INNOVATOR ETFS TRUST JAJL
EQUITY DEFINED P · ETP · CUSIP 45783Y244
91
institutional holders
+12 vs Q3 2025
4.9m
shares reported held*
$142.9mreported value*
15 new
27 added
28 reduced
8 sold out
net sold ≈ $5.9m (-202.6k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($213.5k this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $29.06.
Trends to Q4 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q2 2024 | 1 |
| Q3 2024 | 44 |
| Q4 2024 | 55 |
| Q1 2025 | 78 |
| Q2 2025 | 82 |
| Q3 2025 | 79 |
| Q4 2025 | 91 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 41 | 1 |
| Q4 2024 | 27 | 23 |
| Q1 2025 | 55 | 18 |
| Q2 2025 | 39 | 30 |
| Q3 2025 | 41 | 36 |
| Q4 2025 | 42 | 36 |
Biggest buyers
| Cambridge Investment Research Advisors, Inc. | Added | +77.8k |
| Triad Wealth Partners, LLC | Added | +72.9k |
| CWM, LLC | Added | +51.1k |
| Kingsview Wealth Management, LLC | Added | +31.9k |
| BridgePort Financial Solutions, LLC | New | +20.5k |
| Weaver Capital Management LLC | Added | +18.7k |
| JANE STREET GROUP, LLC | New | +18.2k |
| AssuredPartners Investment Advisors, LLC | New | +13.5k |
| Farther Finance Advisors, LLC | Added | +9.7k |
| Concurrent Investment Advisors, LLC | New | +9.6k |
Biggest sellers
| Soltis Investment Advisors LLC | Reduced | -336.6k |
| OSAIC HOLDINGS, INC. | Reduced | -64.5k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Sold out | -30.1k |
| Ameritas Advisory Services, LLC | Sold out | -25.0k |
| Strategic Blueprint, LLC | Sold out | -24.9k |
| CENTAURUS FINANCIAL, INC. | Reduced | -23.2k |
| NewEdge Advisors, LLC | Reduced | -16.0k |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | Reduced | -15.2k |
| AE Wealth Management LLC | Reduced | -11.4k |
| Gradient Investments LLC | Sold out | -11.3k |
Holders, Q4 2025
| Manager | Shares | Change |
|---|---|---|
| Kingsview Wealth Management, LLC 0.67% of their portfolio | 1.6m $46.3m | Added +31.9k |
| OSAIC HOLDINGS, INC. 0.02% of their portfolio | 371.7k $10.8m | Reduced -64.5k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 299.6k $8.7m | Added +958 |
| AE Wealth Management LLC 0.04% of their portfolio | 269.3k $7.8m | Reduced -11.4k |
| HighTower Advisors, LLC 0.01% of their portfolio | 250.4k $7.3m | Reduced -1.4k |
| CWM, LLC 0.02% of their portfolio | 223.6k $6.5m | Added +51.1k |
| Triad Wealth Partners, LLC 0.34% of their portfolio | 123.4k $3.6m | Added +72.9k |
| Orion Porfolio Solutions, LLC 0.02% of their portfolio | 94.6k $2.7m | Reduced -3.1k |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 91.9k $2.7m | Added +77.8k |
| Brookstone Capital Management 0.03% of their portfolio | 85.7k $2.5m | Reduced -9.2k |
| Peak Wealth Management LLC 2.04% of their portfolio | 84.1k $2.4m | First filing |
| Ashton Thomas Private Wealth, LLC 0.05% of their portfolio | 74.2k $2.2m | Added +7.5k |
| MONEY CONCEPTS CAPITAL CORP 0.12% of their portfolio | 71.4k $2.1m | Reduced -20 |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 64.7k $1.9m | Added +2.5k |
| Keystone Financial Group, Inc. 0.96% of their portfolio | 63.3k $1.8m | Reduced -3.5k |
| Weaver Capital Management LLC 0.35% of their portfolio | 57.5k $1.7m | Added +18.7k |
| Ausdal Financial Partners, Inc. 0.07% of their portfolio | 54.2k $1.6m | Added +369 |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 49.7k $1.4m | Reduced -250 |
| CENTAURUS FINANCIAL, INC. 0.06% of their portfolio | 46.9k $1.4m | Reduced -23.2k |
| Encompass More Asset Management 0.25% of their portfolio | 46.3k $1.3m | Added +913 |
| Farther Finance Advisors, LLC 0.01% of their portfolio | 44.7k $1.3m | Added +9.7k |
| Cetera Investment Advisers 0.00% of their portfolio | 37.9k $1.1m | Reduced -2.7k |
| Cypress Wealth Services, LLC 0.14% of their portfolio | 35.4k $1.0m | Unchanged |
| World Investment Advisors 0.02% of their portfolio | 31.5k $915.6k | Added +7.0k |
| NewEdge Advisors, LLC 0.00% of their portfolio | 28.6k $831.1k | Reduced -16.0k |
| Soltis Investment Advisors LLC 0.05% of their portfolio | 28.4k $825.7k | Reduced -336.6k |
| Vantage Financial Partners, LLC 0.16% of their portfolio | 27.8k $807.5k | Reduced -223 |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 24.2k $704.4k | Reduced -425 |
| HARBOUR INVESTMENTS, INC. 0.01% of their portfolio | 23.9k $695.8k | Reduced -1.4k |
| Sonoma Allocations LLC 0.22% of their portfolio | 23.1k $676.7k | Added +1.2k |
| Blue Sky Capital Consultants Group, Inc. 0.29% of their portfolio | 23.0k $667.4k | Reduced -406 |
| KFG WEALTH MANAGEMENT, LLC 0.09% of their portfolio | 22.9k $665.1k | Added +846 |
| LPL Financial LLC 0.00% of their portfolio | 22.7k $658.9k | Added +3.7k |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.04% of their portfolio | 22.6k $657.1k | Reduced -15.2k |
| Merit Financial Group, LLC 0.00% of their portfolio | 20.8k $604.9k | Added +1.1k |
| BridgePort Financial Solutions, LLC 0.16% of their portfolio | 20.5k $595.9k | New |
| Lifestyle Asset Management, Inc. 0.19% of their portfolio | 20.1k $584.0k | Reduced -664 |
| GWN SECURITIES INC. 0.12% of their portfolio | 19.7k $572.4k | Added +1.2k |
| First Commonwealth Financial Corp /PA/ 0.09% of their portfolio | 18.9k $548.9k | Unchanged |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 18.2k $529.0k | New |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 17.3k $503.3k | Added +1.0k |
| Gallagher Fiduciary Advisors, LLC 0.02% of their portfolio | 17.1k $497.0k | Unchanged |
| BFI Wealth Solutions, LLC 0.46% of their portfolio | 16.5k $479.5k | First filing |
| SYON CAPITAL LLC 0.02% of their portfolio | 16.1k $468.2k | Unchanged |
| Cassady Wealth & Retirement Planning, LLC 0.30% of their portfolio | 16.1k $467.3k | First filing |
| SYKON CAPITAL LLC 0.15% of their portfolio | 15.7k $455.9k | Added +84 |
| Mutual Advisors, LLC 0.01% of their portfolio | 14.3k $414.4k | Added +353 |
| KINGSWOOD WEALTH ADVISORS, LLC 0.02% of their portfolio | 14.2k $412.2k | Unchanged |
| AssuredPartners Investment Advisors, LLC 0.06% of their portfolio | 13.5k $392.2k | New |
| WEDBUSH SECURITIES INC 0.01% of their portfolio | 12.9k $374.0k | Added +2.5k |
| Accurate Wealth Management, LLC 0.05% of their portfolio | 12.8k $374.2k | Reduced -1.4k |
| OLD MISSION CAPITAL LLC 0.01% of their portfolio | 11.6k $337.5k | Reduced -7.2k |
| INTEGRITY ALLIANCE, LLC. 0.01% of their portfolio | 10.8k $312.8k | Unchanged |
| Pinnacle Wealth Management Group, Inc. 0.15% of their portfolio | 10.3k $300.8k | Reduced -500 |
| WINNACLE WEALTH LLC 0.22% of their portfolio | 10.0k $300.6k | Reduced -1.2k |
| Aegis Wealth Management, Inc. 0.22% of their portfolio | 9.7k $282.0k | First filing |
| Visionary Wealth Advisors 0.01% of their portfolio | 9.6k $278.2k | Unchanged |
| Concurrent Investment Advisors, LLC 0.00% of their portfolio | 9.6k $278.2k | New |
| Vantage Point Financial LLC 0.10% of their portfolio | 9.5k $276.6k | New |
| Waverly Advisors, LLC 0.00% of their portfolio | 9.5k $276.2k | New |
| WEALTHGARDEN F.S. LLC 0.16% of their portfolio | 8.5k $249.4k | Added +1.5k |
| Triumph Capital Management 0.05% of their portfolio | 8.0k $232.5k | Reduced -588 |
| HORAN Wealth, LLC 0.04% of their portfolio | 8.0k $232.5k | Unchanged |
| INDEPENDENT FINANCIAL GROUP, LLC 0.01% of their portfolio | 7.9k $228.5k | Unchanged |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 7.8k $226.0k | Reduced -736 |
| AXXCESS WEALTH MANAGEMENT, LLC 0.00% of their portfolio | 7.6k $221.2k | New |
| CreativeOne Wealth, LLC 0.01% of their portfolio | 7.6k $221.1k | New |
| Trek Financial, LLC 0.01% of their portfolio | 7.6k $220.2k | Reduced -25 |
| Advyzon Investment Management, LLC 0.02% of their portfolio | 7.3k $213.5k | Added +181 |
| Foundations Investment Advisors, LLC 0.00% of their portfolio | 7.3k $211.3k | New |
| FLORIDA FINANCIAL ADVISORS, LLC 0.06% of their portfolio | 7.0k $203.1k | New |
| IFP Advisors, Inc 0.00% of their portfolio | 6.9k $200.9k | Added +100 |
| KELLY FINANCIAL GROUP LLC 0.05% of their portfolio | 6.9k $200.1k | New |
| Benson Wealth Management INC 0.19% of their portfolio | 5.7k $166.9k | First filing |
| HARBOR INVESTMENT ADVISORY, LLC 0.01% of their portfolio | 4.7k $137.0k | Unchanged |
| CoreCap Advisors, LLC 0.00% of their portfolio | 4.7k $136.0k | Added +863 |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 4.2k $122.6k | Added +3.5k |
| Global Retirement Partners, LLC 0.00% of their portfolio | 3.6k $104.7k | Reduced -2.2k |
| OPTIMA CAPITAL LLC 0.04% of their portfolio | 3.4k $99.9k | New |
| EVOLUTION WEALTH MANAGEMENT INC. 0.07% of their portfolio | 2.9k $82.8k | Unchanged |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 2.2k $65.0k | Added +1.2k |
| Archer Investment Corp 0.01% of their portfolio | 2.2k $63.4k | Unchanged |
| Sunbelt Securities, Inc. 0.00% of their portfolio | 1.7k $49.0k | Unchanged |
| WOODARD & CO ASSET MANAGEMENT GROUP INC /ADV 0.01% of their portfolio | 1.4k $40.7k | Reduced -255 |
| BARCLAYS PLC 0.00% of their portfolio | 1.2k $35.0k | Reduced -3.7k |
| SageView Advisory Group, LLC 0.00% of their portfolio | 950 $27.6k | New |
| Arax Advisory Partners 0.00% of their portfolio | 306 $8.9k | New |
| UBS Group AG 0.00% of their portfolio | 198 $5.8k | New |
| RED REEF ADVISORS LLC 0.01% of their portfolio | 180 $5.2k | First filing |
| Financial Network Wealth Advisors LLC 0.00% of their portfolio | 133 $3.9k | Unchanged |
| DHJJ Financial Advisors, Ltd. 0.00% of their portfolio | 8 $233 | Unchanged |