INNOVATOR ETFS TRUST ZJUL
EQUITY DEFINED P · ETP · CUSIP 45783Y251
85
institutional holders
-2 vs Q1 2026
2.3m
shares reported held*
$67.9mreported value*
10 new
18 added
27 reduced
11 sold out
net bought ≈ $1.4m (+47.4k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $29.97.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2024 | 65 |
| Q4 2024 | 69 |
| Q1 2025 | 69 |
| Q2 2025 | 75 |
| Q3 2025 | 92 |
| Q4 2025 | 91 |
| Q1 2026 | 87 |
| Q2 2026 | 85 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2024 | 17 | 39 |
| Q1 2025 | 15 | 35 |
| Q2 2025 | 37 | 25 |
| Q3 2025 | 57 | 22 |
| Q4 2025 | 21 | 46 |
| Q1 2026 | 14 | 49 |
| Q2 2026 | 28 | 38 |
Biggest buyers
| Cambridge Investment Research Advisors, Inc. | Added | +48.1k |
| Triad Wealth Partners, LLC | New | +41.0k |
| Archer Investment Corp | Added | +33.9k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | +31.7k |
| Carmel Capital Partners, LLC | New | +25.7k |
| RAYMOND JAMES FINANCIAL INC | Added | +18.4k |
| LPL Financial LLC | Added | +13.9k |
| RIVERCHASE WEALTH MANAGEMENT, LLC | New | +11.9k |
| Cerity Partners LLC | New | +10.2k |
| Chicago Partners Investment Group LLC | New | +9.6k |
Biggest sellers
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -38.1k |
| CENTAURUS FINANCIAL, INC. | Reduced | -32.6k |
| CITADEL ADVISORS LLC | Sold out | -29.3k |
| OLD MISSION CAPITAL LLC | Sold out | -26.9k |
| Kestra Advisory Services, LLC | Reduced | -24.2k |
| Visionary Wealth Advisors | Sold out | -10.2k |
| Chris Bulman Inc | Sold out | -8.6k |
| Sigma Planning Corp | Sold out | -8.4k |
| Cypress Wealth Services, LLC | Reduced | -8.3k |
| Merit Financial Group, LLC | Sold out | -7.1k |
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 227.1k $6.8m | Reduced -38.1k |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 140.1k $4.2m | Reduced -1.9k |
| CANANDAIGUA NATIONAL BANK & TRUST CO 0.29% of their portfolio | 115.1k $3.4m | First filing |
| HighTower Advisors, LLC 0.00% of their portfolio | 111.2k $3.3m | Reduced -1.7k |
| Cetera Investment Advisers 0.00% of their portfolio | 108.8k $3.3m | Added +1.8k |
| CENTAURUS FINANCIAL, INC. 0.12% of their portfolio | 107.2k $3.2m | Reduced -32.6k |
| Archer Investment Corp 0.23% of their portfolio | 79.7k $2.4m | Added +33.9k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 73.2k $2.2m | Added +18.4k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 70.2k $2.1m | Added +31.7k |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 65.7k $2.0m | Added +48.1k |
| CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio | 65.5k $2.0m | Unchanged |
| Stratos Wealth Advisors, LLC 0.09% of their portfolio | 51.8k $1.6m | Reduced -546 |
| LPL Financial LLC 0.00% of their portfolio | 44.0k $1.3m | Added +13.9k |
| Trek Financial, LLC 0.06% of their portfolio | 43.5k $1.3m | Reduced -943 |
| KFG WEALTH MANAGEMENT, LLC 0.15% of their portfolio | 43.0k $1.3m | Reduced -1.1k |
| Diligent Investors, LLC 0.28% of their portfolio | 42.1k $1.3m | Reduced -6.2k |
| Kestra Advisory Services, LLC 0.00% of their portfolio | 41.8k $1.3m | Reduced -24.2k |
| Triad Wealth Partners, LLC 0.07% of their portfolio | 41.0k $1.2m | New |
| IMG Wealth Management, Inc. 0.48% of their portfolio | 29.0k $870.4k | Reduced -1.1k |
| Cypress Wealth Services, LLC 0.11% of their portfolio | 28.6k $857.8k | Reduced -8.3k |
| Carmel Capital Partners, LLC 0.25% of their portfolio | 25.7k $770.2k | New |
| CENTRAL VALLEY ADVISORS, LLC 0.19% of their portfolio | 24.7k $739.6k | Added +2.5k |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 24.1k $721.9k | Added +7.2k |
| AdvisorNet Financial, Inc 0.03% of their portfolio | 23.9k $716.0k | Unchanged |
| Continuum Advisory, LLC 0.05% of their portfolio | 20.9k $625.2k | Reduced -86 |
| Waverly Advisors, LLC 0.00% of their portfolio | 20.5k $615.5k | Reduced -450 |
| NewEdge Advisors, LLC 0.00% of their portfolio | 20.4k $610.7k | Unchanged |
| BROWN WEALTH MANAGEMENT, LLC 0.13% of their portfolio | 20.0k $599.8k | Reduced -1.2k |
| Main Street Financial Solutions, LLC 0.04% of their portfolio | 19.5k $584.1k | Unchanged |
| Lineweaver Wealth Advisors, LLC 0.07% of their portfolio | 18.8k $564.0k | Unchanged |
| Geneos Wealth Management Inc. 0.01% of their portfolio | 18.6k $558.9k | Unchanged |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.03% of their portfolio | 18.0k $538.0k | Reduced -1.5k |
| FC Advisory LLC 0.14% of their portfolio | 17.4k $520.8k | Reduced -845 |
| Kingsview Wealth Management, LLC 0.01% of their portfolio | 17.3k $519.3k | Added +1.9k |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 17.2k $514.4k | Added +132 |
| Mutual Advisors, LLC 0.01% of their portfolio | 15.6k $467.1k | Reduced -2.7k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 15.2k $456.1k | Added +6.6k |
| Brookstone Capital Management 0.00% of their portfolio | 15.2k $455.5k | Reduced -3.6k |
| Allworth Financial LP 0.00% of their portfolio | 15.0k $449.1k | Reduced -203 |
| Collaborative Wealth Managment Inc. 0.19% of their portfolio | 14.7k $441.2k | Unchanged |
| JIM SAULNIER & ASSOCIATES, LLC 0.17% of their portfolio | 14.5k $434.4k | Unchanged |
| Reliant Wealth Planning 0.12% of their portfolio | 14.4k $430.5k | Unchanged |
| Tradition Wealth Management, LLC 0.03% of their portfolio | 14.3k $428.1k | Reduced -667 |
| Advisory Services Network, LLC 0.00% of their portfolio | 12.6k $378.5k | Unchanged |
| AssuredPartners Investment Advisors, LLC 0.04% of their portfolio | 12.5k $375.3k | Unchanged |
| Glen Eagle Advisors, LLC 0.05% of their portfolio | 12.5k $374.2k | Unchanged |
| NorthRock Partners, LLC 0.01% of their portfolio | 12.2k $365.2k | Reduced -4 |
| RIVERCHASE WEALTH MANAGEMENT, LLC 0.17% of their portfolio | 11.9k $357.1k | New |
| Souders Financial Advisors 0.04% of their portfolio | 11.7k $350.5k | Unchanged |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 11.6k $348.3k | Reduced -3.4k |
| INTEGRITY ALLIANCE, LLC. 0.01% of their portfolio | 11.3k $340.1k | Unchanged |
| BECK CAPITAL MANAGEMENT, LLC 0.06% of their portfolio | 10.3k $309.1k | Reduced -152 |
| CreativeOne Wealth, LLC 0.01% of their portfolio | 10.3k $308.9k | Reduced -1.1k |
| Cerity Partners LLC 0.00% of their portfolio | 10.2k $306.7k | New |
| Three Seasons Wealth, LLC 0.03% of their portfolio | 10.1k $303.2k | Unchanged |
| GWN SECURITIES INC. 0.05% of their portfolio | 10.1k $302.4k | Reduced -12 |
| Caliber Wealth Management, LLC / KS 0.03% of their portfolio | 9.8k $294.1k | Added +2.8k |
| SYON CAPITAL LLC 0.01% of their portfolio | 9.7k $290.7k | Unchanged |
| Chicago Partners Investment Group LLC 0.01% of their portfolio | 9.6k $286.6k | New |
| Soltis Investment Advisors LLC 0.02% of their portfolio | 8.9k $265.5k | Added +519 |
| Aegis Wealth Management, Inc. 0.17% of their portfolio | 8.8k $264.4k | Added +1.1k |
| INDEPENDENT FINANCIAL GROUP, LLC 0.00% of their portfolio | 8.8k $262.9k | Added +285 |
| Creative Planning 0.00% of their portfolio | 8.7k $259.5k | Added +78 |
| SageView Advisory Group, LLC 0.01% of their portfolio | 8.6k $257.1k | Unchanged |
| EVOLUTION WEALTH MANAGEMENT INC. 0.15% of their portfolio | 8.4k $253.2k | Unchanged |
| Code Waechter LLC 0.13% of their portfolio | 8.4k $251.3k | New |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 8.0k $239.6k | Added +221 |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 7.8k $233.9k | Unchanged |
| Allegiance Financial Group Advisory Services LLC 0.04% of their portfolio | 7.7k $230.2k | Unchanged |
| CoreCap Advisors, LLC 0.01% of their portfolio | 7.5k $223.4k | Reduced -1.2k |
| KELLY FINANCIAL GROUP LLC 0.05% of their portfolio | 7.2k $217.0k | Unchanged |
| Prasad Wealth Partners, LLC 0.05% of their portfolio | 6.9k $206.0k | New |
| J.W. COLE ADVISORS, INC. 0.00% of their portfolio | 6.7k $201.8k | New |
| RED REEF ADVISORS LLC 0.17% of their portfolio | 6.2k $185.2k | Reduced -6.8k |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio | 3.0k $89.9k | Unchanged |
| IFP Advisors, Inc 0.00% of their portfolio | 2.4k $72.7k | Unchanged |
| DHJJ Financial Advisors, Ltd. 0.02% of their portfolio | 2.3k $69.2k | Unchanged |
| AE Wealth Management LLC 0.00% of their portfolio | 1.8k $54.2k | Added +287 |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 1.7k $50.9k | New |
| BARCLAYS PLC 0.00% of their portfolio | 1.6k $48.0k | New |
| IFG Advisory, LLC 0.00% of their portfolio | 1.0k $30.0k | Unchanged |
| Financial Network Wealth Advisors LLC 0.03% of their portfolio | 961 $28.8k | Unchanged |
| LANARK FINANCIAL, INC. 0.00% of their portfolio | 770 $23.1k | Unchanged |
| MORGAN STANLEY 0.00% of their portfolio | 161 $4.8k | Unchanged |
| Pinnacle Wealth Planning Services, Inc. 0.00% of their portfolio | 38 $1.1k | Unchanged |