INNOVATOR ETFS TRUST AJUL
EQUITY DEFINED P · ETP · CUSIP 45783Y236
44
institutional holders
+1 vs Q1 2026
867.9k
shares reported held*
$26.1mreported value*
7 new
2 added
16 reduced
4 sold out
net sold ≈ $463.7k (-15.4k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $30.06.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q2 2024 | 1 |
| Q3 2024 | 38 |
| Q4 2024 | 47 |
| Q1 2025 | 43 |
| Q2 2025 | 43 |
| Q3 2025 | 44 |
| Q4 2025 | 46 |
| Q1 2026 | 43 |
| Q2 2026 | 44 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 36 | 1 |
| Q4 2024 | 19 | 11 |
| Q1 2025 | 12 | 15 |
| Q2 2025 | 15 | 16 |
| Q3 2025 | 9 | 23 |
| Q4 2025 | 9 | 16 |
| Q1 2026 | 6 | 20 |
| Q2 2026 | 9 | 20 |
Biggest buyers
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | New | +58.0k |
| Chicago Partners Investment Group LLC | New | +22.7k |
| JPMORGAN CHASE & CO | New | +13.5k |
| Cambridge Investment Research Advisors, Inc. | Added | +12.6k |
| Vestmark Advisory Solutions, Inc. | New | +7.8k |
| Bay Capital Advisors, LLC | New | +6.8k |
| INTEGRITY ALLIANCE, LLC. | New | +6.8k |
| Continuum Advisory, LLC | New | +5.2k |
| OSAIC HOLDINGS, INC. | Added | +1.1k |
Biggest sellers
| HighTower Advisors, LLC | Reduced | -49.1k |
| AE Wealth Management LLC | Reduced | -24.4k |
| Kestra Advisory Services, LLC | Reduced | -12.2k |
| OLD MISSION CAPITAL LLC | Reduced | -11.9k |
| Belpointe Asset Management LLC | Reduced | -8.2k |
| Applied Capital LLC | Sold out | -7.7k |
| RAYMOND JAMES FINANCIAL INC | Reduced | -7.5k |
| Cetera Investment Advisers | Sold out | -7.2k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -6.1k |
| TopTier Wealth Management, LLC | Sold out | -5.1k |
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| HighTower Advisors, LLC 0.00% of their portfolio | 166.3k $5.0m | Reduced -49.1k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 109.7k $3.3m | Reduced -7.5k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 91.2k $2.7m | Reduced -6.1k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 58.0k $1.7m | New |
| Kestra Advisory Services, LLC 0.00% of their portfolio | 44.1k $1.3m | Reduced -12.2k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 30.6k $920.6k | Unchanged |
| FORT WASHINGTON INVESTMENT ADVISORS INC /OH/ 0.00% of their portfolio | 29.5k $887.4k | Unchanged |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 25.6k $770.0k | Added +12.6k |
| Chicago Partners Investment Group LLC 0.01% of their portfolio | 22.7k $680.2k | New |
| MTM FINANCIAL GROUP, LLC 0.29% of their portfolio | 22.4k $673.9k | Reduced -257 |
| Syntegra Private Wealth Group, LLC 0.05% of their portfolio | 20.4k $612.2k | Unchanged |
| Waverly Advisors, LLC 0.00% of their portfolio | 20.3k $612.1k | Unchanged |
| Maia Wealth LLC 0.08% of their portfolio | 18.9k $567.6k | Reduced -349 |
| OLD MISSION CAPITAL LLC 0.01% of their portfolio | 16.7k $502.7k | Reduced -11.9k |
| Brookstone Capital Management 0.00% of their portfolio | 14.4k $433.3k | Reduced -3.6k |
| Foundations Investment Advisors, LLC 0.00% of their portfolio | 14.2k $425.9k | Reduced -603 |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 13.5k $406.2k | New |
| Trek Financial, LLC 0.02% of their portfolio | 13.1k $392.6k | Reduced -3.2k |
| Cypress Wealth Services, LLC 0.04% of their portfolio | 11.4k $341.6k | Unchanged |
| Three Seasons Wealth, LLC 0.03% of their portfolio | 10.5k $316.4k | Unchanged |
| KFG WEALTH MANAGEMENT, LLC 0.04% of their portfolio | 10.5k $315.0k | Reduced -946 |
| World Investment Advisors 0.00% of their portfolio | 10.3k $298.6k | Unchanged |
| Cornerstone Wealth Group, LLC 0.02% of their portfolio | 9.0k $269.5k | Unchanged |
| Tradition Wealth Management, LLC 0.02% of their portfolio | 8.3k $249.9k | Unchanged |
| Vestmark Advisory Solutions, Inc. 0.00% of their portfolio | 7.8k $233.9k | New |
| Able Wealth Management LLC 0.05% of their portfolio | 7.8k $233.9k | Unchanged |
| Comprehensive Financial Consultants Institutional, Inc. 0.06% of their portfolio | 7.0k $210.5k | Unchanged |
| Bay Capital Advisors, LLC 0.11% of their portfolio | 6.8k $204.7k | New |
| INTEGRITY ALLIANCE, LLC. 0.01% of their portfolio | 6.8k $203.6k | New |
| Belpointe Asset Management LLC 0.01% of their portfolio | 6.7k $202.5k | Reduced -8.2k |
| BARCLAYS PLC 0.00% of their portfolio | 5.9k $177.6k | Reduced -426 |
| Continuum Advisory, LLC 0.01% of their portfolio | 5.2k $155.1k | New |
| CoreCap Advisors, LLC 0.00% of their portfolio | 4.9k $148.2k | Unchanged |
| CENTAURUS FINANCIAL, INC. 0.00% of their portfolio | 3.7k $112.0k | Reduced -151 |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 3.4k $102.0k | Added +1.1k |
| AE Wealth Management LLC 0.00% of their portfolio | 2.6k $78.6k | Reduced -24.4k |
| HARBOR INVESTMENT ADVISORY, LLC 0.00% of their portfolio | 2.1k $64.0k | Unchanged |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 1.2k $37.2k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 1.1k $34.6k | Unchanged |
| Keating Financial Advisory Services, Inc. 0.00% of their portfolio | 1.0k $30.1k | Unchanged |
| Spire Wealth Management 0.00% of their portfolio | 962 $28.9k | Unchanged |
| IFP Advisors, Inc 0.00% of their portfolio | 700 $21.1k | Reduced -5 |
| Noble Wealth Management PBC 0.01% of their portfolio | 480 $14.4k | Unchanged |
| MORGAN STANLEY 0.00% of their portfolio | 163 $4.9k | Unchanged |