INNOVATOR ETFS TRUST AJUL
EQUITY DEFINED P · ETP · CUSIP 45783Y236
44
institutional holders
+1 vs Q2 2025
925.9k
shares reported held*
$26.5mreported value*
7 new
2 added
17 reduced
6 sold out
net sold ≈ $5.3m (-185.4k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $28.60.
Trends to Q3 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q2 2024 | 1 |
| Q3 2024 | 38 |
| Q4 2024 | 47 |
| Q1 2025 | 43 |
| Q2 2025 | 43 |
| Q3 2025 | 44 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 36 | 1 |
| Q4 2024 | 19 | 11 |
| Q1 2025 | 12 | 15 |
| Q2 2025 | 15 | 16 |
| Q3 2025 | 9 | 23 |
Biggest buyers
| OLD MISSION CAPITAL LLC | New | +11.7k |
| Cornerstone Wealth Group, LLC | New | +9.0k |
| CENTAURUS FINANCIAL, INC. | New | +4.2k |
| JPMORGAN CHASE & CO | New | +2.2k |
| BANK OF AMERICA CORP /DE/ | New | +1.0k |
| Sunbelt Securities, Inc. | New | +180 |
| Cambridge Investment Research Advisors, Inc. | Added | +179 |
| MORGAN STANLEY | New | +163 |
| IFP Advisors, Inc | Added | +130 |
Biggest sellers
| AE Wealth Management LLC | Reduced | -89.0k |
| HOWARD BAILEY SECURITIES, LLC | Sold out | -39.1k |
| Csenge Advisory Group | Sold out | -31.7k |
| Foundations Investment Advisors, LLC | Reduced | -11.2k |
| GeoWealth Management, LLC | Sold out | -9.7k |
| HighTower Advisors, LLC | Reduced | -8.2k |
| FSA Advisors, Inc. | Sold out | -7.7k |
| Maia Wealth LLC | Reduced | -2.8k |
| OSAIC HOLDINGS, INC. | Reduced | -2.6k |
| UBS Group AG | Sold out | -2.3k |
Holders, Q3 2025
| Manager | Shares | Change |
|---|---|---|
| HighTower Advisors, LLC 0.01% of their portfolio | 216.8k $6.2m | Reduced -8.2k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 124.8k $3.6m | Reduced -2.2k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 100.9k $2.9m | Reduced -1.0k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 57.1k $1.6m | Reduced -81 |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 39.8k $1.1m | Unchanged |
| Brookstone Capital Management 0.01% of their portfolio | 30.1k $862.4k | Reduced -965 |
| FORT WASHINGTON INVESTMENT ADVISORS INC /OH/ 0.00% of their portfolio | 29.5k $844.3k | Unchanged |
| AE Wealth Management LLC 0.01% of their portfolio | 27.6k $790.8k | Reduced -89.0k |
| MTM FINANCIAL GROUP, LLC 0.35% of their portfolio | 25.2k $720.0k | Reduced -783 |
| Syntegra Private Wealth Group, LLC 0.05% of their portfolio | 20.4k $582.5k | Unchanged |
| Maia Wealth LLC 0.09% of their portfolio | 19.3k $554.4k | Reduced -2.8k |
| BRASS TAX WEALTH MANAGEMENT, INC 0.09% of their portfolio | 18.6k $531.2k | Unchanged |
| Trek Financial, LLC 0.03% of their portfolio | 17.1k $490.0k | Reduced -744 |
| Foundations Investment Advisors, LLC 0.01% of their portfolio | 15.3k $438.9k | Reduced -11.2k |
| Belpointe Asset Management LLC 0.02% of their portfolio | 13.8k $396.2k | Reduced -699 |
| Bullseye Investment Management, LLC 0.22% of their portfolio | 13.6k $363.9k | Unchanged |
| Vantage Financial Partners, LLC 0.08% of their portfolio | 13.5k $385.2k | Unchanged |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 13.1k $374.0k | Added +179 |
| OLD MISSION CAPITAL LLC 0.01% of their portfolio | 11.7k $333.5k | New |
| KFG WEALTH MANAGEMENT, LLC 0.05% of their portfolio | 11.4k $326.8k | Unchanged |
| Cypress Wealth Services, LLC 0.05% of their portfolio | 11.4k $325.0k | Unchanged |
| Three Seasons Wealth, LLC 0.03% of their portfolio | 10.5k $301.1k | Unchanged |
| World Investment Advisors 0.01% of their portfolio | 10.3k $294.8k | Reduced -142 |
| Tradition Wealth Management, LLC 0.02% of their portfolio | 9.1k $259.4k | Reduced -760 |
| Cornerstone Wealth Group, LLC 0.02% of their portfolio | 9.0k $256.4k | New |
| Applied Capital LLC 0.10% of their portfolio | 8.7k $248.8k | Reduced -771 |
| Able Wealth Management LLC 0.08% of their portfolio | 7.8k $222.5k | Unchanged |
| Comprehensive Financial Consultants Institutional, Inc. 0.07% of their portfolio | 7.4k $211.0k | Unchanged |
| BARCLAYS PLC 0.00% of their portfolio | 5.2k $148.5k | Reduced -121 |
| CoreCap Advisors, LLC 0.01% of their portfolio | 4.9k $141.0k | Unchanged |
| CENTAURUS FINANCIAL, INC. 0.01% of their portfolio | 4.2k $119.0k | New |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 3.4k $97.0k | Reduced -2.6k |
| CWM, LLC 0.00% of their portfolio | 3.1k $90.0k | Reduced -1.2k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 2.2k $61.8k | New |
| HARBOR INVESTMENT ADVISORY, LLC 0.01% of their portfolio | 2.1k $60.9k | Unchanged |
| PRINCIPAL SECURITIES, INC. 0.00% of their portfolio | 1.8k $50.1k | Unchanged |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 1.2k $35.4k | Unchanged |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 1.0k $28.6k | New |
| Spire Wealth Management 0.00% of their portfolio | 962 $27.5k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 767 $22.0k | Unchanged |
| IFP Advisors, Inc 0.00% of their portfolio | 695 $19.9k | Added +130 |
| Noble Wealth Management PBC 0.01% of their portfolio | 480 $13.7k | First filing |
| Sunbelt Securities, Inc. 0.00% of their portfolio | 180 $5.2k | New |
| MORGAN STANLEY 0.00% of their portfolio | 163 $4.7k | New |