INNOVATOR ETFS TRUST AAPR
EQUITY DEFINED · ETP · CUSIP 45783Y335
48
institutional holders
+1 vs Q2 2025
1.1m
shares reported held*
$31.3mreported value*
6 new
5 added
18 reduced
3 sold out
net bought ≈ $1.9m (+66.9k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $27.88.
Trends to Q3 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q1 2024 | 1 |
| Q2 2024 | 42 |
| Q3 2024 | 49 |
| Q4 2024 | 56 |
| Q1 2025 | 53 |
| Q2 2025 | 47 |
| Q3 2025 | 48 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2024 | 40 | 1 |
| Q3 2024 | 23 | 13 |
| Q4 2024 | 15 | 17 |
| Q1 2025 | 11 | 26 |
| Q2 2025 | 10 | 22 |
| Q3 2025 | 11 | 21 |
Biggest buyers
| JPMORGAN CHASE & CO | New | +41.9k |
| Michels Family Financial, LLC | New | +36.7k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | +33.5k |
| Quantinno Capital Management LP | New | +18.8k |
| AXXCESS WEALTH MANAGEMENT, LLC | New | +18.8k |
| BridgePort Financial Solutions, LLC | New | +10.4k |
| LPL Financial LLC | Added | +6.8k |
| GTS SECURITIES LLC | Added | +2.5k |
| Cetera Investment Advisers | Added | +2.2k |
| UBS Group AG | New | +1.0k |
Biggest sellers
| Bison Wealth, LLC | Sold out | -34.9k |
| Comprehensive Financial Consultants Institutional, Inc. | Sold out | -20.4k |
| Cambridge Investment Research Advisors, Inc. | Sold out | -14.4k |
| OLD MISSION CAPITAL LLC | Reduced | -9.7k |
| HighTower Advisors, LLC | Reduced | -7.4k |
| RAYMOND JAMES FINANCIAL INC | Reduced | -3.5k |
| Kestra Advisory Services, LLC | Reduced | -2.6k |
| CENTAURUS FINANCIAL, INC. | Reduced | -2.5k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -2.4k |
| Garden State Investment Advisory Services LLC | Reduced | -2.0k |
Holders, Q3 2025
| Manager | Shares | Change |
|---|---|---|
| Kestra Advisory Services, LLC 0.02% of their portfolio | 128.3k $3.6m | Reduced -2.6k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 127.7k $3.6m | Reduced -2.4k |
| CENTAURUS FINANCIAL, INC. 0.11% of their portfolio | 84.5k $2.4m | Reduced -2.5k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 65.6k $1.8m | Added +33.5k |
| LPL Financial LLC 0.00% of their portfolio | 43.2k $1.2m | Added +6.8k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 42.7k $1.2m | Reduced -3.5k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 41.9k $1.2m | New |
| Michels Family Financial, LLC 0.80% of their portfolio | 36.7k $1.0m | New |
| Bullseye Investment Management, LLC 0.57% of their portfolio | 35.9k $938.9k | Unchanged |
| Crown Wealth Group, LLC 0.28% of their portfolio | 33.6k $939.4k | Reduced -782 |
| Trek Financial, LLC 0.05% of their portfolio | 30.6k $856.1k | Reduced -1.5k |
| MTM FINANCIAL GROUP, LLC 0.39% of their portfolio | 28.6k $799.1k | Reduced -566 |
| Farther Finance Advisors, LLC 0.01% of their portfolio | 26.3k $735.2k | Unchanged |
| World Investment Advisors 0.01% of their portfolio | 23.9k $668.4k | Unchanged |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 23.1k $643.7k | Unchanged |
| Brookstone Capital Management 0.01% of their portfolio | 22.9k $638.9k | Reduced -119 |
| Cetera Investment Advisers 0.00% of their portfolio | 22.8k $637.8k | Added +2.2k |
| KFG WEALTH MANAGEMENT, LLC 0.08% of their portfolio | 19.3k $539.8k | Unchanged |
| CROSSPOINT FINANCIAL, LLC 1.30% of their portfolio | 18.9k $527.3k | Unchanged |
| Quantinno Capital Management LP 0.00% of their portfolio | 18.8k $526.5k | New |
| AXXCESS WEALTH MANAGEMENT, LLC 0.01% of their portfolio | 18.8k $526.5k | New |
| Lineweaver Wealth Advisors, LLC 0.08% of their portfolio | 18.5k $516.1k | Reduced -950 |
| Spire Wealth Management 0.02% of their portfolio | 17.4k $486.1k | Unchanged |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 17.1k $478.7k | Reduced -670 |
| Foundations Investment Advisors, LLC 0.01% of their portfolio | 17.0k $476.3k | Reduced -7 |
| Three Seasons Wealth, LLC 0.04% of their portfolio | 12.7k $356.1k | Unchanged |
| Visionary Wealth Advisors 0.02% of their portfolio | 12.6k $352.8k | Unchanged |
| Cypress Wealth Services, LLC 0.06% of their portfolio | 12.5k $349.7k | Unchanged |
| Keystone Wealth Services, LLC 0.07% of their portfolio | 12.2k $342.0k | Unchanged |
| O'Connor Financial Group LLC 0.14% of their portfolio | 12.2k $340.4k | Unchanged |
| Garden State Investment Advisory Services LLC 0.08% of their portfolio | 11.2k $312.2k | Reduced -2.0k |
| GTS SECURITIES LLC 0.01% of their portfolio | 10.9k $305.4k | Added +2.5k |
| BridgePort Financial Solutions, LLC 0.08% of their portfolio | 10.4k $291.6k | New |
| OLD MISSION CAPITAL LLC 0.01% of their portfolio | 9.6k $269.5k | Reduced -9.7k |
| HighTower Advisors, LLC 0.00% of their portfolio | 8.7k $243.8k | Reduced -7.4k |
| Diligent Investors, LLC 0.06% of their portfolio | 8.2k $230.5k | Unchanged |
| Geneos Wealth Management Inc. 0.00% of their portfolio | 7.0k $195.5k | Unchanged |
| Glen Eagle Advisors, LLC 0.02% of their portfolio | 5.6k $157.6k | Unchanged |
| BARCLAYS PLC 0.00% of their portfolio | 5.3k $147.9k | Reduced -196 |
| AE Wealth Management LLC 0.00% of their portfolio | 4.5k $126.5k | Reduced -88 |
| CoreCap Advisors, LLC 0.00% of their portfolio | 3.6k $101.8k | Reduced -97 |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 3.5k $97.1k | Unchanged |
| IFP Advisors, Inc 0.00% of their portfolio | 2.3k $64.5k | Added +55 |
| NBZ Investment Advisors LLC 0.02% of their portfolio | 1.6k $45.7k | Unchanged |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 1.1k $30.1k | Unchanged |
| UBS Group AG 0.00% of their portfolio | 1.0k $28.0k | New |
| DHJJ Financial Advisors, Ltd. 0.00% of their portfolio | 405 $11.3k | Unchanged |
| Sunbelt Securities, Inc. 0.00% of their portfolio | 80 $2.2k | Reduced -1.0k |