUST ZALT

U S EQ 10 BUFFER · ETP · CUSIP 45783Y442

82 institutional holders -1 vs Q2 2025
14,158,09514.2m shares reported held*
$451.1mreported value*
6 new 50 added 16 reduced 6 sold out net bought ≈ $43.1m (+1.4m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $31.86.

Trends to Q3 2025

Institutional holders

Managers reporting a position, each quarter

050100Q4 23: 11Q1 24: 25Q2 24: 34Q3 24: 39Q4 24: 49Q1 25: 69Q2 25: 83Q3 25: 8282Q4 23Q2 24Q4 24Q2 25Q3 25
Numbers
QuarterHolders
Q4 202311
Q1 202425
Q2 202434
Q3 202439
Q4 202449
Q1 202569
Q2 202583
Q3 202582

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q1 24: 23 bought or addedQ1 24: 2 cut or sold outQ1 24Q2 24: 29 bought or addedQ2 24: 5 cut or sold outQ3 24: 32 bought or addedQ3 24: 10 cut or sold outQ3 24Q4 24: 41 bought or addedQ4 24: 9 cut or sold outQ1 25: 54 bought or addedQ1 25: 13 cut or sold outQ1 25Q2 25: 53 bought or addedQ2 25: 24 cut or sold outQ3 25: 56 bought or addedQ3 25: 22 cut or sold outQ3 25
Numbers
QuarterBought or addedCut or sold out
Q1 2024232
Q2 2024295
Q3 20243210
Q4 2024419
Q1 20255413
Q2 20255324
Q3 20255622

Biggest buyers

HOLLENCREST CAPITAL MANAGEMENT New +1,154,948+1.2m
CAPTRUST FINANCIAL ADVISORS Added +157,948+157.9k
D.B. Root & Company, LLC Added +102,811+102.8k
TRUIST FINANCIAL CORP Added +96,355+96.4k
Cetera Investment Advisers Added +84,769+84.8k
MML INVESTORS SERVICES, LLC Added +72,201+72.2k
CRA Financial Services, LLC Added +66,349+66.3k
ENVESTNET ASSET MANAGEMENT INC Added +57,334+57.3k
Belpointe Asset Management LLC Added +50,081+50.1k
Schulz Wealth, LTD. New +43,063+43.1k

Biggest sellers

Wealthquest Corp Reduced -485,828-485.8k
INDEPENDENT FINANCIAL GROUP, LLC Reduced -130,028-130.0k
Mutual Advisors, LLC Sold out -104,317-104.3k
Motiv8 Investments LLC Reduced -97,412-97.4k
Ameritas Advisory Services, LLC Reduced -33,029-33.0k
MORGAN STANLEY Reduced -13,786-13.8k
SMART Wealth LLC Reduced -13,029-13.0k
Gladstone Institutional Advisory LLC Reduced -12,025-12.0k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Reduced -10,341-10.3k
First Heartland Consultants, Inc. Sold out -8,297-8.3k

Holders, Q3 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 Wealthquest Corp 7.21% of their portfolio CINCINNATI, OH 2,833,6292.8m $90.3m $90.3m 7.21% Reduced -485.8k -485,828
2 OSAIC HOLDINGS, INC. 0.06% of their portfolio SCOTTSDALE, AZ 1,455,7491.5m $46.1m $46.1m 0.06% Reduced -4.7k -4,694
3 HOLLENCREST CAPITAL MANAGEMENT 1.33% of their portfolio NEWPORT BEACH, CA 1,154,9481.2m $36.8m $36.8m 1.33% New
4 CAPTRUST FINANCIAL ADVISORS 0.06% of their portfolio RALEIGH, NC 897,311897.3k $28.6m $28.6m 0.06% Added +157.9k +157,948
5 Grant Street Asset Management, Inc. 5.21% of their portfolio CANONSBURG, PA 773,329773.3k $24.7m $24.7m 5.21% Added +34.2k +34,201
6 RAYMOND JAMES FINANCIAL INC 0.01% of their portfolio ST. PETERSBURG, FL 676,343676.3k $21.6m $21.6m 0.01% Added +21.0k +20,990
7 Pitti Group Wealth Management, LLC 18.10% of their portfolio VICTOR, NY 666,832666.8k $21.3m $21.3m 18.10% Added +7.1k +7,066
8 NewEdge Advisors, LLC 0.06% of their portfolio NEW ORLEANS, LA 447,772447.8k $14.3m $14.3m 0.06% Added +25.4k +25,429
9 CENTRAL VALLEY ADVISORS, LLC 4.21% of their portfolio SACRAMENTO, CA 426,490426.5k $13.6m $13.6m 4.21% Added +1.0k +1,027
10 CRA Financial Services, LLC 1.66% of their portfolio NORTHFIELD, NJ 379,951380.0k $12.1m $12.1m 1.66% Added +66.3k +66,349
11 CENTAURUS FINANCIAL, INC. 0.52% of their portfolio ANAHEIM, CA 345,153345.2k $11.0m $11.0m 0.52% Added +20.4k +20,447
12 COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio WALTHAM, MA 328,596328.6k $10.5m $10.5m 0.01% Added +26.4k +26,432
13 D.B. Root & Company, LLC 2.29% of their portfolio PITTSBURGH, PA 282,959283.0k $9.0m $9.0m 2.29% Added +102.8k +102,811
14 PTM WEALTH MANAGEMENT, LLC 4.98% of their portfolio NORTH WALES, PA 260,746260.7k $8.3m $8.3m 4.98% Added +12.0k +11,990
15 Pallas Capital Advisors LLC 0.29% of their portfolio BRAINTREE, MA 243,281243.3k $7.8m $7.8m 0.29% Added +10.3k +10,344
16 Cetera Investment Advisers 0.01% of their portfolio SCHAUMBURG, IL 197,375197.4k $6.3m $6.3m 0.01% Added +84.8k +84,769
17 Gallagher Fiduciary Advisors, LLC 0.23% of their portfolio ROLLING MEADOWS, IL 193,481193.5k $6.2m $6.2m 0.23% Added +4.8k +4,776
18 Atria Investments, Inc 0.07% of their portfolio Charlotte, NC 179,197179.2k $5.7m $5.7m 0.07% Added +3.9k +3,880
19 Foundations Investment Advisors, LLC 0.08% of their portfolio PHOENIX, AZ 162,189162.2k $5.2m $5.2m 0.08% Added +17.5k +17,495
20 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 157,826157.8k $5.0m $5.0m 0.01% Added +96.4k +96,355
21 Sigma Planning Corp 0.14% of their portfolio ANN ARBOR, MI 154,572154.6k $4.9m $4.9m 0.14% Added +31.7k +31,681
22 INDEPENDENT FINANCIAL GROUP, LLC 0.11% of their portfolio SAN DIEGO, CA 145,211145.2k $4.6m $4.6m 0.11% Reduced -130.0k -130,028
23 Brookstone Capital Management 0.05% of their portfolio WHEATON, IL 135,268135.3k $4.3m $4.3m 0.05% Added +13.7k +13,749
24 Comprehensive Financial Consultants Institutional, Inc. 1.26% of their portfolio Bloomington, IN 127,355127.4k $4.1m $4.1m 1.26% Added +1.6k +1,626
25 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 123,678123.7k $3.9m $3.9m 0.01% Added +72.2k +72,201
26 MTM FINANCIAL GROUP, LLC 1.41% of their portfolio BETHLEHEM, PA 89,77189.8k $2.9m $2.9m 1.41% Added +924 +924
27 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 89,36689.4k $2.8m $2.8m 0.00% Added +57.3k +57,334
28 Gladstone Institutional Advisory LLC 0.11% of their portfolio Bedminster, NJ 85,95286.0k $2.7m $2.7m 0.11% Reduced -12.0k -12,025
29 SAGESPRING WEALTH PARTNERS, LLC 0.05% of their portfolio FRANKLIN, TN 81,97982.0k $2.6m $2.6m 0.05% Added +929 +929
30 SMART Wealth LLC 0.89% of their portfolio Omaha, NE 74,18074.2k $2.4m $2.4m 0.89% Reduced -13.0k -13,029
31 Belpointe Asset Management LLC 0.07% of their portfolio RENO, NV 58,60858.6k $1.9m $1.9m 0.07% Added +50.1k +50,081
32 Ausdal Financial Partners, Inc. 0.09% of their portfolio Davenport, IA 56,29756.3k $1.8m $1.8m 0.09% Added +7.6k +7,617
33 JANE STREET GROUP, LLC 0.00% of their portfolio NEW YORK, NY 52,58252.6k $1.7m $1.7m 0.00% Added +26.3k +26,343
34 Sugar Maple Asset Management, LLC 0.99% of their portfolio SISTER BAY, WI 43,20043.2k $1.4m $1.4m 0.99% Added +13.2k +13,200
35 Schulz Wealth, LTD. 0.91% of their portfolio MANSFIELD, TX 43,06343.1k $1.4m $1.4m 0.91% New
36 Claro Advisors Inc. 0.20% of their portfolio BOSTON, MA 42,00542.0k $1.3m $1.3m 0.20% Added +3.6k +3,560
37 Advisory Services Network, LLC 0.02% of their portfolio ATLANTA, GA 41,32341.3k $1.3m $1.3m 0.02% Added +4.3k +4,341
38 KESTRA PRIVATE WEALTH SERVICES, LLC 0.02% of their portfolio AUSTIN, TX 41,18541.2k $1.3m $1.3m 0.02% Added +9.1k +9,139
39 SECURED RETIREMENT ADVISORS, LLC 0.73% of their portfolio ST LOUIS PARK, MN 41,15641.2k $1.3m $1.3m 0.73% Reduced -3.0k -3,023
40 Orion Porfolio Solutions, LLC 0.01% of their portfolio OMAHA, NE 33,41933.4k $1.1m $1.1m 0.01% Added +4.0k +3,992
41 HARBOUR INVESTMENTS, INC. 0.02% of their portfolio MADISON, WI 32,45432.5k $1.0m $1.0m 0.02% Added +8.4k +8,428
42 Kingsview Wealth Management, LLC 0.02% of their portfolio GRANTS PASS, OR 31,98632.0k $1.0m $1.0m 0.02% Added +2.2k +2,212
43 Insight Wealth Partners, LLC 0.41% of their portfolio Plano, TX 28,99029.0k $924.2k $924.2k 0.41% Added +17.9k +17,935
44 KFG WEALTH MANAGEMENT, LLC 0.13% of their portfolio GRANGER, IN 28,15528.2k $897.6k $897.6k 0.13% Unchanged
45 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 26,55626.6k $846.6k $846.6k 0.00% Added +7.7k +7,678
46 WOODARD & CO ASSET MANAGEMENT GROUP INC /ADV 0.13% of their portfolio BERMUDA RUN, NC 24,70224.7k $787.5k $787.5k 0.13% Added +1.1k +1,050
47 Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio FAIRFIELD, IA 21,86321.9k $697.0k $697.0k 0.00% Added +2.6k +2,572
48 Vantage Financial Partners, LLC 0.15% of their portfolio ELM GROVE, WI 21,80221.8k $695.0k $695.0k 0.15% Added +1.8k +1,784
49 Diversify Advisory Services, LLC 0.02% of their portfolio SANDY, UT 18,20518.2k $586.9k $586.9k 0.02% New
50 Stuart Chaussee & Associates, Inc. 0.13% of their portfolio BEVERLY HILLS, CA 18,04718.0k $575.3k $575.3k 0.13% New
51 Tanglewood Legacy Advisors, LLC 0.22% of their portfolio HOUSTON, TX 17,70017.7k $564.3k $564.3k 0.22% Unchanged
52 Range Financial Group LLC 0.20% of their portfolio TIGARD, OR 17,09117.1k $544.9k $544.9k 0.20% Added +1.0k +1,023
53 Bullseye Investment Management, LLC 0.28% of their portfolio CINCINNATI, OH 15,69015.7k $467.1k $467.1k 0.28% Unchanged
54 Keystone Financial Group, Inc. 0.27% of their portfolio ATLANTA, GA 15,18015.2k $479.7k $479.7k 0.27% Reduced -214 -214
55 October Effect Ltd 0.53% of their portfolio VIRGINIA BEACH, VA 14,98515.0k $477.7k $477.7k 0.53% Added +5.0k +5,006
56 AE Wealth Management LLC 0.00% of their portfolio TOPEKA, KS 14,78914.8k $471.5k $471.5k 0.00% Reduced -4.2k -4,163
57 Triumph Capital Management 0.13% of their portfolio DENVER, CO 14,74414.7k $470.0k $470.0k 0.13% Reduced -5.3k -5,304
58 DAYMARK WEALTH PARTNERS, LLC 0.01% of their portfolio CINCINNATI, OH 13,44613.4k $428.7k $428.7k 0.01% Unchanged
59 CreativeOne Wealth, LLC 0.01% of their portfolio OVERLAND PARK, KS 12,36612.4k $394.2k $394.2k 0.01% Reduced -226 -226
60 Motiv8 Investments LLC 0.21% of their portfolio PORT ST. LUCIE, FL 12,20312.2k $389.0k $389.0k 0.21% Reduced -97.4k -97,412
61 CRUX WEALTH ADVISORS 0.15% of their portfolio LONG BEACH, CA 11,49711.5k $366.5k $366.5k 0.15% Unchanged
62 CoreCap Advisors, LLC 0.01% of their portfolio SOUTHFIELD, MI 11,48111.5k $366.0k $366.0k 0.01% Added +3.9k +3,940
63 Garden State Investment Advisory Services LLC 0.09% of their portfolio Red Bank, NJ 11,39311.4k $363.2k $363.2k 0.09% Reduced -1.3k -1,265
64 SILVER OAK SECURITIES, INCORPORATED 0.03% of their portfolio JACKSON, TN 10,58710.6k $337.5k $337.5k 0.03% Added +2.4k +2,445
65 Share Andrew L. 0.22% of their portfolio MANCHESTER, NH 9,9309.9k $316.6k $316.6k 0.22% Unchanged
66 Stratos Wealth Advisors, LLC 0.01% of their portfolio BEACHWOOD, OH 9,0549.1k $288.6k $288.6k 0.01% Added +1.3k +1,298
67 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 8,6488.6k $275.7k $275.7k 0.00% Reduced -10.3k -10,341
68 INTEGRITY ALLIANCE, LLC. 0.01% of their portfolio Urbandale, IA 8,4898.5k $270.6k $270.6k 0.01% Added +157 +157
69 Vantage Point Financial LLC 0.10% of their portfolio LISLE, IL 8,3958.4k $267.6k $267.6k 0.10% Added +380 +380
70 Accurate Wealth Management, LLC 0.03% of their portfolio WESLEY CHAPEL, FL 7,8257.8k $248.8k $248.8k 0.03% Added +566 +566
71 Bright Futures Wealth Management, LLC. 0.19% of their portfolio WEBSTER, NY 14580, NY 7,6867.7k $245.0k $245.0k 0.19% First filing
72 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 7,5787.6k $241.6k $241.6k 0.00% Added +154 +154
73 MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio DENVER, CO 6,7066.7k $213.8k $213.8k 0.00% New
74 IFP Advisors, Inc 0.00% of their portfolio TAMPA, FL 4,2274.2k $134.8k $134.8k 0.00% Added +990 +990
75 PRINCIPAL SECURITIES, INC. 0.00% of their portfolio DES MOINES, IA 4,1814.2k $133.3k $133.3k 0.00% Unchanged
76 WealthShield Partners, LLC 0.01% of their portfolio CARY, NC 3,4003.4k $108.4k $108.4k 0.01% Unchanged
77 Caitlin John, LLC 0.03% of their portfolio BRIGHTON, MI 1,1991.2k $38.2k $38.2k 0.03% New
78 Ameritas Advisory Services, LLC 0.00% of their portfolio Lincoln, NE 500500 $15.9k $15.9k 0.00% Reduced -33.0k -33,029
79 Farther Finance Advisors, LLC 0.00% of their portfolio SAN FRANCISCO, CA 421421 $13.4k $13.4k 0.00% Reduced -79 -79
80 ROTHSCHILD INVESTMENT LLC 0.00% of their portfolio CHICAGO, IL 350350 $11.2k $11.2k 0.00% Unchanged
81 MORGAN STANLEY 0.00% of their portfolio NEW YORK, NY 224224 $7.1k $7.1k 0.00% Reduced -13.8k -13,786
82 O'SHAUGHNESSY ASSET MANAGEMENT, LLC 0.00% of their portfolio Stamford, CT 4343 $1.4k $1.4k 0.00% Added +6 +6